What The Watermark Hotel does

The Watermark Hotel is a privately held boutique luxury all-suite hotel located within the Capital One Center mixed-use development at 1825 Capital One Drive South, Tysons, Virginia. Opened on September 20, 2021, the property offers 300 luxury residential suites across seven configurations ranging from a 350-square-foot King Studio to a 1,200-square-foot Residential Suite with full kitchen, all featuring Frette linens, Serta pillow-top mattresses, kitchenettes, and 50-inch smart televisions. The hotel targets both business and leisure travelers in the Washington DC metro area — including corporate travelers visiting nearby Capital One offices and federal contractors, leisure visitors to Tysons Corner shopping and DC attractions, corporate event planners, and wedding couples — and generates revenue through four primary streams: room revenue (direct via TravelClick booking engine plus OTAs), on-site food and beverage (Wren Japanese izakaya under Executive Chef Yo Matsuzaki, The Aviary breakfast venue, The Naisho Room cocktail bar), event and meeting services (the 1,500-square-foot Elevate event room plus adjacency to Capital One Hall), and ancillary services (parking at $25/day, pet fees at $125 per stay, laundry, and in-room dining).

The hotel's underlying technology stack is conventional hospitality IT rather than a differentiated platform: a proprietary mobile app for digital check-in and contactless arrival, the TravelClick booking engine, smart TVs, and complimentary high-speed WiFi throughout the property. There are no disclosed AI/ML systems, proprietary data assets, or research initiatives. Distribution combines a direct-to-consumer booking website, third-party online travel agencies, walk-in and local guests, and a dedicated Request-for-Proposal channel for group and corporate bookings; marketing relies on content (seasonal blog guides), organic social (Instagram, Facebook), earned media (Washington Post, Northern Virginia Magazine, WJLA), and TripAdvisor reputation management.

The property operates within the BFS / Aul Hotels management portfolio and is deeply integrated into the surrounding Capital One Center ecosystem — directly connected to the 2.5-acre Perch rooftop park (11 stories above street level) with its amphitheater, mini-golf, dog park, and biergarten, and adjacent to Capital One Hall. This embedded distribution advantage — combined with the culinary reputation of Wren, premium in-room amenities, and event-driven demand from Capital One Hall — forms the core of its competitive positioning. The hotel is privately owned; no parent company, institutional investor, public ticker, or funding rounds are disclosed in the available materials.

Name

The Watermark Hotel

Legal name

The Watermark Hotel

Website

https://thewatermarkhotel.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

The Watermark Hotel is a 300-suite boutique luxury all-suite hotel in Tysons, VA, opened in 2021 within the Capital One Center complex. It serves DC-metro business and leisure travelers with luxury accommodations, on-site dining (Wren, The Aviary), events, and rooftop entertainment access.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotel
• All-suite accommodations
• Hotel event venues
• Rooftop hospitality
• Hospitality food beverage

Headquarters

HQ city

Tysons

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Revenue: The primary revenue stream from 300 luxury residential suites. Guests book directly through the hotel website or third-party travel platforms for stays ranging from single nights to extended visits.
2. Food and Beverage: Revenue from on-site dining venues including Wren restaurant (Japanese izakaya-inspired), The Aviary breakfast restaurant, and In-room dining services.
3. Event and Meeting Services: Revenue from hosting private events, corporate meetings, and weddings in the Elevate event room (1,500 sq ft) and adjacent Capital One Hall.
4. Ancillary Services: Parking ($25 daily), pet fees ($125 non-refundable per stay), laundry services, and other guest services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Watermark Hotel operates a 300-suite boutique luxury all-suite hotel within the Capital One Center complex in Tysons, Virginia. Its core offering is overnight accommodation across seven suite categories (from 350 sq ft King Studios to 1,200 sq ft Residential Suites), supplemented by on-site food and beverage (Wren Japanese izakaya restaurant, The Aviary breakfast venue), event/meeting spaces, and integrated rooftop entertainment including The Perch park and Perch Putt mini golf.

Product overview

The Watermark Hotel is an all-suite boutique luxury hotel offering 300 residential suites and diverse hospitality services. The product portfolio centers on luxury accommodations across seven suite types (King Studio, King Junior Suite, King One-Bedroom Suite, Double Queen Junior Suite, 2 Bedroom 2 King Suite, One-Bedroom Terrace Suite, and Residential Suite) ranging from 350 to 1,200 square feet. The hotel integrates food and beverage offerings including the Wren Japanese izakaya-style restaurant, The Aviary breakfast venue, and Perch Putt rooftop mini golf at The Perch urban park. Additional services include event/meeting spaces, a fitness center, pet-friendly accommodations with Sky Bark Dog Park, and digital check-in via the Watermark Hotel App. The property is located within Capital One Center in Tysons, VA, adjacent to Capital One Hall and The Perch rooftop space.

