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Fresco

Full company profile

uuid0000bvl

Namestring
Fresco
Legal namestring
Adaptics Limited
Websiteurl
frescocooks.com
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Fresco (legal entity Adaptics Limited, formerly Drop) is a Dublin-headquartered B2B platform company that provides KitchenOS, a purpose-built operating system for connected cooking, to global appliance manufacturers. Founded in 2012 as a smart-scale hardware business and pivoted between 2016-2021 into a software platform, Fresco rebranded to its current identity in April 2022 alongside a $20M Series B. KitchenOS unifies appliance onboarding (under two weeks), AI-powered recipe and content management (18 languages), data insights across brands, security/compliance (GDPR, CCPA, NIST, EN 303 645) on AWS infrastructure, and a developer platform (SDKs, APIs, cloud-to-cloud). The AI Cooking Companion sits atop KitchenOS as the experience layer, delivering generative Recipe Import, adaptive guided cooking, automatic appliance control, and ingredient presets.

Fresco serves global appliance OEMs (Panasonic, Instant Brands, Viking, Kenwood, AGA Living, GE Appliances, Middleby, Bosch, LG, Electrolux, Arda, E.G.O.) through three commercial deployment paths: Fresco App Only (cross-brand consumer app), Branded App Experience (white-label iOS/Android apps such as Panasonic Kitchen+, Viking Cloud, Kenwood & Me, and Instant Brands Connect), and Any App or Screen Integration (SDK/API for existing ecosystems). Revenue is generated through platform licensing, recurring OEM partnership fees tied to firmware/cloud/AI/content/support, and optional professional content services. Distribution is OEM-embedded supplemented by major trade shows (IFA, CES, IHA), and the company is led by co-founder and CEO Ben Harris with co-founder Tim Redfern as CTO. Total disclosed funding is approximately $35.5M across multiple rounds including a €15M Series C in December 2025 backed by Middleby, ACT Venture Capital, and several strategic operators.

Short descriptiontext

Fresco is a Dublin-based B2B platform company whose KitchenOS operating system and AI Cooking Companion enable global appliance OEMs to launch connected cooking experiences across brands, devices, and 18 languages without building IoT infrastructure in-house.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersDublin, Ireland
HQ citystring
Dublin
HQ countrystring
Ireland
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
connected cooking platform, smart kitchen software, appliance IoT platform, OEM kitchen technology, AI cooking companion
Industry1 code
1Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)
CodeCRACADAFPrimaryYes
NAICS code2 codes
  • Small Electrical Appliance Manufacturing335210
  • Small Electrical Appliance Manufacturing33521
SIC code1 code
  • Electric Housewares & Fans3634
Product category
Smart Kitchen IoT Platform
Social media profiles2 records
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model3 records
1Platform Licensing (KitchenOS)
TypeLicensing Royalties
Description

Fresco licenses its KitchenOS platform to appliance manufacturers. Brands can choose from multiple partnership models: Fresco App Only (fastest path), Branded App Experience (fully branded), or Any App or Screen (SDK/API integration). Revenue is generated through platform fees, licensing, and ongoing support/maintenance contracts with OEM partners.

frescocooks.com
2OEM Partnership Fees
TypeSubscription Recurring
Description

Appliance brands pay for access to Fresco's connected cooking platform, including firmware support, cloud infrastructure, content management, AI capabilities, and ongoing platform updates. The Full Stack Solution includes branded iOS/Android apps, the AI Cooking Companion, and data analytics.

frescocooks.com
3Content Services
TypeProfessional Services
Description

Optional professional recipe creation services aligned to appliances, markets, and brand positioning. Brands can expand their content library without hiring internal content teams.

frescocooks.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 2 records shown
1KitchenOS
Description

The scalable foundation platform for connected cooking, powering appliances, content, and AI experiences.

