Muscadine Products Corporation

What Muscadine Products Corporation does

Muscadine Products Corporation (MPC) is a family-owned B2B ingredient supplier headquartered in Wray, Georgia, founded by Jacob Paulk. The company specializes in phytochemically-rich muscadine grape-based ingredients — including proprietary extract powders marketed under the VinoVita™ brand (AGE-ility™, Mobility™, Viability™, and Juice Powder), raw skin-and-seed and seed-only powders, seed flour, cold-pressed seed oil, deseeded whole fruit, and purple and white juice concentrates — for manufacturers in cosmetics, functional foods, dietary supplements, botanicals, natural juice, and wine industries. MPC operates a 25,000 sq. ft. processing facility with capacity to process up to 8 tons of fruit per hour, over 60,000 gallons of refrigerated tank storage, and on-site fluid-bed drying exceeding 2 tons per day, sourcing peak-season muscadines from the family vineyard located in the world's largest muscadine vineyard.

The company's core technology centers on proprietary processing methods — including fluid-bed drying, HTST pasteurization, sterile filtration, and concentration — designed to preserve the full spectrum of muscadine's bioactive compounds, particularly polyphenols and ellagic acid, which are claimed to be among the highest of any fruit tested. These methods support both standardized ingredient SKUs and custom-spec outputs for formulation partners, as well as a turnkey co-packing/bottling capability for finished products.

MPC's revenue model is multi-stream and B2B: bulk ingredient sales to manufacturers, fee-for-service custom processing and contract manufacturing (fruit processing, drying, milling, formulating, bottling), and white label/private label finished products (capsules, tonic, seed oil). The go-to-market is sales-led with quote-based pricing accessed via a 'Request Samples & Pricing' inquiry form, targeting global brand manufacturers. No public pricing, no disclosed revenue, and no external funding rounds are reported; ownership remains within the founding Paulk family. Note: a firmographic record lists the city as Galina, Russian Federation, but this is contradicted by every primary company source (website, contact page, services page), which place the headquarters and sole facility at 1788 Satilla Road, Wray, Georgia 31798, USA.

Name

Muscadine Products Corporation

Legal name

Muscadine Products Corporation

Website

https://muscadineproducts.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Muscadine Products Corporation is a family-owned B2B ingredient supplier producing muscadine grape powders, extracts, juice concentrates, seed oil, and offering custom processing/co-packing services to manufacturers in cosmetics, functional foods, dietary supplements, botanicals, juice, and wine, based in Wray, Georgia.

Ownership category

akta.pro rank

Product category

Botanical Ingredients

NAICS

Dried and Dehydrated Food Manufacturing (311423), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Beverages (2080)

akta.pro primary industry

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC)

akta.pro secondary industry

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH)

Keywords

• Muscadine grape ingredients
• Botanical extracts supply
• Custom fruit processing
• Dietary supplement powders
• Natural juice concentrates

Headquarters

HQ city

Wray

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bulk Ingredient Sales: Sale of phytochemically-rich muscadine grape ingredients including powders, extracts, concentrates, and oils to manufacturers in cosmetics, functional foods, dietary supplements, botanicals, beverage, and wine industries.
2. Custom Processing & Manufacturing Services: Fee-for-service custom manufacturing, drying, and bottling services including juice/purée/concentrate processing, fluid-bed drying, milling, formulating, and turnkey co-packing solutions.
3. White Label/Private Label Products: Sale of finished private label products including Muscadine Seed Powder Capsules, Muscadine Powder Capsules, Muscadine Tonic, and Muscadine Seed Oil.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Muscadine Products Corporation is a family-owned B2B ingredient supplier that manufactures and sells phytochemically-rich muscadine grape powders, extracts, juices, concentrates, and seed oil to manufacturers in the cosmetics, functional foods, dietary supplements, botanicals, natural juice, and wine industries. The company also operates a 25,000 sq. ft. processing facility in Wray, Georgia offering custom fruit processing, fluid-bed drying, milling, formulating, and turnkey co-packing/bottling services to its industrial customers.

