Mid-Atlantic Christian University

What Mid-Atlantic Christian University does

Mid-Atlantic Christian University (MACU) is a private, non-profit Christian university founded in 1948 and headquartered on a single waterfront campus in Elizabeth City, North Carolina. Originally established as Roanoke Bible College and later Eastern Christian College, the institution serves the Christian Churches and Churches of Christ tradition and is governed by an independent Board of Trustees. MACU delivers higher education through three academic departments (Arts and Sciences, Bible and Christian Ministry, Marketplace Ministry) and offers certificate programs (including an AI Literacy Certificate and a Professional Christian Ministries Certificate), associate degrees (Biblical Studies, General Studies, Nursing Preparation), and bachelor degrees with majors in Biblical Studies, Biology, Biopsychology, Business Administration, Counseling and Psychology, Digital Marketing, Science Education, Teacher Education, Applied Linguistics, and Ministry, plus concentrations in Esports and Gaming Administration, Healthcare Administration, and Supply Chain Management. An accelerated dual-degree pathway with Regent University School of Law and degree-completion programs for working adults extend the portfolio beyond traditional residential undergraduate study.

Educational delivery is supported by a third-party technology stack anchored by Moodle (Learning Management System), Populi (Student Information System), Canvas (alternate LMS access), Yuja (video), Turnitin (plagiarism detection), Parchment (transcripts), Formstack (forms), and LiveSafe/One Call Now (safety notifications). No proprietary platform or AI/ML capability is developed in-house.

The business model is tuition-dependent, with 98% of students receiving financial aid and more than 250 scholarships awarded annually. Revenue is supplemented by tax-deductible donations through the Mid-Atlantic Christian University Foundation, Inc. (a 501(c)(3) supporting organization established in 1985, with named funds starting at a $10,000 minimum) and modest alumni association dues ($20-$30 annually; $250-$350 lifetime). Go-to-market relies on a multi-channel strategy combining direct-to-consumer recruitment (website, mobile app, social media, campus visits), church-relations-driven community recruitment, dual-enrollment pipelines from high schools, and transfer articulation agreements with community colleges in North Carolina and Virginia, plus an Army ROTC cross-enrollment with Elizabeth City State University.

Name

Mid-Atlantic Christian University

Legal name

Mid-Atlantic Christian University

Website

https://macuniversity.edu

Company type

Private

Founded year

1948

Operating status

Operating

Short description

Mid-Atlantic Christian University is a private non-profit Christian university in Elizabeth City, NC offering certificates, associate degrees, and bachelor degrees in biblical studies, ministry, sciences, and business to students preparing for vocational ministry and marketplace careers.

Ownership category

akta.pro rank

Product category

Christian Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Religious Organizations (8131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Christian Colleges with Theological Programs (EDAHAKAG)

akta.pro secondary industries

Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical) (EDAHAKAM), Bible Colleges (Undergraduate Ministry & Biblical Studies) (EDAHAKAB)

Keywords

• Christian higher education
• Undergraduate degree programs
• Biblical studies education
• Ministry training programs
• Private university education

Headquarters

HQ city

Elizabeth City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Private university tuition for undergraduate degree programs including associate, bachelor, and certificate programs. Financial aid available for 98% of students.
2. Donations and Foundation Gifts: Mid-Atlantic Foundation (501(c)(3) established 1985) receives tax-deductible gifts as endowments. Named funds starting at $10,000 minimum. Alumni dues: $20/year individual, $250 lifetime individual.
3. Alumni Association Dues: Annual dues $20 single, $30 married couple, $250 single lifetime, $350 married couple lifetime. New graduates receive one-year exemption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mid-Atlantic Christian University is a private, non-profit Christian university offering certificate programs, two-year associate degrees, and four-year bachelor degrees in fields such as Biblical Studies, Biology, Business Administration, Counseling and Psychology, Ministry, Digital Marketing, and Teacher Education. Programs are delivered on its Elizabeth City, North Carolina campus and online via Moodle LMS, with every degree integrating a substantial Biblical Studies component (48 hours for ministry majors, 18 hours for marketplace majors) alongside a required Christian Ministry Internship.

