Rewe Stenten
Rewe Stenten is a family-owned REWE franchise operating two supermarket locations in Aachen, Germany, serving everyday and gourmet shoppers with groceries, specialty meats, organic goods, lunch menus, and a local home delivery service.
- Company typePrivate
- Founded1954
- HeadquartersAachen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rewe Stenten does
Rewe Stenten is a family-owned REWE franchise operating two physical supermarket locations in Aachen, Germany, founded in 1954 and managed by Josef Stenten and Max Stenten through two legal entities: Josef Stenten GmbH & Co. KG (Krugenofen 62-70) and Max Stenten GmbH (Bismarckstraße 137). The business operates as a traditional full-range grocery retailer, supplemented by a Gourmet specialty department featuring premium meat products sourced from selected regional suppliers, an organic assortment carrying the DE-ÖKO-006 certification, a Superfoods section, and a rotating weekly lunch menu known as Mittagstisch. Second store locations are open up to 22:00 daily, and a home delivery service (Lieferservice) covers the Aachen region with tiered pricing based on radius and crate count.
The company's revenue model is primarily transactional in-store retail sales of groceries, fresh produce, gourmet specialty meats, and prepared foods, with a supplementary transactional delivery service charging per-kilometer and per-crate fees. Customer acquisition is direct-to-consumer and driven by local foot traffic, weekly promotional brochures hosted on Flipsnack, an events calendar, social media presence on Facebook, Instagram, and TikTok, and a MailChimp-managed email newsletter. Marketing and customer engagement channels are exclusively organic and community-oriented, with no evidence of paid acquisition or digital platform investment beyond standard marketing SaaS tools.
The company has no external investors, no subsidiaries, and no disclosed revenue. It is structured as a two-entity family operation with no public listing. Operational footprint is entirely within the Aachen region in North Rhine-Westphalia, with no disclosed expansion beyond the two existing stores. The Fleischstar Top 3 2026 industry recognition and BITV 2.0 accessibility compliance (96%) are the most notable recent operational milestones.
Rewe Stenten firmographics
Firmographics- Name
- Rewe Stenten
- Legal name
- Josef Stenten GmbH & Co. KG
- Website
- https://rewe-stenten.de
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rewe Stenten is a family-owned REWE franchise operating two supermarket locations in Aachen, Germany, serving everyday and gourmet shoppers with groceries, specialty meats, organic goods, lunch menus, and a local home delivery service.
- Ownership category
- akta.pro rank
Rewe Stenten industry classification
Industry- Product category
- Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Specialty Food Retailers (4452), Meat Retailers (445240)
- SIC
- Retail-Food Stores (5400), Retail-Grocery Stores (5411)
- akta.pro primary industry
- Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)
- akta.pro secondary industries
- Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Delis & Sandwich Specialty Stores (CRAHAGAF), Imported & Regional Specialty Food Stores (CRAHAGAL)
Keywords
Where Rewe Stenten is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Rewe Stenten business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- In-store retail sales: Primary revenue stream from direct consumer purchases of groceries, fresh produce, gourmet specialty meats, and prepared foods at two physical supermarket locations in Aachen, Germany.
- Delivery service: Home delivery service within the Aachen region charging per-kilometer fees and per-crate fees beyond the first three crates, generating incremental revenue from customers who prefer delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Delivery within 5 km |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rewe Stenten product offering
Product offeringCore offering
Rewe Stenten operates two physical REWE franchise supermarket locations in Aachen, Germany, selling groceries, fresh produce, gourmet specialty meats sourced from regional suppliers, organic goods, superfoods, and prepared lunch meals. The company complements in-store retail with a home delivery service across the Aachen region and a rotating weekly Mittagstisch (lunch menu). It also runs an events program and a Superfoods section, positioning itself as a neighborhood grocer with specialty food expertise.
Product overview
REWE Stenten operates as a traditional supermarket chain with two locations in Aachen, Germany. The core offering is a full-range grocery retail operation, complemented by a Gourmet specialty department featuring premium meat products from regional suppliers. Additional services include a delivery service (Lieferservice), weekly lunch menus (Mittagstisch), promotional offers (Angebote), a Superfoods section highlighting nutrient-rich foods, Events programming, and Job listings. The company participates in the Fleischstar Top3 competition. The company is operated by Josef Stenten GmbH & Co. KG and Max Stenten GmbH.
Differentiator
Problem solved
Functional benefit
Products and services
- REWE Stenten Supermärkte Two physical REWE franchise supermarket locations in Aachen, Germany, offering groceries, fresh produce, daily essentials, and specialty food items for everyday consumers and gourmet shoppers.
