Electro-Mag
Electro-Mag is a privately held Canadian industrial technology distributor, founded in 1975 and headquartered in Sherbrooke, Quebec. It sells automation, pneumatics, machine safety, sensing, and instrumentation products from 30+ global brands to industrial manufacturers across six Canadian branches.
- Company typePrivate
- Founded1975
- HeadquartersMontreal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Electro-Mag does
Electro-Mag is a privately held Canadian industrial technology distributor headquartered in Sherbrooke, Quebec, operating since 1975. The firm serves industrial manufacturers and automation integrators across Quebec, Ontario, and British Columbia through six branch locations — Sherbrooke, Montréal, Drummondville, Québec City, London, and Langley — supported by a catalog of roughly 100,000+ SKUs spanning six product categories: machine safety, pneumatics and mechanical components, automation and control, detection and instrumentation, cable management, and electronics/alarms/video surveillance. It distributes products from more than 30 OEM partners, including SICK, ABB, SMC, Phoenix Contact, Turck, Balluff, Schmersal, Pizzato, Carlo Gavazzi, Legrand, and Bussmann.
The company operates a sales-led, account-based B2B model with technical sales representatives, in-house specialists for pneumatics, automation, and electrical distribution/control, and a quote-based pricing structure ("Prix sur demande" on most listings) rather than a transactional e-commerce checkout. Demand generation is driven by a website, blog content on industrial topics (preventive maintenance, industrial vision, safety), an email newsletter, and partner-branded online tools including product selectors, cross-reference tables, CAD models, and manuals. Value-added services include before- and after-sales technical support, multi-brand product selection assistance, and bilingual French/English coverage.
Electro-Mag has roughly 30 staff across functions including general management, finance, purchasing, technical support, sales, shipping/receiving, IT, and branch management. Leadership comprises General Director Jeremy Cool, Vice President Joe Modicamore, and Finance Director Marijana Martic. The firm is not publicly listed, has no disclosed funding rounds or acquisitions, and has formalized its supply-chain compliance posture through Sedex membership. Strategically, Electro-Mag's recent moves are focused on geographic expansion into Ontario and British Columbia and ecosystem buildout across vision, safety radar (Inxpect), and complementary electrical brands.
Electro-Mag firmographics
Firmographics- Name
- Electro-Mag
- Legal name
- Electromag
- Website
- https://electromag.ca
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electro-Mag is a privately held Canadian industrial technology distributor, founded in 1975 and headquartered in Sherbrooke, Quebec. It sells automation, pneumatics, machine safety, sensing, and instrumentation products from 30+ global brands to industrial manufacturers across six Canadian branches.
- Ownership category
- akta.pro rank
Electro-Mag industry classification
Industry- Product category
- Industrial Automation Distribution
- NAICS
- Electrical Equipment Manufacturing (3353), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electrical Equipment Manufacturing (33531)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)
- akta.pro secondary industry
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)
Keywords
Where Electro-Mag is headquartered
LocationHeadquarters
- HQ city
- Montreal
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Electro-Mag business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Industrial Technology Distribution: Electro-Mag operates as a distributor of industrial automation, pneumatic, safety, and robotics technologies. Revenue is generated through the sale of physical products sourced from partner manufacturers, with services including technical support, product selection assistance, and before/after-sales service. The company serves industrial manufacturers requiring automation components, machine safety solutions, and instrumentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | B2B industrial product sales with quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Electro-Mag product offering
Product offeringCore offering
Electro-Mag is a Canadian industrial technology distributor that sells automation, sensing, instrumentation, machine safety, pneumatic, mechanical, cable management, and electronic/video surveillance products sourced from over 40 global brand partners including SICK, ABB, SMC, Phoenix Contact, Turck, Balluff, Schmersal, Pizzato, and Carlo Gavazzi. The company supports customers with technical sales representatives, before- and after-sales service, product selection tools, and strategically located warehouses across Quebec, Ontario, and British Columbia.
