Newsens
Newsens is a Rennes-based strategic communication agency founded in 2006, serving French enterprises with brand strategy, identity creation, crisis communication, and media monitoring services through a 3-person senior consultant team.
- Company typePrivate
- Founded2006
- HeadquartersRennes, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Newsens does
Newsens is a strategic communication and influence agency headquartered in Rennes, France, founded in 2006 by Hervé Le Prince. The firm operates as a small consultancy (3 core team members) combining strategic brand counsel with creative agency execution, serving enterprise and mid-market clients primarily in France. Its service portfolio is organized around four pillars: brand strategy (narrative, positioning, portfolio management), brand identity creation (naming, visual identity, launch strategy), crisis communication and influence (anticipation, response, spokesperson training, crisis manual development, simulation exercises), and media/social media monitoring (e-reputation surveillance, weak-signal detection). Over approximately 20 years the agency claims to have managed around 50 crises across multiple sectors, building a portfolio that includes Agrial, Lamotte, Cobrenord, Euralis, Bridor, Stade Rennais, Hénaff, Daunat, Savéol, and Agriculteurs de Bretagne.
The business model is hybrid: project-based consulting for brand strategy and identity engagements, supplemented by structured subscription services for crisis communication (Standard at €750/month and Premium at €1,500/month) and reputation monitoring (€450/month with a €1,700 first-month setup). A short-term crisis monitoring pack is offered at €2,350 for 5 days of active surveillance. Training services (media training, crisis acclimatization, full simulation exercises) are delivered as in-person workshops at client premises. The agency leverages third-party platforms (Aday and Talkwalker) for media and social listening; it has no proprietary technology, no AI/ML pipeline, and no patents or trademarks on file.
Go-to-market is relationship-driven and direct: Newsens sells exclusively through founder-led enterprise engagement, content marketing via the website, LinkedIn presence, and implicit client referrals. There is no self-serve, marketplace, or channel-partner distribution. The agency is privately held by its founder, with no external investors, no funding rounds, no M&A activity, and no disclosed headcount growth, operating as a founder-led boutique rather than a scaling platform.
Newsens firmographics
Firmographics- Name
- Newsens
- Legal name
- Agence Newsens
- Website
- https://newsens.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Newsens is a Rennes-based strategic communication agency founded in 2006, serving French enterprises with brand strategy, identity creation, crisis communication, and media monitoring services through a 3-person senior consultant team.
- Ownership category
- akta.pro rank
Newsens industry classification
Industry- Product category
- Strategic Communication Consulting
- NAICS
- Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- PR, Corporate Communications & Crisis Management (BPAFAAAL)
- akta.pro secondary industries
- Media Relations, Monitoring & Rapid Response (MPAAAOAK), Brand Safety, Monitoring & Social Listening (MPAAAOAA), Media Relations & Press Office Services (BPAFADAF)
Keywords
Where Newsens is headquartered
LocationHeadquarters
- HQ city
- Rennes
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Newsens business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Crisis Communication Consulting: Annual retainer-based consulting engagements providing ongoing crisis communication support, including 24/7 availability, monthly strategy sessions, web/media monitoring, and crisis response services. Delivered in two tiers (Standard and Premium) with defined annual crisis allowances.
- Crisis Media Monitoring: Short-term, time-boxed crisis monitoring engagements priced at 2,350€ for 5 days of daily media and internet surveillance during active crisis situations. Includes press panoramas, e-reputation reports, and signal alerts.
- Reputation Monitoring: Monthly subscription for ongoing brand reputation surveillance, including monthly e-reputation reports, weak signal detection, and alerts. Offered at 450€/month with a first-month setup fee of 1,700€.
- Crisis Communication Training: Ad hoc training modules for client organizations covering crisis communication fundamentals, media training, crisis manual development, and simulation exercises. Delivered as in-person workshops at client premises.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Premium Annual Crisis Support — up to 6 potential crises/year with full monitoring suite |
| Subscription | Monthly | Standard Annual Crisis Support — up to 2 potential crises/year with reactive consulting |
| Subscription | Monthly | Reputation Monitoring — ongoing brand surveillance with monthly reporting |
| Subscription | Pay-as-you-go | Crisis Monitoring Pack — 5-day active crisis monitoring |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Newsens product offering
Product offeringCore offering
Newsens is a strategic communication and influence agency that sells four core consulting pillars to French enterprises: brand strategy (narrative, key messages, communication strategy), brand identity creation (naming, visual identity, graphic systems), crisis communication and influence (preparation, reactive support, media training), and media/social media monitoring (e-reputation, weak-signal detection, crisis surveillance). It complements these with subscription-based ongoing crisis and reputation monitoring retainers, ad hoc crisis-period monitoring packs, and a catalog of five in-person crisis training modules delivered at client premises.
