ApuliaKundi

What ApuliaKundi does

ApuliaKundi Srl is an Italian micro-enterprise that cultivates and sells certified-organic spirulina (Spirulina K BIO) and chlorella (Chlorella BIO) dietary supplements, founded in 2016 and headquartered in Gravina in Puglia. The company operates a single production facility established in September 2021 in cooperation with Andriani S.p.A., where it cultivates microalgae using water recovered and purified from Andriani's pasta production process — a circular-economy arrangement under which ApuliaKundi also supplies spirulina back to Andriani for use as an ingredient in its Felicia biological pasta line. Production uses cold dehydration (essiccazione a freddo) to preserve nutraceutical properties, follows a seasonal no-winter biorhythm to avoid artificial heating and lighting, and is EU-certified organic and Italian Ministry of Health-recognised for chlorella's antioxidant claims.

The product portfolio comprises six SKUs priced between €12.49 and €35.00: spirulina in stick (40g) and tablet (80×500mg) formats, chlorella tablets (120×500mg), 2-packs of each spirulina format, and a spirulina-plus-chlorella combo pack. The company runs a hybrid go-to-market combining a WooCommerce DTC storefront at apuliakundi.it (with PayPal, newsletter-driven email marketing via Brevo, WhatsApp-based customer support, and a 5€ registration coupon) with wholesale distribution through Italian pharmacies and herbalist shops (erboristerie). The business is operated by a team of 1–10 employees, co-led by co-founder and CEO Danila Chiapperini alongside Raffaele Settanni, and holds PMI Innovativa (Innovative SME) status.

Revenue mechanics are entirely transactional one-time purchases across the two channels; the company discloses no subscription, no funding rounds, no institutional investors, and no revenue figures. Customer base is fragmented across individual health-conscious, vegan, sports, and detoxification-oriented Italian consumers (with 98 Google reviews indicating modest DTC scale), plus a single named enterprise counterparty in Andriani S.p.A. for ingredient supply. Marketing relies on content, organic social, and earned media (RAI TG1/TG3/TG5, Presadiretta, Huffington Post, StartupItalia, LifeGate) rather than paid acquisition.

Name

ApuliaKundi

Legal name

ApuliaKundi Srl

Website

https://apuliakundi.it

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

ApuliaKundi is an Italian micro-enterprise (1–10 employees) that cultivates and sells certified-organic spirulina and chlorella supplements, produced via circular-economy water recovery from Andriani S.p.A.'s pasta plant, and sold DTC online and through Italian pharmacies and herbalists to health-conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Spirulina and Chlorella Supplements

NAICS

Aquaculture (1125)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Algae & Seaweed Proteins (Microalgae/Spirulina, Macroalgae) (AFAJAHAF)

akta.pro secondary industry

Seaweed & Algae Aquaculture (incl. microalgae) (AFAEAAAE)

Keywords

• Organic spirulina cultivation
• Chlorella microalgae supplements
• Functional food production
• Circular economy agriculture
• Natural dietary supplements

Headquarters

HQ city

Gravina In Puglia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company sells its spirulina and chlorella products directly to consumers through its WooCommerce-powered online store at apuliakundi.it. Products are sold in various formats (stick and compresse/tablets) with one-time purchase pricing. Online sales are the primary revenue channel.
2. Wholesale to Retail Partners: ApuliaKundi distributes its products through pharmacies and herbalist shops (erboristerie) across Italy. This B2B channel provides wider physical retail presence throughout the country.
3. Ingredient Supply to Andriani: The spirulina produced is also used as an ingredient for Felicia brand biological pasta manufactured by Andriani S.p.A., creating an additional B2B revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ApuliaKundi cultivates and processes certified organic spirulina and chlorella microalgae at its production facility in Gravina in Puglia, Italy. It sells these microalgae as functional food supplements in stick and tablet formats through its own e-commerce store, pharmacies, herbalist shops, and as an ingredient supplied to Andriani S.p.A. for biological pasta. Production uses cold dehydration and circular economy water recovery from a partner pasta factory.

Product overview

ApuliaKundi is an Italian company specializing in certified organic spirulina and chlorella microalgae cultivation in Puglia, Italy. The product portfolio centers on Spirulina K BIO available in stick (40g) and tablet (40g) formats, with multi-pack bundles offering value pricing. The company also offers Chlorella BIO tablets (60g) and a combined Spirulina K + Chlorella compresse combo pack for synergistic health benefits. All products are 100% pure, raw food (cold-dehydrated), vegan, gluten-free, and produced through circular economy practices using water recovered from pasta production. The products are positioned as superfoods providing proteins, minerals (iron, magnesium, potassium, manganese, calcium, phosphorus, zinc, selenium), vitamins (A, B-group, C, E, K), pigments (phycocyanin, chlorophyll, carotenoids), and essential fatty acids (omega-3 and omega-6).

