Mailing Plus

What Mailing Plus does

Mailing Plus is a French SaaS email marketing and campaign management platform operated by Alteo, a private company headquartered in Paris (RCS Paris B 440 838 753). Founded in 2002, it provides businesses with a self-service tool to create, send, segment, and analyze email campaigns via a drag-and-drop responsive HTML editor, contact database with unlimited storage billed per email sent, advanced segmentation, and statistical tracking (opens, clicks, NPAI, complaints, conversions). The platform differentiates technically through dedicated IP addresses provisioned per account for sender-reputation control, and a horizontally scalable architecture of mail, database, and HTTP servers hosted on OVH infrastructure in France with Acronis-managed biweekly backups.

The company operates a multi-channel go-to-market model: direct self-service ecommerce at mailingplus.net/shop for SMBs, inside-sales-led phone/contact-form engagement for mid-market prospects, a separate manager portal for enterprise sub-accounts, and a white-label reseller program targeting communication and web agencies. Pricing is annual EUR-denominated subscription tied to email volume credits (5,000 to 6,000,000 emails per 12-month term) with progressive tier discounts and a separately priced one-time list-cleaning add-on. Documented customers exceed 150 (one source references 500+), with named logos spanning media (NRJ), public administration (CG57), automotive (Aixam, Parrot), and cloud infrastructure (IRShare).

Mailing Plus positions itself on full RGPD compliance, CNIL declaration (number 1551248), mandatory unsubscribe and explicit-consent handling, and French data residency, targeting EU regulated and French public-sector buyers for whom US-hosted alternatives are non-viable. The business is privately held with no disclosed external funding, no M&A activity, and no headcount figure published, indicating a small, mature operating company rather than a venture-backed growth entity.

Name

Mailing Plus

Legal name

Alteo

Website

https://mailingplus.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mailing Plus is a French SaaS email marketing platform, operated by Alteo in Paris, that enables SMBs and enterprises to create, send, and analyze email campaigns with French-hosted infrastructure, dedicated IPs, and full RGPD compliance.

Ownership category

akta.pro rank

Product category

Email Marketing Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYBPAFAKAB

Email Marketing Services (Campaigns, Deliverability, Lifecycle)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYMPAAAIAA

Email Marketing Services (Campaign Strategy, Design, Deliverability)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Direct Marketing (CRM, Email/SMS, Loyalty)

Keywords

• Email marketing software
• Email campaign management
• Newsletter platform
• Subscriber list management
• Email deliverability services

Headquarters

HQ city

Vallauris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Email Pack Subscriptions: Annual subscription model (12-month term) providing access to the emailing software plus a credit of emails to send over the subscription period. Prices vary by email volume tier, ranging from 5,000 to 6,000,000 emails. Additional emails beyond 100KB per message consume extra credits.
2. Email Volume Add-ons: Higher volume tiers available at progressive per-unit discounts. Additional email credits can be purchased to supplement the base pack within the subscription period.
3. Subscriber List Cleaning Service: One-time service to clean and validate a subscriber list provided by the client (CSV format). Returns a cleaned list and a removal-only list within 24-48 hours. Pricing scales from 5,000 to 220,000 emails (145 EUR to 1,065 EUR).
4. Professional Services (Training): Alteo offers paid training services as a dedicated service provision for clients needing formal onboarding. Clients are responsible for training their own secondary account users unless they opt for Alteo's paid training.
5. Reseller Program: Communication and web agencies can become resellers, purchasing email packs at preferential bulk rates and reselling to their own clients under white-label arrangements.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Mailing Plus is a self-service SaaS email marketing platform that enables businesses to create, send, and analyze email campaigns end-to-end. The core offering is an annual 'Pack Emailing' subscription (5,000 to 6,000,000 emails) granting 12-month access to a drag-and-drop HTML editor, unlimited contact storage billed per email sent, advanced segmentation, sending via dedicated IP addresses, and campaign statistics. The platform is hosted in OVH datacenters in France with Acronis backups, is RGPD-compliant (CNIL 1551248), and includes a white-label reseller program for agencies.

Product overview

Mailing Plus is a SaaS email marketing platform consisting of a core product—the Pack Emailing—combined with optional add-on services. The Pack Emailing provides 12-month access to the platform for creating, sending, and managing email campaigns, with pricing based on email volume (credits). The Nettoyage de liste d'abonnés add-on service offers list cleaning to improve deliverability. The platform also provides a reseller program for partners to white-label the solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Pack Emailing
• Nettoyage de liste d'abonnés (Subscriber List Cleaning)

Quantifiable outcome

• Accounts are assigned one or more dedicated IPs for complete sender reputation control
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• OVHcloudcoreTechnology or IntegrationMailing Plus hosts its entire infrastructure (mail servers, database servers, HTTP servers) on OVHcloud's platform. OVH provides the physical datacenter facilities in France, security infrastructure, and network connectivity that underpin the SaaS platform's 24/7 availability and scalability.
• AcroniscoreTechnology or IntegrationAcronis provides automated backup services for Mailing Plus customer data, with biweekly backups performed and stored in France. Acronis enables rapid data recovery in case of failure or data loss, supporting business continuity and disaster recovery objectives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Iterable: Cross-channel marketing platform with strong email campaign orchestration; targets growth-stage and mid-market customers that overlap with Mailing Plus's enterprise tier.
• Klaviyo: Fast-growing email marketing and SMS platform specialized for e-commerce brands; competes for a portion of Mailing Plus's mid-market customers, especially those running newsletter campaigns tied to commerce workflows.

Broad incumbents

• ActiveCampaign: Established email marketing and automation SaaS with CRM and CXA features; overlaps directly with Mailing Plus's campaign automation and segmentation, targeting similar SMB and mid-market buyers.
• Mailgun (Sinch): Email infrastructure/API provider for transactional and bulk sending; competes with Mailing Plus's underlying email-sending capability and dedicated-IP positioning, especially for developer and high-volume use cases.
• GetResponse: European-headquartered email marketing and marketing-automation platform offering SaaS campaign tools, autoresponders and landing pages; serves the same SMB/email-marketer segment as Mailing Plus.
• Mailchimp: Global category leader in email marketing SaaS serving SMBs and mid-market; competes broadly with Mailing Plus across the same use cases but at much larger scale and with a richer integration ecosystem.

Direct peers

• Mailjet (Sinch): French-origin email delivery and marketing platform with transactional and marketing send APIs/SaaS; competes directly with Mailing Plus on email campaign management and deliverability for European customers.
• Brevo (Sendinblue): French-founded SaaS email marketing and CRM platform; the closest direct competitor to Mailing Plus in terms of category (email marketing SaaS), geography (French HQ) and target SMB/mid-market customer base.
• Sarbacane: French email marketing SaaS provider headquartered in France with similar self-serve SaaS model, dedicated infrastructure and focus on French SMB/mid-market customers; essentially a head-to-head domestic rival.

Others

• HubSpot Marketing Hub: Large marketing-automation suite where email marketing is one module among many; competes with Mailing Plus for mid-market buyers seeking an integrated CRM + email solution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MailingPlus
• LinkedInlinkedin.com/company/mailing-plus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mailing Plus