Capital One Hall
Capital One Hall is a private performing arts center and event venue in Tysons, Virginia, owned by Capital One and managed by Legends Global. It operates a 1,600-seat main theater, a 250-seat black box, and 70,000+ square feet of event space serving corporate, social, and community arts clients.
- Company typePrivate
- Founded2021
- HeadquartersFairfax, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Capital One Hall does
Capital One Hall is a private, multi-venue performing arts center and event facility located in Tysons, Virginia, within the Capital One Center mixed-use development. Opened in October 2021 and owned by Capital One Financial Corporation (NYSE: COF), the venue was primarily constructed as an on-site meeting and event facility for Capital One's Northern Virginia workforce and is professionally managed by Legends Global (operating as ASM Global). It operates a 1,600-seat Main Theater, a 250-seat black-box Vault Theater, a 150-seat rooftop amphitheater, and over 70,000 square feet of flexible event space (Atrium, Terrace, Gallery, Executive Boardroom, Dual Classrooms) accommodating 10 to 1,500 guests. The facility is equipped with professional-grade production infrastructure including ETC Eos Ti/Ion and Hog4-18 lighting consoles, Yamaha PM5/PM3 and Allen & Heath audio consoles, and Panasonic/Blackmagic video systems, and holds LEED and GBAC certifications.
The venue generates revenue from a diversified mix of streams: public ticketed performances (Broadway productions, concerts, comedy, ballet) sold through Ticketmaster and the on-site box office, Broadway in Tysons season subscriptions, private event rentals (corporate, weddings, galas, trade shows), food and beverage including an on-site Biergarten, and parking (general $15, premium $40). Customer segments span performing arts enthusiasts, corporate event planners, wedding/social event hosts, and Fairfax County nonprofit arts organizations served through a Community Arts Partnership administered with ArtsFairfax, which has engaged 50+ community partners and 50,000+ patrons across four seasons. The sub-brands The Vault and Broadway in Tysons anchor the programming slate, with Broadway in Tysons currently in its sixth season.
Capital One Hall firmographics
Firmographics- Name
- Capital One Hall
- Legal name
- Capital One Hall
- Website
- https://capitalonehall.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capital One Hall is a private performing arts center and event venue in Tysons, Virginia, owned by Capital One and managed by Legends Global. It operates a 1,600-seat main theater, a 250-seat black box, and 70,000+ square feet of event space serving corporate, social, and community arts clients.
- Ownership category
- akta.pro rank
Capital One Hall industry classification
Industry- Product category
- Performing Arts Venue & Event Space
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Multi-Purpose Event Halls & Community Centers (THAHAAAI), Conference Centers & Dedicated Meeting Venues (THAHAAAB)
Keywords
Where Capital One Hall is headquartered
LocationHeadquarters
- HQ city
- Fairfax
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital One Hall business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from ticket sales for performances and events through Ticketmaster and the Capital One Hall Box Office. Tickets are sold for Main Theater and The Vault Theater events including Broadway shows, concerts, comedy acts, and community performances.
- Parking Services: General parking at $15 and premium parking at $40 per event, available for advance purchase through Ticketmaster or on-site. Revenue from both general and premium parking options at the venue's parking facilities.
- Private Event Rentals: Revenue from renting venue spaces for corporate events, conferences, galas, luncheons, receptions, holiday parties, summits, trade shows, and weddings. The venue offers multiple spaces including Atrium, Terrace, Gallery, Executive Boardroom, and Dual Classrooms accommodating 10 to 1,500 guests.
- Season Subscriptions: Broadway in Tysons subscription packages providing recurring revenue through pre-sold season tickets for Broadway productions with benefits including premium entrance, pre-sales, and discounted private event rentals.
- Food & Beverage: On-site food and beverage sales including concessions, fine dining, private catering, and biergarten services. Venue provides catering for private events and operates multiple food and beverage outlets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Parking - $15 per event |
| Transaction based/ take rate | Pay-as-you-go | Premium Parking - $40 per event |
| Subscription | Multi-year contract | Broadway in Tysons Season Subscription - Price varies |
| Transaction based/ take rate | Pay-as-you-go | Group Tickets - Price varies |
| Transaction based/ take rate | Pay-as-you-go | Coat Check - $3 per coat |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Capital One Hall product offering
Product offeringCore offering
Capital One Hall is a multi-venue performing arts and event venue in Tysons, Virginia, that operates a 1,600-seat Main Theater and a 250-seat black box theater (The Vault) for public performances including Broadway productions, concerts, comedy, and ballet, alongside 70,000+ square feet of private event space for corporate events, galas, weddings, and conferences. The venue also runs the Broadway in Tysons subscription series and a Community Arts Partnership program providing affordable event space for Fairfax County nonprofit arts organizations.