Product overview

Mid-Atlantic Christian University is a higher education institution offering a comprehensive portfolio of educational programs across multiple delivery formats. The university provides certificate programs (including AI Literacy and Professional Christian Ministry), associate degrees (Biblical Studies, General Studies, Nursing Preparation), and bachelor degrees with various majors (Biblical Studies, Biology, Business Administration, Counseling & Psychology, Ministry, Science Education, Teacher Education) and concentrations (Esports/Gaming Administration, Healthcare Administration, Supply Chain Management). Academic programs are organized into three departments: Arts and Sciences, Bible and Christian Ministry, and Marketplace Ministry. The institution also provides student support services including the Watson-Griffith Library, Counseling Center, Mustangs Athletics, and Continuing Education programs. Educational technology infrastructure includes Moodle LMS, Turnitin plagiarism detection, and Yuja video platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Artificial Intelligence Literacy Certificate A certificate program equipping individuals with foundational insights to become knowledgeable leaders, policymakers, and informed citizens in a world increasingly shaped by Artificial Intelligence; no prior coding experience or AI knowledge required.
• Professional Christian Ministries Certificate A certificate providing elementary skills and knowledge needed to minister effectively in contemporary North American culture, suited for individuals without a prior bachelor's degree from a Christian college or seminary who serve as paid or volunteer church ministry workers.
• Associate of Arts: Biblical Studies A two-year associate degree providing a foundation in general studies, substantial Biblical and theological studies, and studies in a Christian service or ministry area.
• Associate of Arts: General Studies A two-year associate degree developing critical thinking skills, communication skills, and Christian values for effective servant-leadership in various workplaces.
• Associate of Arts: General Studies (Nursing Preparation Track) A specialized associate degree track assisting students who intend to complete an associate or baccalaureate degree in nursing, meeting prerequisite requirements for transfer to RN or BSN nursing programs.
• Applied Linguistics (Bachelor of Arts) A bachelor's program including biblical languages and rigorous coursework at Dallas International University, preparing students for cross-cultural mission work and Bible translation.
• Biblical Studies (Bachelor) A bachelor's major providing deeper knowledge of both Testaments, training in biblical languages, and exegetical methodology for proper understanding and application of Scripture.
• Biology (Bachelor of Science) A Bachelor of Science preparing students for graduate and professional programs, with pre-professional concentration (genetics, microbiology, health careers) or environmental science concentration.
• Biopsychology (Bachelor) An interdepartmental bachelor's major studying the biological and physiological foundations of emotional, mental, and behavioral systems, exploring links between biology, chemistry, and psychology.
• Business Administration (Bachelor) A bachelor's program developing strategic abilities and innovative solutions for public, private for-profit, or non-profit organizations, including oral/written communication, marketing, accounting, and organizational development.
• Counseling and Psychology (Bachelor) A bachelor's program combining counseling courses with psychology, preparing students for graduate school or service in local church settings.
• Digital Marketing (Bachelor) A bachelor's program covering essential digital platforms for marketing including social media, email, SMS, and search engines, with hands-on projects and data analytics skills.
• Science Education (Bachelor of Science) A four-year Bachelor of Science with a minor in Biblical Studies, enabling students to teach Biology, Chemistry, or Physics at the secondary education level with North Carolina Teacher Certification.
• Teacher Education (Bachelor) A bachelor's program preparing candidates to serve as highly qualified teachers in public, Christian, or overseas schools with extensive classroom experience and professional preparation.
• Ministry (Bachelor) A four-year program combining a Biblical Studies major and a Ministry major, allowing students to customize their degree with courses in preaching, youth ministry, worship, and cross-cultural ministry.
• Christian Ministry (Degree-Completion) A degree-completion bachelor's program providing biblical knowledge with practical ministry skills for various roles in church ministry.
• Law (Accelerated Dual-Degree) A combined bachelor's and juris doctor program partnered with Regent University School of Law that saves students time and tuition while providing legal education.
• Esports and Gaming Administration (Business Concentration) A Business Administration concentration preparing students for the esports and games industry, with curriculum informed by professionals at Capcom, Riot, and other companies.
• Healthcare Administration (Business Concentration) A Business Administration concentration equipping students with leadership, finance, data analysis, and problem-solving skills for the healthcare sector.
• Supply Chain Management (Business Concentration) A Business Administration concentration addressing the critical need for supply chain professionals, covering global product logistics and distribution.
• Watson-Griffith Library An on-campus academic library providing research resources, databases, inter-library loans, group study rooms, and library guides for students and faculty.
• Counseling Center Professional counseling services staffed by two on-campus Christian counselors, with remote counseling options available for students dealing with personal issues.
• Mustangs Athletics University athletics program competing in the USCAA, offering sports programs for student athletes.
• Continuing Education (NBCC Approved) An approved Continuing Education Provider (ACEP No. 7015) by the National Board for Certified Counselors, offering CE credits for professional development of counselors.

