ASQUITH
Asquith London is a UK-based, eco-focused activewear brand founded in 2002 that designs and sells yoga, Pilates, and athleisure clothing made from proprietary Bambor® and GOTS-certified bamboo/organic cotton fabrics to eco-conscious women via direct-to-consumer e-commerce and global boutique and luxury hotel wholesale channels.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What ASQUITH does
ASQUITH (trading as Asquith London) is a UK-founded, privately held eco-activewear brand established in 2002 that designs and sells sustainable yoga, Pilates, and athleisure clothing. The company operates from a London design office and is structured as a trading entity within Portfolio Group (company number 06574622); all clothing is designed in London and manufactured in GOTS-certified factories in southern Turkey and India.
The product line centres on the trademarked Bambor® fabric blend (organic cotton, bamboo, and elastane, registered 2015) and complementary eco-materials including Oeko-Tex-certified bamboo viscose, organic cotton, Tencel, and recycled fibres. Core SKUs span vests, bras, leggings (notably the Flow with it Legging and Seamless High Waisted Legging), pants (Live Fast Pant, Flared Pant), tops, and outerwear (ASQ Rib Zip Thru Jacket, Flow Scuba Bomber). Sub-brands include the Feel Good Collection, Cozy Collection, and Elevated Essentials. Products are priced in GBP from £12 for sale vests up to £60 for premium outerwear, with the core line at £30–£50.
Revenue is generated through direct-to-consumer e-commerce via asquithlondon.com (with DHL Express international shipping, Klarna instalments, Sage payment processing, and HubBox click-and-collect) and wholesale distribution to luxury hotels, spas, yoga and Pilates centres, and boutique activewear retailers worldwide. The customer base is concentrated on eco-conscious women who practice yoga and Pilates. UK headcount is reported at 1–10, while the main Turkish factory supports a 50-person production team with 10–25 year employee tenure; revenue is undisclosed.
ASQUITH firmographics
Firmographics- Name
- ASQUITH
- Legal name
- Asquith
- Website
- https://asquithlondon.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Asquith London is a UK-based, eco-focused activewear brand founded in 2002 that designs and sells yoga, Pilates, and athleisure clothing made from proprietary Bambor® and GOTS-certified bamboo/organic cotton fabrics to eco-conscious women via direct-to-consumer e-commerce and global boutique and luxury hotel wholesale channels.
- Ownership category
- akta.pro rank
ASQUITH industry classification
Industry- Product category
- Sustainable Activewear
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Yoga, Pilates & Studio Wear (CRAAAEAC)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Yoga, Pilates & Studio Wear Retail (CRAMACAE), Performance Outerwear & Technical Apparel (CRAAAEAB)
Keywords
Where ASQUITH is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
ASQUITH business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream from direct-to-consumer online sales through asquithlondon.com. Products sold at fixed retail prices with occasional promotional discounts and seasonal sales up to 60% off.
- Wholesale Distribution: Revenue from wholesale partnerships with luxury hotels, spas, yoga and Pilates centres, and boutique activewear retailers worldwide.
- Gift Vouchers: Digital gift vouchers sold at £10 increments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level vests and tops (£12-£41) |
| Unit Pricing | Pay-as-you-go | Mid-range leggings and pants (£48-£50) |
| Unit Pricing | Pay-as-you-go | Premium outerwear (£55-£60) |
| Unit Pricing | Pay-as-you-go | Gift Vouchers (£10) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
ASQUITH product offering
Product offeringCore offering
ASQUITH designs and sells eco-friendly women's activewear — including vests, leggings, pants, tops, and outerwear — primarily for yoga, Pilates, and everyday wear. The garments are made from bamboo viscose, organic cotton, Tencel, and recycled materials, with the proprietary Bambor® blend as a signature fabric. All collections are manufactured in GOTS-certified factories in southern Turkey and India and sold through the brand's own e-commerce site and global wholesale partners.
Product overview
Asquith is an ethically-made yoga and Pilates activewear brand offering a unified portfolio of bamboo-based clothing. The core product line includes vests (Smooth Flow Vest, Go to Vest, Peace Vest, Smooth You Vest), leggings (Flow with it Leggings, Seamless High Waisted Legging), pants (Live Fast Pant, Flared Pant), tops (ASQ Short Sleeve Feel Good Tee), and outerwear (ASQ Rib Zip Thru Jacket, ASQ Zip Thru Jacket, Cozy Flow Top, Flow Scuba Bomber Jacket). Central to the offering is the trademarked Bambor® fabric blend. Collections include the Feel Good Collection for versatile everyday wear, Cozy Collection for lounge styles, and Elevated Essentials for season staples. Products range from £30-60, using eco-fabrics including bamboo, organic cotton, Tencel, and recycled materials. All clothing is GOTS certified and made in GOTS-certified factories in Turkey.
Differentiator
Problem solved
Functional benefit
Products and services
- Smooth Flow Vest
Quantifiable outcome
- All fabrics tested by independent specialist laboratories for pilling, shrinkage and colour fastness
- +1 more outcomes
Companies that use ASQUITH
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
ASQUITH technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
ASQUITH partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DHL ExpresscorePrimary shipping partner for all orders. DHL Express On-Demand Delivery (ODD) service provides email/SMS updates, flexible delivery time/place selection, and tracking. Ships from UK warehouse.
- HubBoxminorUK click and collect service partner. Enables collection from thousands of local shops with 7-day window. Provides tracking updates via app.
- KlarnacorePayment service provider offering Pay in 3 interest-free instalments. 90+ million consumers worldwide trust Klarna. No card details stored by Asquith.
- GOTS (Global Organic Textile Standard)coreGlobal textile processing standard for organic fibres. Factories in Turkey and India are GOTS certified, meeting ecological and social criteria with independent certification of entire supply chain.
- Oeko-TexcoreGlobal testing and accreditation system for textile safety. All Asquith fabrics are Oeko-Tex certified, processed without harmful chemicals in dyeing and finishing.
- SedexcoreSedex Members Ethical Trade Audit - factories have passed audit covering social standards, environmental conditions, business ethics and health & safety procedures.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
ASQUITH competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASQUITH social profiles
Digital presenceASQUITH compliance and trust
Trust signalCompliance5 records
ASQUITH financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASQUITH leadership team
Management profileNumber of profiles
ASQUITH funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASQUITH M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASQUITH
What does ASQUITH do?
ASQUITH designs and sells eco-friendly women's activewear — including vests, leggings, pants, tops, and outerwear — primarily for yoga, Pilates, and everyday wear. The garments are made from bamboo viscose, organic cotton, Tencel, and recycled materials, with the proprietary Bambor® blend as a signature fabric. All collections are manufactured in GOTS-certified factories in southern Turkey and India and sold through the brand's own e-commerce site and global wholesale partners.
Is ASQUITH a public or private company?
ASQUITH is a private company. It is classified as corporate owned and is currently operating.
When was ASQUITH founded?
ASQUITH was founded in 2002. It employs 1 to 10 people.
Where is ASQUITH based?
ASQUITH is headquartered in London, United Kingdom, in the Europe region.
How does ASQUITH make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and gift Vouchers.
Does ASQUITH have an API?
No public API is recorded for ASQUITH.
What industry is ASQUITH in?
ASQUITH's product category is Sustainable Activewear. Its primary akta.pro industry code is CRAAAEAC, Yoga, Pilates & Studio Wear, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 315 and its SIC code is 2300.