frescocooks.com
+1 more record
Core offering1 text field

Fresco licenses its proprietary KitchenOS platform to global appliance manufacturers, enabling them to embed connected cooking capabilities—AI-powered guided cooking, recipe management, appliance control, and cross-brand interoperability—into their smart kitchen products. The company offers three partnership paths: Fresco App Only (cross-brand app), Branded App Experience (fully white-labeled iOS/Android apps), and Any App or Screen (SDK/API integration). Customers include Panasonic, Instant Pot, Viking, Kenwood, Bosch, LG, Electrolux, and Middleby.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 8 values shown
  • 80% appliance activation rate across Fresco-powered partner apps
+7 more records
Product overview1 text field

Fresco is a smart kitchen platform consisting of three connected layers: KitchenOS (the scalable foundation/platform), AI Cooking Companion (the guided experience across appliances and apps), and the Connected Kitchen ecosystem (cross-brand interoperability of appliances, content, and cooks). The platform architecture includes core modules for Content Management (Recipe CMS), Data Insights, Security & Compliance, and Marketing & Engagement Tools. Fresco offers multiple deployment options: Full Stack Solution (fully managed white-label apps), Developer Platform (SDKs and APIs for custom integrations), and white-label apps like Panasonic Kitchen+, Viking Cloud, Kenwood & Me, and Instant Brands Connect. Key AI-powered features include Recipe Import, Guided Cooking, and Ingredient Presets that transform static recipes into intelligent, appliance-ready experiences.

Product and service2 records
1KitchenOS
CategoryCore Platform
Description

The operating system for the connected kitchen—a unified platform that powers connected cooking experiences across appliances, content, and AI. Enables cross-brand interoperability, appliance onboarding in under 2 weeks, and supports 18 languages globally. Licensed to appliance manufacturers.

2AI Cooking Companion
Scale indicator11 records

Each record includes

Type, Value, Description, Source

Partnership13 partners
1E.G.O.
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2025-09-11
Description

E.G.O. is a new OEM partnership announced at IFA 2025. The partnership brings more appliance categories and manufacturers into Fresco's unified platform, expanding the smart kitchen ecosystem with E.G.O.'s component and appliance technology.

frescocooks.com
Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2025-09-11
Description

Arda is a new OEM partnership announced at IFA 2025, integrating Fresco's KitchenOS into Arda appliances. CEO Tyler Hu also invested in Fresco's Series C round, creating a strong dual investor-partner relationship. The partnership expands Fresco's appliance ecosystem reach.

Strategic tierSupportingTypeStrategic or Co-development PartnerAnnounced on2025-09-11
Description

Fresco co-hosted a special Cocktail Hour at IFA 2025 alongside Michael Wolf and The Spoon, bringing together leaders and partners from across the smart kitchen space for an evening of conversation and collaboration. The Spoon is a smart kitchen industry media outlet.

Strategic tierFlagshipTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2025-02-25
Description

Panasonic partnered with Fresco to launch the HomeCHEF Connect 4-in-1 Multi-Oven and Panasonic Kitchen+ app, Fresco's first major Branded App Experience deployment. The partnership delivered a full platform solution in 8 months with 300+ recipes and ingredient presets. The oven launched at CES 2025 and received strong media coverage and consumer interest.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2022-04-22
Description

Instant Brands led Fresco's $20M Series B funding round and partnered to develop KitchenOS for Instant Pot smart appliances. The partnership enabled connected cooking experiences for Instant Pot's multi-cooker products. Recipe Import feature is now live for Instant Brands users.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2022-04-22
Description

Vorwerk, an international appliance manufacturer known for Thermomix, led Fresco's $20M Series B round and partnered to develop the KitchenOS platform for connected kitchen appliances across their product lines.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Viking partnered with Fresco for cloud-connected cooking experiences. The Viking Cloud app is powered by Fresco's KitchenOS, featuring guided cooking and ingredient presets for Viking Oven Connected appliances. Viking is featured in Fresco's full stack partner brands section.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Kenwood partnered with Fresco for connected cooking experiences through the Kenwood & Me app powered by Fresco's platform. The partnership includes guided cooking experiences and smart presets. Kenwood has been a partner since the platform shift (2016-2021).

