What MASTER SPORT does

MASTER SPORT is a Czech privately held e-commerce retailer specializing in sporting goods, operating the mastersport.cz and mastersport.sk online storefronts and serving consumers across the Czech Republic and Slovakia. The company distributes more than 15 categories of sporting equipment and also manufactures its own trampoline lines under the Master, MasterSport, and MasterJump brands, providing vertical integration into a core product category. It additionally holds exclusive importer status for the Sponeta table tennis brand in the Czech market, giving it a differentiated branded assortment relative to generalist competitors.

The business is built on the PHP Jet e-commerce platform and operates from its own warehouse in Ostrava, enabling direct fulfillment to customers in both markets. Its commercial model is primarily direct-to-consumer retail, supplemented by a B2B cooperation program targeting corporate and institutional buyers, a sports equipment rental service, installment payment capability via ESSOX, and an affiliate acquisition channel. Headcount is reported in the 1–10 employee range, indicating a lean operating structure. Revenue is undisclosed, and the company is not venture-backed based on available information.

Name

MASTER SPORT

Legal name

MASTERSPORT.cz

Website

https://mastersport.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

MASTER SPORT is a Czech e-commerce retailer of sporting goods operating mastersport.cz and mastersport.sk, selling 15+ equipment categories plus own-brand trampolines to consumers and B2B buyers in Czech Republic and Slovakia.

Ownership category

akta.pro rank

Headquarters

HQ city

Ostrava

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time retail sales of sports equipment through e-commerce platform. Products include trampolines, pools, camping gear, fitness equipment, and other sporting goods. Wide product catalog with own warehouse enabling fast fulfillment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

MASTER SPORT (MASTERSPORT.cz) is a Czech e-commerce retailer selling sports and fitness equipment through its own online storefronts mastersport.cz and mastersport.sk. The company manufactures its own trampoline brands (Master, MasterSport, MasterJump, MASTER) and acts as the exclusive Czech importer of Sponeta. It offers a wide catalogue spanning trampolines, pools, fitness equipment, camping/outdoor gear, children's sports products, paddleboards, and ball/racket sports, served from its own warehouse in Ostrava-Třebovice. The company also operates a sports equipment rental service (Půjčovna MASTER) at the Ostrava location.

Product overview

MASTER SPORT operates a Czech e-commerce platform (mastersport.cz) selling sports equipment and supplies to both consumers (B2C) and businesses (B2B). The company manufactures its own trampoline brands MASTERJUMP and MASTER (including MASTERJUMP Super variants with enhanced bounce capability), alongside a comprehensive range of sports equipment including pools and pool equipment, camping/outdoor gear, fitness equipment, children's sports products, paddleboards, and ball sports equipment. The company also offers sports equipment rental services and B2B cooperation programs. The product portfolio includes 15 main categories covering sports for the whole family from children to seniors.

Differentiator

Problem solved

Functional benefit

Brands

• Master: Own brand for sports equipment including trampolines, fitness equipment, and sporting goods
• MasterSport
• MasterJump
• MASTER

Products and services

• MASTERJUMP Trampolines Self-manufactured trampolines under the MASTERJUMP brand, including small (96-140 cm) indoor/apartment models and large (244-426 cm) garden models. MASTERJUMP Super variants offer 20-30% higher bounce capability for semi-commercial use. Targeted at home consumers, families, and semi-professional users in the Czech Republic and Slovakia.
• MASTER Trampolines Manufacturer's own MASTER-brand trampolines for home and garden use, including Super editions with enhanced bounce capability and Fun series models. Sold via mastersport.cz to Czech and Slovak consumers seeking premium home trampolines.
• Trampoline Spare Parts and Accessories Replacement parts and accessories for trampolines (jump surfaces, spring covers, safety nets, legs, anchoring kits) compatible with MASTER, MASTERJUMP, and SPARTAN models from 96 to 457 cm diameter. Targeted at owners of MASTER-branded trampolines seeking long-term service support.
• Sports Equipment Rental Service (Půjčovna MASTER) Rental service for sports equipment operated from the Ostrava-Třebovice location ([email protected]), enabling customers to rent sporting goods for short-term use rather than buying. Targeted at Czech consumers who prefer rental over ownership, or who need equipment for occasional use.

Quantifiable outcome

• 30-day return/exchange window
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SponetaminorOEM/ Whitelabel/ Licensing PartnerExclusive importer (výhradní dovozce) of Sponeta brand. Sponeta is a sports equipment brand, likely table tennis tables/equipment.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intersport: Intersport is a global sporting goods retail chain with physical stores and online operations in Czech Republic. It overlaps directly with MASTER SPORT's category mix (fitness, team sports, outdoor) and serves the same Central European consumer base with comparable multi-channel model.
• Sportisimo: Sportisimo is the largest dedicated sporting goods retailer in the Czech Republic and Slovakia, operating both online and physical stores. It directly competes with MASTER SPORT across virtually the same product categories (trampolines, fitness, team sports, outdoor) and shares the CZ/SK geographic footprint.
• Hervis: Hervis is an Austrian sporting goods retailer (SPAR Group) with stores and e-commerce in Czech Republic and Slovakia. It offers a comparable product assortment including trampolines, fitness, winter sports, and outdoor gear, directly competing with MASTER SPORT in both Czech and Slovak markets.
• Mountfield: Mountfield is a Czech leader in pools, garden equipment, and outdoor living, with strong overlap with MASTER SPORT's pool, trampoline, and garden/sport categories. It is a comparable CZ-based multi-channel retailer with seasonal product exposure.

Broad incumbents

• Alza.cz: Alza is the largest online retailer in Czech Republic with a significant sporting goods category alongside broad general merchandise. While not a specialized sports retailer, it competes directly with MASTER SPORT on price, fulfillment speed, and customer service for sports equipment SKUs.
• Mall.cz: Mall.cz is a major Czech general e-commerce marketplace carrying sporting goods categories. It competes with MASTER SPORT on convenience, assortment breadth, and shipping options, particularly for one-off sports equipment purchases by consumers.
• Decathlon: Decathlon is a global sporting goods retailer with a strong Czech and Slovak presence, offering own-brand equipment at competitive prices across all sport categories. It competes broadly with MASTER SPORT on assortment, pricing, and brand trust, though at much greater scale and with physical stores.

Others

• Heureka Group: Heureka is the dominant Czech price comparison and verified reviews platform where MASTER SPORT is listed as a verified e-shop. It is not a competitor but a critical distribution and trust signal channel that mediates customer acquisition for Czech sporting goods retailers.
• Sponeta: Sponeta is a German manufacturer of table tennis equipment where MASTER SPORT is the exclusive Czech importer. It is a supplier/partner rather than a competitor, but the partnership gives MASTER SPORT exclusive access to a recognized specialty brand in the Czech market.

Emerging players

• Sportega: Sportega is a smaller Czech sporting goods online retailer specializing in team sports, ball sports, and outdoor equipment. It overlaps with MASTER SPORT's product categories but at smaller scale and narrower assortment, making it a relevant niche competitor in the CZ market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/master-sport-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASTER SPORT