What eKupi does

eKupi is a private direct-to-consumer e-commerce retailer operating since 2012 from Sarajevo, Bosnia and Herzegovina, serving individual consumers across the domestic market through its ekupi.ba web storefront, iOS and Android mobile applications, and physical pickup points operated in partnership with poKupi. The platform functions as a multi-category online marketplace offering consumer electronics (televisions, mobile phones, laptops, audio, gaming, drones), household appliances (white goods, small appliances, climate control, personal care), tools and machinery, automotive and moto equipment, home and garden, fitness and sports (including e-mobility), toys and children's equipment, supermarket goods, and perfumery. Product lines span major global and regional brands including Samsung, LG, Philips, Bosch, Gorenje, Beko, Hisense, Kärcher, Makita, and others.

The underlying technology stack is built on a SAP Commerce / hybris-style e-commerce platform, supporting standard capabilities such as product catalog management, shopping cart, user accounts, order tracking, and payment processing. Fulfillment is multimodal: standard home delivery, delivery-to-apartment (DUS) for large appliances, and personal pickup at eKupi&poKupi locations. The business generates revenue primarily from one-time product sale margins, with flexible consumer financing offered through installment plans up to 24 months, promotional campaigns including brand weeks (sedmica brenda), seasonal sales, and free-delivery thresholds. Marketing is executed through a digital channel mix comprising email newsletters, in-site promotional banners, social media presence on Facebook and Instagram, paid advertising via Google AdWords and Facebook with cookie-based retargeting, and live chat customer support.

The company is independently owned with no disclosed venture capital funding, parent company, or subsidiary relationships, and employs 11-50 people. Leadership disclosed in the input data consists of Anita Lacmanovic as Regional Manager / Head of Department. No AI/ML capabilities, research output, patents, or institutional awards are documented; the company appears to be a conventional e-commerce retailer differentiated primarily by its local market presence, multi-channel fulfillment, and installment payment options within the Bosnian market.

Name

eKupi

Legal name

eKupi

Website

https://ekupi.ba

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

eKupi is a Bosnia and Herzegovina-based B2C multi-category online retailer operating since 2012, selling electronics, household appliances, tools, automotive, fitness, and consumer goods to domestic consumers via its web store, mobile apps, and poKupi pickup network.

Ownership category

akta.pro rank

Product category

Online Retail

NAICS

Electronics and Appliance Retailers (44921), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

akta.pro primary industry

Consumer Electronics & Appliances Marketplaces (CRAFABAD)

akta.pro secondary industries

Big-Box Electronics + Small Appliances Retail (CRACAAAC), Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA)

Keywords

• Online retail store
• Consumer electronics
• Home appliances
• E-commerce platform
• Bosnian marketplace

Headquarters

HQ city

Sarajevo

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct sales of consumer products including electronics, home appliances, tools, automotive, fitness, toys and baby equipment to end consumers in Bosnia and Herzegovina. Revenue generated from margin on product sales with various payment options including installment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

eKupi is a Bosnian online retailer operating ekupi.ba, a multi-category e-commerce storefront selling consumer electronics, household appliances, tools, automotive, fitness, toys, and supermarket products sourced from brands such as Samsung, LG, Philips, Bosch, Gorenje, Vivax, Hisense, Kärcher, and Makita. Orders are fulfilled through standard delivery, in-apartment placement (DUS) for large items, pickup at eKupi&poKupi points, with installment payment plans of up to 24 months.

