Projoy Sportswear

What Projoy Sportswear does

Projoy Sportswear (legal name: Projoy Sportswear & Apparel) is a privately held custom sublimated sportswear manufacturer founded in 1985 and headquartered in Guelph, Ontario, Canada. The company designs and produces custom uniforms and apparel for professional and minor league sports teams worldwide, with ice hockey as its core category and lacrosse, darts, baseball, bowling, and ringette as adjacent verticals. Its underlying technology is sublimation printing, which allows full-surface, photo-quality graphics to be dyed directly into performance fabrics, enabling the highly customized designs the company sells as its core differentiator.

The company's product portfolio spans team uniforms, themed collections (e.g., Cancer Awareness, Indigenous, Military Appreciation), hoodies, custom numbering services with region-specific fonts, and discounted closeout inventory. Named enterprise customers include at least 14 National Lacrosse League franchises, the OHL's Guelph Storm, and the inline hockey Pittsburgh Fusion, alongside a long tail of amateur and recreational teams across North America and international markets including the UK, Finland, Japan, Brazil, and Qatar.

Projoy operates a direct B2B sales model with no disclosed intermediaries, retail presence, or online transactional storefront. Pricing is quote-based (contact via toll-free, local phone, or [email protected]), with revenue effectively transactional per order. The company does not disclose financials, ownership structure, or leadership, and there are no signs of external investment, acquisitions, or AI/ML capability development. Marketing is conducted through the company website portfolio and a customer-submissions program that generates social proof via team imagery.

Name

Projoy Sportswear

Legal name

Projoy Sportswear & Apparel

Website

https://projoy.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Projoy Sportswear is a privately held Canadian custom sublimated apparel manufacturer, founded in 1985 and based in Guelph, Ontario. It designs and produces unique custom uniforms for professional and minor league sports teams worldwide across hockey, lacrosse, darts, baseball, bowling, and ringette.

Ownership category

akta.pro rank

Product category

Custom Sportswear & Athletic Uniforms

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

Keywords

• Custom sublimated uniforms
• Sports team apparel
• Hockey jerseys
• Lacrosse uniforms
• Team sportswear

Headquarters

HQ city

Guelph

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Uniform Sales: Custom sublimated sportswear sold directly to professional and minor league sports teams worldwide. The company also offers stock/closeout inventory items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Projoy Sportswear designs, manufactures, and sells custom sublimated sportswear — primarily jerseys, shells, socks, hoodies, and themed apparel — for professional and minor league sports teams worldwide. Core categories include hockey, lacrosse, darts, baseball, ringette, and bowling uniforms, with a portfolio spanning both fully custom design work and stock/closeout inventory offerings.

Product overview

Projoy Sportswear is a custom sublimated sportswear design house serving professional and minor league sports teams worldwide. The company operates as a single unified product offering centered on custom sublimated uniforms, with the core product being hockey uniforms supplemented by lacrosse, darts, baseball, bowling, ringette, and themed apparel. The portfolio includes both custom design capabilities and stock/closeout inventory options, along with numbering services. The company is based in Guelph, Ontario, Canada and offers toll-free ordering across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Uniforms Custom sublimated hockey uniforms for ice hockey and inline roller hockey, including jerseys, shells, socks, and apparel. Serves both professional and minor league teams worldwide. Hockey is the flagship category and core product of the company.
• Lacrosse Uniforms Custom sublimated lacrosse uniforms for box lacrosse, National Lacrosse League (NLL) professional teams, and field lacrosse. Includes apparel for teams such as Albany Firewolves, Buffalo Bandits, Calgary Roughnecks, and Toronto Rock.
• Darts Apparel Custom sublimated darts shirts and apparel available in stock designs and fully custom options, including themed collections such as Camo, Hockey, Legion, Military, Staff Picks, and First Nations designs.
• Theme-Based Apparel Pre-designed themed uniform collections including Cancer Awareness, Christmas/Winter, Location Allegiance, First Responders, Indigenous designs, Military Appreciation, St. Patrick's Day, Superhero, and Miscellaneous themes for teams and organizations.
• Hoodies Custom sublimated hoodies for sports teams and organizations, offered as part of the broader custom apparel portfolio.
• Ringette Uniforms Custom sublimated ringette uniforms for the Canadian winter sport of ringette.
• Baseball Uniforms Custom sublimated baseball uniforms for amateur and recreational teams.
• Bowling Uniforms Custom sublimated bowling uniforms and apparel for league and tournament bowling teams.
• Miscellaneous Custom Apparel Additional custom sublimated apparel offerings for various sports and organizations beyond the main categories, produced using the same custom sublimation process.

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Badger Sport: Custom team uniform and apparel manufacturer serving schools, leagues, and sports teams across the U.S. with sublimation and screen-printing capabilities — directly comparable in product and customer type.
• Alleson Athletic: U.S.-based manufacturer of custom sublimated and stock team uniforms across baseball, softball, basketball, and other sports. Directly comparable custom-team-apparel business model to Projoy's.
• Athletic Knit: Canadian custom team sportswear manufacturer specializing in sublimated uniforms for hockey, lacrosse, baseball, and other team sports. Closest direct peer to Projoy given overlapping product, geography, and customer base.

Broad incumbents

• Bauer Hockey: Global hockey equipment leader with custom team jersey/uniform offerings. Competes for the same team-customization budget but within a much broader equipment portfolio than Projoy.
• Adidas Team Sports: Adidas's custom team uniform program for hockey, lacrosse, baseball, and other sports. Comparable custom-team offering with significantly larger scale and league licensing relationships.
• Under Armour: Performance apparel giant with custom team uniform capabilities. Overlaps with Projoy in custom team apparel, though it primarily serves larger institutional and collegiate accounts.
• CCM Hockey: Major hockey equipment and apparel manufacturer with custom team uniform programs. Overlaps with Projoy's hockey core but operates at far greater scale across equipment, sticks, and protective gear.
• Nike Team Sports: Nike's custom team uniform division serves professional and amateur teams across multiple sports. Represents the large-incumbent threat to Projoy if it attempts to scale beyond niche leagues.

Emerging players

• Eckrich Team Sports: Regional custom team uniform supplier serving schools and amateur leagues. Comparable custom-team-apparel business model at similar scale, though typically smaller geographic reach.
• Chickee Sports: Smaller custom sports apparel manufacturer focused on niche team markets. Comparable in scale and customization model to Projoy but with a narrower sport mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projoy Sportswear