Silverback

What Silverback does

Silverback is a privately held Australian distributor specializing in cargo care equipment, spill control products, load restraint systems, safety supplies, and warehouse/packaging consumables, headquartered at 147 Railway Place, Williamstown, Victoria with additional warehouses in Sydney, Brisbane, and Adelaide providing national coverage. The company sells approximately 2,000 SKUs across seven principal categories — load restraint, cargo protection, spill control, safety products, signs and labels, warehouse supplies, and packaging supplies — under both third-party brands and its own Silverback label, with products ranging from low-cost consumables ($0.24 unit items) to specialized equipment ($1,400+ stabilisers) and AusSpill-compliant hazchem spill kits.

The company monetizes through three integrated streams: transactional product sales via e-commerce, 1300 phone ordering, and direct enterprise sales; recurring maintenance and servicing contracts covering spill kits, dangerous goods cabinets, bunding equipment, and safety showers; and onsite training services (Toolbox, Level 1, and Level 2 spill response programs) tied to a proprietary four-stage Spill Control System combining site risk assessment, recommendations, training, and ongoing maintenance. Pricing is unit-based and ex-GST, with some POA items reserved for enterprise and government transactions.

Silverback serves Australian transport, logistics, mining, beverage, industrial/manufacturing, marine/environmental, and government/defense customers, with named credentials including Australian Defence Force vendor status (NCAGE Z0XH4, Roman Vendor# 120883) and AusSpill/NZ standards compliance. The go-to-market is sales-led, supported by an e-commerce storefront with account registration, downloadable catalogues, direct phone sales, and industry-specific landing pages. The firm operates with 11–50 employees and is privately held without disclosed external funding or ownership.

Name

Silverback

Legal name

Silverback

Website

https://silverback.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Silverback is an Australian B2B distributor of cargo care, spill control, load restraint, safety, and packaging products, supplying approximately 2,000 SKUs to transport, industrial, mining, beverage, and government/defense customers via four warehouses and an e-commerce storefront.

Ownership category

akta.pro rank

Product category

Industrial Safety and Cargo Care Equipment Distribution

NAICS

Industrial Machinery and Equipment Merchant Wholesalers (423830), Machinery, Equipment, and Supplies Merchant Wholesalers (4238)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Bulk Material Handling Systems (Belt Conveyors, Feeders, Stackers, Reclaimers) (IMAHABAH)

Keywords

• Industrial safety equipment
• Cargo care supplies
• Spill control products
• Load restraint equipment
• Workplace safety supplies

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Sale of spill control equipment, load restraint, cargo protection, safety products, packaging supplies, and warehouse supplies. Products sold directly through e-commerce and sales team with prices ranging from $0.24 to $1,400+ per item.
2. Professional Services - Training: Onsite spill response training services including Toolbox Spill Training (15-20 minutes), Level 1 Training for staff and supervisors (60-90 minutes), and Level 2 Training for Business Managers and Emergency Response teams (60-90 minutes).
3. Maintenance & Servicing: Ongoing maintenance and servicing programs for spill kits, dangerous goods cabinets, bunding equipment, grease traps, safety shower and eyewash units, and other environmental protection assets.
4. Government & Defense Supply: Supply of cargo care equipment and industrial products to Australian Defence Force and government agencies through established vendor relationships (NCAGE: Z0XH4, Roman Vendor#: 120883).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Silverback distributes a portfolio of approximately 2,000 industrial products organized across seven main categories: Load Restraint, Cargo Protection, Spill Control, Safety Products, Signs and Labels, Warehouse Supplies, and Packaging Supplies. The company also delivers ancillary services including onsite spill kit training, equipment maintenance and servicing programs, and site environmental risk assessments, primarily to transport, logistics, mining, manufacturing, and government/defense customers across Australia.

Product overview

Silverback is an Australian supplier offering a comprehensive portfolio of industrial safety and cargo care products organized across seven main categories: Load Restraint (transport chain tie-downs, ratchet tie-downs, winches, shoring bars), Cargo Protection (bulk bags, container liners, dunnage, thermal products, security seals), Spill Control (spill kits, absorbents, containment systems), Safety Products (PPE, fire safety, hand protection), Signs & Labels (dangerous goods labels, emergency signs), Warehouse Supplies (materials handling, industrial cleaning), and Packaging Supplies (strapping, tapes, pallet wrap). The company also provides ancillary services including onsite spill kit training (Toolbox, Level 1, Level 2 programs), maintenance and servicing programs, and site environmental risk assessments. Their products span from commodity consumables to specialized equipment like hazchem spill kits, mercury spill kits, and dangerous goods storage solutions, serving industries including transport, logistics, mining, manufacturing, and defense.