Differentiator

Problem solved

Functional benefit

Products and services

• Spirulina K BIO - Alga in stick 40g Organic spirulina algae in stick format (40g), dehydrated at low temperature to preserve nutraceutical properties. Pure 100% with no additives, preservatives, or excipients. Vegan, gluten-free, and suitable for raw food diets. Aimed at individual health-conscious consumers seeking natural supplementation.
• Spirulina K BIO - Alga in compresse 40g Organic spirulina algae in tablet format (40g, 80 tablets of 500mg each), cold-dehydrated. Pure 100% spirulina with no additives. Convenient format for daily supplementation.
• Chlorella BIO - Alga in compresse 60g Organic chlorella algae in tablet format (60g, 120 tablets of 500mg each). Recognized by the Italian Ministry of Health for antioxidant effects and support of natural defenses and body purification functions.
• Spirulina K BIO + Chlorella BIO - compresse Combined pack of spirulina (40g, 80 tablets) and chlorella (60g, 120 tablets) for synergistic effects. Provides a complete 20-day treatment combining the benefits of both microalgae for energy, immune support, and body detoxification.
• Spirulina K BIO - Alga in stick 40g x 2 Bundle of two 40g spirulina stick products at a discounted price. Offers savings compared to individual purchase.
• Spirulina K BIO - Alga in compresse 40g x 2 Bundle of two 40g spirulina tablet products (160 tablets total of 500mg each) at a discounted price. Contains high protein, potassium, calcium, iron, copper, manganese, magnesium and vitamins B1, B2, B6.

Quantifiable outcome

• Contains 60-65% protein - three times the protein of meat
• +5 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

One partnership is on record.

• Andriani S.p.A.coreStrategic or Co-development Partner · 1 September 2021ApuliaKundi's production facility was established in cooperation with Andriani S.p.A., a reference company in healthy food innovation. The partnership involves water recovery from Andriani's pasta production process, which is purified and used to feed spirulina cultivation tanks. The spirulina produced is also used as an ingredient in Felicia brand biological pasta, creating a circular economy model between the two companies.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Heliae Development: US-based algae technology company producing spirulina and other microalgae ingredients for nutrition, aquaculture, and agriculture. Directly comparable cultivation-plus-ingredient business model targeting similar end markets to ApuliaKundi.
• DIC Corporation: Japanese chemicals and pigments group whose Life Sciences division produces natural astaxanthin and spirulina ingredients via its subsidiary. Comparable to ApuliaKundi as a microalgae cultivator selling branded nutraceutical ingredients into supplement and food channels.
• Fermentalg: French industrial biotechnology company specializing in microalgae cultivation for nutrition, health, and specialty ingredients. Closest European geographic peer to ApuliaKundi in microalgae production, with overlapping nutraceutical ingredient customer base.
• Algatech: Israel-based microalgae ingredient producer cultivating astaxanthin from Haematococcus and other algal biomass. Directly comparable to ApuliaKundi as a vertically integrated microalgae cultivator selling ingredients and finished products into the nutrition/supplement market, with similar proprietary cultivation IP.
• Earthrise Nutritionals: California-based spirulina producer (part of the EID Parry group) operating one of the largest spirulina farms in the world. A direct competitor to ApuliaKundi in both B2B spirulina ingredients and finished spirulina supplements, with significantly greater scale and international reach.
• Parry Nutraceuticals (EID Parry): India-based spirulina and chlorella producer and parent of Earthrise Nutritionals. Competes head-to-head with ApuliaKundi in the global spirulina ingredient market, supplying food, supplement, and nutraceutical manufacturers with bulk microalgae biomass.
• Cyanotech Corporation (Nutrex Hawaii): Hawaii-based producer of Spirulina Pacifica and BioAstin astaxanthin. The closest direct competitor to ApuliaKundi, operating in the same microalgae category with branded spirulina supplements and ingredient supply, but at vastly larger scale and with US/EU distribution.

Broad incumbents

• Roquette: Global French ingredient company with a broad plant-based protein portfolio (pea, algae-derived proteins under its NUTRALYS range) supplying food, nutrition, and pharma customers. Not a direct spirulina specialist, but represents the broad-incumbent competition ApuliaKundi faces for ingredient-supply contracts and shelf space.

Regional players

• Probios: Italian organic and gluten-free food company distributing health-focused products through Italian retail and specialty channels. Comparable to ApuliaKundi as an Italian organic health-food brand competing for the same shelf space in erboristerie, pharmacies, and organic grocery across Italy.

Emerging players

• Sophie's BioNutrients: Singapore/US-based startup producing plant-based protein ingredients from microalgae for the food and beverage industry. Comparable emerging-stage company pursuing algae-based ingredient supply into mainstream food brands — similar B2B trajectory ApuliaKundi could follow.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ApuliaKundi