Out of Home International

Name

Out of Home International

Legal name

Out of Home International

Website

https://oohinternational.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Outdoor Advertising Services

NAICS

Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFALAJ

OOH Media Planning, Buying & Inventory Aggregation

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

SECONDARYBPAFABAE

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH)

Business & Public Services/Marketing, Advertising & PR Services/Media Planning & Buying

SECONDARYMPAAAKAC

Transit & Transport OOH Advertising (Bus, Rail, Airport)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Out-of-Home (OOH) Advertising Services

SECONDARYBPAFALAF

Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges)

Business & Public Services/Marketing, Advertising & PR Services/Out-of-Home (OOH) & Outdoor Advertising Services

Keywords

• Outdoor advertising services
• OOH media planning
• Billboard advertising
• Transit advertising
• Digital out-of-home

Headquarters

HQ city

Mayfair

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Out-of-Home Advertising Media Planning and Booking: The company plans and books outdoor advertising campaigns across various media formats including billboards, buses, taxis, London Underground, airports, and digital screens. They act as an intermediary between advertisers and media owners, providing campaign planning, buying, and execution services.
2. Bespoke Campaign Services: Full-service campaign management including strategic planning, media selection, creative placement, and ROI maximization for outdoor advertising campaigns. They deliver high-quality, fully accountable advertising services targeting specific audiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Out of Home International is a full-service out-of-home (OOH) advertising agency that plans, books, and manages outdoor advertising campaigns for clients across the UK and internationally. The company acts as an intermediary between advertisers and media owners, providing strategic planning, media buying, and execution across billboards, buses, taxis, London Underground, airports, digital screens, programmatic DOOH, and sports sponsorship. Campaigns are delivered to enterprise brands, government bodies, charities, and global brands through dedicated planning and buying teams.

Product overview

Out of Home International is an out-of-home (OOH) advertising services company offering a comprehensive portfolio of outdoor advertising formats and services. The company's offerings span traditional static formats (billboards, bus ads, taxi ads, underground posters) and digital formats (DOOH screens, programmatic buying). Their service portfolio includes eight core advertising formats: Billboard Advertising for roadside and urban visibility; Bus Advertising with access to 97% of UK bus routes; Taxi Advertising for iconic black cab campaigns; London Underground Advertising targeting 150,000 hourly commuters; Airport Advertising for premium international traveller audiences; Digital Out-of-Home (DOOH) Advertising with dynamic content capabilities; Programmatic Advertising for automated digital screen buying; and Sports Sponsorship for sports-related brand visibility. The company operates across the UK and internationally, delivering campaigns in locations including London, major UK cities, and markets such as Oman, Arab Emirates, Italy, France, Russia, Poland, and America.

Differentiator

Problem solved

Functional benefit

Products and services

• Billboard Advertising
• Bus Advertising Mobile advertising on buses including full wraps, super sides, streetliners, bus rears, mega rears, headliners, and route master formats covering over 97% of UK bus routes through partnerships with 200+ bus operators such as Arriva, Go-Ahead, First Group, National Express, and Stagecoach.
• Taxi Advertising Advertising on iconic black cabs and taxis providing high visibility campaigns in UK city centres and urban areas, targeting pedestrians and motorists on the move.
• London Underground Advertising Advertising opportunities across the Transport for London underground network reaching 150,000 commuters per hour, with formats including 4-sheet, 6-sheet, 12-sheet, 16-sheet, 48-sheet, 96-sheet posters, digital escalator panels, station domination, ticket gateways, and tube car panels.
• Airport Advertising Premium advertising placements in airport environments targeting international travellers and affluent audiences in high-dwell spaces such as terminals, departure halls, and concourses.
• Digital Out-of-Home (DOOH) Advertising Digital screen-based advertising offering dynamic content capabilities, contextual targeting by location, consumer behaviour, and demographics, with formats including large-format digital billboards, 6-sheet portrait screens, escalator panels, media walls, sports ground screens, and taxi screens.
• Programmatic Advertising Automated buying and delivery of digital out-of-home advertising using data, algorithms, and real-time bidding systems for flexible, data-led campaign activation across premium digital screen inventory.
• Sports Sponsorship Advertising and sponsorship opportunities integrated with sports events, venues, and properties for brand visibility in sporting environments.

Quantifiable outcome

• 70% of people spend their time out of home, providing automatic audience guarantee
• +6 more outcomes

Named customers59 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Arriva BusescoreChannel Partner/ Reseller/ DistributorPartnership with Arriva Buses UK, one of the largest bus operators in the country, providing access to bus advertising inventory across their extensive route network.
• Go-Ahead GroupcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Go-Ahead Group, a major UK bus operator, enabling access to their bus advertising routes across multiple regions.
• First GroupcoreChannel Partner/ Reseller/ DistributorPartnership with First Group, one of the UK's largest bus companies, providing extensive bus advertising coverage through their nationwide network.
• National ExpresscoreChannel Partner/ Reseller/ DistributorPartnership with National Express for bus advertising inventory across their coach and bus networks in the UK.
• Stagecoach GroupcoreChannel Partner/ Reseller/ DistributorStrategic partnership with Stagecoach Group, providing access to their extensive bus advertising network across the UK.
• Transport for London (TfL)coreChannel Partner/ Reseller/ DistributorPartnership with Transport for London enabling access to London Underground advertising network, including various formats at stations and within tube carriages across the London transport network.
• 200+ Independent Bus CompaniesminorChannel Partner/ Reseller/ DistributorPartnership with hundreds of independent bus companies offering difficult-to-reach routes and niche geographic coverage throughout the UK.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• PHD Media: Omnicom-owned global media agency with OOH capability. Adjacent competitor — competes for enterprise media budgets and may delegate OOH planning to specialist agencies like OOH International.
• MediaCom: WPP-owned full-service media agency that includes OOH planning and buying as part of cross-channel media plans. Indirect competitor for the same enterprise advertiser budgets, often using intermediaries like OOH International.
• Carat: Dentsu-owned global media agency network that includes OOH planning. Adjacent competitor operating at the holding-company layer above specialist agencies; relevant for understanding enterprise media-buying dynamics.

Direct peers

• Talon Outdoor: Independent OOH media planning and buying agency with deep UK and global capability. Most direct functional peer to OOH International, operating in the same intermediary role across outdoor media formats.
• Posterscope: Dentsu-owned specialist OOH planning and buying agency, one of the largest globally. Directly comparable service offering — aggregating OOH inventory and executing campaigns on behalf of advertisers.
• Kinetic Worldwide: WPP/GroupM-owned OOH media agency with global footprint. Competes with OOH International for the same enterprise outdoor planning and buying briefs, with deeper international reach.

Broad incumbents

• Clear Channel UK: Major UK OOH media owner with extensive roadside, airport, and digital screen inventory. Competes with OOH International across multiple formats and increasingly bundles planning services with owned media.
• Ocean Outdoor: UK premium digital OOH media owner focused on large-format digital screens in landmark locations. Comparable in the digital and premium-format segments where OOH International also operates.
• JCDecaux UK: World's largest OOH media owner, dominant in UK street furniture, billboards, and airport advertising. Competes broadly with OOH International as a vertically integrated owner-operator that increasingly offers planning services directly.
• Global (Exterion Media): One of the UK's largest OOH media owners (post-Primesight merger), with significant transport, roadside, and digital inventory. Comparable scale competitor that has moved into planning services alongside media ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/oohint
• LinkedInlinkedin.com/company/out-of-home-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out of Home International