Rightlinegear
Rightline Gear designs and manufactures waterproof vehicle cargo bags, rooftop access products, and automotive accessories for outdoor enthusiasts and families, distributed exclusively through the Klymit e-commerce platform as part of the GathrOutdoors brand portfolio.
- Company typePrivate
- Founded2009
- HeadquartersAsheville, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rightlinegear does
Rightline Gear is a private consumer hardware brand founded in 2009 and headquartered in Asheville, United States, that designs and manufactures vehicle cargo bags, rooftop carriers, and automotive accessories for outdoor and vehicle-based adventure use. Its product portfolio centers on waterproof car top cargo bags and the Moki Ascent, a folding vehicle door step for rooftop access, supplemented by adjustable cargo bars, heavy-duty cargo nets, non-skid roof pads, an adjustable spare tire cover, a universal paddlesports carrier, and a waterproof rear car back carrier. Products are engineered with durable, waterproof materials to protect gear from the elements while maximizing vehicle storage space, with public retail prices ranging from $34.99 to $199.99 per unit.
Rightline Gear operates as a brand inside the GathrOutdoors family of outdoor recreation brands, which also includes GCI Outdoor, Cascadia Tents, Golf Tees, and WaterPORT. The brand is distributed exclusively through Klymit's direct-to-consumer e-commerce platform, sharing marketing channels including Facebook, YouTube, Instagram, TikTok, Twitter, a content blog, and an affiliate program with sister brands. Revenue is generated through one-time hardware sales with no subscription or recurring component, and free shipping is offered on orders over $100. The customer base spans outdoor enthusiasts, families planning road trips and camping travel, and paddlesports users, with Loran Evans serving as President.
The business is operationally integrated into the parent portfolio rather than run as an independent entity: no standalone financial disclosures, management depth beyond the President role, or independent distribution channels are present in the available data. Strategic activity is oriented around heritage product line extension (Moki registered trademark) and incremental SKU expansion into adjacent vehicle-based outdoor use cases, executed through the shared GathrOutdoors and Klymit infrastructure.
Rightlinegear firmographics
Firmographics- Name
- Rightlinegear
- Website
- https://rightlinegear.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rightline Gear designs and manufactures waterproof vehicle cargo bags, rooftop access products, and automotive accessories for outdoor enthusiasts and families, distributed exclusively through the Klymit e-commerce platform as part of the GathrOutdoors brand portfolio.
- Ownership category
- akta.pro rank
Rightlinegear industry classification
Industry- Product category
- Automotive Cargo & Outdoor Vehicle Accessories
- NAICS
- Sporting Goods Retailers (45911), Luggage and Leather Goods Retailers (458320)
- akta.pro primary industry
- Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)
- akta.pro secondary industries
- Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Camping, Hiking & Backpacking Gear Retail (CRAMAMAA), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE)
Keywords
Where Rightlinegear is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Markets served
Rightlinegear business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Rightline Gear generates revenue through one-time hardware sales of cargo bags, rooftop carriers, and accessories. Products are sold at fixed price points with no subscription component, typical of outdoor equipment retail.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adjustable Cargo Bar - Black |
| One time/ perpetual license | Pay-as-you-go | Adjustable Spare Tire Cover |
| One time/ perpetual license | Pay-as-you-go | Universal Paddlesports Carrier |
| One time/ perpetual license | Pay-as-you-go | Car Back Carrier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Rightlinegear product offering
Product offeringCore offering
Rightline Gear manufactures and sells vehicle cargo bags, rooftop carriers, and automotive accessories for outdoor and vehicle-based adventure. The product line includes waterproof car top duffels, the Moki® Ascent folding vehicle door step, adjustable cargo bars, spare tire covers, universal paddlesports carriers, and other cargo management accessories. Products are sold direct-to-consumer through the Klymit e-commerce platform.
Product overview
Rightline Gear offers a focused portfolio of vehicle cargo bags, rooftop carriers, and automotive accessories for outdoor and vehicle-based adventure. The product line centers on Cargo Bags (waterproof storage solutions for car tops), the Moki® Ascent (a folding rooftop step for vehicle access), and various Cargo Management Accessories including adjustable cargo bars, spare tire covers, and paddlesports carriers. The Moki Step represents the brand's heritage product combining stability and simplicity for loading and unloading roof-mounted gear.
Differentiator
Problem solved
Functional benefit
Products and services
- Rightline Gear Cargo Bags
Companies that use Rightlinegear
Customer profileSegments3 records
Ideal customer profiles3 records
Rightlinegear technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rightlinegear partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- GathrOutdoorscoreRightline Gear is owned and operated under GathrOutdoors, which also owns GCI Outdoor, Cascadia Tents, Golf Tees, and WaterPORT. The brand operates within this family of brands ecosystem, sharing distribution, marketing, and operational infrastructure.
