Sur-Seal Packaging

What Sur-Seal Packaging does

Sur-Seal Packaging, founded in 1985 and headquartered in Winnipeg, Manitoba, is a small industrial packaging distributor that has been acquired and integrated into Bunzl Canada Inc. as part of the Bunzl Industrial Packaging division. The legal entity is now Bunzl Canada Inc., a subsidiary of Bunzl plc, a publicly listed multinational distribution company on the London Stock Exchange (ticker: BUNZL). Sur-Seal retains its Winnipeg-based team and custom packaging expertise, and operates as a regional brand under the Bunzl Industrial Packaging umbrella. Its business spans three pillars: (1) standard packaging supplies across 17+ categories including stretch & shrink wrap, boxes, tape, strapping, bubble and foam packaging, marking & labelling, adhesives, safety products, mailers, janitorial, paper and plastic products; (2) packaging equipment including strappers, stretch wrappers, shrink equipment, tapers, and void fill systems; and (3) services comprising custom packaging (die-cut foam, export-ready packaging — exclusively offered in Manitoba), custom engineering, mobile service repair, small parts repair, preventative maintenance, and vendor managed inventory.

The go-to-market is sales-led and hybrid. Standard consumables are sold through an e-commerce storefront at shopbunzlindustrial.ca targeting SMB and individual buyers, while larger accounts and custom solutions are sold through direct consultation with packaging experts via "Speak With an Expert" and "Contact Us" channels. Pricing is quote-based and not publicly disclosed. The customer base is described as a broad horizontal of industrial and manufacturing businesses needing packaging for shipping, storage, and product protection, with no named enterprise logos, no segment-revenue split, and no customer-count data disclosed. The marketing approach is content-driven through a Learning Centre (case studies, how-to guides, tips, tools & trends) supplemented by a newsletter funnel. The technology stack is described as empty in the source material, and no AI/ML capabilities, patents, trademarks, or certifications are disclosed. The entity now operates as a regional sub-unit of a much larger parent, with custom packaging services deliberately retained as a Manitoba-exclusive niche while the standard catalog and e-commerce channels have access to Bunzl's broader Canadian distribution footprint.

Name

Sur-Seal Packaging

Legal name

Bunzl Canada Inc.

Website

https://sursealpackaging.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Sur-Seal Packaging, founded in 1985 in Winnipeg and now a brand under Bunzl Canada Inc., distributes industrial packaging supplies, equipment, and Manitoba-exclusive custom packaging services to industrial and manufacturing businesses across Canada via direct sales and e-commerce.

Ownership category

akta.pro rank

Product category

Industrial Packaging Supplies

NAICS

Packaging and Labeling Services (56191), Corrugated and Solid Fiber Box Manufacturing (322211), Plastics Bag and Pouch Manufacturing (326111), Plastics Packaging Materials and Unlaminated Film and Sheet Manufacturing (32611)

SIC

Wholesale-Paper & Paper Products (5110), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF), Bundling, Overwrapping & Shrink Packaging Equipment (IMALAOAI), Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD)

Keywords

• Industrial packaging supplies
• Custom packaging solutions
• Packaging equipment
• Protective packaging materials
• Shipping supplies distribution

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Packaging Products Sales: Sale of standard packaging supplies including stretch & shrink wrap, boxes, tape products, strapping, marking & labelling, adhesives, bubble packaging, foam packaging, and other packaging materials. One-time transaction model for consumable and durable packaging goods.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sur-Seal Packaging sells industrial packaging supplies (stretch and shrink wrap, boxes, tape, strapping, foam, bubble packaging, marking and labelling, adhesives, safety products) and packaging equipment (strappers, stretch wrappers, shrink equipment, tapers, void fill systems) to industrial and manufacturing customers. It also delivers custom packaging services — including die-cut foam and export-ready packaging — exclusively in Manitoba, supported by equipment engineering, mobile repair, preventative maintenance, and vendor managed inventory programs. The business now operates as part of Bunzl Industrial Packaging under Bunzl Canada Inc.

Product overview

Sur-Seal Packaging, now operating as part of Bunzl Industrial Packaging, offers a comprehensive portfolio of industrial packaging products, equipment, and custom services. The offering is organized around three main pillars: (1) Custom Packaging services providing bespoke solutions including die-cut foam and export-ready packaging exclusively in Manitoba; (2) an extensive range of packaging supplies covering stretch & shrink wrap, boxes, tape products, foam packaging, bubble packaging, strapping, and various fastening/marking/safety products; and (3) packaging equipment including strappers, stretch wrappers, shrink equipment, tapers, and void fill systems, supported by service offerings such as custom engineering, mobile repair, preventative maintenance, and vendor managed inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Packaging

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bunzl Canada Inc. / Bunzl Industrial PackagingcoreOthersSur-Seal Packaging has been acquired and integrated into Bunzl Canada Inc. as part of Bunzl Industrial Packaging. This is a parent-subsidiary relationship where Sur-Seal operates under the Bunzl umbrella, maintaining the same team and expertise while gaining access to a broader range of packaging solutions and expanded support infrastructure.

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Fastenal: Fastenal distributes industrial supplies including packaging, material handling, and safety products to manufacturing and industrial customers via a dense local branch network — overlapping with Sur-Seal's customer segments and several product categories.
• Sealed Air Corporation: Sealed Air manufactures and distributes protective packaging (bubble, foam, shrink, and void fill systems) — categories Sur-Seal resells — and competes for the same protective-packaging equipment and consumable budgets that Sur-Seal addresses with its equipment-plus-supply bundle.
• Grainger: Grainger is a large broad-line industrial supplies distributor with significant overlap on packaging supplies, material handling, and safety products sold to industrial customers — directly comparable to Sur-Seal's customer base and product mix, though at much greater scale and breadth.
• Uline: Uline is one of North America's largest direct distributors of industrial packaging supplies (boxes, stretch wrap, tape, strapping, mailers, foam, bubble), competing directly with Sur-Seal's core supply catalogue but at vastly greater national scale via its own e-commerce and catalog model.
• Staples Business Advantage: Staples Business Advantage distributes packaging, shipping, and facility supplies to Canadian and U.S. businesses via dedicated account management and online ordering, overlapping with Sur-Seal's boxes, mailers, tape, and shipping-supply lines for SMB customers.
• McMaster-Carr: McMaster-Carr is a major direct-ship industrial supplier with extensive packaging categories and a strong e-commerce ordering experience, competing with Sur-Seal for industrial and SMB packaging supply purchases, especially via its digital storefront.

Direct peers

• Imperial Dade: Imperial Dade is one of the largest North American foodservice and packaging distributors, offering a comparable portfolio of packaging supplies, janitorial/sanitation products, and equipment — directly competitive with Sur-Seal's product categories and SMB-to-mid-market customer focus.
• Veritiv Corporation: Veritiv distributes packaging, hygiene, and facility solutions products to industrial and commercial customers in North America, with a catalogue and service model that closely mirrors Sur-Seal's supply-plus-equipment-plus-services positioning.
• Bunzl Industrial Packaging (broader Bunzl plc): Bunzl plc is the multinational parent that owns Sur-Seal, and Bunzl Industrial Packaging across other regions sells an effectively identical mix of packaging supplies, equipment, and services — making the broader Bunzl industrial distribution network the closest direct comparability benchmark.

Regional players

• Staples Canada / Grand & Toy: Grand & Toy is a Canadian business-supplies distributor (boxes, mailers, shipping, janitorial) with significant Canadian market presence, comparable to Sur-Seal's regional Manitoba focus and product mix but without the industrial packaging equipment and custom packaging depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sur-Seal Packaging