Happy Mondays

What Happy Mondays does

Happy Mondays bvba (sprl) is a Belgian privately-held training institute headquartered at Verenigingsstraat 9, 3010 Kessel-Lo (Leuven), Belgium, offering soft-skill training, coaching, and leadership development services to enterprise clients, SMEs, C-suite executives, teams, and individual professionals. Founded by Vincent De Corte in 2016, the company organises its offering around four competency pillars: Effectiveness & Efficiency, Self-awareness & Management Skills, Communication Skills & Teamwork, and Sales & Customer Focus.

The core technology stack consists of the proprietary HamoSphere e-learning platform, which supports a 3-stage pedagogical approach (Observe, Learn, Improve) and delivers blended-learning programmes combining face-to-face and online sessions, personalised exercises, and engagement reporting. Programmes are sold as inter-company public calendar sessions (per-participant pricing, e.g., €495 for a 3-hour "De basis van people management" session) and in-company bespoke projects with a 15-day payment term and 21% VAT. The portfolio also includes a published book ("Je hebt meer invloed dan je denkt") and a card game ("Smart Leaders – The Game") sold via the company's e-commerce storefront.

Revenue is generated primarily through professional services — corporate training, executive and team coaching (including via an exclusive partnership with Laurent Ledoux / Equis Leadership that extends delivery to 7 languages and 4 continents), teambuilding, and Learning Journeys (7 tracks, 40+ days, 24 topics) — supplemented by one-off product sales. Distribution is direct sales-led, supported by content marketing (blog, free e-books, newsletter), organic social media (Facebook, YouTube, LinkedIn), and a Calendly-based discovery call funnel that converts prospects via 30-minute free intro sessions with the founder or Business Developer.

Name

Happy Mondays

Legal name

HAPPY MONDAYS bvba

Website

https://happymondays.be

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Happy Mondays is a Belgian privately-held training institute in Kessel-Lo (Leuven) delivering soft-skill training, executive coaching, teambuilding, and blended-learning programmes to enterprise clients, C-suite executives, and teams across Belgium and, via Equis Leadership partnership, internationally.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Sales, Customer Service & Soft Skills Training (BPACANAD)

akta.pro secondary industries

Operational Excellence (OPEX) & Performance Management (KPI/OKR) (EDABAKAH), Sales & Customer Service Training (EDAGANAC), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• Professional soft-skill training
• Executive coaching services
• Corporate leadership development
• Blended learning programs
• Team building workshops

Headquarters

HQ city

Kessel-lo

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Corporate Soft-Skill Training Services: Happy Mondays generates the majority of its revenue through bespoke and public soft-skill training programmes delivered to corporate clients. Training is offered as in-company (custom, on-site) programmes and inter-company (public calendar-based) sessions. Pricing is typically per participant or project-based, with invoices raised at the start of each project and a 15-day payment term. VAT at 21% is applied to all prices.
2. Coaching & Executive Coaching: Individual and team coaching services, including executive coaching for CEOs, C-suite executives, and senior leaders. Coaching is delivered face-to-face or online and forms a distinct revenue stream alongside training programmes.
3. Book Sales: Sale of the company's published book 'Je hebt meer invloed dan je denkt' (You Have More Influence Than You Think) by Vincent De Corte. Offered at €19.99 (single copy), €59.97 (3-pack), and €199.90 (10-pack with 1 hour author session and free shipping). Available in Dutch, English, and French.
4. Card Game - Smart Leaders The Game: Sale of 'Smart Leaders The Game', a card game targeting team leaders and managers. This is a product-based revenue stream alongside the service-based training offerings.
5. Teambuilding Programmes: Team building sessions offered as both fun and educational experiences, delivered on-site at client premises or off-site. These are project-based engagements typically invoiced at the start of the programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Happy Mondays is a Belgian professional training institute that designs and delivers soft-skill training courses, multi-week Learning Journeys, individual and executive coaching, teambuilding programmes, and blended learning experiences for corporate clients. Its offerings span four competency areas — effectiveness & efficiency, self-awareness & management skills, communication & teamwork, and sales & customer focus — and are supported by the proprietary HamoSphere e-learning platform. Additional revenue comes from selling a published book and a card game through its e-commerce shop.

Product overview

Happy Mondays is a Belgian professional development company offering soft-skill training and coaching services. The portfolio consists of four interconnected product lines: (1) Soft-Skill Training Courses — individual instructor-led sessions across four competency pillars (Effectiveness & Efficiency, Self-awareness & Management Skills, Communication Skills, and Sales & Customer Focus), available in digital, face-to-face, and blended formats; (2) Learning Journeys — intensive multi-week programmes combining multiple training days across 7 themed tracks; (3) Coaching & Executive Services — individual, executive, and team coaching, plus strategic advisory for senior leaders delivered in partnership with Equis Leadership; and (4) Blended Learning via the HamoSphere e-learning platform. Additional products include a published book ('Je hebt meer invloed dan je denkt') available in three formats, a card game ('Smart Leaders – The Game'), and a public inter-company training calendar. The company operates from Kessel-Lo, Belgium, and delivers programmes in 7 languages.

