What GP at Hand - Powered by Babylon does

GP at Hand is an NHS GP practice in London that delivers digital-first primary care under a partnership with Babylon Health. The practice operates as a conventional NHS GP provider but differentiates itself with a 24/7 video and telephone consultation model supported by five physical clinic locations across London (Euston, Canary Wharf, Victoria, Fulham, and Wimbledon), giving patients both digital and in-person access points within a single registered practice. Its core technology surface is the Smart Triage AI tool, supplied by Rapid Health and integrated into the NHS App, which automates patient triage, symptom assessment, and appointment booking for over one million registered patients in England. Operational outcomes reported from the Smart Triage deployment include an average of 61 appointment slots available per booking, wait-time reductions from 11 to 3 days, and a 47 percent reduction in peak-hour phone calls. The specialist clinical team includes GPs, Advanced Nurse Practitioners, Pharmacists, Nurses, Mental Health Practitioners, and Physios.

The business model is anchored to NHS reimbursement. GP at Hand is an NHS GP practice operating under NHS England governance, funded through the NHS GP contract and capitation-style payments; patients access the service free at the point of use, with no direct charges for appointments. Revenue is therefore a function of registered list size, NHS global sum allocations, and ICB-level commissioning arrangements, with North West London ICB identified as the local commissioning partner. The practice is regulated by the Care Quality Commission (CQC) and has been accredited as an Armed Forces Veteran Friendly GP Practice by the Royal College of General Practitioners. Its go-to-market motion is self-serve and product-led: patients discover and register through the NHS App and the practice website, then access care through digital channels by default, escalating to one of the five physical clinics only when in-person care is required. Beyond the core consultation product, the practice offers add-on services including repeat prescriptions, test result viewing, and cervical screening booking, all delivered through the same digital platform.

Name

GP at Hand - Powered by Babylon

Legal name

GP at Hand

Website

https://gpathand.nhs.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

GP at Hand is an NHS GP practice in London delivering digital-first primary care through 24/7 video and telephone consultations, supported by five physical clinics and AI-powered Smart Triage booking integrated into the NHS App for over one million registered patients.

Ownership category

akta.pro rank

Product category

Digital Primary Care / Telehealth Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medicine Virtual Care (HLALAAAA)

akta.pro secondary industries

Healthcare On‑Demand Platforms (Telehealth, Home Care, Nursing) (BPAMAHAH), Independent Primary Care Practices (HLAFAGAA), Patient Portals & Self-Service Access (HLACAEAA)

Keywords

• Digital primary care
• NHS GP services
• Telemedicine consultations
• AI-powered triage
• Video GP appointments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. NHS GP Services: Funded through NHS England GP contract as an NHS GP practice. Provides appointments to registered patients funded via the NHS GP funding model.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GP at Hand is a digital-first NHS GP practice offering 24/7 access to NHS GP appointments through video and telephone consultations, with five physical clinic locations across London for in-person care. The service is powered by Babylon Health technology and integrates Rapid Health's Smart Triage AI into the NHS App to enable automated patient triage, symptom assessment, and appointment booking. Registered patients can access online services for repeat prescriptions, test results, and cervical screening booking.

Product overview

GP at Hand is a digital-first NHS GP practice powered by Babylon, offering 24/7 access to NHS GP appointments through an integrated platform of digital services and physical clinics. The core technology is Smart Triage AI, which enables 24/7 appointment booking, patient triage, and care navigation—now integrated into the NHS App for over one million patients. The service portfolio includes video and telephone consultations (the core digital offering) supported by five physical clinic locations across London (Euston, Canary Wharf, Victoria, Fulham, and Wimbledon), alongside add-on services for repeat prescriptions, test results viewing, and cervical screening. The specialist team includes GPs, Advanced Nurse Practitioners, Pharmacists, Nurses, Mental Health Practitioners, and Physios.

