Name

Star 98

Legal name

Cumulus Media Inc.

Website

https://star98.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Radio broadcasting
• FM radio station
• Music entertainment
• Online audio streaming
• Radio advertising

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: Star 98 generates revenue primarily through advertising sales, including local business advertisements and national spot advertising. The station sells airtime to advertisers targeting the Green Bay, WI market and its surrounding Designated Market Area (DMA) as defined by Nielsen Audio.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Star 98 (WQLH-FM) is a Hot AC (Adult Contemporary) commercial radio station broadcasting at 98.5 MHz in Green Bay, Wisconsin. The station delivers music programming, talk shows, news updates, and entertainment content via over-the-air FM broadcast, website streaming, and social media. It also sells advertising airtime to local businesses and national advertisers targeting the Green Bay DMA, and operates listener contests, ticket giveaways, and community partnerships (e.g., Summerfest, Live Nation concerts, Wisconsin Humane Society).

Product overview

Star 98 (WQLH-FM) is a Hot AC (Hot Adult Contemporary) radio station operated by Cumulus Media, broadcasting at 98.5 FM from Green Bay, Wisconsin. The station offers a core radio broadcast product accessible via FM radio, website streaming, and mobile applications. Programming includes nationally syndicated shows like The TJ Show (morning drive), Weekends With Roula (Saturday mornings), and the Star Tails pet adoption segment (Thursdays). The station also operates a robust contest program featuring music tickets, vinyl giveaways, and Summerfest prizes. Listeners can engage through live listening, on-demand content, social media, and various on-air call-in contests.

Differentiator

Problem solved

Functional benefit

Products and services

• Star 98 (WQLH-FM) Radio Broadcast

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Wisconsin Humane Society Green Bay ChaptercoreGTM or Marketing PartnerWeekly Star Tails program on Thursday afternoons showcases adoptable pets from the Wisconsin Humane Society's Green Bay Chapter. Star 98 provides on-air promotional support and visibility for animal adoption, while the partnership provides engaging community-focused content for the station's listeners.
• Live NationmajorGTM or Marketing PartnerPartnership with Live Nation for Summer of Live concert promotion. Station runs contests offering tickets to Live Nation concerts and events, including 4 lawn tickets for $99 as part of promotional campaigns. Win trips to concerts and music festivals.
• SweetDealsminorGTM or Marketing PartnerLocal deals platform integrated into station website navigation. SweetDeals offers limited-time deals on dining, local attractions, and entertainment in the Green Bay area. Station receives promotional placement in exchange for marketing reach.
• Milwaukee World Festival, Inc / SummerfestmajorGTM or Marketing PartnerPrize sponsor for Summerfest contest. Station gives away 35 pairs of tickets to Summerfest music festival in Milwaukee, WI (June 18 - July 4). Contest conducted via on-air 'cue-to-call' format with grand prize including Weber Spirit Grill from Home Depot and food from Festival Foods.
• Fox Valley Birkenstock and Vagabond ShoesminorGTM or Marketing PartnerPrize sponsor for 'Tuesday Shoesday' contest. Winners receive $100 gift cards to Fox Valley Birkenstock locations in Appleton and Green Bay, WI. Contest runs weekdays 4:00-6:00 PM through December 2027.
• Zizzo Group Engagement MarketingmajorGTM or Marketing PartnerContest and prize sponsor for Ed Sheeran 'Back to Back' contest. Sponsors 6 pairs of tickets to Ed Sheeran concert at American Family Field-Summerfest Grounds in Milwaukee, WI on June 25, 2026. Prize valued at $206 per pair.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• WNCY-FM (Y100): Country-format FM station in the Green Bay DMA that competes with Star 98 for morning drive and midday ad spend, and which historically captures a share of the same local 25-54 listening audience.
• WTAQ AM: News/Talk AM station operating in the Green Bay market and selling into the same local advertiser base as Star 98, particularly for drive-time dayparts.
• WIXX-FM: Top 40/Pop-leaning FM station serving the Green Bay DMA, directly competing with Star 98 for the same Adults 25-54 audience and local ad budgets in the same Nielsen Audio market.

Broad incumbents

• Saga Communications: Regional US radio broadcaster operating clusters in small-to-mid-sized markets, comparable to Star 98's position within Cumulus's Green Bay portfolio in terms of market size and operating model.
• Townsquare Media: Mid-market-focused US radio operator running clusters of local stations similar to Cumulus's Green Bay cluster, with a comparable strategy of pairing local content with digital monetization.
• Audacy (formerly Entercom / CBS Radio): Major US radio broadcaster with national sales infrastructure and digital streaming platform (Audacy app) that competes with Cumulus-owned stations like Star 98 for both national ad dollars and streaming listenership.
• Hubbard Radio: Privately held US radio group operating stations across multiple mid-sized markets, with a similar cluster-based, ad-sales-funded operating profile to Star 98.
• iHeartMedia: One of the largest US radio operators with multiple competing stations in the Green Bay DMA and a national digital audio platform (iHeartRadio) that competes for streaming share of ear against Star 98's web player.
• Salem Communications: US radio operator focused on talk and faith-based formats; not directly competitive in Hot AC but operates in the same broadcast radio ecosystem competing for the same local and national ad budgets.
• Beasley Media Group: Multi-market US radio operator with local clusters and growing digital audio capabilities, comparable to Star 98's Hot AC, multi-channel, ad-sales-driven business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Star-98/100063534312105
• LinkedInlinkedin.com/company/cumulus-media-green-bay

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Star 98