- Gourmet Spezialitätenabteilung
Quantifiable outcome
- 96% website accessibility compliance
Companies that use Rewe Stenten
Customer profileSegments1 record
Ideal customer profiles1 record
Rewe Stenten technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Rewe Stenten partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Regional meat suppliersminorRewe Stenten sources its gourmet specialty meats from selected regional suppliers who are experts in their respective product categories, supporting the gourmet and Fleischstar offerings.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Rewe Stenten competitors and assessment
Company assessmentBroad incumbents
- EDEKA: Germany's other major supermarket cooperative with comparable full-range grocery and prepared-food positioning. Competes with Rewe Stenten for the same Aachen-area consumers through independent EDEKA retailers.
- REWE Group: The franchisor and broader German supermarket group of which Rewe Stenten is a franchise partner. Highly comparable on retail format, customer base, and supply chain, but at vastly greater scale and brand breadth across Germany.
- Aldi: German discount grocery incumbent with extensive Aachen-area presence. Comparable as grocery retailer but competes on hard-discount pricing that pressures premium specialty positioning.
- Lidl: German discount supermarket chain competing head-to-head for grocery basket share in Aachen. Comparable as grocery incumbent, but competes on price rather than specialty/premium quality positioning.
- Kaufland: German hypermarket chain within the Schwarz Group combining grocery with broader non-food assortment and foodservice. Comparable as full-line grocery incumbent but at larger format and scale than Rewe Stenten's two-store footprint.
Direct peers
- Denn's Biomarkt: Germany's largest organic supermarket chain by store count with curated organic and specialty assortments. Comparable on DE-ÖKO organic certification, premium fresh positioning, and gourmet specialty emphasis.
- Bio Company: Berlin-based organic supermarket chain with strong specialty fresh, prepared, and organic positioning. Comparable in DE-ÖKO organic assortment and emphasis on premium fresh departments similar to Rewe Stenten's gourmet meat focus.
- Tegut: German specialty grocery chain emphasizing quality, organic, and regional sourcing with prepared foods and in-store dining. Closely comparable to Rewe Stenten's gourmet, organic, and Mittagstisch positioning, but with a multi-regional footprint.
- Alnatura: German organic supermarket chain focused on DE-ÖKO certified assortments, including specialty fresh departments. Comparable on organic certification, fresh/healthy positioning, and the gourmet specialist niche Rewe Stenten occupies.
Regional players
- Vinzenzmurr: Bavarian specialty meat retailer and party-service provider with deep curated sourcing and in-store foodservice. Comparable in gourmet meat specialization and counter-driven differentiation, but operating in southern Germany rather than North Rhine-Westphalia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Rewe Stenten social profiles
Digital presenceRewe Stenten compliance and trust
Trust signalCompliance3 records
Rewe Stenten financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewe Stenten leadership team
Management profileNumber of profiles
Profiles2 records
Rewe Stenten funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewe Stenten M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewe Stenten
What does Rewe Stenten do?
Rewe Stenten operates two physical REWE franchise supermarket locations in Aachen, Germany, selling groceries, fresh produce, gourmet specialty meats sourced from regional suppliers, organic goods, superfoods, and prepared lunch meals. The company complements in-store retail with a home delivery service across the Aachen region and a rotating weekly Mittagstisch (lunch menu). It also runs an events program and a Superfoods section, positioning itself as a neighborhood grocer with specialty food expertise.
Is Rewe Stenten a public or private company?
Rewe Stenten is a private company. It is classified as family owned and is currently operating.
When was Rewe Stenten founded?
Rewe Stenten was founded in 1954. It employs 11 to 50 people.
Where is Rewe Stenten based?
Rewe Stenten is headquartered in Aachen, Germany, in the Europe region.
How does Rewe Stenten make money?
Two revenue lines are on record. In-store retail sales are the primary driver. The others are delivery service.
Who are Rewe Stenten's main competitors?
Broad incumbents on record are EDEKA, REWE Group, Aldi, Lidl and Kaufland. Direct peers are Denn's Biomarkt, Bio Company, Tegut and Alnatura. Vinzenzmurr is listed as a regional player.
Does Rewe Stenten have an API?
No public API is recorded for Rewe Stenten.
What industry is Rewe Stenten in?
Rewe Stenten's product category is Grocery Retail. Its primary akta.pro industry code is CRAHAAAJ, Supermarket Operators with In-Store Foodservice/Prepared Foods Focus, with a secondary code of CRAHAGAM, Prepared Foods & Catering-Focused Specialty Stores. Its NAICS code is 44511 and its SIC code is 5400.