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

AGA Living partnered with Fresco for connected cooking experiences, integrating Fresco's platform with AGA appliances as part of the cross-brand ecosystem.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

GE Appliances partnered with Fresco for connected kitchen platform capabilities, integrating Fresco's KitchenOS into their appliance ecosystem for cross-brand cooking experiences.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Bosch partnered with Fresco for connected cooking platform integration, enabling cross-brand interoperability with Fresco's ecosystem. Bosch has been a partner since the platform shift period (2016-2021).

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

LG Electronics partnered with Fresco for connected cooking experiences as part of the cross-brand ecosystem. LG is listed among Fresco's trusted global appliance brand partners.

Strategic tierCoreTypeOEM/ Whitelabel/ Licensing Partner
Description

Electrolux partnered with Fresco for connected cooking platform integration as part of the growing ecosystem of global appliance brands using KitchenOS.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Innit is a connected cooking platform that partners with appliance manufacturers and grocery retailers to deliver guided cooking experiences. Closest direct competitor to Fresco, with similar B2B platform model serving appliance OEMs and food retailers.

TypeDirect peer
Description

SideChef provides a smart kitchen platform with recipe guidance and appliance integration, partnering with appliance brands and retailers. Comparable to Fresco in offering cross-brand guided cooking with embedded appliance control.

TypeDirect peer
Description

Chefling built a smart kitchen management app with appliance integration capabilities. Directly comparable as a smaller, focused player in the connected cooking platform space.

TypeBroad incumbent
Description

BSH (Bosch and Siemens home appliances) operates the Home Connect platform for connected appliances across its brands. A larger incumbent appliance platform that overlaps with Fresco's OEM integrations but is brand-owned rather than neutral.

TypeBroad incumbent
Description

GE Appliances, owned by Haier, operates the SmartHQ connected platform across its appliance portfolio. A broad incumbent appliance maker with its own IoT platform; notable because GE Appliances is also a Fresco partner.

TypeBroad incumbent
Description

Whirlpool acquired Yummly to bring guided cooking capabilities to its connected appliances. A major appliance manufacturer with a brand-owned cooking platform, comparable to Fresco's OEM partnerships but vertically integrated rather than neutral.

TypeEmerging player
Description

Tovala combines a smart oven with a meal delivery and guided cooking platform. An emerging player with partial overlap — operates its own connected cooking experience rather than licensing to OEMs, but validates the market for AI-guided cooking.

TypeBroad incumbent
Description

Google's Home ecosystem provides voice and app control for connected appliances across brands. A broad incumbent voice/IoT platform that competes at the orchestration layer where Fresco's cross-brand interoperability plays.

TypeBroad incumbent
Description

Amazon's Alexa ecosystem orchestrates connected appliances and provides cooking guidance via voice and app. A broad incumbent IoT platform whose appliance interoperability ambitions overlap with Fresco's neutral platform positioning.

TypeEmerging player
Description

Hestan (parent of Cusinart) developed the Hestan Cue smart cooking system with temperature-sensing pans and guided cooking app. An emerging player in connected cooking with hardware + software approach, partial overlap with Fresco's AI-guided cooking vision.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI capability8 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds13 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors19 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Fresco

Smart Kitchen IoT Platformfrescocooks.com

Fresco is a Dublin-based B2B platform company whose KitchenOS operating system and AI Cooking Companion enable global appliance OEMs to launch connected cooking experiences across brands, devices, and 18 languages without building IoT infrastructure in-house.

What Fresco does

Fresco (legal entity Adaptics Limited, formerly Drop) is a Dublin-headquartered B2B platform company that provides KitchenOS, a purpose-built operating system for connected cooking, to global appliance manufacturers. Founded in 2012 as a smart-scale hardware business and pivoted between 2016-2021 into a software platform, Fresco rebranded to its current identity in April 2022 alongside a $20M Series B. KitchenOS unifies appliance onboarding (under two weeks), AI-powered recipe and content management (18 languages), data insights across brands, security/compliance (GDPR, CCPA, NIST, EN 303 645) on AWS infrastructure, and a developer platform (SDKs, APIs, cloud-to-cloud). The AI Cooking Companion sits atop KitchenOS as the experience layer, delivering generative Recipe Import, adaptive guided cooking, automatic appliance control, and ingredient presets.

