Alteo

What Alteo does

Alteo is a French custom web development agency founded in 2002, headquartered in Paris with regional offices in Lille, Lyon, and Dijon. The company builds bespoke websites, e-commerce platforms, intranets/extranets, and classifieds portals using its proprietary BAO framework and in-house CMS, layered on a PHP5/MVC architecture with MySQL. Its portfolio spans institutional sites, real estate franchise portals (ADA, Natilia, AST Groupe, Côté Particuliers), e-commerce with ERP integration (Navision, SAP), and multilingual international deployments.

Alteo serves mid-to-large enterprises (NRJ Global Régions, AGIRC ARRCO, Aldes, Groupe M6, Aéroports de Paris), SMEs, franchise networks, and associations through custom project engagements priced on a quote basis. Revenue streams include professional services (web development, webmarketing, SEO, paid search, conversion optimization), managed services (hosting via subsidiary Alixans), and a recurring SaaS component through Mailing Plus, an emailing platform launched in 2003. Integration partnerships with payment gateways (PayPal, Mercanet, Mangopay), shipping (DPD), and security (GlobalSign, YousSign) support end-to-end e-commerce delivery.

The agency has maintained a 24-year operating history with no disclosed external funding, no parent company, and no M&A activity. Capital is reported at EUR 61,600 with RCS registration in Pontoise, France. Recognition includes three consecutive years (2017-2019) in Decideurs Magazine's 'Forte Notoriété' ranking of French digital agencies. The company remains privately held, founder/owner-operated, with no disclosed shareholder structure or institutional investors.

Name

Alteo

Legal name

Alteo

Website

https://alteo.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Alteo is a French custom web development agency founded in 2002, serving mid-sized and large enterprises with bespoke websites, e-commerce platforms, and digital marketing services across four French cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Cergy-pontoise

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Development Services: Custom website development, e-commerce, intranet/extranet creation, and web integration services. Project-based engagements with defined scope and deliverables.
2. Webmarketing Services: SEO, natural referencing, email campaigns, paid advertising management, social media optimization, web analytics, and conversion optimization services.
3. Hosting Services: Managed dedicated server hosting, shared hosting, and server infrastructure management for high-traffic projects.
4. Mailing Plus SaaS: Professional emailing platform commercialized as SaaS subscription service.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alteo is a French web agency that designs and develops custom websites, e-commerce platforms, extranet/intranet applications, and portals for businesses and organizations across France. It complements development with webmarketing services (SEO, paid search, affiliation, e-reputation, analytics, conversion optimization) and managed dedicated-server hosting. The agency also runs two sub-brands: Mailing Plus (SaaS email marketing platform) and Alixans (managed server infrastructure).

Product overview

Alteo is a French web agency headquartered in Paris with offices in Lille, Lyon, and Dijon, offering a comprehensive suite of digital services since 2002. The core offering centers on custom website development using their proprietary Framework BAO and custom CMS, complemented by specialized solutions including Mailing Plus (SaaS emailing platform) and Alixans (managed server infrastructure). The portfolio spans e-commerce platforms, real estate portals, classified ad systems, institutional websites, extranets/intranets, and multilingual sites. Service offerings include visual identity creation, webmarketing (SEO, paid search, affiliation, analytics), conversion optimization, e-reputation management, and managed hosting. The agency differentiates through custom development rather than generic CMS solutions, emphasizing responsive design, ERP integrations, and performance-oriented architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Alixans: Servers and managed infrastructure services (serveurs et infrastructures infogérées)
• Mailing Plus
• BAO