Product overview
Capital One Hall is a multi-venue performing arts center and event venue in Tysons, Virginia, opened in October 2021. The venue operates two core theaters—the 1,600-seat Main Theater and the 250-seat Vault black box theater—alongside over 70,000 square feet of private event spaces accommodating 10 to 1,500 guests. The venue hosts public performances including Broadway productions (Broadway in Tysons subscription series), concerts, comedy, and community arts through its partnership with ArtsFairfax. Capital One Hall is primarily constructed as an on-site meeting facility for Capital One employees and is managed by Legends Global.
Differentiator
Problem solved
Functional benefit
Brands
- The Vault: A 250-seat black box theater within Capital One Hall used for smaller performances, private events, and community programming.
- Broadway in Tysons
Products and services
- Main Theater A 1,600-seat performance hall serving as the primary venue for Broadway productions, concerts, comedy shows, ballet, and live music events at Capital One Hall.
- The Vault Theater A 250-seat black box theater offering an intimate performance setting for smaller shows, tribute bands, comedy, and community events.
- Private Event Spaces Over 70,000 square feet of versatile event space with seven dynamic configurations including Atrium, Terrace, Gallery, Executive Boardroom, and Dual Classrooms accommodating 10 to 1,500 guests for corporate events, galas, weddings, conferences, and trade shows.
- Broadway in Tysons A Broadway subscription series bringing touring Broadway productions to Capital One Hall, with subscriber benefits including premium entrance, pre-sales access, complimentary community performance tickets, and discounted private event rentals.
- Community Arts Partnership
Quantifiable outcome
- 50,000+ patrons served through Community Arts Partnership across four seasons
- +2 more outcomes
Companies that use Capital One Hall
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Capital One Hall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Capital One Hall partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Legends GlobalcoreLegends Global manages all booking, events, and operations of Capital One Hall. As the venue management partner, Legends Global handles facility management, event coordination, and operational aspects of the venue. Legends Global is a world leader in privately managed public assembly facilities.
- ArtsFairfaxcoreArtsFairfax manages the online application process for community arts use of Capital One Hall on behalf of Fairfax County. The partnership fulfills Capital One's commitment to provide affordable event space for charitable, arts, nonprofit, and community groups. Through this partnership, over 50 community partners have served 50,000+ patrons across four seasons.
- Capital One CentercoreCapital One Center is the broader mixed-use development of which Capital One Hall is the cornerstone. Located in Tysons, Capital One Center represents a grand opportunity to create a thriving, mixed-use retail and cultural arts destination. The campus includes the Watermark Hotel, restaurants, retail, and Wegmans.
- The Watermark HotelminorThe Watermark Hotel is a partner hotel to Capital One Hall, located adjacent within Capital One Center. The new all-suite hotel features 300 luxury residential suites and is connected directly to the venue. The hotel offers convenient access to Capital One Hall, McLean Metro Station, and Capital One offices.
- McLean Metro StationminorMcLean Metro Station on the WMATA Silver Line provides public transit access to Capital One Hall. The station is located along Dolly Madison Boulevard (Route 123) and is accessible from Scotts Crossing Road, just steps from the venue.
- TicketmastercoreTicketmaster is the authorized primary ticket vendor for Capital One Hall. All tickets must be purchased through Ticketmaster.com, the Ticketmaster app, or the Capital One Hall Box Office to be guaranteed. Ticketmaster handles online, mobile, and phone ticket sales.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Capital One Hall competitors and assessment
Company assessmentDirect peers
- Wolf Trap National Park for the Performing Arts: Located in Vienna, VA just miles from Capital One Hall, Wolf Trap is a comparable performing arts venue that programs Broadway tours, concerts, and national touring acts. It is the most direct geographic competitor for the same Northern Virginia audience and the same touring content pool.