Fresco serves global appliance OEMs (Panasonic, Instant Brands, Viking, Kenwood, AGA Living, GE Appliances, Middleby, Bosch, LG, Electrolux, Arda, E.G.O.) through three commercial deployment paths: Fresco App Only (cross-brand consumer app), Branded App Experience (white-label iOS/Android apps such as Panasonic Kitchen+, Viking Cloud, Kenwood & Me, and Instant Brands Connect), and Any App or Screen Integration (SDK/API for existing ecosystems). Revenue is generated through platform licensing, recurring OEM partnership fees tied to firmware/cloud/AI/content/support, and optional professional content services. Distribution is OEM-embedded supplemented by major trade shows (IFA, CES, IHA), and the company is led by co-founder and CEO Ben Harris with co-founder Tim Redfern as CTO. Total disclosed funding is approximately $35.5M across multiple rounds including a €15M Series C in December 2025 backed by Middleby, ACT Venture Capital, and several strategic operators.

Fresco firmographics

Firmographics
Name
Fresco
Legal name
Adaptics Limited
Website
https://frescocooks.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
101–250 employees
Short description
Fresco is a Dublin-based B2B platform company whose KitchenOS operating system and AI Cooking Companion enable global appliance OEMs to launch connected cooking experiences across brands, devices, and 18 languages without building IoT infrastructure in-house.
Ownership category
akta.pro rank

Fresco industry classification

Industry
Product category
Smart Kitchen IoT Platform
NAICS
Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)
SIC
Electric Housewares & Fans (3634)
akta.pro primary industry
Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)

Keywords

  • Connected cooking platform
  • Smart kitchen software
  • Appliance IoT platform
  • OEM kitchen technology
  • AI cooking companion

Where Fresco is headquartered

Location

Headquarters

HQ city
Dublin
HQ country
Ireland
HQ region
Europe

Offices2 records

Markets served

Fresco business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

  1. Platform Licensing (KitchenOS): Fresco licenses its KitchenOS platform to appliance manufacturers. Brands can choose from multiple partnership models: Fresco App Only (fastest path), Branded App Experience (fully branded), or Any App or Screen (SDK/API integration). Revenue is generated through platform fees, licensing, and ongoing support/maintenance contracts with OEM partners.
  2. OEM Partnership Fees: Appliance brands pay for access to Fresco's connected cooking platform, including firmware support, cloud infrastructure, content management, AI capabilities, and ongoing platform updates. The Full Stack Solution includes branded iOS/Android apps, the AI Cooking Companion, and data analytics.
  3. Content Services: Optional professional recipe creation services aligned to appliances, markets, and brand positioning. Brands can expand their content library without hiring internal content teams.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Fresco product offering

Product offering

Core offering

Fresco licenses its proprietary KitchenOS platform to global appliance manufacturers, enabling them to embed connected cooking capabilities—AI-powered guided cooking, recipe management, appliance control, and cross-brand interoperability—into their smart kitchen products. The company offers three partnership paths: Fresco App Only (cross-brand app), Branded App Experience (fully white-labeled iOS/Android apps), and Any App or Screen (SDK/API integration). Customers include Panasonic, Instant Pot, Viking, Kenwood, Bosch, LG, Electrolux, and Middleby.

