What Movistar Prosegur Alarmas does

Movistar Prosegur Alarmas is a Spanish security alarm services company operating as a 50/50 joint venture between Prosegur (a global security company) and Movistar/Telefónica (Spain's largest telecommunications operator), founded in 2020 and headquartered in Madrid. The company provides professionally monitored alarm systems and related security services to residential customers (homeowners, renters, second-residence owners) and small and medium businesses (shops, offices, warehouses) across Spain, distributed through field sales, inside sales, a self-serve online configurator, Movistar's national retail network, and B2B partner (ClubMPA) and consumer referral (AmigosMPA) programs.

Its core product suite is anchored by Alarma SuperSeguridad Hogar (residential) and Alarma SuperSeguridad Negocio (business), both delivered as monthly subscriptions starting at €48.90/month with a modular add-on architecture including IP dome cameras, motion detectors with cameras, magnetic and inertial sensors, panic buttons, and SAI (uninterruptible power supply). The technology stack includes AI-powered video and audio recognition (Reconocimiento Inteligente) for distinguishing persons, pets, objects, and specific sounds, feeding a proprietary Alarm Receiving Centre (CRA) network operating 24/7/365 from Madrid and Barcelona locations, with verified alarms escalated to Police in under 20 seconds. Differentiated offerings include the Doble Garantía (Anti-Ocupación up to €34,200 and Antirrobo extending home insurance by €10,000), an in-house Vigilante de Intervenci\u00f3n Inmediata (immediate response guard) service, and ContiGo (mobile personal safety with SOS button and GPS).

The revenue model is predominantly recurring subscription-based (monthly monitoring plus per-unit add-on fees), with promotional free installation on base packages and minor one-time setup fees for select hardware. Marketing is executed through a multi-channel digital stack (Google Ads, Meta, YouTube, Taboola, Outbrain, Eloqua) layered on top of the co-brand equity of Movistar and Prosegur, with customer trust validated by 4.9/5 Trustpilot (41,777 reviews) and 4.7/5 Google (13,136 reviews) ratings. The company was awarded Mejor Proyecto Experiencia de Cliente 2025 by AEERC and is included in the MERCO corporate reputation ranking.

Name

Movistar Prosegur Alarmas

Legal name

MOVISTAR PROSEGUR ALARMAS, S.L.

Website

https://movistarproseguralarmas.es

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Movistar Prosegur Alarmas is a Spain-based joint venture between Prosegur and Movistar (Telefónica) that provides 24/7 professionally monitored home and business alarm systems with AI-powered video and audio recognition, distributed nationally through field sales, digital channels, and Movistar's retail network.

Ownership category

akta.pro rank

Product category

Alarm Monitoring Services

NAICS

Security Systems Services (56162), Security Systems Services (except Locksmiths) (561621)

SIC

Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Residential Alarm Monitoring (Burglar/Intrusion) (BPAKAFAA)

akta.pro secondary industries

Commercial & Industrial Alarm Monitoring (BPAKAFAB), Alarm Response & Dispatch/Guard Response Services (HSAHAAAC)

Keywords

• Professional alarm monitoring
• Home security systems
• Business security alarms
• Alarm receiving centre
• Video surveillance monitoring

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Monthly Alarm Monitoring Subscription: Recurring monthly subscription fee covering 24/7 monitoring, CRA connectivity, app access, equipment rental/maintenance, and guaranteed response protocols. Base plans start at €48.90/month for residential and business.
2. Add-on Components and Packs: Additional monthly fees for optional packs (Negocio L/XL at €6/month, Extra VideoControl at €8/month) and per-unit components (IP Dome cameras at €4.96/unit/month, motion detectors at €2.48/unit/month, etc.). Hardware installation fees may be charged for certain add-ons.
3. Installation and Setup Fees: One-time installation fees for certain equipment. Most base installations are offered free as part of promotions, but additional components (e.g., remote control at €16.53 one-time) may carry setup costs.
4. ContiGo Premium User Fees: First ContiGo user is free; additional users cost €3/month each. ContiGo provides SOS button and countdown timer features for personal protection outside the home.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Movistar Prosegur Alarmas provides professionally monitored residential and business alarm systems in Spain, delivered as monthly subscriptions. Its core packages — Alarma SuperSeguridad Hogar and Alarma SuperSeguridad Negocio — bundle alarm panels, motion and magnetic detectors, cameras, mobile app control, 24/7 monitoring by proprietary Alarm Receiving Centres (CRA) in Madrid and Barcelona, Police notification in under 20 seconds, and on-premise response by an in-house guard service (Vigilante de Intervención Inmediata). The offering is differentiated by a unique Doble Garantía covering anti-occupation insurance up to €34,200 and an additional €10,000 anti-theft coverage extension on top of home insurance.

