DLK on Avenue

What DLK on Avenue does

DLK on Avenue is a privately held, founder-owned cosmetic dermatology and laser surgery clinic operating from a single location at 108 Avenue Road in Toronto's Yorkville district. Founded in 2005, the clinic is led by Dr. Lisa Kellett, a board-certified dermatologist recognized as one of Toronto's Top Doctors for 2024, and staffed by Dr. Sonya Abdulla alongside medical aestheticians and nursing personnel. The clinic operates as a direct-to-consumer medical practice, offering a comprehensive portfolio of 28+ non-surgical aesthetic and medical dermatology services under an 'Age Your Way' philosophy — including injectable treatments (neuromodulators, dermal fillers, Sculptra, PRP, Skinboosters), laser and light-based therapies (ResurFX non-ablative fractional laser, Etherea DualMode Er:YAG laser, IPL, tattoo removal), body contouring (Emsculpt NEO), RF microneedling (Potenza by Cynosure), chemical peels, thread lifts, and medical-grade facials.

The clinic's technology foundation consists of FDA and Health Canada-approved medical-grade devices acquired through supplier partnerships with Cynosure Canada, Merz Aesthetics, and BTL Aesthetics, rather than proprietary or in-house developed technology. Revenue is generated through fee-for-service payments for cosmetic procedures, with pricing determined per individual treatment or series of sessions (typically 6 treatments recommended for optimal outcomes), supplemented by sales of medical-grade skincare products. Patient financing is offered through Affirm to make higher-priced procedures accessible. Patient acquisition relies on Dr. Kellett's media presence (The Marilyn Denis Show, Canadian publications), an active Instagram following, the clinic's website/blog, and referral-driven word-of-mouth in the Toronto market.

The clinic serves four primary customer segments: cosmetic dermatology patients seeking anti-aging treatments, medical dermatology patients with conditions such as acne, rosacea, and hyperpigmentation, men's aesthetic patients, and expecting/new mothers seeking pregnancy-safe skincare. Geographic concentration is total — all services are delivered at the single Yorkville location, and the business carries no external investors, no parent company, no disclosed funding, and no identified M&A activity.

Name

DLK on Avenue

Legal name

DLK on Avenue

Website

https://dlkonavenue.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

DLK on Avenue is a Toronto-based, founder-owned cosmetic dermatology clinic in Yorkville offering non-surgical aesthetic treatments — injectables, laser therapies, body contouring, and medical-grade facials — to individual patients seeking anti-aging and medical skin solutions.

Ownership category

akta.pro rank

Product category

Cosmetic Dermatology Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General & Medical Dermatology (HLAKACAA)

akta.pro secondary industries

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN), Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Cosmetic dermatology
• Laser skin treatments
• Injectable aesthetics
• Body contouring
• Medical-grade skincare

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Medical Dermatology Services: Fee-for-service dermatology and aesthetic medical treatments. Patients pay out-of-pocket for cosmetic procedures. Initial consultations with Dr. Lisa Kellett are offered as the entry point to assess patient needs and recommend treatment plans.
2. Cosmetic Treatment Procedures: One-time and series-based cosmetic procedures including injectables, laser treatments, chemical peels, body contouring, and skin rejuvenation. Treatments range from single sessions to series of 6 treatments recommended for optimal results.
3. Medical-Grade Skincare Products: Sale of dermatologist-recommended medical-grade skincare products for at-home maintenance and post-treatment care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DLK on Avenue is a Toronto-based dermatology clinic offering non-surgical cosmetic treatments including injectable fillers and neuromodulators, laser and light therapies (IPL, ResurFX, Etherea DualMode), body contouring (Emsculpt NEO), skin rejuvenation procedures (microneedling, RF microneedling, chemical peels), and medical-grade facials. Treatments are administered by board-certified dermatologists and medically-trained professionals and address aging, acne, pigmentation, scarring, and body contouring concerns.

Product overview

DLK on Avenue is a dermatology and skin care clinic offering a comprehensive portfolio of aesthetic and medical dermatology treatments. The clinic provides injectable treatments (dermal fillers, neuromodulators, Sculptra, PRP, Skinboosters), laser and light therapies (IPL, ResurFX, laser tattoo removal), body contouring (Emsculpt NEO), skin rejuvenation procedures (microneedling, RF microneedling, thread lifts), and medical-grade facials (chemical peels, Dermal Infusion, SilkPeel, DLK Power Program). The treatments are administered by dermatologists and medical aestheticians and target various skin concerns including aging, acne, pigmentation, and body contouring.