Product overview
Electro-Mag is an industrial technology distributor serving Canada with automation, pneumatics, safety, and robotics solutions since 1975. The company offers a portfolio organized into six core product categories: Machine Safety (safety switches, mats, controllers, protective devices, and safety encoders), Pneumatic and Mechanical (valves, cylinders, fittings, regulators, filters, and air preparation from brands like SMC), Automation (PLCs, HMIs, variable frequency drives, motion controllers, contactors, circuit breakers, and software), Detection and Instrumentation (photoelectric sensors, proximity sensors, distance sensors, vision systems, encoders, fluid sensors, and ultrasonic sensors from brands like SICK, Balluff, and Turck), Cable Management (cable protection, marking, connectors, and robotic cable systems), and Electronics/Alarms/Video Surveillance (electronic components, signaling devices, power supplies, UPS systems, and the SaveVisionary2 safety camera with 3D perception). The company distributes products from over 30 brand partners including SICK, ABB, SMC, Turck, Phoenix Contact, Baumer, Balluff, and Schmersal, while also offering its own branded solutions. Well-trained representatives and strategically located warehouses support customers across Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- Machine Safety Comprehensive machine safety solutions including safety switches, safety mats, safety controllers, protective devices, and safety encoders designed to protect employees in automated production processes. Sold to industrial manufacturers across Canada.
- Pneumatic and Mechanical Wide range of pneumatic components including valves, cylinders, fittings, regulators, filters, air preparation units, and accessories distributed from global manufacturing leaders such as SMC. Sold to industrial manufacturers.
- Automation Automation solutions and products including PLCs, HMIs, frequency drives, motion controllers, contactors, circuit breakers, and software for industrial automation applications from partners including ABB, Phoenix Contact, and Sprecher+Schuh.
- Detection and Instrumentation Detection and instrumentation products including photoelectric sensors, proximity sensors, distance sensors, vision systems, encoders, fluid sensors, and ultrasonic sensors from brands such as SICK, Balluff, and Turck.
- Cable Management Solutions for cable protection, cable marking, labeling, automation, and robotic equipment including connectors, cable accessories, and management systems from brands such as Murrplastik and Panduit.
- Electronics, Alarms, and Video Surveillance Electronic components, visual and audio signaling devices, and surveillance solutions including power supplies, UPS systems, and security cameras from brands such as Patlite, Pizzato, and Legrand.
- SaveVisionary2 Safety Camera Safety camera with 3D perception capability that provides reliable environmental detection for industrial security and surveillance applications.
Companies that use Electro-Mag
Customer profileSegments2 records
Ideal customer profiles2 records
Electro-Mag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability2 records
Electro-Mag partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- SICKcoreSICK is a leading global manufacturer of sensors and sensor solutions. Electro-Mag distributes SICK products including proximity sensors, photoelectric sensors, safety laser scanners, and industrial cameras.
- ABBcoreABB is a global technology company. Electro-Mag distributes ABB automation and control products including frequency drives, motion controllers, and circuit breakers.
- SMCcoreSMC Corporation is a global leader in pneumatics. Electro-Mag distributes the full range of SMC pneumatic products including valves, cylinders, fittings, regulators, and air preparation equipment. The partnership includes extensive online tools for product selection and CAD models.
- Phoenix ContactcorePhoenix Contact offers innovative products and solutions for electrification, networking, and automation. Electro-Mag distributes their connectivity and automation solutions.
- SatechcoreSatech Safety Systems provides industrial safety fencing and machine guarding solutions. Electro-Mag offers their products along with technical support for safety applications.
- TurckcoreTurck is a leading manufacturer of sensors, fieldbus, and interface products for industrial automation.
- BalluffcoreBalluff provides sensors and automation technology. Electro-Mag distributes their photoelectric sensors and detection products.
- PizzatocorePizzato Elettrica manufactures safety switches, position switches, and safety devices. Electro-Mag distributes their safety products with cross-reference tools available.
- SchmersalcoreSchmersal produces safety switches and automation technology. Electro-Mag distributes their products with access to manuals, software, and CAD models.
- Carlo GavazzicoreCarlo Gavazzi provides electronic controls and automation components. Electro-Mag distributes their products including cross-reference and CAD model tools.
- Sprecher+SchuhcoreSprecher+Schuh manufactures contactors, circuit breakers, and motor control products. Electro-Mag distributes their automation and control products.
- GraybarminorGraybar is a distributor of electrical and communications products. Partnership appears to be a co-branding or referral arrangement.
- BussmannminorBussmann (Eaton) manufactures fuses and circuit protection. Electro-Mag distributes their products with online selector and cross-reference tools.
- LegrandminorLegrand provides electrical wiring devices and building infrastructure products. Electro-Mag distributes their products with access to software and CAD tools.
- Hammond Power SolutionsminorHammond Power Solutions manufactures transformers and power quality products.
