Reimagine Agriculture

Name

Reimagine Agriculture

Legal name

Reimagine Agriculture

Website

https://reimagineagriculture.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reimagine Agriculture is a Toronto-based non-profit that advocates for sustainable Canadian food systems through policy campaigns, educational content, and institutional partnerships, serving the general public, policymakers, and food service operators.

Ownership category

akta.pro rank

Product category

Agricultural Advocacy and Food Policy Education

SIC

Agricultural Services (700)

akta.pro industry

PRIMARYBPAGALAD

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

Keywords

• Food policy advocacy
• Agricultural non-profit
• Sustainable food systems
• Community mobilization
• Food waste reduction

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Donations and Fundraising: As a registered non-profit organization, Reimagine Agriculture relies on donations from individuals and organizations to fund operations. The website includes a 'Donate' page and mentions that donations support work creating a sustainable, resilient and compassionate food system. The organization also has a Fundraising team with specialists working on donor management and grant applications.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Reimagine Agriculture is a non-profit advocacy organization that drives policy change and public awareness around Canada's food system through three pillars: Policy Advocacy, Knowledge In Action, and Collaborations. The organization runs targeted campaigns (cultivated meat, food waste reduction), produces educational video content, and partners with academic institutions and food system actors to influence agricultural and food policy.

Product overview

Reimagine Agriculture is a non-profit advocacy organization (not a technology company) operating as a single unified initiative rather than a platform-plus-modules architecture. The organization delivers its mission through five interconnected programs: the Cultivated Meat Campaign and Food Waste & Loss Campaign (policy advocacy initiatives), the Educational Video Series (knowledge content), the Knowledge Mobilization Program (webinars and workshops), and the Institutional Food Systems Collaboration (cross-sector institutional partnerships). All programs work collectively toward the goal of reshaping Canadian food systems toward environmental sustainability and social responsibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Cultivated Meat Campaign An advocacy campaign targeting Canadian policymakers and the public to advance the regulatory environment and consumer acceptance of cultivated (cell-based) meat as part of a sustainable food system. Aimed at policymakers, media, and engaged citizens.
• Food Waste and Loss Campaign An advocacy and awareness campaign focused on reducing food waste and loss throughout the Canadian food supply chain, targeting policymakers, businesses, and consumers with policy recommendations and behavior-change content.
• Educational Video Series A series of educational videos designed to inform the general public about Canadian food system topics, including sustainability, policy, and food production. Targeted at engaged citizens, students, and community advocates.
• Knowledge Mobilization Program A program that translates academic and research findings on food systems into accessible formats for policymakers, media, and the public, supporting evidence-based advocacy. Aimed at academic institutions, researchers, and policy audiences.
• Institutional Food Systems Collaboration A collaboration program partnering with universities, institutions, and food system organizations to advance sustainable food procurement and policy commitments. Aimed at institutional food service leaders, university administrators, and partner NGOs.

Quantifiable outcome

• Food waste reduction through Target, Measure, Act (TMA) methodology to help governments and businesses track and reduce food waste
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• University of Windsor Faculty of LawcoreStrategic or Co-development PartnerCollaboration with Professor Patrícia Galvão Ferreira on Project: Food Fight, a research and policy initiative focused on addressing food loss and waste in Canada. Students engage in collective research and advocacy to identify policy changes needed to meet SDG 12.3 target of halving per capita food waste by 2030.
• University of Ottawa Faculty of LawcoreStrategic or Co-development PartnerPartnership with Professor Heather McLeod-Kilmurray at the Centre for Environmental Law and Global Sustainability on food law research, including food waste policies, GMOs, industrial factory farming, and environmental justice issues.
• BalancedcoreStrategic or Co-development PartnerBalanced works with Reimagine Agriculture as a partner in program implementation. Reimagine Agriculture finds collaborators and Balanced provides resources through their Institutional Outreach program, supporting food service teams in maximizing healthfulness of menu offerings.
• Animal Welfare Foundation of CanadasupportingOthersThe organization gratefully acknowledges Animal Welfare Foundation of Canada for their support in work enabling healthy sustainable diets. Listed as a supporter on the website alongside organizational logos.
• Mercy For AnimalsminorGTM or Marketing PartnerMercy For Animals produces content about animal welfare issues that is shared on the Reimagine Agriculture blog. The organizations share similar missions around transforming food systems and animal welfare. Blog posts from Mercy For Animals staff appear on the website, providing guest content on issues like cage-free hens and animal welfare scorecards.
• Canadian Food Innovation Network (CFIN)minorGTM or Marketing PartnerFeatured interview with CFIN Regional Innovation Director Linda Fox about food innovation in Canada. CFIN provides grant funding and network connections for SMEs in food innovation, aligning with Reimagine Agriculture's focus on agricultural innovation including cultivated meat and alternative proteins.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Food Tank: International food systems think tank producing research, articles, and events on sustainable agriculture, food waste, and alternative proteins. Comparable in using knowledge mobilization and editorial content as primary levers for food-systems change.
• FoodShare Toronto: A Toronto-based non-profit focused on food justice, policy advocacy, and community food programs. Directly comparable as a Canadian non-profit combining policy work, education, and community mobilization around sustainable, equitable food systems.
• Regeneration Canada: A Canadian non-profit promoting regenerative agriculture and soil health through education, research, and policy advocacy. Comparable as a Canadian non-profit pairing knowledge mobilization and policy campaigns aimed at transforming agricultural practices.
• Nourish Nova Scotia: A Canadian non-profit advancing food literacy, healthy eating, and school food programs. Comparable on policy advocacy and educational programming aimed at Canadian dietary and food-system reform.
• Animal Justice Canada: A Canadian animal law and policy advocacy organization. Comparable on using legal research, policy development, and litigation/advocacy tools to reshape Canadian food and agriculture systems.
• Mercy For Animals: International farmed-animal advocacy organization that is already an active content partner of Reimagine Agriculture. Comparable on policy campaigns promoting plant-based and alternative-protein food systems.
• Equiterre: A Quebec-based environmental non-profit running campaigns on sustainable food, agriculture, and climate. Directly comparable in combining policy advocacy, education, and citizen mobilization on Canadian food-system transformation.
• Second Harvest: Canada's largest food rescue organization, operating food recovery and food waste reduction programs nationally. Comparable because it addresses the same food-waste problem Reimagine Agriculture campaigns on, with overlapping policy and institutional-partnership models.

Broad incumbents

• Center for Food Safety: A larger US-based food and agriculture policy advocacy organization with broader portfolio spanning GMO regulation, organic, and food system reform. Comparable as a more established advocacy incumbent operating across overlapping food-policy domains.
• Friends of the Earth (Canada): A Canadian environmental advocacy organization that campaigns on industrial agriculture and food system reform. Comparable on Canadian policy campaigns targeting agricultural sustainability, though operating in a broader environmental portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@reimagineagriculture
• LinkedInlinkedin.com/company/reimagine-agriculture
• Instagraminstagram.com/reimagineagriculture
• TikToktiktok.com/@reimagineagriculture
• Xx.com/reimagineag
• Facebookfacebook.com/ReimagineAgriculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reimagine Agriculture