Master Chips

What Master Chips does

Master Chips is a Belgian privately held distributor of industrial electronic components and IoT solutions, headquartered in Erembodegem, Belgium. Founded in 1984, the company has operated for over 40 years serving the Belgian and Dutch industrial electronics market through a B2B e-commerce webshop (masterchips.be) and consultative sales for complex solutions. Approximately 90% of its customers are Belgian, and the company describes itself as a small firm that prioritises close personal relationships over formal corporate processes.

The product portfolio is curated from a network of 25+ supplier brands and spans five solution areas: IoT/M2M connectivity (Teltonika cellular routers, gateways, modems, switches; LoRa/NB-IoT/Sigfox sensors), industrial automation (PLCs, HMI panels, industrial Raspberry Pi, Beck-ipc), energy management (EMU MID-certified meters, Qeed power meters, SCT current transformers, EV charging stations), industrial flash memory, and power components. Master Chips does not develop proprietary technology; instead it combines, supports, and supplies third-party products into integrated IoT, Industry 4.0, and energy monitoring deployments for system integrators, facility operators, and engineering customers.

The business model is hardware resale with one-time per-transaction revenue, unit pricing from €2 to €659, GLS courier shipping (free above €250), and 30-day payment terms for existing customers. Pricing is publicly disclosed on the webshop. The company is privately held with no disclosed funding, headcount, or revenue figures, and operates a multilingual website (EN/FR/NL) supported by SEO, product brochures, and a news/blog channel covering energy monitoring and EV charging regulation.

Name

Master Chips

Legal name

Master Chips

Website

https://masterchips.be

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Master Chips is a privately held Belgian distributor of industrial electronic components and IoT solutions, founded in 1984 and serving system integrators, facility operators, and engineering customers in Belgium and the Netherlands via a B2B webshop and consultative sales.

Ownership category

akta.pro rank

Product category

Industrial Electronics Distribution

NAICS

Relay and Industrial Control Manufacturing (335314), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Advanced SoCs & Application Processors (HDAHAAAB)

Keywords

• Industrial electronics distribution
• Electronic components supply
• IoT hardware reseller
• Industrial automation products
• Energy monitoring equipment

Headquarters

HQ city

Wevelgem

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Hardware Distribution): Master Chips generates revenue primarily through the resale of electronic components and IoT/industrial products sourced from its supplier network. Products include routers, gateways, sensors, energy analysers, current transformers, PLCs, HMI/industrial PCs, industrial Raspberry Pi, and flash memory cards. The webshop displays individual unit prices. Revenue is one-time per transaction, with standard payment terms of 30 days for existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Master Chips is a Belgian value-added distributor and webshop that resells third-party industrial electronic components and IoT solutions to B2B customers in Belgium and the Netherlands. Its offering covers cellular routers and gateways, IoT sensors, PLCs, HMI/industrial PCs, energy meters and analysers, current transformers, EV charging stations, industrial flash memory, and power semiconductors, sourced from brands such as Teltonika Networks, Qeed, EMU Electronic, Sierra Wireless, Adeunis, Milesight, Monnit, and Kontron. The company combines an online self-serve webshop with consultative sales support for integrated IoT, automation, and energy monitoring deployments.