Product overview

eKupi is a Bosnian e-commerce online retail platform operating at ekupi.ba. It offers a comprehensive multi-category product portfolio organized as a unified online marketplace. The platform's main product categories include: Electronics (televisions, mobile phones, laptops, audio equipment, gaming, drones, cameras, projectors), Household Appliances (white goods such as washing machines, refrigerators, dishwashers; small appliances including coffee makers, vacuum cleaners, air fryers, blenders; climate control with air conditioners), Tools and Machinery (power tools, garden equipment, measuring instruments, safety equipment), Automotive (tires, auto parts, batteries), Home and Garden (kitchen equipment, furniture, pools, grills), Fitness and Sports (exercise equipment, sports nutrition, e-mobility devices), Toys and Children's Equipment, and Supermarket/Health and Beauty products. The platform functions as a multi-brand retailer offering products from various manufacturers including Samsung, LG, Philips, Bosch, Gorenje, Vivax, Hisense, Tesla, Beko, Kärcher, Makita, and many others, with services including delivery, payment installments, and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• eKupi Online Store Bosnian multi-category e-commerce retail platform at ekupi.ba offering consumer electronics, household appliances, tools, automotive, fitness, toys, and supermarket products from brands including Samsung, LG, Philips, Bosch, Gorenje, Vivax, Hisense, Tesla, Beko, Kärcher, Makita, and more, with online purchasing, customer accounts, and order tracking.
• Installment Payment Plans Consumer financing service allowing customers to split purchases into monthly installments for up to 24 months, applicable across product categories.
• eKupi&poKupi Pickup Network Physical pickup point service operated in partnership with poKupi, enabling customers in Bosnia and Herzegovina to collect online orders at dedicated locations as an alternative to home delivery.
• eKupi Mobile App iOS and Android shopping applications allowing Bosnian consumers to browse the multi-category catalog, place orders, track shipments, and manage their eKupi accounts from mobile devices.
• Delivery to Apartment (DUS) Service Premium home delivery service that includes in-apartment placement of large appliances and goods, offered to eKupi customers in Bosnia and Herzegovina.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• poKupicoreChannel Partner/ Reseller/ DistributoreKupi operates pickup points through a partnership with poKupi, allowing customers to collect their online orders at physical pickup locations. This collaboration enables flexible order fulfillment for customers who prefer not to have items delivered to their homes.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Regional players

• Mimovrste: Slovenian multi-category online retailer selling electronics, appliances, sports equipment, and household goods. Comparable to eKupi as a mid-sized regional B2C e-commerce player in a small Balkan/Adriatic-adjacent market with similar category mix and customer profile.
• Heureka Group: Czech-founded price comparison and shopping platform operating across multiple CEE markets. Functions as a discovery and price-transparency layer for online shoppers — a competitive force shaping consumer purchasing behavior in the same category space as eKupi.
• KupujemProdajem: Serbian classifieds and marketplace platform serving the broader Western Balkans including Bosnia. A regional competitive force in the same geographic consumer base, though operating a peer-to-peer listings model rather than eKupi's own-inventory retail model.

Direct peers

• eMAG: Romania-founded online retailer (now operating across Hungary, Bulgaria, and other CEE markets) specializing in electronics, appliances, and increasingly broader categories. Comparable to eKupi on multi-category electronics/appliance focus, own-inventory model, and regional expansion strategy.
• Conrad Electronic: European online retailer specializing in electronics, components, tools, and technical products across multiple countries. Comparable to eKupi in the tools/electronics segment and in offering broad technical assortments to consumers, though with a more specialized industrial/prosumer orientation.
• Alza: Czech-headquartered multi-category online retailer selling consumer electronics, appliances, tools, and household goods across Central Europe. Directly comparable to eKupi in business model (own-inventory B2C e-commerce), category breadth (electronics + appliances), and value-added services (installment payments, fast delivery, pickup points).
• Mall Group (Mall.cz): Czech multi-category online retailer offering electronics, appliances, sports, toys, and household goods. Closely mirrors eKupi's horizontal category strategy and B2C e-commerce model, with similar reliance on installment payments and broad brand assortments.

Emerging players

• Notino: Czech-founded European online retailer specializing in beauty, health, and personal care products, now operating across 25+ European markets. Comparable as a CEE-born e-commerce operator that scaled from a single country to regional dominance — a possible template for eKupi's Balkan expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ekupiba
• Facebookfacebook.com/269488216435788
• LinkedInlinkedin.com/company/ekupi-bih

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eKupi