Differentiator

Problem solved

Functional benefit

Brands

• YUL: A leadership development program for CEOs and C-Level executives, launched in partnership with founder Vincent De Corte.
• HaMoSphere

Products and services

• Soft-Skill Training Courses Instructor-led training courses covering Effectiveness & Efficiency, Self-awareness & Management Skills, Communication & Teamwork, and Sales & Customer Focus. Offered in digital, face-to-face, and blended formats for corporate clients.
• Learning Journeys Multi-week intensive training programmes combining multiple training days across 7 tracks (New Ways of Working, Action Management, Sales, Master Communication, People Management, Energy Management, Inner Engineering), delivered in a blended face-to-face + HamoSphere online format with minimum 5 registrations per journey.
• Coaching Individual, executive, and team coaching services delivered face-to-face or online, including 'troaching' that combines coaching, consultancy, and training. Targeted at professionals, senior leaders, and teams within organisations.
• Executive Services Strategic advisory, executive coaching, mentoring, and leadership development programmes for CEOs, executives, and senior leaders, delivered in 7 languages through the exclusive partnership with Equis Leadership.
• Teambuilding Team building workshops and activities focused on leadership, problem solving, and team values, combining fun with educational outcomes. Delivered at client premises or off-site venues.
• Blended Learning (HamoSphere) Hybrid training approach combining face-to-face and online interactive training, supported by the proprietary HamoSphere e-learning platform providing anchoring, inspiration, personalised exercises, and engagement reporting (login tracking, exercise completion, module progress, dropout monitoring).
• Inter-company Training Calendar Scheduled public training sessions open to participants from multiple organisations, covering topics such as Critical Thinking, AI usage, People Management, and Work Smarter, priced per participant (e.g., 'De basis van people management' at €495.00).
• Boek: Je hebt meer invloed dan je denkt (Book) Published book by Vincent De Corte on communication and conflict patterns. Available in single copy (€19.99), 3-pack (€59.97), and 10-pack with author session (€199.90). Published in Dutch, English, and French.
• Smart Leaders – The Game (Card Game) Card game for team leaders and managers, sold through the Happy Mondays online shop as a tactile, interactive learning product designed for smart leaders.

Quantifiable outcome

• 30% faster service delivery and reduced absenteeism from 8% to 3% achieved through collaborative governance implementation
• +4 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Laurent Ledoux / Equis Leadershipflagship / coreStrategic or Co-development PartnerHappy Mondays has entered into an exclusive partnership with Laurent Ledoux of Equis Leadership for its Executive Services division. Laurent brings 30+ years of experience as CEO, general manager, and interim manager across four continents, and has delivered 180+ philosophy for managers seminars. He is fluent in seven languages. This partnership elevates Happy Mondays' executive coaching, strategic advisory, and leadership development programmes to the highest level, targeting CEOs, C-suite executives, and senior leaders in transformation contexts. The partnership provides strategic organisational advisory, executive coaching & mentoring, and the Distributed Leadership Academy.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FranklinCovey: Large established provider of leadership, productivity, and soft-skills content (e.g., '7 Habits') with European operations including Belgium. Competes for the same corporate L&D budgets via content-led programmes, though at significantly greater scale.

Regional players

• Vlerick Business School: Belgium-based business school offering executive education, leadership programmes, and custom corporate training. Comparable on executive coaching and management development for the Belgian and European C-suite segment.

Direct peers

• Cegos: Global corporate training and development group with operations across Europe (including Belgium), offering soft-skills, leadership, and management training programmes to enterprises. Direct competitor in the same Belgian mid-to-large enterprise customer segment.
• CrossKnowledge: European digital learning and blended corporate training provider with content on leadership, soft-skills, and management. Comparable on blended-learning delivery and enterprise L&D buyers, with a heavier SaaS/tech emphasis than Happy Mondays.
• Dale Carnegie & Associates (Belgium): Long-established international training provider delivering courses on leadership, communication, sales, and interpersonal skills with a Belgium presence. Comparable in focus on soft-skills, blended delivery, and corporate client base.
• Semos Education: Belgian training institute offering soft-skills, communication, and people-management courses to corporate clients in the Benelux. Most directly comparable on geography, target audience, and soft-skills product mix.
• Krauthammer (Korn Ferry): European sales, negotiation, and leadership training firm (now part of Korn Ferry), with strong Benelux roots. Comparable in selling corporate training on communication, influence, and people-management competencies to similar enterprise buyers.
• Development Dimensions International (DDI): Global leadership and talent development firm specializing in leadership training, behavioural assessments, and executive coaching for enterprises. Comparable on the leadership/executive coaching axis, especially versus Happy Mondays' Executive Services arm.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCPffY3iqtUiIRRhNUPNYbxQ
• Facebookfacebook.com/HappyMondaysTrainingInstitute
• LinkedInlinkedin.com/company/happy-mondays

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Happy Mondays