Differentiator

Problem solved

Functional benefit

Products and services

• GP at Hand Digital GP Service An NHS GP practice providing 24/7 access to NHS GP appointments through digital-first primary care, including video and telephone consultations with experienced clinicians. Available to registered NHS patients, free at the point of use.
• Smart Triage AI-powered triage tool enabling 24/7 appointment booking, patient triage, symptom assessment, and care navigation. Integrated into the NHS App, it provides patients with an average of 61 appointment slots and has reduced average wait times from 11 days to 3 days.
• Five London Clinics Five physical clinic locations across London (Euston, Canary Wharf, Victoria, Fulham, and Wimbledon) providing in-person GP appointments. In-clinic appointments available 8am-8pm Monday-Friday and 9am-5pm Saturdays.
• Repeat Prescriptions Online service allowing registered patients to order repeat prescriptions through the GP at Hand platform.
• Test Results Online service allowing registered patients to view their test results through the GP at Hand platform.
• Cervical Screening Online booking service for cervical screening (smear tests) available to eligible patients.

Quantifiable outcome

• Reduced average wait times from 11 days to 3 days
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Rapid HealthcoreTechnology or Integration · 15 April 2026Smart Triage AI technology provider integrated into the NHS App, enabling 24/7 GP appointment booking for over one million patients with automated triage and routing capabilities
• NHS EnglandcoreTechnology or IntegrationNHS GP practice operating under NHS England contract, integrated into NHS App for national patient access
• North West London ICBcoreTechnology or IntegrationIntegrated Care Board partnership for local NHS service delivery and access improvement initiatives
• Babylon HealthcoreTechnology or IntegrationTechnology partner powering the digital-first healthcare platform and AI triage capabilities
• Care Quality CommissioncoreTechnology or IntegrationIndependent regulator of health and social care in England; GP at Hand is registered and undergoes regular CQC inspections

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• AccuRx: UK health tech platform enabling GP practices to communicate with patients via SMS, video, and online tools. AccuRx serves the same NHS primary care ecosystem with adjacent digital patient engagement functionality.
• Zava: European online doctor and digital health platform offering remote consultations and prescription services. Zava is an emerging player in the digital primary care space with comparable teleconsultation capabilities.

Direct peers

• Babylon Health: Technology partner powering GP at Hand's digital-first platform. Babylon is the underlying AI and telehealth infrastructure provider for the practice, making it both a partner and the most directly comparable digital primary care platform in the UK market.
• Doctor Care Anywhere: UK telehealth provider offering video GP consultations through insurance and corporate channels. Operates a comparable digital-first primary care model targeting similar patient outcomes, though distributed through private rather than NHS channels.
• Push Doctor: UK telehealth platform providing online GP appointments via NHS and private channels. Push Doctor offers similar video consultation primary care services and competes for the same NHS digital contract opportunities.
• Livi (by Kry): UK-based digital-first GP service offering video consultations through NHS partnerships. Livi operates a similar hybrid model of digital appointments with physical clinic partnerships, directly competing for NHS digital primary care contracts.
• eConsult: UK-based digital triage platform used by NHS GP practices for online consultations and patient routing. eConsult provides comparable AI-assisted triage capabilities to Smart Triage and serves the same NHS primary care market.
• Rapid Health: UK digital health company providing the Smart Triage AI technology integrated into GP at Hand's NHS App service. Rapid Health is the direct technology provider and a closely tied peer offering AI triage to NHS GP practices.

Others

• Babylon NHS service (GP at Hand legacy operations): Included for completeness as the historical Babylon NHS service operating prior to GP at Hand's current standalone structure. Represents the legacy operational entity most directly comparable to the current practice.

Broad incumbents

• NHS Digital: The digital arm of NHS England that builds and operates national health infrastructure including the NHS App. While not a direct competitor, NHS Digital provides the platform ecosystem within which GP at Hand operates and is the broad incumbent shaping the digital primary care landscape.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gpathand
• LinkedInlinkedin.com/company/gp-at-hand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GP at Hand - Powered by Babylon