Fizz Kidz

Name

Fizz Kidz

Legal name

Fizz Kidz

Website

https://fizzkidz.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Children's Entertainment Services

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Party Games, Activities & Interactive Entertainment (HSACACAJ), Family Entertainment Centers (Indoor развлечения: Arcade, Soft Play, Party Centers) (THAJAEAC), Parent–Child Play & Interaction Programs (EDACALAF)

Keywords

• Kids party services
• Holiday programs
• School science incursions
• Preschool activities
• Corporate event activations

Headquarters

HQ city

Malvern

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Birthday Party Hosting (Studio): Core revenue stream from hosting birthday parties at company-owned and franchise studios. Parties are priced per duration (1.5 or 2 hours) with per-child pricing for additional children beyond the base package. Food packages available as add-ons.
2. At-Home Birthday Parties: Mobile party service where staff travel to customer homes or venues. Priced per hour with additional per-child charges and zone-based travel fees.
3. Holiday Programs: School holiday programs offered at all studio locations. Each program session is priced at a flat rate per child, with morning and afternoon sessions available.
4. Preschool Program: Term-based weekly preschool program for children aged 2.5-5 years. Billed at $312 per term or $39 per weekly session.
5. School Incursions: Science incursion programs delivered at schools, priced per session with cost-saving options for splitting classes.
6. Corporate Activations & Events: B2B service providing kids' entertainment activations at shopping centres, corporate events, and council functions. Custom-themed activities based on calendar events or client specifications.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Fizz Kidz operates dedicated kids' party studios and delivers in-person children's entertainment and educational programs, including birthday parties, holiday programs, preschool programs, school science incursions, and corporate/community event activations. The company serves customers across six studios in Melbourne and Geelong, Victoria, and extends its reach through a mobile at-home party service and a franchise network of approximately 40 studios.

Product overview

Fizz Kidz is a kids party, programs, and events business operating primarily in Melbourne, Victoria. The core offering consists of Birthday Parties (with 8 distinct themes: Glam, Science, Slime, Tie Dye, Jungle Safari, Swiftie, K-Pop Power, and Fluid Bears) where children aged 4-12 make and take home creative creations. Supporting services include Holiday Programs (school holiday activities at $54/session), the Preschool Program (term-based weekly sessions for ages 2.5-5 at $39/week), At Home Parties (mobile party service), School Incursions (science programs delivered at schools), and Activations & Events (corporate and community events). The company operates a franchise model with a custom-built Fizz Kidz Portal booking platform. Six physical studio locations serve the Melbourne area, with a new Geelong studio opening in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Birthday Parties Hosted children's birthday parties at Fizz Kidz studios in 1.5-hour or 2-hour formats, with eight themed options (Glam, Science, Slime, Tie Dye, Jungle Safari, Swiftie, K-Pop Power, Fluid Bears), trained party hosts, optional food packages, and per-child pricing for parents of children in the Melbourne and Geelong area.
• Holiday Programs Multi-day activity programs for children running during school holidays at Fizz Kidz studios, featuring themed games, crafts, and creative activities led by trained staff. Available as single-day or multi-day bookings for parents in Melbourne and Geelong.
• Preschool Program Term-based, recurring activity program for preschool-aged children (2.5–5 years) at Fizz Kidz studios, delivered as weekly sessions during school terms with guided, structured activities.
• At-Home Parties Mobile party service where Fizz Kidz party hosts travel to the customer's home or chosen venue, bringing themed activities and entertainment. Pricing includes zone-based travel fees depending on the service area.
• School Incursions On-site science and activity workshops delivered by Fizz Kidz educators at primary schools in Melbourne and Geelong, priced per student with multi-class discounts and a booking deposit. Activities are designed to engage students in curriculum-relevant science and creative content.
• Activations & Events Branded and community-facing kids' event activations delivered by Fizz Kidz for corporate clients, shopping centres, and councils, leveraging trained hosts and themed activity formats to drive family foot traffic and engagement.
• Fizz Kidz Franchise Turnkey franchise opportunity for aspiring operators to open a Fizz Kidz studio, including territory protection (grayed-off territories), initial training, ongoing operational support, and access to the proprietary Fizz Kidz Portal. The franchise network has grown to approximately 40 studios.

Quantifiable outcome

• We've hosted over 50,000 parties and events
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Snapology: US-based franchise offering STEAM-based birthday parties, school programs, and events using building and creative activities. Closely comparable franchise model, age range, and creative-activities positioning to Fizz Kidz.
• Code Camp: Australian kids technology and creative-tech education provider running holiday programs, after-school classes, and party-style workshops. Comparable through its Australia-wide footprint, school holiday programming, and parent-facing booking model.
• Mad Science: Global franchise delivering science-themed birthday parties, school incursions, and after-school STEM programs. Closest direct peer to Fizz Kidz — same franchise-driven model, same age range, and direct overlap on science parties and school incursions.
• Bricks 4 Kidz: International franchise offering LEGO-themed birthday parties, after-school STEM classes, and school incursions. Operates on a similar franchise + multi-product model targeting children aged 4–12, competing directly for the same parent and school budgets.

Emerging players

• Junior Engineers: Australian provider of STEM-focused school incursions and holiday programs for primary-aged children. Direct overlap with Fizz Kidz's school incursion and holiday program offerings in Victoria.
• Little Kickers: International franchise running pre-school football and movement classes for young children. Comparable as a parent-facing, class-based, age-segmented kids activity franchise with a similar community-led marketing model.
• GymbaROO: Australian-born franchise providing movement and early childhood development classes for children from birth to age 5. Comparable in targeting preschool-aged children via term-based recurring programs and parent-segmented marketing.

Broad incumbents

• Strike Bowling / Kingpin: Australian family entertainment centers combining bowling, arcade, and party hosting at scale. Competes with Fizz Kidz for the kids birthday party market but with a much broader entertainment portfolio and corporate-owned venues.
• Bounce Inc. Australia-headquartered trampoline and indoor entertainment chain hosting birthday parties and group events. Comparable on party venue operations and multi-site rollout, though it leans into active play rather than creative/STEM content.

Regional players

• High Flyer Trampoline & Activity Centres: Australian indoor family entertainment centers offering active-play birthday parties and school holiday programs. Overlaps with Fizz Kidz in the kids party and holiday programming category, with stronger emphasis on physical activity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fizzkidzz
• Facebookfacebook.com/fizzkidz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fizz Kidz