- Aronoff Center for the Arts: Cincinnati, OH performing arts center with multiple venues including a 2,700-seat Procter & Gamble Hall, opened in 1995. Comparable in multi-venue scope, Broadway subscription programming, and private event rental business, though an older facility.
- The Smith Center for the Performing Arts: Las Vegas performing arts center with a 2,050-seat main hall, 250-seat Cabaret Jazz space, and event venues, opened in 2012. Similar in purpose-built modern design, multi-venue flexibility, and programming of Broadway tours, concerts, and private events in a major mixed-use development context.
- Strathmore: Bethesda, MD-based performing arts center with a similar multi-venue footprint (Music Center, Mansion, outdoor amphitheater). Strathmore competes for the same DC metro performing arts audience and offers comparable programming in classical music, jazz, and family programming, making it one of the closest direct competitive peers.
- Cobb Energy Performing Arts Centre: Atlanta-area performing arts center with a 2,750-seat main theatre and adjacent event space, similarly corporate-affiliated (Cobb-Marietta Coliseum & Exhibit Hall Authority). Comparable in scale, multi-purpose design, and Broadway subscription programming, making it a strong functional peer.
- The Tobin Center for the Performing Arts: San Antonio performing arts center opened in 2014 with a 1,750-seat main hall, 250-seat flexible studio theater, and adjacent riverfront event spaces. Comparable in opening-era timeline, multi-venue scope, and modern design philosophy aimed at serving a major metro market.
Regional players
- Arena Stage: Washington, DC-based regional theater company that produces and presents theatrical performances in its own multi-venue facility. Overlaps with Capital One Hall in theatrical programming and DC metro audience, but focuses on produced theater rather than touring Broadway.
Broad incumbents
- Kennedy Center: The nation's premier performing arts center in Washington, DC, offering a much larger multi-venue campus with Broadway, opera, ballet, and orchestral programming. As a broad incumbent, it competes for the same regional audience and touring content, but at a much larger scale and with national brand recognition.
- DAR Constitution Hall: Washington, DC performing arts venue owned by the Daughters of the American Revolution, hosting concerts, Broadway tours, and special events with approximately 3,700 seats. Competes for the same DC metro touring content and corporate event bookings as a larger, more established venue.
Emerging players
- The Anthem: Washington, DC waterfront music venue (2,500-6,000 capacity depending on configuration) operated by I.M.P. that presents major concert tours. While primarily a music-focused venue rather than a full performing arts center, it competes for the same DC metro concert and live entertainment audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital One Hall social profiles
Digital presenceCapital One Hall financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital One Hall leadership team
Management profileNumber of profiles
Capital One Hall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital One Hall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital One Hall
What does Capital One Hall do?
Capital One Hall is a multi-venue performing arts and event venue in Tysons, Virginia, that operates a 1,600-seat Main Theater and a 250-seat black box theater (The Vault) for public performances including Broadway productions, concerts, comedy, and ballet, alongside 70,000+ square feet of private event space for corporate events, galas, weddings, and conferences. The venue also runs the Broadway in Tysons subscription series and a Community Arts Partnership program providing affordable event space for Fairfax County nonprofit arts organizations.
Is Capital One Hall a public or private company?
Capital One Hall is a private company. It is classified as corporate owned and is currently operating.
When was Capital One Hall founded?
Capital One Hall was founded in 2021. It employs 11 to 50 people.
Where is Capital One Hall based?
Capital One Hall is headquartered in Fairfax, United States, in the North America region.
How does Capital One Hall make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are parking Services, private Event Rentals, season Subscriptions and food & Beverage.
Who are Capital One Hall's main competitors?
Direct peers on record are Wolf Trap National Park for the Performing Arts, Aronoff Center for the Arts, The Smith Center for the Performing Arts, Strathmore, Cobb Energy Performing Arts Centre and The Tobin Center for the Performing Arts. Arena Stage is listed as a regional player. Broad incumbents are Kennedy Center and DAR Constitution Hall. The Anthem is listed as an emerging player.
Does Capital One Hall have an API?
No public API is recorded for Capital One Hall.
What industry is Capital One Hall in?
Capital One Hall's product category is Performing Arts Venue & Event Space. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of THAHAAAI, Multi-Purpose Event Halls & Community Centers. Its NAICS code is 71131 and its SIC code is 7900.