MidAtlantic Capital Management

What MidAtlantic Capital Management does

MidAtlantic Capital Management is an independent, fee-only Registered Investment Advisory (RIA) firm founded in 1992 by John DePew and headquartered in Richmond, Virginia. The firm is SEC-registered and serves individuals, IRAs, retirement and 401(k) plans, corporations, endowments, and foundations, with service concentrated on US residents in Southeastern states where the adviser is appropriately registered. It operates with a small team (1-10 employees) co-led by founder John DePew and principal Robert Wrenn, CFA, who joined in 2005.

The firm builds customized discretionary portfolios using a mix of actively managed mutual funds, low-cost index funds, ETFs, separately managed accounts, and individual securities. It has extended its offering to include co-fiduciary investment management for qualified retirement plans, allowing plan sponsors to delegate ongoing oversight responsibilities to the firm. Client assets are custodied at Fidelity Institutional Wealth Services and other major third-party custodians, with the adviser never taking physical custody.

The business model is straightforward fee-only advisory: revenue is generated as a quarterly percentage of client assets under management, with no commissions, product sales fees, or third-party compensation. This compensation alignment is positioned as a credibility differentiator versus broker-dealer or hybrid models. Go-to-market is relationship-led and likely geographically constrained to the firm's Southeastern US footprint, with limited public evidence of inbound digital acquisition or institutional mandate origination.

Name

MidAtlantic Capital Management

Legal name

MidAtlantic Capital Management, Inc.

Website

https://midatlantic-capital.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

MidAtlantic Capital Management is an independent, fee-only RIA founded in 1992 in Richmond, Virginia, providing discretionary portfolio management and 401(k) co-fiduciary services to individuals, retirement plans, corporations, endowments, and foundations in the Southeastern United States.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Discretionary Portfolio Management (Retail) (FSAAAAAH)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Investment advisory services
• Portfolio management services
• Wealth management advisory
• Retirement plan management
• Fiduciary investment management

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory Fee (Percentage of Assets Under Management): MidAtlantic receives a low quarterly fee - a percentage of the value of the account. This fee-based compensation structure eliminates conflicts of interest as the firm does not accept commissions, referral fees, or any third-party fees from investment product providers or financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MidAtlantic Capital Management is an independent, fee-only Registered Investment Advisory firm that designs, implements, and continuously manages customized investment portfolios for individuals, IRAs, and institutional clients using mutual funds, ETFs, and individual securities. It also provides written co-fiduciary investment management services for ERISA-governed corporate retirement (401(k)) plans, including investment policy development, model portfolio design, ongoing monitoring, and enrollment and education services. Client assets are held in separate custodial accounts at Fidelity Institutional Wealth Services.

Product overview

MidAtlantic Capital Management offers a unified investment advisory platform centered on Portfolio Management for individuals, IRAs, and institutions, complemented by Co-Fiduciary Services for retirement plan fiduciaries. The core Portfolio Management service integrates Investment Policy Statement development, Asset Allocation, Portfolio Rebalancing, Portfolio Monitoring, Reporting, and Custody of Assets into a cohesive fee-only advisory offering. The Co-Fiduciary Services module builds upon the core capabilities with specialized services for ERISA plans including Prudent Investment Process, Model Portfolio Design, Monitoring Process, Fiduciary Monitoring Reports, and Enrollment and Education Services. All portfolios are customized using actively managed funds, Exchange-Traded Funds, and individual securities.

Differentiator

Problem solved

Functional benefit

Products and services

• Portfolio Management Customized, diversified portfolio management services for individuals, IRAs, and institutions including retirement/401(k) plans, corporations, endowments, and foundations. Portfolios are comprised of actively managed funds, Exchange-Traded Funds, and individual securities, managed individually to each client's goals, income needs, risk tolerance, and tax consequences.
• Co-Fiduciary Services

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Fidelity Institutional Wealth ServicescoreChannel Partner/ Reseller/ DistributorFidelity Institutional Wealth Services serves as the primary custodian and trustee of client assets for MidAtlantic. The firm has established trading links with Fidelity enabling seamless transaction initiation and reconciliation. Clients receive monthly statements from Fidelity containing transaction and balance information as well as annual tax reporting. Other major custodians may also be utilized in addition to Fidelity.
• Plan Sponsors (401(k) Retirement Plans)coreStrategic or Co-development PartnerMidAtlantic provides co-fiduciary services to corporate retirement plan sponsors under ERISA guidelines. As a registered investment advisory firm, MidAtlantic acknowledges its co-fiduciary status with respect to the plan in writing. The firm helps plan sponsors manage fiduciary liability while improving investment performance and managing plan expenses.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Edelman Financial Services: Large national RIA offering fee-based investment management, retirement-plan, and wealth-planning services. Comparable in serving both individuals and institutional retirement-plan clients to MidAtlantic, though at much greater scale and brand reach.
• Creative Planning: One of the largest independent fee-only RIAs in the US, offering wealth management, retirement plan services, and tax planning. Comparable to MidAtlantic's fiduciary, fee-only model but at significantly greater scale and with institutional ownership backing.
• Carson Group: Large RIA platform serving advisors and their clients with portfolio management, retirement plan, and business consulting services. Comparable in offering retirement-plan and individual portfolio services to MidAtlantic, but operating as a national platform with affiliated advisor firms.
• Fisher Investments: Large fee-based investment manager primarily serving HNW individuals and institutional clients with customized portfolio management. Comparable in AUM-based fee model and customization ethos to MidAtlantic, but at vastly greater scale.
• Mariner Wealth Advisors: National RIA providing investment advisory, financial planning, retirement plan, and tax services to HNW individuals and institutions. Directly comparable fee-based fiduciary service model to MidAtlantic, but with substantially greater scale and a PE-backed growth strategy.

Direct peers

• Ronald Blue Trust: Faith-based fee-only RIA providing customized investment management, financial planning, and co-fiduciary retirement services. Directly comparable to MidAtlantic on fee-only RIA model, individualized portfolios, and serving both individuals and institutional clients.
• Moneta Group: Independent RIA serving HNW individuals, families, and institutions with comprehensive wealth management. Comparable to MidAtlantic in client-centric RIA approach and fee-based compensation, though larger AUM scale.
• Buckingham Strategic Wealth: Fee-only RIA offering personalized portfolio management and financial planning to individuals and institutions. Highly comparable to MidAtlantic in business model (fee-only fiduciary), service offering (customized portfolios, retirement plan services), and target segments, though larger in scale.
• Avantax Wealth Management: Wealth management firm serving HNW individuals, small businesses, and retirement plans with financial planning and investment advisory services. Comparable to MidAtlantic's HNW/retirement-plan focus and fee-based compensation, though with a national footprint.

Emerging players

• Empower (formerly Personal Capital): Hybrid digital wealth manager combining a robo-advisor platform with human advisors, serving individuals and retirement-plan participants. Comparable to MidAtlantic in targeting the same client segments (individuals, retirement plans) but competing via a tech-enabled, lower-fee model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MidAtlantic Capital Management