Product overview
NewSens is a strategic communication agency based in Rennes, France, offering an integrated portfolio of consulting and communication services organized around four core pillars: brand strategy (Stratégie de marque), brand identity (Identité), crisis communication and influence (Communication de crise & influence), and media/social media monitoring (Veille média & réseaux sociaux). The agency complements its strategic consulting with subscription-based monitoring services and structured crisis management training modules. Crisis communication offerings include annual support packages (Standard at €750/month, Premium at €1,500/month), ongoing reputation monitoring (Veille réputation at €450/month), and crisis-period surveillance (Veille crise at €2,350 per 5-day period). Training services span five modules covering crisis acclimatization, spokesperson media training, crisis documentation setup, crisis manual workshops, and full crisis simulations. The agency serves diverse sectors including agri-food, agriculture, real estate, industry, banking, and high-tech.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy (Stratégie de marque)
Quantifiable outcome
- ~50 crisis situations managed across diverse sectors, some highly exposed
Companies that use Newsens
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles1 record
Newsens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Newsens partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- EoprodminorEoprod is a production agency that collaborated with Newsens on the Lamotte brand film project ('Lamotte, l'immobilier de toutes les vies'). Newsens handled brand strategy and creative direction while Eoprod produced the film.
- BPAminorIndependent specialist partner referenced among Newsens' long-term network of collaborators, selected for projects based on sector knowledge and expertise alignment.
- Tire FessesminorIndependent specialist partner in Newsens' collaborative network, selected for specific project needs.
- TMO RégionsminorSpecialist partner referenced in Newsens' long-term network, contributing to client projects where relevant.
- SotobrandminorBrand strategy or communication specialist partner in Newsens' collaborative partner network.
- Studio quinze milleminorDesign or creative studio partner in Newsens' collaborative network.
- MV GroupminorAgency or consulting partner in Newsens' collaborative network for long-term projects.
- Pauline TurquinminorIndividual specialist partner contributing to Newsens' client projects.
- Azuré GraphiqueminorGraphic design specialist partner in Newsens' network for print and digital creative work.
- Esperluette PRminorPublic relations specialist partner in Newsens' collaborative network.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Newsens competitors and assessment
Company assessmentDirect peers
- Image 7: Independent French public relations and corporate communications agency headquartered in Paris. Directly comparable as a French PR and corporate communications boutique serving enterprise clients with strategic counsel, media relations and crisis support.
- Hopscotch: Paris-headquartered independent PR and communications group operating across corporate communications, public affairs and digital. Comparable in scope of corporate communications and crisis-adjacent services for French and international brands.
- Eskimoz: French digital communications and PR agency offering media relations, e-reputation and influencer services. Comparable as a France-based agency combining PR strategy with media and social media monitoring for mid-market and enterprise clients.
- Wellcom: Independent French PR and communications agency with offices in Paris and internationally. Comparable as a mid-sized French strategic communications firm offering corporate communications, brand content and influencer services to enterprise clients.
Broad incumbents
- Brunswick Group: Global advisory firm specialising in critical issues and crisis communications for corporations. Comparable as a higher-end crisis and corporate communications specialist serving enterprise clients, though operating at a much larger international scale.
- Burson (France): Global public relations and communications firm with French operations focused on corporate reputation and crisis communications. Comparable as a larger incumbent in crisis preparedness, media monitoring and executive advisory.
- Publicis Consultants: Corporate communications and public affairs arm of the Publicis Groupe network. Directly comparable in providing corporate communications, crisis communications and influence services to large organisations in France and internationally.
- Havas Paris: Global advertising and communications network with major Paris presence across creative, media and corporate communications. Comparable as a broad incumbent in the same strategic communications category, with overlapping crisis, brand and corporate comms capabilities.
- Edelman France: Paris office of the global Edelman communications network, providing corporate communications, brand marketing and crisis advisory. Comparable as a broad incumbent offering overlapping brand strategy, media relations and crisis services to French enterprise clients.
- Hill+Knowlton France: Global communications consultancy with Paris office offering public relations, crisis and issues management. Comparable as a broad incumbent delivering crisis communication and corporate affairs services to multinational and French enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Newsens social profiles
Digital presenceNewsens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newsens leadership team
Management profileNumber of profiles
Profiles3 records
Newsens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newsens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newsens
What does Newsens do?
Newsens is a strategic communication and influence agency that sells four core consulting pillars to French enterprises: brand strategy (narrative, key messages, communication strategy), brand identity creation (naming, visual identity, graphic systems), crisis communication and influence (preparation, reactive support, media training), and media/social media monitoring (e-reputation, weak-signal detection, crisis surveillance). It complements these with subscription-based ongoing crisis and reputation monitoring retainers, ad hoc crisis-period monitoring packs, and a catalog of five in-person crisis training modules delivered at client premises.
Is Newsens a public or private company?
Newsens is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newsens founded?
Newsens was founded in 2006. It employs 1 to 10 people.
Where is Newsens based?
Newsens is headquartered in Rennes, France, in the Europe region.
How does Newsens make money?
Four revenue lines are on record. Crisis Communication Consulting is the primary driver. The others are crisis Media Monitoring, reputation Monitoring and crisis Communication Training.
Who are Newsens's main competitors?
Direct peers on record are Image 7, Hopscotch, Eskimoz and Wellcom. Broad incumbents are Brunswick Group, Burson (France), Publicis Consultants, Havas Paris, Edelman France and Hill+Knowlton France.
Does Newsens have an API?
No public API is recorded for Newsens.
What industry is Newsens in?
Newsens's product category is Strategic Communication Consulting. Its primary akta.pro industry code is BPAFAAAL, PR, Corporate Communications & Crisis Management, with a secondary code of MPAAAOAK, Media Relations, Monitoring & Rapid Response. Its NAICS code is 54182 and its SIC code is 7311.