American Society for Training and Development

What American Society for Training and Development does

The American Society for Training and Development (ASTD) Northeast Florida Chapter is a regional, non-profit professional membership association chartered on January 24, 1974, and affiliated with ASTD National (now operating as ATD). Headquartered in Jacksonville, Florida, the chapter serves workplace learning and performance professionals — primarily training and development practitioners, HR professionals, and corporate training buyers — across Northeast Florida. It offers a tiered individual and corporate membership program (Standard at $70, Gold at $250, corporate group rates from $45-$60 per seat, and bundled "Power Membership" with ASTD National at $249-$429), combined with monthly luncheons, Special Interest Groups (e-Learning SIG and Career Management SIG), CPLP (Certified Professional in Learning & Performance) certification preparation, ASTD Certificate Programs (over 25 offerings), and an online education platform built on WebEx Training Center.

The organization's technology stack is conventional and lightweight: a WordPress-based website (astdnefl.org), a bi-monthly "Learning Bridges" newsletter reaching approximately 2,000 subscribers, and WebEx Training Center for synchronous online learning. The chapter also operates a Training Services Directory (free for members, $70/year for non-members), a Position Referral Network, a Mentoring Program, and an annual Excellence in Employee Development Awards event. The chapter has been recognized by ASTD National as a "Chapter of Excellence," having achieved 100% Chapter Operating Requirements (CORE) in 2012. It also participates in the Chapter Incentive Program (ChIP), a revenue-sharing arrangement with ASTD National under code CH9036.

Revenue mechanics rely on membership dues, event registrations, corporate memberships, directory listing fees, and sponsorship income. The chapter is volunteer-governed (President, President-Elect, Past President, and VPs covering Programs, Membership, Finance, eLearning SIG, Career Management SIG, IT, Public Relations, Professional Development, and Sponsorship) and appears to have no external parent company, no venture capital backing, and no formal headcount disclosures. Notably, the chapter's website content includes a substantial volume of promotional content referencing "Canadian HealthCare Mall" — a pharmaceutical e-commerce entity that is also identified as a partner/sponsor — which appears to be sponsored/SEO content rather than core training-industry programming.

Name

American Society for Training and Development

Legal name

American Society for Training and Development

Website

https://astdnefl.org

Company type

Private

Founded year

1974

Operating status

Operating

Short description

The ASTD Northeast Florida Chapter is a regional non-profit professional membership association chartered in 1974, serving ~250 workplace learning and HR professionals in Jacksonville with tiered individual/corporate memberships, monthly luncheons, certification prep, and certificate programs.

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

ASTD Northeast Florida is a regional non-profit professional membership association for workplace learning and performance professionals. It sells individual, corporate, and national memberships, runs monthly luncheon programs, hosts Special Interest Groups (Career Management SIG, E-Learning SIG), provides CPLP certification preparation and over 25 ASTD certificate programs, publishes a bi-monthly newsletter, and operates an online Training Services Directory.

Product overview

American Society for Training and Development Northeast Florida Chapter operates as a professional membership organization offering a multi-tiered membership structure (Individual, Corporate, National, and Power Membership bundles) combined with professional development services. The core offerings include monthly chapter programs and special interest groups (Career Management SIG and E-Learning SIG), ASTD Certificate Programs for workplace learning professionals, CPLP certification preparation, and an online education platform. Supplementary services include a Training Services Directory, Position Referral Network, Mentoring Program, and Learning Bridges newsletter. The organization also facilitates the Annual Excellence in Employee Development Awards and operates a revenue-sharing Chapter Incentive Program. The membership structure provides tiered access to professional resources, networking opportunities, and discounts on training-related services and events.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Membership - Standard

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves8 records

Expansion highlights5 records

Emerging players

• eLearning Industry: Online community and content network for e-learning professionals, directly comparable to ASTD's e-SIG programming; overlaps in instructional design, authoring tools, and online certification content.
• Training Industry Inc. Media, research, and events platform serving training and learning professionals. Comparable in audience and content/newsletter engagement model, but operates as a commercial media outlet rather than a non-profit membership association.

Broad incumbents

• Society for Human Resource Management (SHRM): Large membership association serving HR professionals, overlapping with ASTD's HR persona segment. Comparable model of tiered individual/corporate membership, local chapters, certification (SHRM-CP/SCP), and recurring professional development programming.
• Association for Talent Development (ATD, formerly ASTD National): National parent professional association for talent development professionals; the ASTD Northeast Florida chapter is explicitly affiliated with ATD and shares its CPLP certification, T&D magazine, and chapter incentive program (ChIP). Comparable as the same professional membership category serving workplace learning professionals.

Regional players

• Learning and Performance Institute (LPI): UK-based professional body for learning and development practitioners offering certification and membership; comparable mission and certification/membership model but serves primarily the UK/EMEA market rather than the U.S. Northeast Florida territory.

Direct peers

• International Society for Performance Improvement (ISPI): Professional association dedicated to performance improvement / human performance technology; directly comparable in audience (training and performance professionals), membership model, certification (CPLP-adjacent / CPT), and chapter-based structure.

Others

• Training Magazine: Long-running trade publication serving training professionals with editorial content, awards, and conferences; overlaps with ASTD's newsletter and luncheon programming as a content/community touchpoint for the same audience.
• Chief Learning Officer (CLO) Media / HRO Today: B2B media brand covering corporate learning and talent development. Comparable audience (L&D leaders) and adjacent programming (awards, events), but a commercial media/events business rather than a member-driven association chapter.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about American Society for Training and Development