Conor
Conor s.r.l. is an Italian B2B distributor of fresh fruit and vegetables to the catering industry, operating 21 refrigerated logistics platforms nationwide. Founded in 1963 as part of Agribologna Group, it serves collective, commercial, maritime, military, and hospitality catering with 600+ product references.
- Company typePrivate
- Founded1963
- HeadquartersBologna, Italy
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Conor does
Conor s.r.l. is an Italian B2B fresh produce distributor headquartered in Bologna that supplies fruit and vegetables to the catering industry across Italy and selected international markets. Founded in 1963 and operating as the commercial distribution arm of the Agribologna cooperative group, the company runs 21 refrigerated logistics platforms covering 28,200 square meters and dispatches a fleet of more than 100 vehicles to deliver approximately 3,500 quintals (~350 metric tons) of produce daily to customer kitchens and operational sites. Its product portfolio spans roughly 600 references, including conventional and organic fresh produce, IV and V gamma (fresh-cut, ready-to-eat, and pre-cooked) items under the Fresco Senso brand, Fairtrade-certified Conor Bio bananas, and approximately 60 microgreen varieties.
Conor's core technology stack centers on a vertically integrated cold-chain supply chain rather than software differentiation. Operations are supported by Conor Shop, a B2B mobile and web application for direct order placement, order history retrieval, and delivery status tracking, and FruitAdvisor, a performance monitoring system that generates customer feedback on supply reliability. The company maintains a broad quality assurance program performing 235,000 analytical determinations annually and holds certifications including ISO 9001, ISO 22000, ISO 14001, ISO 45001, SA 8000, IFS Food/Broker/Logistics, Global GAP, Fairtrade, and EU organic production certification.
Conor generates revenue through transactional distribution of fresh produce with quote-based, volume-negotiated B2B pricing that is not publicly disclosed. Its primary go-to-market is enterprise field sales with direct account management across collective catering (schools, hospitals, workplace cafeterias), commercial catering (restaurants and large-scale retail), maritime catering (cruise ships and ferries across 30 European ports), hospitality, and military catering. Dedicated business units operate Import (365-day supply sourcing from Central/South America, North/South Africa, and Turkey) and Export (Italian produce distribution to Europe, the Middle East, Far East, and the Americas). Distribution is physical: orders processed within 24 hours are delivered directly from the nearest platform via refrigerated trucks, with maritime orders additionally served through partnerships with operators in Barcelona and Rotterdam.
Conor firmographics
Firmographics- Name
- Conor
- Legal name
- CONOR s.r.l.
- Website
- https://conorsrl.it
- Company type
- Private
- Founded year
- 1963
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Conor s.r.l. is an Italian B2B distributor of fresh fruit and vegetables to the catering industry, operating 21 refrigerated logistics platforms nationwide. Founded in 1963 as part of Agribologna Group, it serves collective, commercial, maritime, military, and hospitality catering with 600+ product references.
- Ownership category
- akta.pro rank
Conor industry classification
Industry- Product category
- Food Distribution Services
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Wholesale-Groceries & Related Products (5140), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Terminal Market / Produce Market Wholesalers (AFAIACAK)
- akta.pro secondary industry
- Ingredients, Spices & Culinary Supplies Distribution (CRAOABAK)
Keywords
Where Conor is headquartered
LocationHeadquarters
- HQ city
- Bologna
- HQ country
- Italy
- HQ region
- Europe
Offices21 records
Markets served
Conor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Fresh Produce Distribution: Core revenue stream from distribution of fresh conventional and organic fruit and vegetables to catering businesses, including daily deliveries from local logistics platforms.
- Import Operations: Business unit dedicated to importing exotic and traditional fruits from Central/South America, North/South Africa, and Turkey to ensure 365-day product availability.
- Export Operations: Distribution of Italian fresh produce to European countries, Middle East, Far East, and American continent through Modern Distribution channels and Wholesalers.
- IV and V Gamma Products: Fresh-cut, ready-to-eat, and fresh-cooked vegetables and fruits sold under Fresco Senso brand, providing value-added products to catering customers.
