Retter Reisen

What Retter Reisen does

Retter Reisen (legal entity: Retter Gesellschaft m.b.H.) is an Austrian privately-held tour operator founded in 1970 and headquartered in Pöllau, with additional retail travel agencies in Graz and Neunkirchen. The company sells package tours across five transportation modes — its own RETTER luxury coach fleet, flights, cruises (river and ocean), trains, and guided hiking — supplemented by themed product lines (cycling, garden, wellness, music, technology, eco-certified) and ancillary services including bus rental and a reader-trip partnership with regional newspaper Kleine Zeitung. Customers are predominantly individual Austrian travelers (with secondary group/business demand from clubs, corporates, and schools), served through a hybrid channel mix of three walk-in agencies, an online booking website, a printed seasonal catalog (RETTER Katalog 2026/27), and on-site events at the company-owned RETTER Bio-Natur-Resort.

The technology stack is a standard WordPress-based booking website with Google Analytics, Hotjar, Google Maps, and Google ReCaptcha — no proprietary platform, no public APIs, no mobile app, and no documented AI or machine-learning capabilities. Vertically integrated brand assets (RETTER Luxus-Reisebus fleet, RETTER Bio-Natur-Resort, RETTER Magazin content, RETTER Sports, RETTER Reiselotterie) sit alongside the tour operation. Revenue is generated through packaged-tour transaction fees, bus rental fees, and affiliate commissions from cruise lines and hotel partners (e.g., Steigenberger, Mövenpick, Radisson Blu), with publicly disclosed pricing ranging from €49 day trips to €8,598 long-haul packages. The company holds Austrian Umweltzeichen eco-certification and state-certified travel agency and commercial bus operator licenses, and is led by owner Hermann Retter with no disclosed external investment or parent company structure.

Name

Retter Reisen

Legal name

Retter Gesellschaft m.b.H.

Website

https://retter-reisen.at

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Retter Reisen is a privately-held Austrian tour operator founded in 1970 that sells bus, flight, cruise, train, and hiking package tours to individual Austrian travelers through three retail agencies and a WordPress booking website, supported by its own luxury coach fleet and the company-owned RETTER Bio-Natur-Resort.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Water (48721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Ocean Cruise Specialists (Mainstream/Contemporary) (THAKAKAG), Wellness, Spa & Retreat Tour Operators (THAKADAI), Adventure & Active Travel Agencies (THAKABAD)

Keywords

• Package tour operator
• Bus tour services
• River cruise tours
• Group travel services
• Flight vacation packages

Headquarters

HQ city

Neunkirchen

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Package Tour Sales: Retter Reisen operates as a full-service travel operator selling package tours including bus travel, flights, cruises, train journeys, and hiking tours. Revenue generated through packaged tour bookings with included transportation, accommodation, and guided experiences.
2. Bus Rental: Luxury bus fleet available for private rental, offering bus mieten (bus rental) and bus calculation/booking services for groups and individuals.
3. Cruise and Accommodation Commissions: Earns commissions from cruise lines (Nile cruises, river cruises), hotels (5-star properties like Steigenberger, Mövenpick, Radisson Blu), and travel service providers included in package tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Retter Reisen is an Austrian full-service tour operator that sells organized package vacations across multiple transport modes (luxury coach, air, rail, river cruise) and themes (round trips, hiking, cycling, wellness, music, seasonal/Advent/New Year). It complements tours with day excursions, club and school group travel, coach rental, and a sister hotel property (RETTER Bio-Natur-Resort), distributing through three branch travel agencies plus an online brochure and booking website.

Product overview

Retter Reisen is an Austrian travel tour operator offering a comprehensive portfolio of travel services centered around its own fleet of RETTER luxury coaches and a network of three physical travel agencies. The core product lines include bus tours (Busreisen), flight packages (Flugreisen), river and ocean cruises (Schiffsreisen), multi-destination round trips (Rundreisen), and scenic train journeys (Zugreisen). These are supplemented by themed travel modules including hiking (Wanderreisen), cycling (Radreisen), garden tourism, wellness, music tours, technology tours, and eco-certified packages. The company operates the RETTER Bio-Natur-Resort for dinner shows and hosts the RETTER Reiselottery promotion. Seasonal offerings cover winter travel, advent tours, and New Year's packages. Distribution is handled through the website, printed catalog, and three walk-in agencies in Austria.