Products and services

• Custom Website Development Bespoke website design and development service using Alteo's proprietary BAO framework and custom CMS, with ERP integrations and responsive design. Targeted at mid-market and enterprise clients across France.
• E-commerce Solutions End-to-end e-commerce website creation including catalog management, shopping cart, online payments, and marketplace integrations (Amazon, Cdiscount, Fnac, La Redoute). Targets retailers and brands seeking custom storefronts.
• Classified Ads Platforms Development of specialized classified ad websites for verticals including real estate, automotive, boats, and parking spaces, with moderation and management tools. Built for portals and marketplaces.
• Multilingual Website Solutions International website development with multi-language support and localized SEO optimization for different markets. Targets brands deploying across multiple countries.
• Visual Identity Services Brand identity creation including logo design, graphic charters, business cards, brochures, and packaging design. Serves clients launching or refreshing their brand alongside web projects.
• Affiliation Services Affiliate marketing campaigns connecting e-commerce catalogs with high-traffic publisher websites for performance-based revenue. Targeted at e-commerce operators seeking incremental sales channels.
• Web Analytics Website audience analysis using Google Analytics, behavioral studies, conversion funnels, and A/B testing for optimization. Helps clients measure and improve site performance.
• Google AdWords Management Paid search engine marketing campaigns including Google AdWords management for immediate visibility and traffic acquisition. Targeted at clients seeking fast, measurable lead generation.
• E-reputation Management Online reputation monitoring, brand mention alerts, and crisis communication strategy for managing digital presence. Targeted at brands needing to manage public perception.
• Conversion Optimization UX/ergonomics optimization including A/B testing, click tracking, user journey analysis, and bounce rate improvement. Helps clients increase conversion on existing sites.
• SEO Services Natural search engine optimization including technical SEO, content strategy, link building, and local SEO for improved organic visibility. Targeted at clients seeking long-term inbound traffic.
• Managed Hosting Professional hosting services including dedicated server management, shared hosting, and high-traffic infrastructure solutions. GDPR-compliant with security policies.
• SSL Certificates SSL certificate installation and annual renewal services for secure HTTPS connections via GlobalSign, including firewall modifications and SSL activation. Targeted at clients needing secure site deployment.
• Mailing Plus Professional emailing solution commercialized in SaaS mode, providing campaign management and email marketing automation. Targeted at businesses seeking email marketing capabilities.
• Alixans Managed Infrastructure Managed servers and infrastructure services including dedicated server hosting and management for high-traffic projects. Targeted at clients requiring robust infrastructure for custom platforms.

Quantifiable outcome

• 1,500 leads generated in first year for AST Groupe real estate portal

Named customers35 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AlixanscoreTechnology or IntegrationSister company specializing in managed servers and infrastructure services. Provides dedicated server hosting for Alteo client projects requiring high-performance infrastructure.
• Mailing PluscoreTechnology or IntegrationAlteo-developed SaaS emailing solution. Professional email marketing platform commercialized as a standalone product.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smile: French open-source digital agency offering custom web development, CMS, e-commerce, and webmarketing with multiple French offices — directly comparable to Alteo in size, geography, and service mix.
• Kaliop: French digital agency specialized in custom web platforms, CMS, and e-commerce with multi-city French operations — closely comparable in target customer, technology stack, and project delivery model.
• Insign: French web agency focused on custom website creation, e-commerce, and digital strategy for mid-market and enterprise clients; comparable service portfolio and customer targeting.
• SQLI: European digital services firm with a strong French presence delivering custom web, e-commerce, and digital transformation projects to enterprise clients; comparable service breadth and customer segment.
• WAX Interactive: French digital agency specialized in custom web platforms, CRM integrations, and digital marketing for enterprise clients; comparable technical depth and project-based delivery.
• TheCodingMachine: French custom web and application development agency serving enterprise and mid-market clients with bespoke solutions; similar focus on technical depth, custom frameworks, and complex integrations.
• Elan: French digital agency delivering custom web development, e-commerce platforms, and webmarketing; similar mid-market and enterprise positioning and service mix.

Broad incumbents

• Emakina: European digital agency network offering web development, e-commerce, and digital marketing across multiple countries; broader geographic scope but overlapping in service lines and enterprise clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Agence_Alteo
• Facebookfacebook.com/Agence.Alteo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alteo