Differentiator

Problem solved

Functional benefit

Products and services

• Injectable Fine Lines and Wrinkles
• Injectable Fillers
• Sculptra
• Skinboosters Injectable
• Platelet-Rich Plasma (PRP)
• Collagen Induction Injectable
• Intense Pulsed Light (IPL)
• Non-Ablative Laser Resurfacing (ResurFX)
• Etherea DualMode Er:YAG Laser
• Laser Tattoo Removal
• Microneedling
• Radiofrequency (RF) Microneedling
• Epidermal Peels
• Skin Tightening
• Thread Lift (Instalift)
• Body Contouring (Emsculpt NEO)
• Submental Fat Treatment
• Medical-Grade Facial
• Bela MD
• Dermal Infusion
• DLK Power Program
• SilkPeel
• DLK Acne Peel
• DLK Brightening Peel
• Medical-Grade Skincare Products

Quantifiable outcome

• Emsculpt NEO achieves 30% less fat and 25% more muscle on average after a series of sessions
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Cynosure CanadacoreTechnology or IntegrationCynosure Canada provides the Potenza RF microneedling device used at DLK on Avenue. Dr. Lisa Kellett references Potenza by Cynosure Canada in her RF microneedling treatment descriptions, indicating an ongoing supplier/technology partnership for this advanced skin rejuvenation technology.
• Etherea (Merz Aesthetics)coreTechnology or IntegrationDLK on Avenue utilizes Etherea DualMode Er:YAG laser technology for skin resurfacing treatments. The Etherea platform represents advanced laser technology that provides ablative results with non-ablative downtime.
• Emsculpt NEO (BTL Aesthetics)coreTechnology or IntegrationEmsculpt NEO is an FDA & Health Canada-approved body contouring technology featured at DLK on Avenue. The clinic proudly offers this advanced muscle-building and fat-reducing technology as part of their body contouring services.
• AffirmsupportingOthersDLK on Avenue offers Affirm financing to help patients pay for treatments over time, making aesthetic procedures more accessible to patients who may not be able to pay full price upfront.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skin Laundry: US-based facial and laser clinic chain specializing in medical-grade facials, laser, and skin rejuvenation with a membership-based recurring model — adjacent service overlap with DLK's facial and laser offerings.
• Toronto Dermatology Centre: Toronto medical and cosmetic dermatology practice offering lasers, injectables, and skin treatments under dermatologist supervision in the same urban core as DLK.
• Laser Clinics Canada: Canadian arm of the global Laser Clinics network offering injectables, laser hair removal, skin treatments, and skincare in a high-volume clinic model across major Canadian cities including Toronto.
• Ideal Image: National US aesthetic clinic chain providing Botox, fillers, laser hair removal, body contouring, and skin treatments under medical supervision — directly comparable service stack to DLK.
• SpaMedica: Toronto-based cosmetic medicine and dermatology clinic offering injectables, laser treatments, body contouring, and skin rejuvenation — directly comparable service menu, geography, and patient profile to DLK on Avenue.
• Q Esthetics Laser Clinic: Toronto-based aesthetic clinic specializing in injectables, laser skin treatments, body contouring, and medical-grade skincare — directly overlapping with DLK's core offerings.
• Skin Vitality Medical Clinic: Multi-location Toronto/GTA aesthetic clinic chain offering injectables, laser, body contouring, and skincare — directly competitive in service mix with broader geographic reach.
• LaserAway: Largest US aesthetic clinic chain offering laser hair removal, injectables, body contouring, and skin rejuvenation across 100+ locations — closest US scale comparison to DLK's service model.
• SkinSpirit: US medical spa chain offering injectables, laser treatments, body contouring, and medical-grade facials performed by medical providers — comparable premium-positioning and treatment menu.

Broad incumbents

• Advanced Dermatology and Cosmetic Surgery: Large US dermatology practice network combining medical and cosmetic dermatology, including injectables, lasers, and Mohs surgery — broader-portfolio peer operating at significantly greater scale than DLK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/dlkonavenue
• Xx.com/dlkonavenue
• Facebookfacebook.com/dlkonavenuetoronto
• LinkedInlinkedin.com/company/dlk-on-avenue

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DLK on Avenue