Academy for Surgical Coaching

What Academy for Surgical Coaching does

The Academy for Surgical Coaching is an independent nonprofit organization founded on more than a decade of research demonstrating that peer coaching measurably improves surgical performance. The organization connects practicing surgeons with a national and international network of more than 400 certified surgical coaches, pairing them on a HIPAA-compliant video platform that supports secure sharing of operative video, live coaching sessions, and goal tracking. Its portfolio of services includes one-on-one Surgical Coaching, Executive Coaching for surgeon leaders, Coaching for Surgical Fellows transitioning to independent practice, Focused Professional Growth for departments supporting struggling surgeons, an Institutional Coaching Program for health systems, and a six-hour Surgical Coach Training certification course. All programs are accredited as a Performance and Quality Improvement CME activity by the American College of Surgeons, count toward ABS Continuous Certification requirements, and are eligible for CME fund reimbursement.

The business model combines individual session/package sales (introductory sessions at $250, multi-session packages up to $3,900, and executive coaching at $500/session) with customized institutional contracts for health systems and society-branded programs delivered through partnerships with SAGES, AGES, and the Society for Vascular Surgery. The Academy also monetizes the supply side through its coach-training course, supported by a learning management system at learn.surgicalcoaching.org and technology integrations with Intuitive Surgical and Theator. Customer acquisition is community-led and sales-led in parallel: a podcast, YouTube library, newsletter, annual Surgical Coaching Summit, and word-of-mouth within surgical societies sit alongside direct enterprise outreach to health-system leadership. The organization is headquartered in Madison, Wisconsin, with no outside equity investors; original development funding originated from the UW-Madison School of Medicine and Public Health through the Wisconsin Partnership Program.

Name

Academy for Surgical Coaching

Legal name

The Academy for Surgical Coaching

Website

https://surgicalcoaching.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

The Academy for Surgical Coaching is a US-based nonprofit that certifies practicing surgeons as peer coaches and delivers one-on-one, executive, fellow, and institutional coaching programs to surgeons and health systems worldwide via a HIPAA-compliant video platform.

Ownership category

akta.pro rank

Product category

Professional Surgical Coaching Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143), All Other Schools and Instruction (61169)

SIC

Services-Health Services (8000), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYEDAAALAC

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

SECONDARYHLAFAAAA

Academic Medical Centers (AMCs) & Teaching Hospitals

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

Keywords

• Surgical coaching services
• Professional medical coaching
• Surgeon leadership development
• CME accredited training
• Healthcare performance improvement

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Surgical Coaching Sessions: Individual and packaged coaching sessions for surgeons. Pricing ranges from $250 for an introductory session to $3,900 for 12-session packages. Sessions conducted virtually or in person with certified surgical coaches.
2. Executive Coaching: Leadership development coaching for surgeons at every stage of their leadership journey. Priced at $500 per session, with 4 to 18 sessions per program.
3. Focused Professional Growth: Confidential, structured coaching for departments supporting surgeons through performance challenges. Pricing is customized based on program scope.
4. Institutional Coaching Program: Turnkey programs for health systems to train internal coaches and build department-wide coaching culture. Includes implementation support and access to HIPAA-compliant video platform.
5. Surgical Coach Training: 6-hour hybrid training course to become a certified surgical coach. Includes certification, CME credit, and community membership of 400+ surgical coaches.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Academy for Surgical Coaching delivers peer-based professional coaching to surgeons through one-on-one engagements, executive leadership coaching, fellowship transition coaching, focused professional growth for performance challenges, and institutional programs for health systems. It also certifies practicing surgeons as surgical coaches through a 6-hour hybrid training course. Services are delivered virtually or in person via a HIPAA-compliant video platform and are accredited for Performance and Quality Improvement CME through the American College of Surgeons.

Product overview

The Academy for Surgical Coaching is a nonprofit organization offering a portfolio of coaching programs for surgeons at every stage of their career. The core offerings include Surgical Coaching (one-on-one peer coaching), Executive Coaching (leadership development), Coaching for Surgical Fellows (transition support), Focused Professional Growth (performance challenge intervention), Institutional Coaching Program (organizational implementation), and Surgical Coach Training (certification program). All programs are accredited for Performance and Quality Improvement CME through the American College of Surgeons. The Academy provides services through a HIPAA-compliant video platform that enables surgeons to share operative video, conduct video conferences, and track performance goals. The learning platform at learn.surgicalcoaching.org provides course access for coach training.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical Coaching One-on-one coaching partnership between a surgeon and a certified surgical coach to improve technical performance, decision-making, and professional growth. Sessions conducted virtually or in person with a HIPAA-compliant video platform. Targeted at practicing surgeons at any career stage.
• Executive Coaching

