What Bountiful Cow does

Bountiful Cow is a London-based media, creative, and brand strategy agency operating as a wholly-owned subsidiary of the7stars UK Ltd Group, which is described in the company's Modern Slavery Act statement as the United Kingdom's largest independent media agency. Founded in 2016 and headquartered at 90 Long Acre in Covent Garden, the company employs 11-50 people and serves consumer-facing and institutional brands across multiple verticals. Named enterprise clients include Practice Plus Group, Tequila Rose, La Famiglia Rana, Hilltop Honey, Haier, Mubi, The Telegraph, Hoover, NFL, People's Pension, Stagecoach, and Numan. The agency has been recognized as a Sunday Times Best Place to Work 2024 and Campaign's Best Places to Work 2025, and operates with 20% of its team comprised of apprentices.

The company's offering is organized around four service lines: Media (planning and buying across channels), Creative (in-house production via its wholly-owned Supernova studio), Brand Strategy (positioning and 'Relative Advantage' methodology), and Insight & Effectiveness (audience research, creative testing, econometrics, and campaign measurement). Proprietary technical components include the 'Pulse' audience measurement tool and an integration with IPA Touchpoints data used to identify target audiences and cultural trends. The agency has also designed and launched client sub-brands such as Wellsoon for Practice Plus Group. Differentiators rest on finding overlooked media spaces where competitors are absent, combined with in-house creative production and end-to-end effectiveness measurement.

Bountiful Cow operates a professional services revenue model, earning commissions and project fees on client media spend and creative/strategic engagements, with pricing not publicly disclosed and conducted on a quote or retainer basis. Go-to-market is direct B2B engagement with brand marketing teams and CMOs through website contact forms and team outreach, supported by thought leadership content on the company's website, LinkedIn presence, and case study evidence that documents measurable campaign outcomes. Operating geographies are concentrated in the United Kingdom, with selected European reach.

Name

Bountiful Cow

Legal name

Bountiful Cow Ltd.

Website

https://bountifulcow.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Bountiful Cow is a London-based independent media, creative, and brand strategy agency serving consumer-facing and institutional brands across sectors including healthcare, food and beverage, streaming, and sports. It operates four services — media, creative, brand strategy, and insight — anchored by its 'Relative Advantage' methodology and in-house Supernova production studio, and is a subsidiary of the7stars UK Ltd Group.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Planning and Buying Services: Core media agency service involving planning and buying campaigns across all media channels. The agency invests clients' media budgets and earns commissions or fees based on media spend managed.
2. Creative Services: In-house creative production through Supernova studio, including campaign creative development, content creation, and production services.
3. Brand Strategy Consulting: Brand strategy and positioning services to help clients identify their Relative Advantage and develop brand positioning.
4. Insight & Effectiveness Services: Research, econometrics, audience understanding, and campaign measurement services to help clients understand campaign effectiveness.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Bountiful Cow is a London-based independent media, creative, and brand strategy agency that delivers media planning and buying, creative campaigns, brand strategy, and insight & effectiveness services to brands seeking to grow through advertising. Founded in 2016, the agency operates an in-house production studio called Supernova and offers proprietary tools and methodologies such as Pulse and the Relative Advantage framework.

Product overview

Bountiful Cow is a media, creative, and brand strategy agency that operates as a service-based business rather than a software product company. Their offering spans four core services: Media (planning and buying across media channels), Creative (production via their in-house Supernova studio), Brand Strategy, and Insight & Effectiveness. The agency has also created proprietary tools and approaches including the 'Relative Advantage' methodology and a 'Pulse' tool for audience analysis. They have developed client sub-brands such as Wellsoon for Practice Plus Group. No formal product portfolio exists as the company operates on a service/deliverable model for client campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Planning and Buying Strategic planning and purchasing of media across channels for brand advertisers seeking to reach target audiences efficiently.
• Creative Services Development of advertising creative, including campaigns, content, and production support for brands' marketing communications.
• Brand Strategy Strategic brand positioning and development work to help clients define and grow their brands in the marketplace.
• Insight and Effectiveness Research, analytics, and effectiveness measurement to evaluate campaign performance and inform media and creative decisions.
• Supernova Production Studio In-house production studio providing content and production capabilities to support the agency's client work.

Quantifiable outcome

• Tequila Rose: #1 shot brand in grocery with +21% growth, overtaking Jägermeister in decline
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Mob KitchencoreStrategic or Co-development PartnerSocial-first content platform partnership for La Famiglia Rana campaign. Created a ten-part content series with 3.8 million followers to reach modern foodies through social content.
• Capital RadiocoreGTM or Marketing PartnerRadio partnership with Capital Radio and presenter Jordan North to promote La Famiglia Rana street-food van nationally, turning grassroots food tour into national moment across nine cities over nineteen days.
• St Luke'scoreStrategic or Co-development PartnerCreative partnership with St Luke's for Hilltop Honey 'For the Honey Heads' campaign. Joint campaign development combining Hilltop's brand positioning with Bountiful Cow's media strategy.
• GaydiominorGTM or Marketing PartnerManchester-based LGBTQ+ radio station partnership for Tequila Rose Pink Gala event, achieving 93% reach across Manchester from 9th – 22nd September 2025.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wavemaker: Global media, content and technology agency with significant UK operations, targeting consumer brands with integrated media planning and buying. A network competitor that pitches the same 'positive provocation' style of differentiation.
• Havas Media: Global media network with a UK agency business operating across media planning, buying and analytics. Direct competitor for the enterprise consumer-brand media accounts Bountiful Cow targets.
• PHD Media: Global media agency network with a strong UK presence competing for the same consumer brand media planning and buying budgets, but operating at significantly larger scale and with broader geographic coverage.
• Manning Gottlieb OMD: UK media agency within the OMD network, working with major UK consumer and entertainment advertisers. Competes for the same enterprise media accounts but with larger headcount and network resources.
• Zenith: Global media agency network (Publicis) with established UK practice, competing for the same mid-to-large consumer brand media planning and effectiveness briefs.

Direct peers

• the7stars: Parent company and the UK's largest independent media agency. Direct comparator in terms of service offering (media, creative, strategy) and target market, and effectively Bountiful Cow's sister company within the group.
• Medialab: UK independent media agency focused on effectiveness, planning and buying for consumer-facing brands. Comparable size, structure and independent positioning to Bountiful Cow.
• Goodstuff Communications: London-based UK independent media agency of comparable size, pitching to mid-market consumer brands with proprietary planning approaches. Closest direct head-to-head competitor in the UK independent media agency segment.

Emerging players

• St Luke's: London-based independent creative and communications agency that has partnered with Bountiful Cow on the Hilltop Honey campaign. Comparable independent, challenger positioning with overlapping consumer-brand client base.

Others

• EssenceMediacom: Large WPP/GroupM media agency in the UK competing for integrated media and effectiveness briefs with enterprise consumer brands. Compares on offer breadth rather than independence or size.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bountifulcow
• Xx.com/bountifulcow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bountiful Cow