Ocean Outdoor
- Company typePrivate
- Founded2007
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingServices
Ocean Outdoor firmographics
Firmographics- Name
- Ocean Outdoor
- Legal name
- Ocean Outdoor UK Limited
- Website
- https://oceanoutdoor.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Ocean Outdoor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
Ocean Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- DOOH Media Space Sales: Primary revenue stream from selling advertising space on premium digital out-of-home screens. Ocean Outdoor operates a network of large-format digital screens in prime urban and retail locations, monetising inventory through direct brand and agency sales.
- Asset Management Services: Turnkey asset development and management services for property owners and landlords, covering strategic site selection, tailored commercial terms, planning approval, bespoke design and construction, quality assurance, and sales and marketing. Revenue generated through fixed rent or profit-share models with asset owners.
- Creative Production Services: In-house creative production services through Ocean Studio, including artwork repurposing, full-service artworking for DeepScreen® 3D, videography, photography, and social media content creation. Services offered to help brands maximize impact from their OOH campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Digital Creative Competition Gold Prize - Commercial Brand Category |
| Other | Multi-year contract | Digital Creative Competition Silver Prize - Commercial Brand Category |
| Other | Multi-year contract | Digital Creative Competition Bronze Prize - Commercial Brand Category |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Ocean Outdoor product offering
Product offeringCore offering
Ocean Outdoor owns and operates a premium Digital Out-of-Home (DOOH) advertising network of large-format digital screens across the UK and Northern Europe, monetising inventory by selling media space to brands, agencies, rights holders, and broadcast partners. The company also provides in-house creative production through Ocean Studio, long-term asset development and management services for property owners, and exclusive broadcast content partnerships. Ocean's network includes The Loop (174 screens), The Grid, the XL Network, and iconic locations such as Piccadilly Lights in London.
Product overview
Ocean Outdoor is a Digital Out of Home (DOOH) advertising company operating premium screens across the UK and Europe. The portfolio combines core DOOH advertising with technology-driven brand experiences through Ocean Labs products including Ocean Portal, Ocean Creator, Ocean AI, Ocean DeepScreen (with DeepScreen Alive for real-time interactivity), Ocean Mixed Reality, Ocean Mobile AR, Ocean Play, Ocean React, Ocean Live, Ocean Projections, Ocean Murals, Ocean Special Builds, Ocean Takeover, and Ocean Vehicle React. Ocean Studio provides in-house creative production, while Ocean Partnerships offers broadcast content and event activations. The Digital Creative Competition is their annual innovation programme. Key networks include The Loop (174 screens), The Grid, XL Network, and iconic locations such as Piccadilly Lights. The company operates across 17 UK cities and 7 European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Ocean Studio: In-house creative production team for OOH campaigns offering design, artworking, coding, and videography services.
- Ocean Partnerships
- Ocean Labs
Products and services
- The Loop Network
Quantifiable outcome
- 5x greater attention levels than digital online formats
- +9 more outcomes
Companies that use Ocean Outdoor
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Ocean Outdoor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature12 records
Ocean Outdoor partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- GB Snowsportcore12-month official outdoor media partnership for promoting winter sports ahead of 2026 Winter Olympics and Paralympics. Follows previous successful collaborations.
- Women's Super League FootballcoreThree-year partnership announced in 2025 for promoting women's football across Ocean Outdoor's UK network.
- England Rugby (Red Roses)coreThree-year partnership announced in 2025 for women's rugby team (Red Roses) as well as men's senior team, England A Men, and under 20s and Pathway teams.
- UK Deaf SportcorePartnership since 2024 supporting deaf athletes. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously as part of the Level Playing Field campaign.
- World RugbycoreAppointed as Women's Rugby World Cup 2025 DOOH media partner, with official fan zones at Battersea Power Station broadcasting 300+ hours of rugby action.
- ParalympicsGBcorePartnership since 2022 for promoting Paralympic athletes. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously.
- Special Olympics GBcorePartnership since 2021 supporting athletes with intellectual disabilities. Ocean Outdoor is the only brand to partner with all four major UK sports organisations simultaneously.
- All England Lawn Tennis Club (Wimbledon)core8-year partnership since 2017 featuring Wimbledon highlights and fan zones from Westfield London and Battersea Power Station. Ocean presents The Wimbledon Experience.
- Team GBcorePartnership since 2015 for promoting British Olympic athletes and achievements. Ocean Outdoor is the only brand to partner with all four major UK sports organisations (Team GB, Special Olympics GB, ParalympicsGB, UK Deaf Sport) simultaneously.
- British Fashion Councilcore10-year partnership since 2014 for London Fashion Week and related fashion events, extending fashion content across premium screens at Battersea Power Station and other locations.
- Discovery+coreBroadcast partner for 2026 Olympic Winter Games, extending streaming content to Ocean Outdoor's premium DOOH screen network for live event coverage and highlights.
- ITVcoreBroadcast partner for FIFA World Cup, extending television coverage to Ocean Outdoor's DOOH screens for integrated cross-media campaigns.
- Sky SportsminorBroadcast partner for sports content extension to DOOH environments.
- Channel 4minorBroadcast partner for content amplification on DOOH screens.
- TNT SportsminorBroadcast partner for sports content extension.
- ESPNminorBroadcast partner for sports content on DOOH network.
- Samsung ElectronicscoreDeveloped landmark data-driven experience at Piccadilly Circus using real-time data (crowd density, weather, time-of-day) to generate mood-based creative. Supported by Landsec and Ocean Outdoor.
- Manchester City CouncilcoreLong-term large format OOH contract covering Chester Road Roundabout redevelopment (replacing 4 traditional billboards with 3 digital screens) and 16 existing sites across Manchester.