Product overview

Master Chips is a Belgian electronic components distributor active since 1984, serving the Belgian and Dutch markets. The company operates primarily as a reseller and webshop for branded industrial electronic components rather than developing its own products. The product portfolio centers on five solution areas: (1) IoT and M2M products including Teltonika routers/gateways (4G/5G cellular, Ethernet), IoT sensors (LoRa, NB-IoT, Sigfox), and cellular modems; (2) Industrial automation including PLCs, HMIs, Industrial Raspberry Pi, and sensors; (3) Energy solutions including EMU energy meters, network analyzers, and current transformers for monitoring and management; (4) Industrial flash memory cards; and (5) Power components including diodes, thyristors, IGBTs, and capacitors. The company distributes products from brands including Teltonika Networks, Qeed, EMU Electronic, Adeunis, Milesight, and others. Key product lines include the Teltonika RUT241 4G LTE router, TRB145 RS485 gateway, TSW series switches with PoE, and SCT series current transformers for energy measurement. Remote management is enabled through Teltonika RMS cloud platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Teltonika RUT241 Industrial 4G LTE Wi-Fi Router Industrial 4G LTE cellular router with Wi-Fi capability, dual Ethernet ports, digital I/O, and compatibility with the Teltonika Remote Management System (RMS) for remote fleet management. Intended for industrial integrators and automation buyers needing reliable cellular connectivity.
• Teltonika 4G/5G Cellular Routers Industrial cellular routers supporting 4G LTE and 5G connectivity (including RUTX11, RUTX50, RUTX12) for M2M and IoT applications. Targeted at industrial and IoT integrators in Belgium and the Netherlands.
• Teltonika Cellular Gateways (TRB series) Industrial LTE gateways (TRB145, TRB142) with RS232, RS485, and M-Bus interfaces for connecting legacy industrial equipment to cellular networks. For IoT and M2M integrators.
• Teltonika Cellular Modems Cellular modem modules (TRM240) for industrial applications providing LTE connectivity. For industrial integrators and embedded developers.
• Teltonika Industrial Ethernet Switches (TSW series) Industrial Ethernet switches including PoE-enabled models (TSW040 8-port PoE+) for network connectivity in industrial environments. For IoT integrators and automation buyers.
• IoT Sensors (LoRa, NB-IoT/LTE Cat-M1, Sigfox) Industrial IoT sensors using LoRa, NB-IoT/LTE Cat-M1, and Sigfox low-power wide-area network technologies from brands such as Adeunis, Milesight, and Monnit. For long-range, low-power sensing applications.
• Private LoRaWAN Gateway Private LoRaWAN network gateways for establishing dedicated IoT sensor networks on industrial or building sites. For IoT integrators and automation buyers.
• Programmable Logic Controllers (PLCs) Industrial programmable logic controllers for automation of machines, buildings, and processes. For system integrators and facilities teams implementing factory or building automation.
• HMI Panels and Industrial PCs Human-machine interface panels and industrial computing solutions for automation control and visualization. For automation engineers and facilities managers.
• Industrial Raspberry Pi Industrial-grade Raspberry Pi computing modules designed for harsh environments. For embedded developers and automation integrators.
• EMU Energy Management Solutions (EMU Professional II) MID-certified single-phase and three-phase energy meters available with TCP/IP, LoRa, and M-Bus interfaces for monitoring energy consumption in commercial and industrial facilities. For energy managers, facility managers, and property managers.
• Energy Analysers and Network Analysers Power quality analysers and network analysers (including Qeed QE-POWER-T-PRO three-phase models) for measuring and monitoring electrical energy consumption. For energy management buyers.
• Current Transformers (SCT Series) Split-core and solid-core current transformers (SCT series, 100A-600A primary ratings, IEC60044-1 compliant) for energy measurement and monitoring applications. For energy management buyers.
• EV Charging Stations (TeltoCharge series) Electric vehicle charging stations including the TeltoCharge EVC series (e.g., EVC1200P4000 22kW). For property managers, hotels, offices, and companies deploying EV charging infrastructure.
• Industrial Flash Memory Industrial-grade memory cards with emphasis on quality and reliability for embedded and industrial applications. For embedded developers and OEMs.
• Power Components (diodes, thyristors, GTOs, IGBTs, capacitors) Electronic power components including diodes, thyristors, GTOs, IGBTs, and capacitors (including Jianghai capacitors). For embedded developers and power electronics applications.
• Embedded Components Electronic components for custom product development and embedded system design, including Kontron Electronics embedded computing modules and boards. For embedded developers and OEMs.

