Conor

What Conor does

Conor s.r.l. is an Italian B2B fresh produce distributor headquartered in Bologna that supplies fruit and vegetables to the catering industry across Italy and selected international markets. Founded in 1963 and operating as the commercial distribution arm of the Agribologna cooperative group, the company runs 21 refrigerated logistics platforms covering 28,200 square meters and dispatches a fleet of more than 100 vehicles to deliver approximately 3,500 quintals (~350 metric tons) of produce daily to customer kitchens and operational sites. Its product portfolio spans roughly 600 references, including conventional and organic fresh produce, IV and V gamma (fresh-cut, ready-to-eat, and pre-cooked) items under the Fresco Senso brand, Fairtrade-certified Conor Bio bananas, and approximately 60 microgreen varieties.

Conor's core technology stack centers on a vertically integrated cold-chain supply chain rather than software differentiation. Operations are supported by Conor Shop, a B2B mobile and web application for direct order placement, order history retrieval, and delivery status tracking, and FruitAdvisor, a performance monitoring system that generates customer feedback on supply reliability. The company maintains a broad quality assurance program performing 235,000 analytical determinations annually and holds certifications including ISO 9001, ISO 22000, ISO 14001, ISO 45001, SA 8000, IFS Food/Broker/Logistics, Global GAP, Fairtrade, and EU organic production certification.

Conor generates revenue through transactional distribution of fresh produce with quote-based, volume-negotiated B2B pricing that is not publicly disclosed. Its primary go-to-market is enterprise field sales with direct account management across collective catering (schools, hospitals, workplace cafeterias), commercial catering (restaurants and large-scale retail), maritime catering (cruise ships and ferries across 30 European ports), hospitality, and military catering. Dedicated business units operate Import (365-day supply sourcing from Central/South America, North/South Africa, and Turkey) and Export (Italian produce distribution to Europe, the Middle East, Far East, and the Americas). Distribution is physical: orders processed within 24 hours are delivered directly from the nearest platform via refrigerated trucks, with maritime orders additionally served through partnerships with operators in Barcelona and Rotterdam.

Name

Conor

Legal name

CONOR s.r.l.

Website

https://conorsrl.it

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Conor s.r.l. is an Italian B2B distributor of fresh fruit and vegetables to the catering industry, operating 21 refrigerated logistics platforms nationwide. Founded in 1963 as part of Agribologna Group, it serves collective, commercial, maritime, military, and hospitality catering with 600+ product references.

Ownership category

akta.pro rank

Product category

Food Distribution Services

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

akta.pro secondary industry

Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)

Keywords

• Fresh produce distribution
• Catering supply services
• Cold chain logistics
• Fruits and vegetables
• Food service distribution

Headquarters

HQ city

Bologna

HQ country

Italy

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fresh Produce Distribution: Core revenue stream from distribution of fresh conventional and organic fruit and vegetables to catering businesses, including daily deliveries from local logistics platforms.
2. Import Operations: Business unit dedicated to importing exotic and traditional fruits from Central/South America, North/South Africa, and Turkey to ensure 365-day product availability.
3. Export Operations: Distribution of Italian fresh produce to European countries, Middle East, Far East, and American continent through Modern Distribution channels and Wholesalers.
4. IV and V Gamma Products: Fresh-cut, ready-to-eat, and fresh-cooked vegetables and fruits sold under Fresco Senso brand, providing value-added products to catering customers.
5. Maritime Catering Services: Specialized fruit and vegetable distribution to cruise ships, ferries, and maritime vessels across 30 European ports, including door-to-door refrigerated delivery.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Conor markets and distributes fresh fruit and vegetables for the catering and restaurant industry in Italy through 21 logistics platforms and a refrigerated fleet of more than 100 vehicles. It supplies traditional and organic produce, IV and V gamma ready-to-use lines under the Fresco Senso sub-brand, Conor Bio Bananas, and microgreens, supported by Import and Export business units and a dedicated B2B ordering platform (Conor Shop) with a customer satisfaction monitoring service (FruitAdvisor).

Product overview

Conor is a leading dealer in fresh produce for the catering industry with over 60 years of experience. The company operates a platform-based model combining: (1) Traditional and Organic Produce offering approximately 300 conventional and 130 organic products including Zero Mile, IGP, and DOP certified items; (2) IV and V Range Products featuring approximately 90 vegetable types and 35 fresh-cut fruit types under the Fresco Senso sub-brand; (3) Specialty lines including Conor Bio Fairtrade bananas and approximately 60 microgreen varieties. Supporting services include the Conor Shop B2B ordering platform and FruitAdvisor customer satisfaction monitoring system. The company distributes through 21 logistics platforms across Italy.

Differentiator

Problem solved

Functional benefit

Brands

• Fresco Senso: Brand for fresh packaged and ready-to-eat fruit and vegetables (IV range products). Includes approximately 35 fruit products and 90+ vegetable products, processed in dedicated facilities.