Quantifiable outcome

• Surgeon reduced operative times by 25% consistently, translating to decreased surgical costs and less frustration
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAGEScoreStrategic or Co-development PartnerSAGES (Society of American Gastrointestinal and Endoscopic Surgeons) has a dedicated Surgical Coaching Program page on the Academy website. Partnership promotes coaching to SAGES members and includes branded program page.
• AGEScoreStrategic or Co-development PartnerAGES (American Gynecological Society) has a dedicated Surgical Coaching Program page on the Academy website. Partnership promotes coaching to AGES members and includes branded program page.
• Society for Vascular Surgery (SVS)coreStrategic or Co-development PartnerSVS has a dedicated Surgical Coaching for Vascular Surgeons page on the Academy website. Partnership tailors coaching programs specifically for vascular surgeons.
• Stanford Medicine - TECI CenterminorStrategic or Co-development PartnerTechnology Enables Clinical Improvement Center at Stanford Medicine is listed as a partner. The TECI Center focuses on clinical improvement and quality initiatives.
• Cleveland ClinicminorStrategic or Co-development PartnerCleveland Clinic is listed as a partner institution. President Dr. Cara King is Section Head at Cleveland Clinic.
• Yale School of MedicineminorStrategic or Co-development PartnerYale School of Medicine is listed as a partner institution with a logo on the website.
• University of Wisconsin Madison School of Medicine and Public HealthcoreStrategic or Co-development PartnerFounding partner institution. Original development funding provided by UW-Madison School of Medicine and Public Health and Department of Surgery from the Wisconsin Partnership Program. Co-Founder Sudha Pavuluri Quamme is a Scientist at UW-Madison.
• University of Texas Southwestern Medical CenterminorStrategic or Co-development PartnerUT Southwestern Medical Center is listed as a partner institution with a logo on the website.
• JCD AdvisorsminorGTM or Marketing PartnerJCD Advisors is listed as a partner on the Partners page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Pri-Med: Large multi-specialty CME provider offering online courses, live conferences, and certification preparation for clinicians. Comparable business model (CME-accredited, clinician-targeted professional development) but at much broader scale and not specialized in surgical coaching.
• Intuitive Surgical: Global leader in robotic-assisted surgery (da Vinci) and a listed Academy partner. Intuitive has a broad surgeon training ecosystem (simulation, da Vinci community, learning platforms) that overlaps with the Academy's coach training and surgeon development mission, though at much larger scale and as part of a device portfolio.
• American College of Surgeons (ACS): Professional society that accredits the Academy's programs as Performance and Quality Improvement CME. ACS operates adjacent surgeon education, Continuous Certification, and quality improvement programs that interact with — but do not directly compete as a paid coaching service — the Academy's offerings.

Emerging players

• Caresyntax: Surgical analytics and outcomes platform that aggregates OR data to drive performance improvement. Comparable to the Academy as a technology-enabled surgical performance and quality improvement vendor targeting surgeons and hospital systems.
• Proximie: Remote surgical collaboration platform that enables telepresence, video recording, and proctoring in the OR. Overlaps with the Academy's HIPAA-compliant video coaching model and targets the same surgical performance and education buyer at hospitals and AMCs.
• BetterUp: Enterprise coaching and mental health platform that delivers 1:1 and executive coaching to professionals. Comparable to the Academy's executive coaching and institutional programs in business model (certified coach network, enterprise sales, virtual delivery) and target buyer (leadership development at large organizations).
• Theator: Surgical intelligence platform that uses AI to analyze operative video and surface performance insights; listed as a partner of the Academy for Surgical Coaching. Both companies sit at the intersection of surgical video, performance analytics, and surgeon development, and compete for the same health system budget.
• ExplORer Surgical: Surgical coordination and performance platform for OR teams that captures procedural data and supports surgeon training. Comparable in serving surgical departments with technology that improves intraoperative performance, training, and team communication.
• Surgical Safety Scanner (Surgical Safety Technologies): Operative performance and safety analytics platform that uses intraoperative video and AI to score surgical skill and support credentialing. Adjacent to the Academy's coaching and certification model, with overlapping surgical performance and quality improvement use cases.

Direct peers

• Center for Medical Education (CME): Provider of accredited continuing medical education for healthcare professionals. Comparable to the Academy as a CME-accredited educator that monetizes healthcare professional development through courses, certification, and live programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/SurgeonCoaching
• YouTubeyoutube.com/@surgicalcoaching
• Facebookfacebook.com/surgeoncoaching
• LinkedInlinkedin.com/company/the-academy-for-surgical-coaching

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Academy for Surgical Coaching