Product overview

Muscadine Products Corporation is a family-owned ingredient supplier offering a portfolio of bioavailable muscadine grape-based ingredients and custom manufacturing services. The core product line includes proprietary VinoVita™ extract powders (AGE-ility™, Mobility™, Viability™, Juice™ Powder), raw muscadine powders (skin & seed, seed, seed flour), muscadine seed oil, whole fruit ingredients, and juice concentrates (purple and white). The company also provides white label finished products (capsules, tonic, seed oil) for private label customers. Supporting the ingredient business, MPC offers custom processing and manufacturing services including fruit processing (up to 8 tons/hour), fluid-bed drying (2+ tons/day), custom formulating, and bottling through its 25,000 sq. ft. Georgia facility. The portfolio serves the cosmetics, functional foods, dietary supplements, botanicals, natural juice, and wine industries.

Differentiator

Problem solved

Functional benefit

Brands

• VinoVita: Proprietary muscadine extract powder line including AGE-ility (skin & seed extract), Mobility (seed extract), Viability (red muscadine wine extract), and Juice Powder.

Products and services

• VinoVita AGE-ility™ Soluble muscadine skin and seed extract powder formulated for optimal absorption and performance, rich in antioxidants and polyphenols for B2B cosmetic and supplement manufacturers.
• VinoVita Mobility™
• VinoVita Viability™
• VinoVita Juice™ Powder
• Muscadine Skin & Seed Powder
• Muscadine Seed Powder
• Muscadine Seed Flour
• Muscadine Seed Oil
• Deseeded Muscadines
• Purple Muscadine Juice Concentrate
• White Muscadine Juice Concentrate
• Muscadine Seed Powder Capsules
• Muscadine Powder Capsules
• Muscadine Tonic
• Custom Fruit Processing
• Custom Drying & Milling
• Custom Formulating
• Custom Bottling

Quantifiable outcome

• Contains some of the highest levels of antioxidants, polyphenols, and ellagic acid of any fruit tested

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• FruitSmart: Provides fruit juice concentrates, purées, powders, and seeds to food, beverage, and nutraceutical manufacturers using custom processing and drying capacity. Highly comparable to MPC's juice concentrate + custom processing dual offering.
• Nexira: French specialist supplier of botanical extracts including grape-derived polyphenols for nutrition, nutraceutical, and cosmetic applications. Closely mirrors MPC's muscadine polyphenol extract positioning on a global scale.
• FutureCeuticals: B2B supplier of fruit-, vegetable-, and botanical-based powders and extracts (including grape polyphenol ingredients) for functional food, beverage, and nutraceutical manufacturers. Directly comparable to MPC's bulk muscadine ingredient business and shares the same plant-based ingredient value proposition.
• Bio-Botanica: Manufactures botanical extracts and ingredients for the dietary supplement, food, beverage, and cosmetic industries with a custom extraction and formulating service offering. Directly parallels MPC's botanical extract and custom formulating capabilities.
• Polyphenolics (Canandaigua Wine / grape extract operations): Long-established supplier of grape-derived polyphenol extracts from wine production, supplying functional food, beverage, dietary supplement, and cosmetic manufacturers. The closest direct competitor to MPC's muscadine polyphenol/ellagic-acid ingredient line.
• Milne MicroDried: Specializes in fruit and vegetable dehydration (including grapes and berry-based powders) sold as branded ingredient lines to food, beverage, and nutraceutical manufacturers. Directly mirrors MPC's fluid-bed drying capability and powder-based ingredient model.

Broad incumbents

• ADM (Archer Daniels Midland): Global ingredient powerhouse with a flavors and extracts portfolio serving food, beverage, nutrition, and personal care customers. Provides a broad-incumbent benchmark for how MPC's ingredient business could scale, while competing for the same formulation slots.
• Kemin Industries: Large, diversified ingredient manufacturer serving food, beverage, supplement, and personal care markets with botanical extracts, antioxidants, and customized formulations. Overlaps MPC's antioxidant ingredient space but at much greater scale and breadth.
• dsm-firmenich: Mega-scale ingredient and taste/ nutrition solutions provider covering flavors, botanical extracts, and nutritional ingredients for food, beverage, supplement, and personal care applications. Competes with MPC for functional ingredient placements at CPG customers.

Others

• Stauber Performance Ingredients: US ingredient distributor and contract manufacturer serving nutraceutical, food, beverage, and personal care brands with botanical and fruit-based ingredients. Adjacent to MPC as both a potential customer development channel and a competitor for similar muscadine-inspired ingredient slots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/muscadines

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muscadine Products Corporation