European Beauty Distribution

What European Beauty Distribution does

European Beauty Distribution a.s. is a Czech Republic-based distributor of professional nail cosmetics, founded in 2008 and headquartered at Türkova 828, Prague 4. The company operates as an authorized distributor for major international brands including CND (Creative Nail Design), Staleks, Footlogix, P.Shine, and APRAISE, and runs the modelaznehtu.cz e-commerce storefront (active since 2005) offering over 5,000 products spanning UV/LED gels, gel-lacs, acrylics, acrygel, nail art supplies, manicure and pedicure care, body care, salon equipment, and cosmetics. The business is structured as a small private joint-stock company with 1-10 employees.

The company generates revenue through three primary streams: wholesale distribution of branded nail cosmetics to Czech retailers and beauty salons, direct-to-consumer e-commerce sales via modelaznehtu.cz, and professional training services (group courses, individual training, video courses, and certification exams delivered across multiple Czech cities). Go-to-market is hybrid B2B/B2C, supported by Instagram and Facebook live content, an email newsletter, a loyalty rewards program, and wholesale partner marketing materials (displays, roll-ups, downloadable assets). Pricing is not publicly disclosed; retail price points range from approximately 23 CZK for consumables (e.g., nail files) to 1,995 CZK for premium professional gel products, with wholesale pricing available to registered business customers. Currency support spans CZK and EUR, though operations are confined to the Czech Republic.

Name

European Beauty Distribution

Legal name

European Beauty Distribution a.s.

Website

https://ebdistribution.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

European Beauty Distribution a.s. is a Prague-based B2B and B2C distributor of professional nail cosmetics, operating the modelaznehtu.cz e-commerce platform and distributing brands such as CND, Staleks, and Footlogix to Czech beauty professionals, salons, and consumers.

Ownership category

akta.pro rank

Product category

Professional Nail Cosmetics Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty Tools, Accessories & Devices Distribution (CRAOAEAL)

akta.pro secondary industries

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE), Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

Keywords

• Nail cosmetics distribution
• Professional nail products
• Wholesale beauty supplies
• Nail technician training
• Manicure pedicure products

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: European Beauty Distribution serves as a wholesale distributor of nail cosmetics, supplying branded products to beauty retailers and salons in the Czech Republic. The company distributes brands including CND, Staleks, Footlogix, P.Shine, APRAISE, and others.
2. E-commerce Retail: The company operates an e-commerce storefront (modelaznehtu.cz) selling directly to consumers and professionals, offering over 5000 products including gel polishes, nail care, tools, and salon equipment.
3. Professional Training Services: The company offers training courses and certification programs for nail professionals, including group courses, individual courses, video courses, and qualification exams in multiple Czech cities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

European Beauty Distribution is a Czech wholesale and e-commerce distributor of professional nail cosmetics, supplying branded product lines (CND, Staleks, Footlogix, P.Shine, APRAISE) to beauty professionals, salons, and individual consumers through shop.modelaznehtu.cz and wholesale channels. The assortment covers more than 5,000 SKUs across UV/LED gels, gel-lacs, acrylics, acrygel, nail files, UV/LED lamps, nail art, manicure, pedicure, body care, and salon equipment. The company also delivers paid training courses and certification programs for nail technicians in multiple Czech cities, alongside loyalty programs and equipment repair services.

Product overview

European Beauty Distribution operates as a B2B and B2C distributor of professional nail cosmetics and beauty products, operating primarily through its e-commerce platform shop.modelaznehtu.cz. The product portfolio spans multiple categories including nail enhancement systems (UV/LED gels, gel-lacs, acrylics, acrygel), nail art supplies, manicure and pedicure care products, body care treatments, and professional cosmetics. The company distributes major international brands including CND (SHELLAC, VINYLUX, PLEXIGEL, BRISA), Footlogix, P.Shine, and Staleks, alongside complementary beauty products. Beyond product distribution, the company offers professional training courses and certifications for nail technicians. The offering functions as a comprehensive beauty supply platform serving both individual consumers and professional salons.

