KVARK

What KVARK does

KVARK operates as an Estonian science communication and live-events services company, legally registered as Teadusteater OÜ and headquartered at Selli 11, Tartu. The company delivers three core service lines: (1) Science Theater (Teadusteater), offering tiered live performance products—up-KVARK for children (from €500 plus transport), top-KVARK for adult audiences (from €950 plus transport), and charm-KVARK for bespoke large-scale events (from €1,400 plus transport); (2) Team Workshops (Töötoad), a portfolio of hands-on engineering challenges including water bottle rockets, bridge engineering, crane construction, collision safety cages, pneumatic rockets, and Rube Goldberg machines, delivered on-site with durations of 45 to 240 minutes; and (3) Science Editing (Teadustoimetamine), a professional service producing fact-based educational videos, articles, and television content for private and public sector clients.

The company's underlying methodology combines theatrical performance arts with scientific content, executed by a deliberately multidisciplinary team of teachers, computer technicians, engineers, marketers, and physicists. KVARK originated from the Rakett69 science TV show editorial team—an award-winning Estonian production that received the European Best Educational Show title—and continues to leverage that heritage in branding, content, and workshop design. The company has received official national recognition as an Estonian science popularizer.

Revenue is generated through one-time event bookings and professional services contracts, with all delivery occurring on-site at customer venues throughout Estonia. The go-to-market is event-driven and direct: customers reach KVARK through the website inquiry form or email, and prices are quoted per performance or workshop plus kilometer-based transport costs. Primary customer segments are event organizers and party planners, corporate teams seeking team-building experiences, and communications/marketing departments procuring science-grounded content. There is no disclosed external funding, no parent company, no M&A activity, and no operations outside Estonia.

Name

KVARK

Legal name

Teadusteater OÜ

Website

https://kvark.ee

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KVARK (Teadusteater OÜ) is a Tartu, Estonia-based services company that delivers interactive science theater performances, hands-on engineering workshops, and science content editing for event organizers, corporate teams, and communications departments across Estonia.

Ownership category

akta.pro rank

Headquarters

HQ city

Tartu

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Science Theater Performances: Science theater performances for events, priced by performance type (up-KVARK, top-KVARK, charm-KVARK). Additional transport costs (km) apply for travel to event location.
2. Team Building Workshops: Hands-on science and engineering workshops for team events. Pricing depends on workshop duration, theme, and number of participants/teams. Transport costs (km) added to base price.
3. Science Editing Services: Scientific content creation services including educational videos, articles, and television shows. Professional services for private and public sector clients to make complex information engaging and accessible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

KVARK delivers live science theater performances, hands-on engineering team-building workshops, and science editing/content services to event organizers, corporate clients, and communication teams across Estonia. Offerings include children-focused science shows (up-KVARK), adult/family shows (top-KVARK), custom large-event shows (charm-KVARK), team workshops such as water bottle rockets and bridge engineering, and fact-based science content production.

Product overview

KVARK operates as a science communication and education company (legally registered as Teadusteater OÜ) offering three main service categories: (1) Science Theater (Teadusteater) with three product tiers - up-KVARK for children, top-KVARK for adults, and charm-KVARK for large custom events; (2) Team Workshops (Töötoad) including hands-on engineering challenges like water bottle rockets, cranes, bridge building, collision testing, pneumatic rockets, and Rube Goldberg machines; and (3) Science Editing (Teadustoimetamine) - professional content services transforming complex technical knowledge into accessible formats. The company originated from the Rakett69 (Rocket69) science TV show production team.

Differentiator

Problem solved

Functional benefit

Products and services

• up-KVARK (Children's Science Theater)
• top-KVARK (Adult/Family Science Theater)
• charm-KVARK (Large Custom Science Show)
• VEEPudelirakett (Water Bottle Rocket Workshop)
• KOKKUPÕRGE (Collision Workshop)
• KRAANA (Crane Workshop)
• SILLAINSENEERIA (Bridge Engineering Workshop)
• PNEUMORAKETT (Pneumatic Rocket Workshop)
• RUBE GOLDBERGI MASIN (Rube Goldberg Machine Workshop)
• Teadustoimetamine (Science Editing Service)

Quantifiable outcome

• Rockets can fly up to 100 meters distance in water bottle rocket workshops

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Rakett69 teadusstuudiod (Rakett69 Science Studios)coreStrategic or Co-development PartnerKVARK emerged from the Rakett69 science editing team. Rakett69 is a renowned Estonian educational science show that won the European Best Educational Show title. KVARK continues to leverage the Rakett69 brand and methodology, with multiple workshop activities familiar from the Rakett69 show.
• Kolm ÕõrsakestminorOthersPart of the KVARK family of related companies/entities in the science education and entertainment space in Estonia.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Experimentarium: Danish science center operating as a larger institution with permanent exhibitions, events, and outreach programming. Adjacent to KVARK's science communication mission but at significantly greater scale with permanent facility infrastructure.

Direct peers

• Science Sparks: UK-based provider of science activities, experiments, and party ideas for children. Comparable to KVARK in delivering kid-friendly science experiences, though primarily through digital content and DIY activities rather than live performance.
• Science Made Simple: UK-based science communication company producing science shows, demonstrations, and engagement events for schools and public audiences. Comparable to KVARK in offering live science performances that combine education and entertainment.
• Mad Science: Global science entertainment franchise delivering science-themed parties, workshops, and shows for children at events and schools. Directly comparable to KVARK's science theater and workshop offerings, operating at much greater international scale.
• Steve Spangler Science: US science education company specializing in hands-on science experiments, demonstrations, and educational content. Comparable in combining science engagement with theatrical demonstration, though more retail and product-licensed than KVARK.
• Fizz Kidz: Australian provider of science-based party entertainment and hands-on workshops for children and corporate events. Closely mirrors KVARK's model of delivering interactive science experiences at events, focused on the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@teadustoimetus/featured
• Facebookfacebook.com/teadusteater
• Instagraminstagram.com/teadusteater
• TikToktiktok.com/@teadustoimetus?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/teadusteater.ee

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVARK