Santa Fe Brewing

Name

Santa Fe Brewing

Legal name

Santa Fe Brewing Company

Website

https://santafebrewing.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Cider & Perry Producers & Brands (CRADAIAE), Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Craft beer brewing
• Taproom hospitality
• Brewery merchandise sales
• Live music venue
• Craft beverage distribution

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Taproom beer sales: On-premise beer, cider, wine, and seltzer sales at 6 taproom locations across Santa Fe and Albuquerque, New Mexico
2. Off-premise beer distribution: Distribution of canned and bottled beer to retail liquor stores across eight-state territory
3. Merchandise sales: Online and taproom sales of branded apparel, hats, accessories, and drinkware
4. Food sales: Food service at taprooms including Fusion Tacos at Beer Hall and partner food vendors at various locations
5. Event and concert tickets: Ticket sales for concerts and events at The Bridge venue and other taproom locations

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Santa Fe Brewing manufactures and sells a portfolio of craft beers, hard ciders, and hard seltzers from its brewery in Santa Fe, New Mexico. The company operates on-premise taprooms and a live music venue, sells branded merchandise, and distributes packaged beer through wholesale and direct-to-consumer online channels.

Product overview

Santa Fe Brewing Company is New Mexico's Original Craft Brewery, producing a diverse portfolio of beers since 1988. The core offering includes year-round beers (NMX Standard, 7K IPA, Happy Camper IPA, Starter Fluid, Socialer Hour, Social Hour, Social Experiment, Freewheeler, Pepe Loco, Java Stout, Nut Brown Ale, Pale Ale, Santa Fe NA), seasonal releases (Premium Pilsner, Adobe Igloo, Oktoberfest, State Pen Porter), and ciders (Watermelon Kiwi Hard Cider). Operations span 6 taproom locations across New Mexico including The Beer Hall at HQ, ABQ at Green Jeans, ABQ at Tin Can Alley, The Brakeroom, The Eldorado Taphouse, and The Bridge concert venue. The company also operates an e-commerce merchandise shop and a distributor portal for wholesale ordering, distributing across 8 states with focus on New Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Santa Fe Brewing Craft Beer Portfolio
• Hard Cider and Hard Seltzer Line

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Green Jeans FarmerycoreStrategic or Co-development PartnerMulti-tenant complex in Albuquerque where SFBC operates a taproom location. The complex is comprised of only New Mexico originals including restaurants, shopping, and beer drinking all in one place. Located 2 miles from University of New Mexico.
• Tin Can AlleycoreStrategic or Co-development PartnerMulti-tenant complex in Albuquerque with 9 local businesses, tons of indoor and outdoor seating, live music venue, and unique building design. SFBC operates a taproom at this location featuring 9 local businesses.
• Local New Mexico organizations (4NM initiative)minorGTM or Marketing Partner4NM initiative supports four areas: Youth Security & Education, Environment & Clean Water, Outdoor Recreation, Arts & Culture through fundraising, events, limited releases, and sponsorships. Partners with local organizations to improve New Mexico communities.
• Lensic 360minorChannel Partner/ Reseller/ DistributorTicketing platform for concert events at The Bridge and other SFBC venues. Handles online ticket sales for major acts.
• Hold My TicketminorChannel Partner/ Reseller/ DistributorSecondary ticketing platform for SFBC events including Detroit Lightning and other concerts at The Bridge venue.
• Clean water initiatives (New Mexico)minorStrategic or Co-development PartnerSupports clean water initiatives in New Mexico as part of 4NM environmental focus - no water, no beer ethos.
• Outdoor recreation organizationsminorGTM or Marketing PartnerSupports individuals and organizations promoting outdoor activities in New Mexico including biking, skiing, hiking, rafting through sponsorships.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• New Belgium Brewing: Fort Collins craft pioneer (owned by Kirin) with a national craft portfolio and taprooms. Overlaps with Santa Fe Brewing's year-round IPA/ale offerings at U.S. retail, but at far greater national scale.
• Stone Brewing: Escondido, CA craft brewer (owned by Sapporo) with broad year-round and seasonal beer lineup plus destination taproom/hotel operations. Shares the multi-venue experiential model and wide SKU portfolio structure with Santa Fe Brewing.
• Breckenridge Brewery: Colorado craft brewery (owned by Tilray) with broad year-round portfolio, large hospitality campus, and national distribution. Comparable as a taproom-anchored craft producer but at meaningfully larger scale and broader geographic reach.

Direct peers

• Bosque Brewing Company: New Mexico-rooted craft brewery with taprooms in Albuquerque and other Southwest locations. Comparable scale and multi-taproom model; competes in the same off-premise and on-premise channels as Santa Fe Brewing.
• Sierra Blanca Brewing Company: Moriarty, New Mexico craft brewery producing a range of ales and lagers. Competes directly in NM retail and on-premise channels and is one of the established regional craft producers in the state.
• Odell Brewing Co. Independent Colorado craft brewery with taproom and multi-state distribution. Comparable independent craft model with a year-round, seasonal, and specialty lineup distributed through wholesalers and owned taproom locations.
• Marble Brewery: Albuquerque-based New Mexico craft brewery operating multiple taprooms in the same home state. Directly competes with Santa Fe Brewing for New Mexico on-premise and off-premise share with overlapping IPA and ale portfolios.
• La Cumbre Brewing: Albuquerque craft brewery with a flagship taproom and distribution across the U.S. Southwest. Closest pure craft peer in the New Mexico market, competing head-to-head for taproom traffic, retail listings, and shelf share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/santafebrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Fe Brewing