- KlymitcoreRightline Gear products are sold through Klymit's e-commerce platform and retail infrastructure. The brand operates as part of Klymit's Travel Gear category alongside WaterPORT portable shower systems, sharing marketing channels and customer base.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Rightlinegear competitors and assessment
Company assessmentEmerging players
- Pelican International: Pelican makes rugged, waterproof cases and storage solutions used by outdoor enthusiasts for protecting gear during travel and paddlesports. Partial overlap with Rightline Gear's waterproof cargo bag positioning for outdoor adventure applications.
- ROAM Adventure: ROAM Adventure builds truck bed campers, rooftop tents, and overland accessories for the adventure travel market. Comparable emerging player in the vehicle-based outdoor adventure category, with partial product overlap and similar customer base.
Direct peers
- Bestop: Bestop is a leading manufacturer of Jeep soft tops, storage solutions, and truck accessories. Comparable to Rightline Gear's Jeep storage solutions and vehicle-based adventure storage products.
- Thule: Thule is a global leader in rooftop cargo carriers, bike racks, and outdoor transport solutions sold to the same outdoor enthusiast and family travel customer base. Directly comparable product overlap in car top bags, rooftop carriers, and cargo management accessories.
- Yakima: Yakima designs and sells vehicle racks, cargo boxes, and accessories for outdoor adventure, overlapping with Rightline Gear's car top cargo bags and rooftop access products. Same target customers (families, outdoor enthusiasts, paddlesports users) and direct-to-consumer plus retail distribution model.
- Rhino-Rack: Rhino-Rack manufactures roof racks, cargo baskets, and vehicle-based adventure gear targeting overlanders and outdoor enthusiasts. Directly competes with Rightline Gear's cargo carriers and rooftop accessory product lines.
- Front Runner Outfitters: Front Runner specializes in overland vehicle accessories including roof racks, cargo systems, and outdoor gear for adventure vehicles. Strongly comparable to Rightline Gear's paddlesports carriers and cargo management accessories targeting the overlanding customer.
- SportRack: SportRack produces roof-mounted cargo boxes, bags, and accessories for cars, SUVs, and trucks at accessible price points, competing directly with Rightline Gear's waterproof cargo bags and rear car carriers.
- Smittybilt: Smittybilt manufactures Jeep and truck accessories including cargo management, tire covers, and exterior gear. Comparable to Rightline Gear's spare tire covers and Jeep storage solutions product lines.
Broad incumbents
- REI Co-op: REI is a broad outdoor retailer carrying vehicle cargo solutions, paddlesports gear, and outdoor accessories from multiple brands including Rightline Gear's category. Serves the same outdoor enthusiast customer base with a much wider product assortment and omni-channel presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rightlinegear social profiles
Digital presenceRightlinegear financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rightlinegear leadership team
Management profileNumber of profiles
Profiles1 record
Rightlinegear funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rightlinegear M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rightlinegear
What does Rightlinegear do?
Rightline Gear manufactures and sells vehicle cargo bags, rooftop carriers, and automotive accessories for outdoor and vehicle-based adventure. The product line includes waterproof car top duffels, the Moki® Ascent folding vehicle door step, adjustable cargo bars, spare tire covers, universal paddlesports carriers, and other cargo management accessories. Products are sold direct-to-consumer through the Klymit e-commerce platform.
Is Rightlinegear a public or private company?
Rightlinegear is a private company. It is classified as corporate owned and is currently operating.
When was Rightlinegear founded?
Rightlinegear was founded in 2009. It employs 51 to 100 people.
Where is Rightlinegear based?
Rightlinegear is headquartered in Asheville, United States, in the North America region.
How does Rightlinegear make money?
One revenue line is on record: hardware Sales.
Who are Rightlinegear's main competitors?
Emerging players on record are Pelican International and ROAM Adventure. Direct peers are Bestop, Thule, Yakima, Rhino-Rack, Front Runner Outfitters, SportRack and Smittybilt. REI Co-op is listed as a broad incumbent.
Does Rightlinegear have an API?
No public API is recorded for Rightlinegear.
What industry is Rightlinegear in?
Rightlinegear's product category is Automotive Cargo & Outdoor Vehicle Accessories. Its primary akta.pro industry code is CRAMAAAI, Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail, with a secondary code of CRAMAMAI, Backpacks, Bags & Load-Carriage Retail. Its NAICS code is 45911.