- Bircher ReglotminorBircher Reglot provides safety sensors and access control solutions including safety edges and radio controls.
- SedexminorSedex is a global supply chain data assessment platform. Electro-Mag is listed as a Sedex member indicating membership in ethical supply chain practices.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Electro-Mag competitors and assessment
Company assessmentDirect peers
- AutomationDirect: AutomationDirect is a direct-to-customer industrial automation distributor specializing in PLCs, drives, sensors, and pneumatics. It competes with Electro-Mag for price-sensitive automation customers with a transparent e-commerce model.
- WESCO International: WESCO is a global electrical, communications, and utility distributor with a Canadian footprint. It competes with Electro-Mag in industrial automation, motor controls, and electrical distribution, often carrying overlapping principal brands such as ABB.
- Rexel: Rexel is a global electrical and automation distributor with Canadian operations (Rexel Canada) serving industrial, commercial, and residential customers. It directly competes with Electro-Mag in distributing ABB, Schneider, and similar automation and electrical brands.
- Sonepar: Sonepar is the world's largest B2B electrical distributor, with significant Canadian presence through legacy brands (e.g., CenturyVallen, Gresco). It competes with Electro-Mag across industrial automation, electrical supplies, and machine safety in Quebec, Ontario, and BC.
- Graybar Electric Company: Graybar is one of North America's largest electrical, communications, and industrial distribution companies and is already listed as a mutual partner on Electro-Mag's site. It competes head-on with Electro-Mag across electrical supplies, automation, and lighting products sold to industrial customers.
- Radwell International: Radwell distributes new and surplus industrial automation, MRO, and electrical components across North America. It competes with Electro-Mag in sensors, drives, and machine controls, with a Canada-serving e-commerce channel.
- RS Components (RS Americas / Allied Electronics): RS Components is a global industrial automation and MRO distributor serving North America via Allied Electronics. It competes directly with Electro-Mag on sensors, PLCs, pneumatics, and automation components, with stronger e-commerce functionality.
Broad incumbents
- Eaton: Eaton is a global power management manufacturer whose Bussmann, Sprecher+Schuh, and other electrical brands are currently distributed by Electro-Mag. Eaton also sells direct and through other distributors, making it both a partner and a broader incumbent competitor in industrial electrical equipment.
- Rockwell Automation: Rockwell Automation is a global industrial automation manufacturer and solutions provider whose products (PLCs, drives, sensors) compete with the brands Electro-Mag distributes. While primarily a manufacturer, Rockwell also sells direct and through distribution, making it a broader incumbent in the same industrial automation market.
- Grainger: Grainger is North America's largest industrial MRO distributor with a Canadian operation. While broader in scope than Electro-Mag, it overlaps on sensors, electrical supplies, and safety products for industrial customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Electro-Mag social profiles
Digital presenceElectro-Mag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electro-Mag leadership team
Management profileNumber of profiles
Profiles11 records
Electro-Mag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electro-Mag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electro-Mag
What does Electro-Mag do?
Electro-Mag is a Canadian industrial technology distributor that sells automation, sensing, instrumentation, machine safety, pneumatic, mechanical, cable management, and electronic/video surveillance products sourced from over 40 global brand partners including SICK, ABB, SMC, Phoenix Contact, Turck, Balluff, Schmersal, Pizzato, and Carlo Gavazzi. The company supports customers with technical sales representatives, before- and after-sales service, product selection tools, and strategically located warehouses across Quebec, Ontario, and British Columbia.
Is Electro-Mag a public or private company?
Electro-Mag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electro-Mag founded?
Electro-Mag was founded in 1975. It employs 11 to 50 people.
Where is Electro-Mag based?
Electro-Mag is headquartered in Montreal, Canada, in the North America region.
How does Electro-Mag make money?
One revenue line is on record: industrial Technology Distribution.
Who are Electro-Mag's main competitors?
Direct peers on record are AutomationDirect, WESCO International, Rexel, Sonepar, Graybar Electric Company, Radwell International and RS Components (RS Americas / Allied Electronics). Broad incumbents are Eaton, Rockwell Automation and Grainger.
Does Electro-Mag have an API?
No public API is recorded for Electro-Mag.
What industry is Electro-Mag in?
Electro-Mag's product category is Industrial Automation Distribution. Its primary akta.pro industry code is CRAIADAE, Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit), with a secondary code of CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 3353 and its SIC code is 3823.