- Manchester ArndalecoreLong-term sales and marketing contract for all OOH advertising formats at UK's largest inner-city retail centre. Covers 37 internal D6 screens, new 108sqm Arndale Media Wall, and experiential activations including projections on the Arndale skyscraper.
- LandseccorePartnership for Piccadilly Lights operations and Samsung Piccadilly Circus data-driven experience. Ocean Outdoor operates screens at Landsec properties including Piccadilly Lights.
- WestfieldcorePartnership for screens at Westfield London and Westfield Stratford City, including The Loop network (174 screens) and fan zone activations for major sporting events.
- SAMH (Scottish Association for Mental Health)minorCharity partnership with £300,000 media space donation for 12-week digital billboard campaign supporting The Nook mental health hub in Glasgow.
- Bauer Media OutdoorminorPartner with K-Supermarket AI-powered recipe OOH pilot at shopping malls in Finland, working alongside Ocean Outdoor on digital billboard technology.
- Lumen ResearchminorResearch partner for attention measurement, with Lumen managing director Mike Follet providing commentary on DOOH attention performance vs digital channels.
- Neuro-InsightminorNeuroscience research partner for 10+ years of DOOH effectiveness studies, presenting findings at Frameless London.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Ocean Outdoor competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: JCDecaux is the world's largest outdoor advertising company, operating street furniture, transport, and billboard advertising across 80+ countries. It is the most direct competitor to Ocean Outdoor in the UK and European premium DOOH space, with overlapping access to landlords, agencies, and brand budgets, but at much greater global scale.
- Clear Channel Outdoor Holdings: Clear Channel Outdoor is one of the largest global OOH media operators with presence across the Americas, Europe, and Asia-Pacific. It directly competes with Ocean Outdoor for premium DOOH budgets and inventory in the UK and Northern Europe, though its portfolio spans broader outdoor formats including traditional and transit advertising.
- Lamar Advertising Company: Lamar Advertising is a major US-based outdoor advertising operator with a large portfolio of billboards, transit displays, and digital signs. While primarily US-focused, Lamar is comparable to Ocean Outdoor in its premium-format DOOH operating model, programmatic capabilities, and landlord relationships.
- OUTFRONT Media: OUTFRONT Media is a leading US outdoor advertising company with a strong focus on transit-adjacent and digital OOH formats. It is comparable to Ocean Outdoor through its digital screen portfolio, programmatic capabilities, and direct sales to premium brand advertisers, although its geographic focus is North American.
Direct peers
- Ströer SE & Co. KGaA: Ströer is a leading German outdoor and digital out-of-home advertising company with a strong portfolio across Germany and other European markets. It is a direct competitor to Ocean Outdoor in the European premium DOOH space, with similar focus on digital screens, programmatic DOOH, and landmark site monetisation.
- Global Media & Entertainment: Global (previously Global Radio / Global Media) operates DAX, a leading digital audio and DOOH advertising exchange, and is a direct UK competitor to Ocean Outdoor in the digital out-of-home advertising market, with comparable programmatic and premium inventory offerings.
- Bauer Media Outdoor: Bauer Media Outdoor operates a major UK and European outdoor advertising portfolio spanning roadside, transport, and digital OOH formats. It is already a known partner of Ocean Outdoor on the K-Supermarket pilot in Finland, and is a direct competitor in UK and Northern European DOOH inventory and brand relationships.
- Signature Outdoor: Signature Outdoor is a UK premium out-of-home advertising company that was acquired by Ocean Outdoor in 2014. It operates within the same UK premium DOOH market, with comparable large-format digital inventory and brand-advertiser customer base.
Others
- Talon Outdoor: Talon Outdoor is a leading independent UK out-of-home agency specialising in OOH planning, buying, and analytics for advertisers. While not a media owner like Ocean Outdoor, Talon is a comparable ecosystem participant serving the same brand and agency customers and operates in the same OOH value chain.
- VIOOH: VIOOH is a leading global programmatic digital out-of-home advertising platform connecting DOOH media owners with digital buyers. It is an enabling platform for the same advertisers Ocean Outdoor serves and represents the programmatic channel Ocean's premium inventory competes against for budget allocation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ocean Outdoor social profiles
Digital presenceOcean Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Outdoor leadership team
Management profileNumber of profiles
Profiles26 records
Ocean Outdoor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Outdoor M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Outdoor
What does Ocean Outdoor do?
Ocean Outdoor owns and operates a premium Digital Out-of-Home (DOOH) advertising network of large-format digital screens across the UK and Northern Europe, monetising inventory by selling media space to brands, agencies, rights holders, and broadcast partners. The company also provides in-house creative production through Ocean Studio, long-term asset development and management services for property owners, and exclusive broadcast content partnerships. Ocean's network includes The Loop (174 screens), The Grid, the XL Network, and iconic locations such as Piccadilly Lights in London.
Is Ocean Outdoor a public or private company?
Ocean Outdoor is a private company. It is classified as private equity controlled and is currently operating.
When was Ocean Outdoor founded?
Ocean Outdoor was founded in 2007. It employs 251 to 500 people.
Where is Ocean Outdoor based?
Ocean Outdoor is headquartered in London, United Kingdom, in the Europe region.
How does Ocean Outdoor make money?
Three revenue lines are on record. DOOH Media Space Sales are the primary driver. The others are asset Management Services and creative Production Services.
Who are Ocean Outdoor's main competitors?
Broad incumbents on record are JCDecaux, Clear Channel Outdoor Holdings, Lamar Advertising Company and OUTFRONT Media. Direct peers are Ströer SE & Co. KGaA, Global Media & Entertainment, Bauer Media Outdoor and Signature Outdoor. Others are Talon Outdoor and VIOOH.
Does Ocean Outdoor have an API?
No public API is recorded for Ocean Outdoor.