Differentiator

Problem solved

Functional benefit

Brands

• RETTER Bio-Natur-Resort: BIO Natur Resort operated by the company in Pöllau for accommodation and dining experiences
• RETTER Luxus-Reisebus
• RETTER Sports
• RETTER Magazin
• RETTER Reiselotterie

Products and services

• Bus tours (Busreisen) Multi-day package vacations using the company's own modern luxury coach fleet, including driver, transportation, accommodation, and excursion components. Targeted at Austrian leisure travelers, with departures from Pöllau/Graz and across Europe.
• Flight tours (Flugreisen) Air-inclusive package vacations bundling flights, transfers, accommodation, and local excursions for Austrian leisure travelers.
• River cruises (Schiffsreisen / Flusskreuzfahrten) Package river-cruise vacations with cabin, meals, and shore excursions bundled, targeted at Austrian leisure travelers preferring a slower-paced waterway experience.
• Round trips (Rundreisen) Multi-destination round-trip itineraries that visit several cities or regions within a single package, combining transport, accommodation, and guided sightseeing.
• Train tours (Zugreisen) Package vacations built around rail travel, bundling train segments, accommodation, and excursions for travelers who prefer train-based European travel.
• Hiking tours (Wanderreisen) Package tours centered on guided hiking itineraries, including accommodation, route planning, and luggage transfer, aimed at active Austrian leisure travelers.
• Cycling tours (Radreisen)
• Wellness tours (Wellnessreisen) Package vacations focused on spa, thermal baths, and wellness programs, bundling accommodation, treatments, and transfers.
• Music tours (Musikreisen) Package tours themed around music events (concerts, operas, festivals) with included tickets, accommodation, and travel bundled for Austrian music-loving travelers.
• Winter tours (Winterreisen)
• Day excursions (Tagesfahrten) Single-day round-trip excursions by coach, typically a destination visit and meal, departing from Eastern Styria for the local Austrian day-trip market.
• Last-minute tours (Last-Minute-Reisen)
• Clubs & group travel (Vereine & Gruppen Reisen) Customized group travel services for clubs, associations, and school classes, including tailored itineraries, group pricing, and consolidated invoicing, often using the company's own coach fleet.
• Coach rental (Bus mieten) Rental of Retter Reisen's modern luxury coaches with driver for private group transport, offered independently of full tour packages.
• RETTER Bio-Natur-Resort Bio-Natur-Resort hotel operating as a sister property, offering accommodation that can be booked standalone or packaged with Retter Reisen tour products.

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Kleine ZeitungcoreGTM or Marketing PartnerReader trips (Leserreisen) conducted in cooperation with Kleine Zeitung, a major regional newspaper in Styria and Carinthia. These exclusive travel experiences leverage Kleine Zeitung's subscriber base for marketing reach and include joint branding on travel packages. Multiple reader trips mentioned across various destinations.
• RETTER Bio-Natur-ResortcoreStrategic or Co-development PartnerCompany-owned resort (BIO Natur-Resort-RETTER am Pöllau) used as destination for some packages and hosts specialty events like the Reisedinnershow series. Vertical integration providing unique branded accommodation and event venue.
• Zotter Schokoladen ManufakturminorGTM or Marketing PartnerChocolate manufacturer featured as optional excursion destination on some tours (e.g., Weinschloss Thaller & Riegersburg tour). Joint experience offering combining wine tasting with chocolate factory visits.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gebeco (Transocean / TUI): German tour operator offering escorted coach tours and cultural/hiking packages; comparable product structure and target demographic.
• Eurobus / Dr. Richard: Austrian bus and tour operator with comparable multi-day coach tour packages and Austrian/EU destination coverage.
• Bacher Reisen: Austrian bus tour operator with comparable escorted coach tour packages, day trips, and multi-day European tours; the closest like-for-like competitor in the Austrian market.
• Studiosus Reisen: German-based escorted tour operator offering multi-day package tours including hiking and cultural itineraries; comparable model in the German-speaking market.
• GTI Travel (Austrian): Austrian tour operator specializing in bus-based escorted tours, day trips, and multi-destination European packages — directly comparable product mix.
• Blaguss Reisen: Austrian bus and group travel operator with owned coach fleet and similar group/club/corporate tour offerings across Austria and Europe.

Broad incumbents

• DER Touristik: Large German tour operator with overlapping package tours, cruises, and group travel offerings across Europe — competes at the broader portfolio level.
• TUI Group: Global travel and tour operator with package tours, cruises, and flights; competes with Retter's flight and cruise lines at the portfolio level rather than the Austrian regional niche.
• FTI Touristik: Major German tour operator with broad package tour, cruise, and long-haul offerings that overlap Retter's flight and Fernreisen categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/retterreisen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retter Reisen