- Maritime Catering Services: Specialized fruit and vegetable distribution to cruise ships, ferries, and maritime vessels across 30 European ports, including door-to-door refrigerated delivery.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Conor product offering
Product offeringCore offering
Conor markets and distributes fresh fruit and vegetables for the catering and restaurant industry in Italy through 21 logistics platforms and a refrigerated fleet of more than 100 vehicles. It supplies traditional and organic produce, IV and V gamma ready-to-use lines under the Fresco Senso sub-brand, Conor Bio Bananas, and microgreens, supported by Import and Export business units and a dedicated B2B ordering platform (Conor Shop) with a customer satisfaction monitoring service (FruitAdvisor).
Product overview
Conor is a leading dealer in fresh produce for the catering industry with over 60 years of experience. The company operates a platform-based model combining: (1) Traditional and Organic Produce offering approximately 300 conventional and 130 organic products including Zero Mile, IGP, and DOP certified items; (2) IV and V Range Products featuring approximately 90 vegetable types and 35 fresh-cut fruit types under the Fresco Senso sub-brand; (3) Specialty lines including Conor Bio Fairtrade bananas and approximately 60 microgreen varieties. Supporting services include the Conor Shop B2B ordering platform and FruitAdvisor customer satisfaction monitoring system. The company distributes through 21 logistics platforms across Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Fresco Senso: Brand for fresh packaged and ready-to-eat fruit and vegetables (IV range products). Includes approximately 35 fruit products and 90+ vegetable products, processed in dedicated facilities.
Products and services
- Traditional and Organic Fresh Produce Daily-delivered fresh fruit and vegetables in conventional and organic (including Demeter biodynamic) grades for collective, commercial, maritime, and military catering operators in Italy.
- Fresco Senso IV and V Gamma Range Ready-to-use IV and V gamma processed fruit and vegetables (washed, cut, ready-to-eat) under the Fresco Senso sub-brand, aimed at reducing prep time and food waste in catering kitchens.
- Conor Bio Bananas Branded organic banana product line catering to demand for certified organic fruit in collective and commercial catering.
- Microgreens Premium microgreens line sold to chefs and hospitality buyers for plating and garnish use.
- Conor Shop Dedicated B2B ordering platform (mobile and web) that lets catering customers place orders, manage their assortment, and receive deliveries from Conor.
- FruitAdvisor Customer satisfaction monitoring service that tracks the quality and performance of Conor's produce supply at customer sites.
Quantifiable outcome
- 235,000 quality analyses performed annually across the supply chain
- +4 more outcomes
Companies that use Conor
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Conor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Conor partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and important.
- CPR SystemcoreCollaboration on REDEA smart crates for school canteen collective catering - innovative packaging that significantly reduces environmental impact of greenhouse gases with barcode traceability.
- Camst GroupcorePartnership for sustainable school canteen catering using REDEA circular crates, combining best skills and technologies to preserve environment.
- CIR foodcoreCollaboration on REDEA sustainable packaging for school collective catering, supporting environmental sustainability in distribution channels.
- Almonte Family (Dominican Republic)coreProfessional producer family in Valverde/Santa Cruz De Mao region providing Conor Bio Fairtrade certified bananas from Dominican Republic under controlled supply chain project.
- Local Producers Network (Central/South America, Africa, Turkey)coreGroup of carefully selected local producers in each country who govern and control the entire process from plantation to loading port. Producers have Global GAP and HACCP certifications, with many certified for eco-sustainability.
- Agribologna GroupcoreConor is a commercial company of Agribologna Group, with access to associated farms, shared logistics infrastructure, IT systems, and corporate services including DPO support.
- Barcelona Maritime PartnerimportantLong-lasting partnership with Barcelona-based company enabling cruise ship supply through road and air transport to major European embarkation ports.
- Rotterdam Maritime PartnerimportantPartnership with Rotterdam-based company supporting international cruise line supply with integrated road and air logistics to European cruise ports.