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Teltonika NetworkscoreTechnology or IntegrationMaster Chips is a distributor of Teltonika Networks products including cellular routers (4G/5G), gateways, modems, and switches. These products are central to Master Chips' IoT and M2M solution offerings. Products include RUT241, RUTX11, RUTX50, TRB145, TRB142, TRM240, and TSW series switches. Teltonika also provides the Remote Management System (RMS) platform for remote device management.
• QeedcoreTechnology or IntegrationMaster Chips distributes Qeed products including power meters, current transformers (SCT series), network analysers, signal converters, and data loggers. Qeed products are integral to Master Chips' energy monitoring and management solutions for industrial and building automation applications.
• EMU ElectroniccoreTechnology or IntegrationMaster Chips distributes EMU Electronic energy management solutions including the EMU Professional II series energy meters (single-phase and three-phase, MID-certified), available with TCP/IP, LoRa, and M-Bus interfaces. These are key components in Master Chips' energy monitoring solution offerings.
• Sierra WirelessmajorTechnology or IntegrationMaster Chips distributes Sierra Wireless products as part of its IoT and M2M connectivity portfolio, providing industrial cellular modems and gateways for machine-to-machine communication.
• AdeunismajorTechnology or IntegrationMaster Chips distributes Adeunis IoT sensors including LoRa, Sigfox, and LPWAN-based sensors for industrial monitoring and building automation applications.
• MilesightmajorTechnology or IntegrationMaster Chips distributes Milesight IoT sensors and devices including LoRaWAN sensors, industrial IoT products, and network cameras, complementing the LoRa and NB-IoT sensor portfolio.
• MonnitmajorTechnology or IntegrationMaster Chips distributes Monnit wireless sensors (Monnit ALTA series) for industrial monitoring, environmental sensing, and IoT applications, adding to the wireless sensor portfolio.
• Kontron Electronics GmbHmajorTechnology or IntegrationMaster Chips distributes Kontron Electronics embedded computing modules and boards for industrial and embedded applications, supporting the embedded product category.
• GLS (General Logistics Systems)minorOthersMaster Chips uses GLS as its primary shipping carrier for standard delivery across the EU, with approximately 24-hour delivery time. Express shipping options are available at additional cost.
• PrestaShopminorOthersMaster Chips uses PrestaShop Shopping Cart Software as its e-commerce platform powering the masterchips.be online store. PrestaShop is listed as a data sub-processor under the company's GDPR privacy policy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Avnet: Large global electronic components distributor with broader portfolio and stronger relationships with tier-one semiconductor suppliers, operating at significantly greater scale.
• DigiKey: Largest global electronic components distributor with vastly broader catalogue and pricing scale; represents the incumbent competitive benchmark Master Chips is measured against.
• Phoenix Contact: Industrial automation supplier that also operates its own distribution channel in Benelux with overlapping focus on PLCs, networking, and energy-management hardware.

Direct peers

• TME (Transfer Multisort Elektronik): European electronic components distributor with comparable product breadth and B2B fulfilment model across industrial automation, IoT, and embedded components.
• S.E.S.A. Italian-headquartered electronic components value-added distributor with comparable B2B model focused on industrial customers, embedded and IoT products.
• RS Components (RS Online): Major European B2B industrial electronics distributor with overlapping product categories — PLCs, sensors, energy meters, and industrial networking — comparable to Master Chips' portfolio.
• Distrelec: European industrial electronics distributor with similar focus on automation, energy monitoring, and connectivity products for B2B integrators.
• Mouser Electronics: Global electronic components distributor serving European B2B customers, with a comparable emphasis on new-product introductions in IoT, embedded, and connectivity categories.
• Farnell / element14: Global B2B electronic components distributor with strong Benelux presence and direct overlap with Master Chips on industrial IoT, automation, embedded computing, and energy products.
• Conrad Electronic: European electronics distributor serving B2B customers across automation, energy, and IoT categories — directly comparable business model and target customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Master Chips