Product overview

Movistar Prosegur Alarmas offers a unified home and business security platform combining 24/7 professionally monitored alarm systems with AI-powered intelligent recognition technology. The core offerings are SuperSeguridad Hogar (residential) and SuperSeguridad Negocio (business) alarm systems, each bundled with various equipment modules including cameras (Cámara 360º, Cámara IP Domo, detectores con cámara), sensors (detector magnético, detector inercial, detector de inundación), control devices (teclado con sirena, llave inteligente, mando, botón del pánico), central infrastructure (panel de comunicación, SAI), and guarantee packages (Garantía Antiocupación, Garantía Antirrobo, Garantía Non-Stop, Seguro Anti-atraco). The system extends beyond premises with ContiGo mobile protection and is complemented by Reconocimiento Inteligente AI for automated video and sound analysis. Customers can customize their systems with optional packs (Pack Exterior, Pack Vivienda L/XL, Pack Mascotas for homes; Pack Negocio L/XL, Pack Extra VideoControl for businesses). The company also operates two referral programs: ClubMPA for business partners and AmigosMPA for individual customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Alarma SuperSeguridad Hogar
• Alarma SuperSeguridad Negocio
• ContiGo

Quantifiable outcome

• Alarm signal verified in under 20 seconds by CRA
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ProsegurcoreStrategic or Co-development PartnerProsegur is the security industry partner in the joint venture. It contributes its alarm monitoring infrastructure, proprietary Alarm Receiving Centres (CRA) in Madrid and Barcelona, and the Vigilante de Intervención Inmediata response guard service. Prosegur's brand, security expertise, and operational capabilities form the core of the service offering. Movistar Prosegur Alarmas is a registered trademark and a subsidiary/joint venture of Prosegur.
• Movistar (Telefónica)coreStrategic or Co-development PartnerMovistar (brand of Telefónica S.A.) is the telecommunications partner in the joint venture. It contributes its extensive retail network (stores nationwide), customer base of millions of subscribers, internet connectivity infrastructure, and the Movistar brand equity in Spain. The partnership allows cross-selling alarm services to existing Movistar telecom customers and leverages Movistar's distribution reach.
• TrustpilotminorGTM or Marketing PartnerTrustpilot provides the customer review platform hosting 41,777 verified reviews of Movistar Prosegur Alarmas with a 4.9/5 rating. Trustpilot reviews are displayed prominently on the website and used as a key marketing trust signal. Reviews are by invitation only.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sector Alarm: Sector Alarm operates in Spain offering residential alarm installation, ARC monitoring, and guard response. Its product, pricing model, and customer segments directly overlap with those of Movistar Prosegur Alarmas.
• Verisure (formerly Securitas Direct): Verisure is the dominant residential and SMB monitored-alarm provider in Spain, operating its own ARCs, in-home sales, and proprietary equipment. It competes head-on with Movistar Prosegur Alarmas for the same Spanish residential and SME customer base.
• ADT España: ADT provides monitored intrusion, smoke, and panic-alarm systems for Spanish homes and businesses via its own ARC. It is a direct competitor in the same monitored-alarm category with similar subscription pricing and in-home sales GTM.

Broad incumbents

• Securitas AB: Securitas is the parent of the historic Securitas Direct/Verisure and provides broad guarding, mobile, and electronic security services across multiple countries. It is a broad-incumbent reference for the scale of security services that MPA competes against.
• Stanley Security (Securitas Technology): Stanley Security supplies intrusion, access control, video, and monitoring systems to commercial and SMB customers in Spain. It competes in adjacent commercial alarm and electronic-security segments.
• Prosegur Compañía de Seguridad: Prosegur is one of the two JV parents and operates manned guarding, cash logistics, and broader security services globally. Its broader security portfolio makes it a reference point for the scale of security services MPA sits within.

Regional players

• Eulen Seguridad: Eulen Seguridad offers manned guarding and electronic security, including monitored alarms, in Spain. It is a regional incumbent with overlapping monitored-alarm and guard-response capabilities.

Others

• Telefónica / Movistar (smart-home and IoT security): Telefónica/Movistar is the JV parent and broader telecom partner. Adjacent Movistar IoT and connected-home initiatives represent potential alternative or complementary channels and security offerings in the same Spanish household base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movistar Prosegur Alarmas