Products and services

• Traditional and Organic Fresh Produce Daily-delivered fresh fruit and vegetables in conventional and organic (including Demeter biodynamic) grades for collective, commercial, maritime, and military catering operators in Italy.
• Fresco Senso IV and V Gamma Range Ready-to-use IV and V gamma processed fruit and vegetables (washed, cut, ready-to-eat) under the Fresco Senso sub-brand, aimed at reducing prep time and food waste in catering kitchens.
• Conor Bio Bananas Branded organic banana product line catering to demand for certified organic fruit in collective and commercial catering.
• Microgreens Premium microgreens line sold to chefs and hospitality buyers for plating and garnish use.
• Conor Shop Dedicated B2B ordering platform (mobile and web) that lets catering customers place orders, manage their assortment, and receive deliveries from Conor.
• FruitAdvisor Customer satisfaction monitoring service that tracks the quality and performance of Conor's produce supply at customer sites.

Quantifiable outcome

• 235,000 quality analyses performed annually across the supply chain
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and important.

• CPR SystemcoreStrategic or Co-development Partner · 1 January 2019Collaboration on REDEA smart crates for school canteen collective catering - innovative packaging that significantly reduces environmental impact of greenhouse gases with barcode traceability.
• Camst GroupcoreStrategic or Co-development Partner · 1 January 2019Partnership for sustainable school canteen catering using REDEA circular crates, combining best skills and technologies to preserve environment.
• CIR foodcoreStrategic or Co-development Partner · 1 January 2019Collaboration on REDEA sustainable packaging for school collective catering, supporting environmental sustainability in distribution channels.
• Almonte Family (Dominican Republic)coreStrategic or Co-development Partner · 1 January 2019Professional producer family in Valverde/Santa Cruz De Mao region providing Conor Bio Fairtrade certified bananas from Dominican Republic under controlled supply chain project.
• Local Producers Network (Central/South America, Africa, Turkey)coreStrategic or Co-development Partner · 1 January 2011Group of carefully selected local producers in each country who govern and control the entire process from plantation to loading port. Producers have Global GAP and HACCP certifications, with many certified for eco-sustainability.
• Agribologna GroupcoreStrategic or Co-development PartnerConor is a commercial company of Agribologna Group, with access to associated farms, shared logistics infrastructure, IT systems, and corporate services including DPO support.
• Barcelona Maritime PartnerimportantStrategic or Co-development PartnerLong-lasting partnership with Barcelona-based company enabling cruise ship supply through road and air transport to major European embarkation ports.
• Rotterdam Maritime PartnerimportantStrategic or Co-development PartnerPartnership with Rotterdam-based company supporting international cruise line supply with integrated road and air logistics to European cruise ports.
• Fresco SensocoreStrategic or Co-development PartnerOwned brand for fresh packaged ready-to-eat fruits and vegetables, with dedicated factory producing around 35 product references under Fresco Senso brand.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenyard NV: Belgian fresh, frozen and prepared fruit/vegetable company supplying European retailers and foodservice. Directly comparable in B2B produce distribution, IV/V gamma processing, and pan-European logistics scale.
• Orsero SpA: Italian-headquartered fresh produce company with Mediterranean shipping and distribution operations. Closest direct peer to Conor, with overlapping fruit/vegetable sourcing, Italian distribution network, and pan-European Mediterranean reach.
• Fruttital S.r.l. (Orsero Group): Italian fresh produce distributor and importer within the Orsero Group, focused on Italian and Mediterranean retail and foodservice. Highly comparable to Conor's distribution model and product mix.

Broad incumbents

• Bonduelle Group: French global leader in processed and fresh vegetables (canned, frozen, fresh-cut, ready-to-eat). Comparable to Conor's IV/V gamma and Fresco Senso processed product line, with broader geographic and product scope.
• Dole plc: Global fresh produce leader following the Total Produce merger, with diversified sourcing, ripening, and distribution. Comparable to Conor's import/export capabilities, IV gamma operations, and global sourcing network, but at vastly larger scale.
• Fyffes plc: Irish-headquartered tropical produce importer and distributor (bananas, pineapples, melons) supplying European retailers and foodservice. Comparable sourcing and European foodservice distribution to Conor's import business unit.
• Fresh Del Monte Produce Inc. Vertically integrated global producer, distributor, and marketer of fresh and fresh-cut fruit/vegetables. Comparable in fresh-cut/IV gamma operations and global sourcing; a broader, publicly-traded incumbent.

Emerging players

• Naturipe Farms: Producer-owned marketer of fresh berries and avocados with growing foodservice and value-added business. Comparable to Conor's emerging poke/avocado business and to the Conor Bio Fairtrade banana initiative.
• Driscoll's: Global berry marketer (strawberries, blueberries, raspberries, blackberries) with a brand-led, premium positioning. Relevant to Conor's premium/organic catering assortment and to its IV gamma processed fruit strategy.

Regional players

• Alegra Group: Italian fresh produce cooperative supplying Italian and European retail and foodservice with branded and private-label produce. Comparable Italian cooperative structure, foodservice focus, and Mediterranean sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/conor-srl

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conor