Differentiator

Problem solved

Functional benefit

Products and services

• UV/LED Gel Nail Extension Products
• Gel-Lac Products
• Acrylic Nail Systems (Liquid & Powder)
• Acrygel (Polygel) Products
• Nail Files and Buffers
• UV/LED Nail Lamps
• Nail Art Supplies
• Manicure Care Products
• Pedicure Care Products
• Body Care Products
• Skin and Eye Cosmetics
• Salon Equipment and Furniture
• CND Branded Product Line
• Footlogix Branded Product Line
• P.Shine Branded Product Line
• Staleks Professional Tools
• Training Courses and Certifications

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• CND (Creative Nail Design)coreChannel Partner/ Reseller/ DistributorCND is the world's leading professional nail care brand, founded in 1979 in Southern California. European Beauty Distribution serves as an authorized distributor of CND products including SHELLAC (original gel lacquer), VINYLUX, PLEXIGEL, BRISA Gel, and professional nail care lines. The distribution includes over 510 CND products on modelaznehtu.cz alone.
• StalekscoreChannel Partner/ Reseller/ DistributorStaleks is a professional nail tool manufacturer known for high-quality nail files, clippers, and manicure/pedicure instruments. European Beauty Distribution distributes Staleks products including mineral files (Expert series) and other professional nail tools.
• FootlogixcoreChannel Partner/ Reseller/ DistributorFootlogix is a professional foot care brand specializing in products for pedicure and foot health. European Beauty Distribution distributes Footlogix products including the Anti-fungal Toe Tincture and other professional foot care solutions.
• P.ShineminorChannel Partner/ Reseller/ DistributorP.Shine is a nail care brand offering professional nail polishing systems and care products. European Beauty Distribution offers P.Shine professional kits and products.
• APRAISEminorChannel Partner/ Reseller/ DistributorAPRAISE is a professional lash and brow coloration brand. European Beauty Distribution distributes APRAISE professional colors featuring Optic Chroma Complex technology.
• modelaznehtu.czcoreChannel Partner/ Reseller/ Distributormodelaznehtu.cz is a Czech e-commerce platform specializing in nail cosmetics retail and wholesale. The platform has been operating since 2005 and offers over 5000 products, CND training courses, and serves both B2C and B2B customers in the Czech Republic.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Notino: Czech-founded online beauty retailer (formerly Notino) operating a multi-brand e-commerce platform selling professional and consumer cosmetics across Europe. Highly comparable as a Czech-headquartered multi-brand beauty distribution business with overlapping product categories (nail care, salon brands) and similar omnichannel model.
• Ellisons: UK-based distributor of professional hair and beauty products to salons and barbershops, carrying brands like CND, OPI, and Staleks. Comparable as a UK professional beauty distributor with overlapping brand portfolio (CND, Staleks) and salon-channel focus.
• Beauty Express: UK distributor of professional hair and beauty products to salons, with both B2B wholesale and e-commerce operations. Comparable as a small-to-mid sized European professional beauty distributor with dual B2B/B2C motion and similar brand portfolio.
• Salon Services: One of the UK's largest professional beauty and hair product distributors, supplying salons with leading international brands. Directly comparable as a multi-brand professional beauty distributor with strong brand partnerships, wholesale-to-salon model, and training services.

Regional players

• Pilulka Lékárny: Czech online pharmacy and beauty retailer selling health, personal care, and cosmetics products to Czech consumers. Comparable as a Czech-headquartered e-commerce retailer in adjacent health and personal care categories; not a direct nail competitor but competes for the same Czech consumer beauty spend.

Broad incumbents

• CosmoProf (Sally Beauty): Professional beauty distribution arm of Sally Beauty, distributing professional salon brands to licensed cosmetologists in North America. Comparable as an established multi-brand professional beauty distributor with broader category coverage and greater scale than EBD.
• SalonCentric: US-based professional beauty products distributor owned by L'Oréal, serving licensed stylists and salon professionals. Comparable as a much larger professional beauty distributor with similar brand-aggregation model, but operating at national scale in the US rather than a single European country.

Emerging players

• Manucurist: French green/clean beauty nail brand selling plant-based polish and gel products direct to consumers and professionals. Comparable as a fast-growing European nail brand that increasingly sells through its own channels, representing both a potential distribution partner and a competitive threat to EBD.
• Aprés Nail: US-based professional nail extension and gel products brand, distributed globally through professional channels. Comparable as a premium nail brand that EBD could distribute in Czech Republic, and as an example of how emerging brands are reshaping the professional distribution model.
• The GelBottle Inc: UK-based professional gel polish and nail products brand selling direct to professionals and via distributors. Comparable as a category-defining nail brand that EBD could either distribute or compete with; represents the DTC brand model that could disintermediate EBD's wholesale role.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/europeanbeautydistribution

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Beauty Distribution