Product overview

Fresco is a smart kitchen platform consisting of three connected layers: KitchenOS (the scalable foundation/platform), AI Cooking Companion (the guided experience across appliances and apps), and the Connected Kitchen ecosystem (cross-brand interoperability of appliances, content, and cooks). The platform architecture includes core modules for Content Management (Recipe CMS), Data Insights, Security & Compliance, and Marketing & Engagement Tools. Fresco offers multiple deployment options: Full Stack Solution (fully managed white-label apps), Developer Platform (SDKs and APIs for custom integrations), and white-label apps like Panasonic Kitchen+, Viking Cloud, Kenwood & Me, and Instant Brands Connect. Key AI-powered features include Recipe Import, Guided Cooking, and Ingredient Presets that transform static recipes into intelligent, appliance-ready experiences.

Differentiator

Problem solved

Functional benefit

Brands

  • KitchenOS: The scalable foundation platform for connected cooking, powering appliances, content, and AI experiences.
  • AI Cooking Companion

Products and services

  • KitchenOS The operating system for the connected kitchen—a unified platform that powers connected cooking experiences across appliances, content, and AI. Enables cross-brand interoperability, appliance onboarding in under 2 weeks, and supports 18 languages globally. Licensed to appliance manufacturers.
  • AI Cooking Companion

Quantifiable outcome

  • 80% appliance activation rate across Fresco-powered partner apps
  • +7 more outcomes

Companies that use Fresco

Customer profile

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Fresco technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Fresco partnerships and signals

Strategic signal

Partnerships

13 partnerships are on record, tiered core, supporting and flagship.

  • E.G.O.coreOEM/ Whitelabel/ Licensing Partner · 11 September 2025E.G.O. is a new OEM partnership announced at IFA 2025. The partnership brings more appliance categories and manufacturers into Fresco's unified platform, expanding the smart kitchen ecosystem with E.G.O.'s component and appliance technology.
  • ArdacoreOEM/ Whitelabel/ Licensing Partner · 11 September 2025Arda is a new OEM partnership announced at IFA 2025, integrating Fresco's KitchenOS into Arda appliances. CEO Tyler Hu also invested in Fresco's Series C round, creating a strong dual investor-partner relationship. The partnership expands Fresco's appliance ecosystem reach.
  • Michael Wolf / The SpoonsupportingStrategic or Co-development Partner · 11 September 2025Fresco co-hosted a special Cocktail Hour at IFA 2025 alongside Michael Wolf and The Spoon, bringing together leaders and partners from across the smart kitchen space for an evening of conversation and collaboration. The Spoon is a smart kitchen industry media outlet.
  • PanasonicflagshipOEM/ Whitelabel/ Licensing Partner · 25 February 2025Panasonic partnered with Fresco to launch the HomeCHEF Connect 4-in-1 Multi-Oven and Panasonic Kitchen+ app, Fresco's first major Branded App Experience deployment. The partnership delivered a full platform solution in 8 months with 300+ recipes and ingredient presets. The oven launched at CES 2025 and received strong media coverage and consumer interest.
  • Instant BrandscoreOEM/ Whitelabel/ Licensing Partner · 22 April 2022Instant Brands led Fresco's $20M Series B funding round and partnered to develop KitchenOS for Instant Pot smart appliances. The partnership enabled connected cooking experiences for Instant Pot's multi-cooker products. Recipe Import feature is now live for Instant Brands users.
  • VorwerkcoreOEM/ Whitelabel/ Licensing Partner · 22 April 2022Vorwerk, an international appliance manufacturer known for Thermomix, led Fresco's $20M Series B round and partnered to develop the KitchenOS platform for connected kitchen appliances across their product lines.
  • VikingcoreOEM/ Whitelabel/ Licensing PartnerViking partnered with Fresco for cloud-connected cooking experiences. The Viking Cloud app is powered by Fresco's KitchenOS, featuring guided cooking and ingredient presets for Viking Oven Connected appliances. Viking is featured in Fresco's full stack partner brands section.
  • KenwoodcoreOEM/ Whitelabel/ Licensing PartnerKenwood partnered with Fresco for connected cooking experiences through the Kenwood & Me app powered by Fresco's platform. The partnership includes guided cooking experiences and smart presets. Kenwood has been a partner since the platform shift (2016-2021).
  • AGA LivingcoreOEM/ Whitelabel/ Licensing PartnerAGA Living partnered with Fresco for connected cooking experiences, integrating Fresco's platform with AGA appliances as part of the cross-brand ecosystem.
  • GE AppliancescoreOEM/ Whitelabel/ Licensing PartnerGE Appliances partnered with Fresco for connected kitchen platform capabilities, integrating Fresco's KitchenOS into their appliance ecosystem for cross-brand cooking experiences.
  • BoschcoreOEM/ Whitelabel/ Licensing PartnerBosch partnered with Fresco for connected cooking platform integration, enabling cross-brand interoperability with Fresco's ecosystem. Bosch has been a partner since the platform shift period (2016-2021).
  • LG ElectronicscoreOEM/ Whitelabel/ Licensing PartnerLG Electronics partnered with Fresco for connected cooking experiences as part of the cross-brand ecosystem. LG is listed among Fresco's trusted global appliance brand partners.
  • ElectroluxcoreOEM/ Whitelabel/ Licensing PartnerElectrolux partnered with Fresco for connected cooking platform integration as part of the growing ecosystem of global appliance brands using KitchenOS.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Fresco competitors and assessment