Differentiator

Problem solved

Functional benefit

Products and services

• Load Restraint Equipment for securing and restraining loads during transport, including G70 transport chain with compliance tags and breaking strain test certificates, load binders (Bulldog Binder ratchet load binders), ratchet tie-downs and replacement straps, shoring bars, truck winches, vehicle tie-down kits, and miscellaneous specialty straps. Built for transport, logistics, car carriers, tow operators, and steel carriers needing to meet Australian Standards for load restraint.
• Cargo Protection Products for protecting cargo during storage and transport, including bulk bags (FIBCs), container liners (dry bulk, open top, liquid flexitanks), container moisture control, dunnage (woven bags, coil racks, LVL boards), industrial waste liners, pallet angles (plastic and cardboard corner protectors), security seals (bolt, cable, strip ring), and thermal products (Gorilla Chilla thermal pallet covers and thermal container liners).
• Spill Control Equipment and products for managing and containing spills, including general purpose spill kits (10L to 240L), hazchem spill kits (AusSpill compliant, 20L to 240L), laboratory spill kits (formaldehyde, laboratory, mercury), Spill Sweep Bio Organic absorbent kits tested to EPA standards for landfill disposal, dangerous goods storage (bunded shipping containers, gas cylinder cages, safety cabinets), emergency equipment (safety shower eyewash units, emergency response kits), and environmental protection (flood control, marine spill, stormwater management).
• Safety Products Personal protective equipment and workplace safety equipment including fire safety, hand protection (cotton, cut resistant, leather work, mechanics, PVC, and synthetic dipped gloves), head/eye/ear protection, protective workwear, respiratory protection, skin protection, workplace safety equipment (height safety, site safety, traffic safety).
• Signs and Labels Dangerous goods labels, emergency information panels, emergency signs, and heavy vehicle signage for transport and logistics compliance.
• Warehouse Supplies

Quantifiable outcome

• Products meet Australian and New Zealand standards with full traceability
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dian Fossey FoundationminorOthersSilverback is a proud member of The Dian Fossey Foundation, supporting gorilla conservation efforts. The company is committed to the critical work of protecting gorilla families, investing in improving the lives of people living near gorillas, and inspiring the future generation of gorilla conservationists.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blackwoods: Australia's largest industrial supplies distributor (Wesfarmers Industrial and Safety), serving B2B customers across safety, MRO, and material handling with a national warehouse and branch footprint - the closest direct comparable to Silverback's Australian industrial safety and cargo care distribution model.
• Brady Corporation: Global leader in workplace safety and identification, including dangerous goods labels, signage, and lockout/tagout - directly comparable to Silverback's Signs & Labels product category and overlapping with parts of its safety products offering.
• Jaybro Group: Australian-owned supplier of safety, environmental, and infrastructure equipment for civil and industrial markets - comparable to Silverback as an Australian mid-market industrial safety distributor serving infrastructure, transport, and industrial end customers.
• RS Components Australia: Global industrial and electronic product distributor with a direct Australian operation offering PPE, safety, and material handling products to B2B customers via e-commerce - comparable to Silverback in catalog breadth, multi-vertical customer base, and online-first purchasing experience.
• Cromwell Tools Australia: Industrial tools and supplies distributor operating in Australia (part of the broader Cromwell Group), serving similar B2B customers with safety and MRO products - comparable to Silverback through overlap in PPE, load restraint, and warehouse consumables.

Broad incumbents

• Fastenal: North American industrial and construction supplies distributor with on-site vending and industrial services - a broader incumbent whose safety and fastener/lifting categories partially overlap Silverback's load restraint and PPE offering.
• Würth Group: Global industrial and trade distribution group specialising in fasteners, tools, and PPE - a broader incumbent whose product categories (lifting/ratchet gear, PPE, workshop supplies) substantially overlap Silverback's load restraint and safety catalog.
• Bunnings Trade: Trade-focused division of Bunnings (Wesfarmers) targeting small-to-mid builders, contractors, and industrial buyers with safety, lifting, and packaging products - a broader Australian incumbent whose trade customer base partially overlaps Silverback's transport/logistics and industrial segments.
• Bunzl: UK-headquartered multinational distribution and outsourcing group serving safety, cleaning, hygiene, and industrial customers - a broader incumbent comparable to Silverback as a B2B industrial/safety distributor that has scaled primarily through acquisition.
• Grainger: US-headquartered broad-line industrial MRO distributor with global operations and vending/procurement offerings - a broader incumbent whose industrial safety, material handling, and spill control categories compete with much of Silverback's catalog at a different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silverbackcargocare
• LinkedInlinkedin.com/company/silverback-cargo-care

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silverback