Barre Fitness

What Barre Fitness does

Barre Fitness is a privately-held, founder-owned boutique barre fitness studio operating from a single physical location in South Surrey, British Columbia, Canada, founded in 2016 by Susan Scarlett. The studio offers a multi-format class lineup including Barre Classic, Barre Fitness, Barre Xpress, Barre Flow, Barre Yoga, Barre Step, Barre Cardio, Barre Boxing, Mat Pilates, and Yin Yoga, targeting adults aged 15 and older seeking low-impact total-body conditioning. The company positions itself as "Canada's Original Barre Workout," marketing a proprietary technique developed by founder Susan Scarlett that combines ballet, pilates, strength, and flexibility elements.

The technology stack is built entirely on commodity third-party infrastructure rather than proprietary systems. Class scheduling and membership management run on MINDBODY; virtual pre-recorded classes are delivered via Zoom with 48-hour access windows; email marketing and lead capture are managed via Brandbot; and free on-demand workout videos are hosted on YouTube. Active social media profiles on Facebook, Instagram, Pinterest, and Twitter — combined with a recipe/content blog ("Tasty Tuesday") — support community engagement and top-of-funnel acquisition.

Revenue is generated across five streams: studio drop-in classes and 10-class packs, recurring monthly memberships with 4/6/12-month commitment terms, barre instructor certification training ($750-$850 per trainee, capped at 8 per cohort), virtual/online class access, and in-studio retail (grip socks and accessories). New client acquisition relies on a 2-week unlimited-class intro offer at $69 and a Barre BFF referral program with guest passes. The company is bootstrapped with no disclosed external investors, no parent company, no funding rounds, and no M&A activity, and operates as a sole studio with a possible Northshore booking footprint via MINDBODY.

Name

Barre Fitness

Legal name

Barre Fitness

Website

https://barrefitness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Barre Fitness is a privately-held boutique barre fitness studio in South Surrey, BC, founded in 2016 by Susan Scarlett, serving local adult consumers with a multi-format barre class lineup, instructor certification training, virtual pre-recorded classes, and destination retreats.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Barre Classes (HSADABAG)

akta.pro secondary industries

Pilates Instruction (Mat & Reformer) (HSADACAB), Fitness & Movement Retreats (Pilates, Barre, Dance, Bootcamps) (THAJAHAG), Online/Remote Personal Training & Programming (HSADAAAM), Yoga, Pilates & Studio Wear Retail (CRAMACAE), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL)

Keywords

• Barre fitness classes
• Barre studio memberships
• Barre instructor training
• Virtual barre workouts
• Barre technique certification

Headquarters

HQ city

Port Moody

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Studio Classes: Individual drop-in classes and class packages sold to clients attending in-studio workouts. Clients pay per class or purchase multi-class packs.
2. Monthly Memberships: Recurring monthly membership plans (4, 6, or 12-month commitment terms) with automatic monthly billing. Includes unlimited classes and guest passes for 3/6/12-month members. All memberships auto-renew indefinitely until cancelled with 30-day written notice.
3. Instructor Training: Barre instructor certification and training program. Early bird pricing at $750 (increases to $850 after August 25, 2026) for September 2026 training. Limited to 8 participants per session.
4. Virtual/Online Classes: Pre-recorded virtual barre classes accessible via Zoom, included with membership or booked through online system.
5. Retail Products: Barre Boutique selling grip socks and other fitness accessories in studio.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Barre Fitness operates a boutique fitness studio in South Surrey, BC, offering a suite of barre-based group fitness classes that combine ballet, pilates, strength, and flexibility training. The studio sells individual drop-in classes, 10-class packages, and recurring monthly memberships (4, 6, or 12-month terms) with auto-renew billing, supplemented by virtual pre-recorded online classes, barre instructor certification training, destination retreats, and retail merchandise. The offering is built on a proprietary Barre Fitness technique developed by founder Susan Scarlett.

Product overview

Barre Fitness operates as a boutique fitness studio offering a comprehensive suite of barre-based fitness classes. The core product lineup includes Barre Classic (foundational class), Barre Fitness (standard 60-minute class), and specialized variants including Barre Xpress (45-minute express), Barre Flow (resistance bands), Barre Yoga (yoga fusion), Barre Step (step cardio), Barre Cardio, Barre Boxing, Mat Pilates, and Yin Yoga. Additional offerings include Barre Instructor Training (certification program), Virtual Studios (online pre-recorded classes), Free Video Library, Open Barre community events, Barre Retreats (destination fitness getaways), and Raise the Barre (annual charity initiative). The studio is led by owner Susan Scarlett and located in South Surrey, BC at The Shops at Grandview Corners.

Differentiator

Problem solved

Functional benefit

Products and services

• Barre Classic A 60-minute foundational barre class combining ballet, pilates, strength, and flexibility training with focus on postural strength, alignment, breath, and mind-body connection. Recommended for beginners new to barre.
• Barre Fitness A 60-minute total body conditioning class combining ballet, pilates, strength, and flexibility training using weights, ballet barre, and other equipment. Low impact yet high intensity workout focused on proper form and alignment.
• Barre Xpress

Quantifiable outcome

• Improved flexibility and strength reported by clients within months of regular attendance
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Others

• lululemon: Global athletic apparel retailer and Barre Fitness partner ecosystem — the studio's founder is a lululemon Legacy Ambassador. Not a direct competitor, but a relevant ecosystem player whose retail footprint and ambassador program influence boutique barre consumer behavior.
• Peloton: Connected fitness platform offering on-demand and live barre, pilates, yoga, and strength classes. Indirect competitor on the virtual/online revenue stream and a category-defining threat to independent studios' digital growth plans.
• ClassPass: Subscription-based fitness aggregator that partners with boutique studios including barre concepts. Relevant as a distribution channel and competitive pricing benchmark for Barre Fitness's membership model.

Direct peers

• Barre3: National barre studio chain offering ballet, pilates, and yoga-inspired classes with a focus on whole-body workout and community. Closely comparable in class structure, target customer, and product offering to Barre Fitness.
• Club Pilates: Largest pilates franchise in the US with 700+ locations offering group reformer and mat classes. Comparable boutique fitness, small-group, instructor-led model with a similar target demographic and pricing structure, including a franchising growth path.
• The Bar Method: Established barre studio franchise with a proprietary technique combining dance, pilates, and strength training — directly analogous to Barre Fitness's methodology. Comparable target customer (women, low-impact, posture-focused) and pricing structure.
• Pure Barre: Largest barre-focused fitness franchise in North America with hundreds of locations offering ballet-barre-based classes. Direct competitor in the same boutique barre category, with stronger unit economics and brand awareness but less localized community feel.

Broad incumbents

• F45 Training: Global functional training franchise with thousands of locations. Competes with Barre Fitness for the boutique group-fitness consumer but with a different modality (HIIT/strength vs. barre), illustrating the broader competitive set the studio faces.
• SoulCycle: Iconic boutique fitness brand (owned by Equinox) with a similar premium, community-driven, instructor-led model. Operates at much larger scale across broader geographies, but targets the same affluent, experience-oriented consumer.
• Orangetheory Fitness: Large franchised boutique fitness chain with 1,500+ studios offering instructor-led group workouts. Competes for the same discretionary fitness dollar but with a broader (cardio + strength) positioning rather than barre-specific niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barrefitness
• YouTubeyoutube.com/channel/UCfV_lnTrPtFBGj3vGvNcQ-A
• Facebookfacebook.com/BarreFitness
• Instagraminstagram.com/barrefitness
• Pinterestpinterest.com/barrefitness
• LinkedInlinkedin.com/company/barrefitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barre Fitness