Company assessment

Direct peers

  • Innit: Innit is a connected cooking platform that partners with appliance manufacturers and grocery retailers to deliver guided cooking experiences. Closest direct competitor to Fresco, with similar B2B platform model serving appliance OEMs and food retailers.
  • SideChef: SideChef provides a smart kitchen platform with recipe guidance and appliance integration, partnering with appliance brands and retailers. Comparable to Fresco in offering cross-brand guided cooking with embedded appliance control.
  • Chefling: Chefling built a smart kitchen management app with appliance integration capabilities. Directly comparable as a smaller, focused player in the connected cooking platform space.

Broad incumbents

  • BSH Hausgeräte (Home Connect): BSH (Bosch and Siemens home appliances) operates the Home Connect platform for connected appliances across its brands. A larger incumbent appliance platform that overlaps with Fresco's OEM integrations but is brand-owned rather than neutral.
  • GE Appliances (SmartHQ / Haier): GE Appliances, owned by Haier, operates the SmartHQ connected platform across its appliance portfolio. A broad incumbent appliance maker with its own IoT platform; notable because GE Appliances is also a Fresco partner.
  • Whirlpool (Yummly): Whirlpool acquired Yummly to bring guided cooking capabilities to its connected appliances. A major appliance manufacturer with a brand-owned cooking platform, comparable to Fresco's OEM partnerships but vertically integrated rather than neutral.
  • Google (Google Home / Assistant): Google's Home ecosystem provides voice and app control for connected appliances across brands. A broad incumbent voice/IoT platform that competes at the orchestration layer where Fresco's cross-brand interoperability plays.
  • Amazon (Alexa Smart Home): Amazon's Alexa ecosystem orchestrates connected appliances and provides cooking guidance via voice and app. A broad incumbent IoT platform whose appliance interoperability ambitions overlap with Fresco's neutral platform positioning.

Emerging players

  • Tovala: Tovala combines a smart oven with a meal delivery and guided cooking platform. An emerging player with partial overlap — operates its own connected cooking experience rather than licensing to OEMs, but validates the market for AI-guided cooking.
  • Hestan Smart Cooking: Hestan (parent of Cusinart) developed the Hestan Cue smart cooking system with temperature-sensing pans and guided cooking app. An emerging player in connected cooking with hardware + software approach, partial overlap with Fresco's AI-guided cooking vision.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Fresco social profiles

Digital presence

Fresco compliance and trust

Trust signal

Compliance4 records

Fresco financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Fresco leadership team

Management profile

Number of profiles

Profiles5 records

Fresco funding detail

Funding detail

Funding overview

Funding rounds13 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Fresco M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fresco

What does Fresco do?