Quantifiable outcome

• 98% of students receive financial aid; 250+ scholarships awarded annually
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Roanoke Christian Service CampcoreStrategic or Co-development Partner · 12 February 2026Partnership to host MAD (Music and Drama) Camp for teens ages 12-17 on MACU campus. Campers learn, rehearse, and perform a full musical program while growing in faith and fellowship.
• Elizabeth City State UniversitycoreChannel Partner/ Reseller/ DistributorCross-enrollment agreement enabling MACU students to pursue Army ROTC through Elizabeth City State University, preparing them for appointments as officers in the U.S. Army, Army Reserve, or Army National Guard.
• Regent University School of LawcoreStrategic or Co-development PartnerAccelerated dual-degree program combining MACU bachelor's degree with Regent University School of Law juris doctor, saving students time and tuition while maintaining academic quality.
• FAME InternationalminorStrategic or Co-development PartnerDr. Dennis D. Pruett Memorial Scholarship connection to FAME and HASTEN, International organizations he started for medical missionary work in Africa.
• HASTEN InternationalminorStrategic or Co-development PartnerDr. Dennis D. Pruett Memorial Scholarship connection to HASTEN International for medical missionary work.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Milligan University: Milligan University is a private Christian liberal arts university in Tennessee with strong ties to the Restoration Movement/Churches of Christ. It offers comparable undergraduate and graduate faith-integrated programs and shares MACU's combination of biblical core curriculum with broader academic majors.
• Kentucky Christian University: Kentucky Christian University is a private Christian university affiliated with the Christian Churches/Churches of Christ — the same Restoration Movement tradition as MACU. It offers similar Bible-centered associate, bachelor, and graduate programs at a comparable small-campus scale, making it one of the closest direct peers.
• Lee University: Lee University is a private Christian university affiliated with the Church of God (Cleveland, TN) offering undergraduate and graduate programs integrating faith and learning. While larger and denominationally distinct, it competes with MACU for similar faith-aligned students across the Southeast.
• Johnson University: Johnson University traces its origins to the same Bible college movement as MACU (former Knoxville College) and is affiliated with the Christian Churches/Churches of Christ. It operates across similar program areas including biblical studies, ministry, and teacher education with a comparable small-campus operating profile.
• Heritage Christian University: Heritage Christian University is a small, denominationally affiliated Christian college serving the Churches of Christ, with a Bible-college heritage closely paralleling MACU's. It targets a similar student segment seeking biblically grounded higher education in the Restoration Movement tradition.
• Anderson University (Indiana): Anderson University is a private Christian university affiliated with the Church of God (Anderson, IN) offering a wide portfolio of bachelor's and graduate programs with required biblical studies. It parallels MACU's model of integrating a substantial theology core with broader professional majors.
• Lincoln Christian University: Lincoln Christian University is a Restoration Movement (Christian Church/Church of Christ) institution focused on ministerial and biblical education. It competes directly with MACU for the same denominational student pool and offers overlapping Bible, ministry, and seminary-track programs.

Broad incumbents

• Liberty University: Liberty University is the largest private Christian university in the U.S. and a broad incumbent in faith-based higher education with extensive online programs across ministry, business, counseling, and education. It competes with MACU for the same faith-aligned students but operates at dramatically greater scale and online reach.
• Bob Jones University: Bob Jones University is a well-established private fundamentalist Christian university offering a broad undergraduate and graduate curriculum with biblical integration. It serves the same conservative-Christian student segment as MACU but with substantially larger programs and national brand recognition.
• Oral Roberts University: Oral Roberts University is a charismatic/Pentecostal Christian university offering undergraduate, graduate, and doctoral programs integrating Christian faith with professional training. It targets a similar faith-driven student base as MACU but operates at significantly larger scale with a wider program portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macuniversity
• Facebookfacebook.com/76833283720
• LinkedInlinkedin.com/company/mid-atlantic-christian-university

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid-Atlantic Christian University