Fairfield Farms
Fairfield Farms is a family-owned USDA-certified organic farm in Pauma Valley, California, producing seasonal organic blueberries and avocados sold through regional retail grocery stores with full on-site vertical integration.
- Company typePrivate
- Founded2003
- HeadquartersPauma Valley, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fairfield Farms does
Fairfield Farms is a privately-held, family-owned organic farm operating a single site at 14224 Old Cole Grade Road in Pauma Valley, California. Founded in 2003 by Carol and Bill Steed, the farm produces two core specialty crops — organic blueberries, available April through June, and organic avocados, available February through August — which it sells through retail grocery stores at a regional scope. The farm holds USDA Organic and OMRI certifications, positioning its produce as premium organic offerings free from synthetic pesticides and approved for organic production inputs. Bill Steed continues as owner following the death of co-founder Carol Steed on June 1, 2016.
The operation is distinguished by full on-site vertical integration: solar power generation, an on-site water reservoir, a computerized crop management system for monitoring soil moisture, water flow, and weather conditions, and an on-site packing house with quality control, cold storage, and shipping capabilities. This infrastructure enables the farm to be self-sufficient in energy and water while reducing environmental costs associated with off-site packaging and re-shipping. The micro-climate of Pauma Valley is cited as a key enabler of the farm's crop quality, and the farm maintains ten resident families on the property with multiple long-tenured employees, including Ranch Manager Valente (since 1995) and Operating Manager Ezequiel (since 2008).
The business model is wholesale-direct to retail grocery stores with seasonal availability windows, supported by industry association memberships across both blueberry and avocado categories (California Avocado Commission, Hass Avocado Board, US Highbush Blueberry Council, California Blueberry Association, among others). Marketing is minimal, consisting of a single Facebook page for brand presence. No revenue, funding, or financial figures are publicly disclosed, and the farm operates as a private LLC with no parent company, subsidiaries, or external investment indicated.
Fairfield Farms firmographics
Firmographics- Name
- Fairfield Farms
- Legal name
- Fairfield Farms LLC
- Website
- https://fairfieldllc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fairfield Farms is a family-owned USDA-certified organic farm in Pauma Valley, California, producing seasonal organic blueberries and avocados sold through regional retail grocery stores with full on-site vertical integration.
- Ownership category
- akta.pro rank
Fairfield Farms industry classification
Industry- Product category
- Organic Fruit Farming
- NAICS
- Berry (except Strawberry) Farming (111334), Other Noncitrus Fruit Farming (111339)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries) (AFAGACAD)
- akta.pro secondary industries
- Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF), Orchard Management & Field Operations (Pruning/Training, Thinning, Irrigation/Fertigation) (AFAGACAL)
Keywords
Where Fairfield Farms is headquartered
LocationHeadquarters
- HQ city
- Pauma Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fairfield Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Organic Blueberry Sales: Growing and selling organic blueberries at peak season. Available April, May & June. Sold through retail grocery stores.
- Organic Avocado Sales: Growing and selling organic avocados at peak season. Available February - August. Sold through retail grocery stores.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Fairfield Farms product offering
Product offeringCore offering
Fairfield Farms is a family-owned organic farm in Pauma Valley, California that grows and sells USDA and OMRI certified organic blueberries (in season April through June) and organic avocados (in season February through August). The farm sells its produce to retail grocery stores after handling, packing, and cold storage on-site, emphasizing sustainable practices, an on-site solar power system, on-site reservoir, and direct picker-to-customer quality control.
Product overview
Fairfield Farms is an organic, family-run farm operating as a single unified agricultural operation. The farm produces two core products: Organic Blueberries (available April-June) and Organic Avocados (available February-August). All operations are contained on-site, including solar power generation, water sourcing via an on-site reservoir, and a packing house for quality control and cold storage. The farm takes pride in selling fruit at the peak of its season using sustainable and organic farming practices approved by the USDA and OMRI.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Blueberries Organic blueberries grown at the Fairfield Farms property in Pauma Valley, CA, cultivated with natural inputs approved by USDA and OMRI. Available April through June and sold through retail grocery stores after on-site packing, quality control, and cold storage.
- Organic Avocados Organic avocados grown at the Fairfield Farms property in Pauma Valley, CA, cultivated with sustainable practices and natural inputs approved by USDA and OMRI. Available February through August and sold through retail grocery stores after on-site packing, quality control, and cold storage.
Companies that use Fairfield Farms
Customer profileSegments2 records
Ideal customer profiles2 records
Fairfield Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Fairfield Farms partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- USDA OrganiccoreUSDA organic certification ensuring produce meets federal organic standards. Farm uses only natural ingredients approved by USDA and OMRI.
- OMRI (Organic Materials Review Institute)coreOMRI certification ensuring all inputs used in farming are approved for organic production.
