California Soccer Association North

What California Soccer Association North does

California Soccer Association North (CSAN) is a California-incorporated non-profit organization founded in 1902 and headquartered at 1346 Silver Avenue, San Francisco. It functions as the exclusive recognized state association for adult soccer in Northern California, with jurisdiction from just north of Bakersfield to the Oregon border, and is a member of the United States Adult Soccer Association (USASA) and the United States Soccer Federation (USSF). CSAN oversees 19 affiliated adult soccer leagues spanning men's, women's, and co-ed competitive and recreational formats, and operates the legacy San Francisco Soccer Football League (America's oldest soccer league, also dating to 1902) as a member league.

The organization's core services center on three bundled offerings: (1) governance and sanctioning for affiliated leagues, including official player registration, releases, and transfers processed through the third-party Sports Connect/Affinity Sports platform; (2) insurance, providing automatic player accident coverage ($5K or $25K tiers) to all registered players and liability coverage for member leagues, with certificate of liability insurance issued on request; and (3) competitive event administration, anchored by the annual CSAN State Cup, USASA national cup qualification paths (including the US Open Cup), and recognition programs such as the CSAN Hall of Fame and a Walking Soccer program. Referee certification and administration is delivered through a core partnership with the California North Referee Administration (CNRA), which maintains approximately 12,000 referees on its books.

Revenue is generated through a diversified fee schedule: $100 per league for affiliation with voting rights, $100 per team for annual affiliation, $28-$33.50 per player for registration (varying by insurance tier), $10 per player transfer or paper-based release, modest COI expedite fees ($20), and tournament entry fees ranging from $10 to $26 depending on tournament duration. The go-to-market model is sales-led with direct outreach to prospective leagues, supported by digital channels (website, Facebook, email) and in-person events such as the Annual General Meeting and Hall of Fame dinner. Distribution occurs through a hybrid direct-office model in San Francisco, a self-serve Sports Connect portal, and a network of 19 affiliated leagues that serve as regional resellers for registration processing, insurance, and tournament participation.

Name

California Soccer Association North

Legal name

California Soccer Association North, Inc.

Website

https://csan.net

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

California Soccer Association North is a non-profit, USASA/USSF-affiliated state association founded in 1902 that administers adult amateur soccer in Northern California by sanctioning 19 affiliated leagues, providing player registration and injury/liability insurance, organizing the State Cup, and partnering with CNRA on referee certification across a region spanning Bakersfield to the Oregon border.

Ownership category

akta.pro rank

Product category

Adult Soccer Association Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAD

Amateur Sport Governing Bodies & Federations (National/Regional)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Adult soccer governance
• League affiliation services
• Player registration administration
• Sports insurance coverage
• Soccer tournament organization

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. League Affiliation Fees: Annual league affiliation fees at $100 per league for membership with voting privileges and access to CSAN services
2. Team Registration Fees: Team annual affiliation form fees at $100 per team covering insurance and official league membership
3. Player Registration Fees: Player registration with waivers ranging from $28-$33.50 depending on insurance coverage level ($5K or $25K plan)
4. Player Release and Transfer Fees: $10 fee for player release and transfer processing through official forms
5. Certificate of Liability Insurance: Free COI processing for member leagues with $20 expedite fee for rush requests
6. Tournament Registration Fees: Tournament player registration ranging from $10 (short tournament) to $26 (annual tournament)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

California Soccer Association North is a non-profit adult soccer state association that provides league affiliation, player registration, liability and accident insurance, competitive tournaments (State Cup), and referee coordination to adult amateur soccer leagues in Northern California. It is a member organization of USASA and USSF, granting member leagues and players access to national competitions such as the US Open Cup. Services are delivered through a combination of in-office administration at its San Francisco headquarters and third-party online platforms (Sports Connect for registration, US Soccer Digital Learning Center for referee certification, LeagueApps for event tickets).

Product overview

California Soccer Association North is a non-profit organization providing administrative services for adult soccer in Northern California. The organization offers a suite of membership services including league affiliation, player registration through Sports Connect, insurance coverage, and referee support through CNRA. Competitive offerings include the CSAN State Cup tournament and access to USASA national competitions. The association also operates recognition programs like the Hall of Fame, provides walking soccer programming, and connects member leagues to discounted tickets for professional matches. The services are delivered through a combination of internal staff operations and third-party platforms (Sports Connect for registration, US Soccer Digital Learning Center for referees, LeagueApps for event ticketing).