- Fresco SensocoreOwned brand for fresh packaged ready-to-eat fruits and vegetables, with dedicated factory producing around 35 product references under Fresco Senso brand.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Conor competitors and assessment
Company assessmentDirect peers
- Greenyard NV: Belgian fresh, frozen and prepared fruit/vegetable company supplying European retailers and foodservice. Directly comparable in B2B produce distribution, IV/V gamma processing, and pan-European logistics scale.
- Orsero SpA: Italian-headquartered fresh produce company with Mediterranean shipping and distribution operations. Closest direct peer to Conor, with overlapping fruit/vegetable sourcing, Italian distribution network, and pan-European Mediterranean reach.
- Fruttital S.r.l. (Orsero Group): Italian fresh produce distributor and importer within the Orsero Group, focused on Italian and Mediterranean retail and foodservice. Highly comparable to Conor's distribution model and product mix.
Broad incumbents
- Bonduelle Group: French global leader in processed and fresh vegetables (canned, frozen, fresh-cut, ready-to-eat). Comparable to Conor's IV/V gamma and Fresco Senso processed product line, with broader geographic and product scope.
- Dole plc: Global fresh produce leader following the Total Produce merger, with diversified sourcing, ripening, and distribution. Comparable to Conor's import/export capabilities, IV gamma operations, and global sourcing network, but at vastly larger scale.
- Fyffes plc: Irish-headquartered tropical produce importer and distributor (bananas, pineapples, melons) supplying European retailers and foodservice. Comparable sourcing and European foodservice distribution to Conor's import business unit.
- Fresh Del Monte Produce Inc. Vertically integrated global producer, distributor, and marketer of fresh and fresh-cut fruit/vegetables. Comparable in fresh-cut/IV gamma operations and global sourcing; a broader, publicly-traded incumbent.
Emerging players
- Naturipe Farms: Producer-owned marketer of fresh berries and avocados with growing foodservice and value-added business. Comparable to Conor's emerging poke/avocado business and to the Conor Bio Fairtrade banana initiative.
- Driscoll's: Global berry marketer (strawberries, blueberries, raspberries, blackberries) with a brand-led, premium positioning. Relevant to Conor's premium/organic catering assortment and to its IV gamma processed fruit strategy.
Regional players
- Alegra Group: Italian fresh produce cooperative supplying Italian and European retail and foodservice with branded and private-label produce. Comparable Italian cooperative structure, foodservice focus, and Mediterranean sourcing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Conor social profiles
Digital presenceConor compliance and trust
Trust signalCompliance13 records
Conor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conor leadership team
Management profileNumber of profiles
Profiles2 records
Conor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conor
What does Conor do?
Conor markets and distributes fresh fruit and vegetables for the catering and restaurant industry in Italy through 21 logistics platforms and a refrigerated fleet of more than 100 vehicles. It supplies traditional and organic produce, IV and V gamma ready-to-use lines under the Fresco Senso sub-brand, Conor Bio Bananas, and microgreens, supported by Import and Export business units and a dedicated B2B ordering platform (Conor Shop) with a customer satisfaction monitoring service (FruitAdvisor).
Is Conor a public or private company?
Conor is a private company. It is classified as corporate owned and is currently operating.
When was Conor founded?
Conor was founded in 1963. It employs 51 to 100 people.
Where is Conor based?
Conor is headquartered in Bologna, Italy, in the Europe region.
How does Conor make money?
Five revenue lines are on record. Fresh Produce Distribution is the primary driver. The others are import Operations, export Operations, IV and V Gamma Products and maritime Catering Services.
Who are Conor's main competitors?
Direct peers on record are Greenyard NV, Orsero SpA and Fruttital S.r.l. (Orsero Group). Broad incumbents are Bonduelle Group, Dole plc, Fyffes plc and Fresh Del Monte Produce Inc.. Emerging players are Naturipe Farms and Driscoll's. Alegra Group is listed as a regional player.
Does Conor have an API?
No public API is recorded for Conor.
What industry is Conor in?
Conor's product category is Food Distribution Services. Its primary akta.pro industry code is AFAIACAK, Terminal Market / Produce Market Wholesalers, with a secondary code of CRAOABAK, Ingredients, Spices & Culinary Supplies Distribution. Its NAICS code is 424480 and its SIC code is 5140.