- California Blueberry AssociationminorIndustry association supporting California blueberry growers through research, promotion, and industry standards.
- BEE OrganicminorOrganic certification and advocacy organization supporting organic beekeeping and pollinator health.
- San Diego Farm BureauminorLocal farm advocacy organization supporting San Diego County agriculture and farmers.
- California Avocado CommissionminorIndustry commission promoting California avocados through marketing, research, and grower support.
- California Avocado SocietyminorProfessional society supporting avocado growers through research and industry collaboration.
- US Highbush Blueberry CouncilminorNational council promoting highbush blueberries through research funding and consumer marketing.
- Hass Avocado BoardminorIndustry board supporting Hass avocado promotion, research, and market development.
- North American Blueberry CouncilminorTrade association representing North American blueberry growers and industry stakeholders.
- Natural Resource Conservation Service (NRCS)minorUSDA agency providing technical assistance for conservation and sustainable farming practices.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
Fairfield Farms competitors and assessment
Company assessmentDirect peers
- Index Fresh: California-based avocado packing and shipping company sourcing from California and global growers. Directly comparable to Fairfield's on-site packing house model for avocados.
- Calavo Growers: California-based avocado grower-marketer and industry bellwether for the California Avocado Commission. Directly comparable to Fairfield as an avocado producer selling through retail channels, though at far larger scale.
- California Giant Berry Farms: Family-owned grower-shipper of strawberries, blueberries, raspberries, and blackberries headquartered in California. Directly comparable to Fairfield as a multi-generational family operation selling berries through retail grocery.
- Del Rey Avocado Company: Family-owned California avocado grower, packer, and shipper with on-site packing and cold storage. Highly comparable to Fairfield as a vertically integrated family avocado operation.
- Naturipe Farms: Grower-owned marketer of berries including blueberries, with strong organic and sustainable positioning. Directly competes with Fairfield in the organic blueberry retail channel with similar premium positioning.
- Wish Farms: Family-owned berry grower-shipper with organic blueberry and strawberry lines. Closely comparable to Fairfield in scale, ownership structure (family/founder-owned), and retail-channel organic berry sales.
- HMC Farms: Multi-generation family-owned California grower of stone fruit, table grapes, and organic citrus and avocados. Comparable as a family-owned California farm with on-site packing, cold storage, and retail distribution.
Broad incumbents
- Mission Produce: World's largest avocado grower, packer, and distributor with vertically integrated operations in California, Mexico, Peru, and Colombia. Overlaps with Fairfield on California Hass avocado production and retail distribution.
- Driscoll's: Largest berry grower-marketer globally, dominating strawberries, blueberries, raspberries, and blackberries. Directly competes with Fairfield in the organic blueberry category but operates at vastly greater scale with global distribution.
- Limoneira Company: Public, diversified fresh produce grower with operations in California avocados and citrus. Comparable to Fairfield as a Southern California multi-cropper with vertically integrated packing, but at enterprise scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Fairfield Farms social profiles
Digital presenceFairfield Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairfield Farms leadership team
Management profileNumber of profiles
Profiles3 records
Fairfield Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairfield Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairfield Farms
What does Fairfield Farms do?
Fairfield Farms is a family-owned organic farm in Pauma Valley, California that grows and sells USDA and OMRI certified organic blueberries (in season April through June) and organic avocados (in season February through August). The farm sells its produce to retail grocery stores after handling, packing, and cold storage on-site, emphasizing sustainable practices, an on-site solar power system, on-site reservoir, and direct picker-to-customer quality control.
Is Fairfield Farms a public or private company?
Fairfield Farms is a private company. It is classified as family owned and is currently operating.
When was Fairfield Farms founded?
Fairfield Farms was founded in 2003. It employs 11 to 50 people.
Where is Fairfield Farms based?
Fairfield Farms is headquartered in Pauma Valley, United States, in the North America region.
How does Fairfield Farms make money?
Two revenue lines are on record. Organic Blueberry Sales are the primary driver. The others are organic Avocado Sales.
Who are Fairfield Farms's main competitors?
Direct peers on record are Index Fresh, Calavo Growers, California Giant Berry Farms, Del Rey Avocado Company, Naturipe Farms, Wish Farms and HMC Farms. Broad incumbents are Mission Produce, Driscoll's and Limoneira Company.
Does Fairfield Farms have an API?
No public API is recorded for Fairfield Farms.
What industry is Fairfield Farms in?
Fairfield Farms's product category is Organic Fruit Farming. Its primary akta.pro industry code is AFAGACAD, Berry Farming (Strawberries, Blueberries, Raspberries, Blackberries, Cranberries), with a secondary code of AFAGACAF, Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas). Its NAICS code is 111334 and its SIC code is 100.