Fresco licenses its proprietary KitchenOS platform to global appliance manufacturers, enabling them to embed connected cooking capabilities—AI-powered guided cooking, recipe management, appliance control, and cross-brand interoperability—into their smart kitchen products. The company offers three partnership paths: Fresco App Only (cross-brand app), Branded App Experience (fully white-labeled iOS/Android apps), and Any App or Screen (SDK/API integration). Customers include Panasonic, Instant Pot, Viking, Kenwood, Bosch, LG, Electrolux, and Middleby.

Is Fresco a public or private company?

Fresco is a private company. It is classified as venture growth investor backed and is currently operating.

When was Fresco founded?

Fresco was founded in 2012. It employs 101 to 250 people.

Where is Fresco based?

Fresco is headquartered in Dublin, Ireland, in the Europe region.

How does Fresco make money?

Three revenue lines are on record. Platform Licensing (KitchenOS) is the primary driver. The others are OEM Partnership Fees and content Services.

Who are Fresco's main competitors?

Direct peers on record are Innit, SideChef and Chefling. Broad incumbents are BSH Hausgeräte (Home Connect), GE Appliances (SmartHQ / Haier), Whirlpool (Yummly), Google (Google Home / Assistant) and Amazon (Alexa Smart Home). Emerging players are Tovala and Hestan Smart Cooking.

Does Fresco have an API?

Yes. Fresco offers a Developer Platform with Mobile SDKs, APIs for key platform capabilities, and Cloud-to-cloud integrations for brands with established digital ecosystems that want to extend Fresco capabilities. The Developer Platform is designed for brands who want flexibility and control, allowing integration of Fresco features into their own apps, appliance UIs, or platforms.

What industry is Fresco in?

Fresco's product category is Smart Kitchen IoT Platform. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream). Its NAICS code is 335210 and its SIC code is 3634.