Differentiator

Problem solved

Functional benefit

Brands

• Wren: Japanese izakaya-inspired restaurant and bar featuring Executive Chef Yo Matsuzaki's locally inspired cuisine with modern American elements and Japanese street food.
• The Aviary
• Perch Putt
• The Perch
• The Naisho Room

Products and services

• King Studio A 350-square-foot standard accommodation featuring a kitchenette with microwave and refrigerator, ergonomic work station, and luxurious bath with glass-enclosed shower. Includes Frette linens, premium bath amenities, and a Serta pillow-top mattress.
• King Junior Suite A 500-plus-square-foot suite offering a kitchenette with mini-refrigerator and microwave, separated lounge and work area with a second 50-inch smart TV, and luxurious bath. Includes Frette linens, premium bath amenities, and Serta mattress.
• King One-Bedroom Suite A 700-plus-square-foot suite with separate bedroom, kitchenette with fridge and microwave, dining table with four chairs, sofa bed, spacious desk with ergonomic chair, and luxurious bath with glass-enclosed shower.
• Double Queen Junior Suite A 600-plus-square-foot suite with a kitchenette with fridge and microwave, lounge, dining, and work area. Includes Frette linens and towels, premium bath amenities, and top-of-the-line Serta mattress.
• 2 Bedroom 2 King Suite A suite offering over 1,000 square feet of living space with two private bedrooms and bathrooms, separate living space with a fully stocked kitchenette (mini-refrigerator, microwave, and sink). Includes Frette linens, 50-inch Smart Televisions, Serta pillow-top mattresses, lighted mirrors, and glass-enclosed showers with rainfall shower heads.
• One-Bedroom Terrace Suite An 800-square-foot corner suite featuring a wraparound view from floor-to-ceiling windows, private balcony, living space with kitchenette, dining table, and spacious seating area. Bathroom features elegant finishes and glass-enclosed shower.
• Residential Suite A 1,200-square-foot suite on one of the top floors featuring premium finishes, two bedrooms, dining space, and full kitchen including stove, oven, refrigerator, and dishwasher. Includes Frette linens and towels, premium bath amenities, and Serta mattress.
• Wren Restaurant An award-winning Japanese izakaya-style restaurant and bar in the hotel's 11th-floor lobby, offering locally inspired sophisticated dishes with Japanese street food and modern American elements, curated by Executive Chef Yo Matsuzaki.
• The Aviary The hotel's breakfast restaurant offering locally sourced breakfast served from 6:30 am to 10 am on weekdays and 7 am to 11 am on weekends.
• Event and Meeting Spaces Event and meeting facilities including the 1,500-square-foot Elevate event room with capacity for up to 100 guests, natural light, A/V resources, and WiFi. Services include private events, meetings, corporate events, and weddings with access to Capital One Hall for larger gatherings.
• Watermark Hotel Mobile App A mobile application enabling digital check-in and mobile check-in to the hotel using identification card scanning for a contactless arrival experience, with instructions provided in reservation confirmation emails.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Capital One CentercoreOthersThe Watermark Hotel is located within the Capital One Center complex in Tysons, VA. The hotel is directly connected to The Perch rooftop park and adjacent to Capital One Hall, creating an integrated hotel-entertainment destination.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Ritz-Carlton, Tysons Corner: Flagship luxury hotel in Tysons Corner directly competing for the same upscale business and leisure travelers in the Tysons/DC-metro market, with comparable full-service amenities and event facilities.
• Hilton McLean Tysons Corner: Upper-upscale full-service Hilton in the immediate Tysons/McLean micro-market with corporate-event space and suites, competing for the same Capital One-area corporate and group demand.
• Hyatt Regency Tysons Corner Center: Full-service Hyatt directly tied to Tysons Corner Center mall, offering similar 400+ room upscale capacity, event space, and corporate-traveler amenity set competing in the same Tysons catchment.
• Salamander Resort & Spa: Independently-owned luxury resort in the DC metro region (Middleburg, VA) offering all-suite accommodations, destination F&B, and event facilities — comparable boutique luxury positioning and corporate-event demand.
• The LINE DC: Design-forward boutique luxury hotel in Washington DC with chef-driven F&B and rooftop/event venues, competing for the same design-conscious leisure and corporate travelers in the DC market.
• The Westin Tysons Corner: Upper-upscale Marriott-brand hotel in Falls Church/Tysons corridor with full-service F&B and event facilities, directly contesting the Watermark's corporate and group bookings.
• Conrad Washington, DC: Luxury Conrad property in downtown Washington DC targeting the same high-end business and leisure travelers, with comparable design-led positioning and chef-driven F&B concept.

Broad incumbents

• Pebblebrook Hotel Trust: Lodging REIT focused on urban and resort lifestyle/luxury properties — comparable single-asset urban luxury exposure and provides a public-market read on DC-metro luxury hotel valuations.
• Kimpton Hotels & Restaurants: Multi-property boutique-luxury operator with a chef-driven F&B, lifestyle positioning, and event programming that closely mirrors the Watermark's Wren/Perch positioning — comparable operating model at portfolio scale.
• Hersha Hospitality Trust: Public REIT that owns and operates boutique and lifestyle luxury hotels in urban gateway markets — comparable asset-light, brand-led lodging thesis and provides an investable benchmark for the Watermark's single-property economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/thewatermarkhotel
• Instagraminstagram.com/thewatermarkhotel
• LinkedInlinkedin.com/company/the-watermark-hotel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Watermark Hotel