Name

Enchilada Gruppe

Legal name

CONCEPT FAMILY Franchise AG

Website

https://enchilada-gruppe.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Multi-Brand Restaurant Franchising

akta.pro primary industry

Multi-Concept / Global QSR Chains (Mixed Menus) (THAFAAAO)

akta.pro secondary industry

Family-Style Restaurants (THAFACAC)

Keywords

• Restaurant franchise
• Multi-brand dining
• Full-service gastronomy
• Casual dining concepts
• Franchise management

Headquarters

HQ city

Gräfelfing

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Franchise Operations: Revenue generated from franchise operations across restaurant locations. The company operates as a franchise provider (Franchisegeber) supporting franchisors (Franchisenehmer) across multiple restaurant concepts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

CONCEPT FAMILY Franchise AG operates as a multi-franchise restaurant group in Germany, owning and managing a portfolio of eight self-developed restaurant brands spanning Mexican, Mediterranean, Italian gelato, health-focused, fast-casual, and German casual dining concepts. The company functions as a franchise provider (Franchisegeber), supporting franchise partners (Franchisenehmer) in opening and operating locations under these established brands, with over 70 locations and more than 180 million EUR in 2024 full-service gastronomy segment revenue.

Product overview

CONCEPT FAMILY operates as a multi-franchise restaurant company that owns and manages a portfolio of eight distinct restaurant brands spanning various cuisines and concepts. The portfolio includes Enchilada (Mexican), Burrito Company (Tex-Mex fast casual), Dean & David (health-focused), Aposto, Gimme Gelato (dessert/ice cream), Pommes Freunde (fast food), Schlager Cafe (entertainment dining), and Wilma Wunder (casual German dining). The company functions as a franchise provider, supporting franchise partners in opening and operating locations under these brands, with over 70 locations generating more than 180 million euros in 2024 revenue in the full-service gastronomy segment.

Differentiator

Problem solved

Functional benefit

Brands

• Aposto: Restaurant brand under CONCEPT FAMILY franchise portfolio.
• Burrito Company
• Enchilada
• Dean & David
• Gimme Gelato
• Pommes Freunde
• Schlager Cafe
• Wilma Wunder

Products and services

• Aposto

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Franchise Partners (Franchisenehmer)coreChannel Partner/ Reseller/ DistributorThe company operates as a franchise provider supporting franchise partners (Franchisenehmer) at every phase of their independence. Partners become part of the CONCEPT FAMILY and gain access to established restaurant brands, operational support, and the company's 35+ years of gastronomy experience.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AmRest Holdings: Multi-brand restaurant and franchise operator (KFC, Pizza Hut, Starbucks, Burger King) across Central and Western Europe; comparable in operating a multi-brand franchise platform serving European consumers.
• Block House: German full-service restaurant group specialising in steakhouse concepts with multiple locations across Germany; comparable as a sizeable German full-service restaurant operator.
• Vapiano: German casual-dining pasta brand with European franchise network; comparable as a German-headquartered multi-unit casual dining concept with franchisee-driven growth.
• SSP Group: UK-listed travel-location food and beverage operator running hundreds of branded concepts (often licensed/franchised) across European travel hubs; comparable as a multi-brand, brand-licensing-heavy F&B operator in Europe.
• Areas: Spanish F&B and retail operator running multi-brand food concepts across travel and hospitality locations in Europe; comparable multi-brand, multi-channel European F&B operator.
• Marché International: Swiss-based multi-concept casual dining operator (Marché, Mövenpick, Paladin) with extensive franchise and licensing footprint across Europe and airports; comparable multi-brand European F&B model.
• LSG Group (Lufthansa subsidiary): German-headquartered, world's largest airline caterer with a global multi-concept food-service portfolio; comparable as a major German-rooted multi-brand food-service platform.

Broad incumbents

• Autogrill: Italian multinational food and beverage operator for travel locations; broader in scope but operates a comparable multi-brand European F&B franchise platform.
• Yum! Brands: Global multi-brand franchise operator (KFC, Pizza Hut, Taco Bell, Habit Burger); represents the asset-light, multi-brand franchise model CONCEPT FAMILY executes at German scale.
• Restaurant Brands International: Global multi-brand franchise QSR operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs); relevant as a benchmark multi-brand franchise platform at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/enchilada.unternehmensgruppe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enchilada Gruppe