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Live signals
FrescocooksFresco Secures €15 Million in Series C to Power the Future of AI-Driven Cooking.Fresco announced the close of a €15 million Series C funding round to accelerate its AI-driven cooking and connected kitchen platform, backed by investors including Middleby, ACT Venture Capital, AE Ventures, Morpheus Ventures, and Alsop Louie Partners. The funding will be used to expand the Fresco AI Cooking Companion, grow KitchenOS across appliance brands, and develop partnerships with manufacturers. The company already serves major brands such as Panasonic, Instant Pot Brands, Viking, and Kenwood, operating in a global smart kitchen market projected to reach USD 60 billion by 2030.Market ScoopSmart Kitchen Appliances Market to Reach USD 32.7 Billion by 2034The global smart kitchen appliances market is projected to grow from USD 10.9 billion in 2024 to USD 32.7 billion by 2034, representing a compound annual growth rate of 11.6%, driven by rising consumer demand for convenience, energy efficiency, and IoT-enabled home integration. Smart refrigerators currently dominate the market with a 38.7% share, while Wi-Fi connectivity accounts for 63.3% of the segment, and North America leads regionally with 46.9% market share. Key industry players including Fresco, Samsung Electronics UK, Whirlpool Corporation, and Midea Group have recently launched new products and reported cost reduction achievements, positioning themselves to capture growth in emerging markets across Asia-Pacific, Latin America, and the Middle East.openPR.comSmart Kitchen Appliances Market Overview: Major Segments, Strategic Developments, and Leading CompaniesThe smart kitchen appliances market is projected to reach $64 billion by 2030 with a 16.8% CAGR, driven by AI-powered automation, energy efficiency innovations, and IoT-based cooking solutions. In October 2024, Haier Smart Home Co., Ltd., a China-based smart home provider, acquired Carrier Commercial Refrigeration, a US-based commercial refrigeration company, for an undisclosed amount to strengthen Haier's global refrigeration portfolio in commercial cooling and food-retail markets. Fresco, an Ireland-based smart kitchen technology provider, launched KitchenOS in March 2023, a fully integrated platform combining IoT device management, branded app creation, and smart recipe delivery for appliance manufacturers and home cooks.AI InsiderFresco Secures €15M Series C to Power the Future of AI-Driven Cooking and the Connected Kitchen EcosystemFresco secured €15 million in Series C funding to accelerate the development and global expansion of its AI Cooking Companion and KitchenOS platform. The company established new OEM partnerships with E.G.O. and Arda to integrate its technology into appliances manufactured by major brands such as Panasonic, Instant Pot, and Kenwood.Pulse 2.0Fresco: €15 Million Series C Closed To Expand AI Cooking CompanionFresco, a Dublin-based platform for smart cooking experiences, has closed a €15 million Series C financing round to accelerate development of its AI Cooking Companion and expand distribution through partnerships across the global appliance ecosystem. The round drew participation from new investors Samuel Dennigan of Strong Roots, Barry Napier of Cubic3, and Tyler Hu of Arda, alongside existing investors including Middleby, ACT Venture Capital, AE Ventures, Morpheus Ventures, and Alsop Louie Partners. The funding will support new OEM partnerships with E.G.O. and Arda and extend Fresco's KitchenOS platform across appliances from brands such as Panasonic, Instant Pot Brands, Viking, and Kenwood.FinSMEsFresco Raises €15M in Series C FundingFresco, a Dublin-based cooking platform for appliance brands, raised €15M in Series C funding from Samuel Dennigan, Barry Napier, Tyler Hu, and others. The company will use the funds to expand operations and development. It works with partners including Panasonic, Middleby, and Bosch.VentureburnFresco Raises €15m: Fresco €15m FundingFresco, a company developing an AI-powered cooking platform, has raised €15 million in Series C funding to expand its digital culinary assistant globally. The funding will support the development of its AI Cooking Companion and new OEM partnerships, including with E.G.O. and Arda, to integrate its system across various appliances. The company aims to shift from connected appliances to personalized cooking experiences at scale, leveraging its KitchenOS platform.PR NewswireFresco Raises €15m Series C to Power the Future of AI-Driven Cooking and the Connected Kitchen EcosystemFresco, a Dublin-based smart kitchen platform, closed a €15 million Series C funding round backed by new investors including Samuel Dennigan (Strong Roots), Barry Napier (Cubic3), and Tyler Hu (Arda), alongside existing investors Middleby, ACT Venture Capital, AE Ventures, Morpheus Ventures, and Alsop Louie Partners. The funding will accelerate development of Fresco's AI Cooking Companion and enable global scaling through partnerships with major appliance brands, following new OEM agreements with E.G.O. and Arda. The smart kitchen appliances market is projected to reach approximately USD 60 billion by 2030.The Irish TimesFresco raises €15m in funding to accelerate smart kitchen roll-outIrish smart kitchen company Fresco has raised €15 million in Series C funding to accelerate its AI Cooking Companion app and expand its KitchenOS platform globally. The funding round attracted new investors including Strong Roots founder Sam Dennigan, Cubic Telecom CEO Barry Napier, Meyer Corporation's Stanley Cheng, and Arda's Tyler Hu, along with existing investors Middleby, ACT Venture Capital, AE Ventures, Morpheus Ventures, and Alsop Louie Partners. Fresco, which already has partnerships with Panasonic, AGA, Bosch, Kenwood, and LG Electronics, aims to capitalise on a projected $60 billion global smart kitchen appliances market by 2030.YahooFresco Raises €15m Series C to Power the Future of AI-Driven Cooking and the Connected Kitchen EcosystemFresco, the smart kitchen platform, announced the closing of a €15 million Series C funding round backed by new investors Samuel Dennigan (Strong Roots), Barry Napier (Cubic3), and Tyler Hu (Arda), alongside existing investors including Middleby, ACT Venture Capital, AE Ventures, Morpheus Ventures, and Alsop Louie Partners. The funding will accelerate the development of Fresco's AI Cooking Companion and enable global scaling through partnerships with appliance brands, with new OEM partnerships including E.G.O. and Arda. The global smart kitchen appliances market is projected to reach approximately USD 60 billion by 2030.