Differentiator

Problem solved

Functional benefit

Brands

• CSAN State Cup: Competitive adult soccer tournaments including State Cup and Junior State Cup
• CSAN Hall of Fame

Products and services

• League Membership Services Annual league affiliation ($100 per league) providing voting privileges, liability insurance, registration support, and access to competitive cup tournaments; for adult amateur soccer leagues in Northern California seeking USASA/USSF sanctioning.
• Player Registration Player registration ($28–$33.50 per player annually by insurance tier) and pass issuance through Sports Connect/Affinity, including player releases ($10 via paper form, free online) and transfers ($10) between teams; for adult players in CSAN-affiliated leagues.
• Insurance Services Liability insurance for member leagues during official games, player accident insurance coverage for registered players ($5K or $25K plans), and Certificate of Liability Insurance (COI) issuance with optional $20 expedite fee; for member leagues and registered players.
• CSAN State Cup Annual state-level adult soccer competition with multiple divisions, organized by CSAN to crown a Northern California state champion; entry via tournament registration fees ($10–$26 per player depending on tournament length).
• Referee Services Referee training, certification, and administration through California North Referee Administration (CNRA), including Spanish language registration assistance and US Soccer Digital Learning Center access; for USSF-certified referees officiating in CSAN-affiliated leagues.
• USASA Competitions Access Access to national amateur cup tournaments and Veterans Cup competitions through CSAN's affiliation with the United States Adult Soccer Association (USASA); for member league teams.
• Walking Soccer Program Inclusive soccer program following USASA Walking Soccer Rules of the Game; provides links to local playing opportunities and instructional videos for adults interested in walking soccer.
• CSAN Hall of Fame Induction Dinner Annual induction ceremony and dinner ($60 per ticket) honoring individuals for contributions to soccer in Northern California as players, referees, coaches, and administrators.

Quantifiable outcome

• Insurance automatically provided to all registered players during official games
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• United States Soccer Federation (USSF)coreOthersCSAN is a member organization of USSF, providing governance, insurance programs, referee certification standards, and national competition frameworks for adult soccer in Northern California. USSF Policy assigns CSAN responsibility to adjudicate referee abuse incidents.
• United States Adult Soccer Association (USASA)coreOthersCSAN is a member organization of USASA, enabling league participation in national competitions including the US Open Cup and providing access to USASA Region IV tournaments and workshops.
• California North Referee Administration (CNRA)coreStrategic or Co-development PartnerCNRA provides referee training, certification, and administration for Northern California. CSAN works with CNRA to ensure USSF-certified referees for all affiliated league games. CNRA has 12,000 referees on its books and created a Tier 1 program for elite referees.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• LeagueApps: Ticketing and league-management software platform used by CSAN for Hall of Fame event ticket sales. Provides adjacent infrastructure that complements but does not compete with CSAN's core affiliation services.
• Affinitiy Sports / Sports Connect: Third-party technology vendor that powers CSAN's player registration and release/transfer workflows. As CSAN is currently evaluating replacement of this platform, Affinity is both a current dependency and a potential competitive threat if CSAN migrates.

Direct peers

• Massachusetts Adult State Soccer Association: State-level soccer organization serving adult amateur leagues in Massachusetts under USASA framework. Operates with a comparable affiliation, registration, insurance, and tournament model across a defined geographic territory.
• Cal South (California Soccer Association South): Southern California counterpart adult soccer state association under USASA/USSF. Operates the same model of league affiliation, player registration, insurance, and tournament organization in the southern half of California — directly comparable mission, structure, and revenue streams.

Broad incumbents

• U.S. Soccer Federation (USSF): National governing body for soccer in the United States. CSAN operates under USSF's policy framework for referee certification, abuse prevention, and participant safety — establishing the regulatory environment CSAN operates within.
• United States Adult Soccer Association (USASA): National umbrella body for adult amateur soccer in the U.S. CSAN is a member organization of USASA, which oversees national competitions including the US Open Cup pathway that CSAN-affiliated leagues qualify for.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CalSoccerAssociationNorth
• Xx.com/pedrothecoach
• LinkedInlinkedin.com/company/california-soccer-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Soccer Association North