What Alleson Athletic does

Alleson Athletic, legally Alleson of Rochester, Inc., is a US-based manufacturer of athletic team apparel founded in 1993 and headquartered in Rochester, New York. The company operates as a subsidiary of Founder Sport Group, the parent entity that also controls Badger Sportswear, LLC, placing Alleson within a multi-brand sporting apparel portfolio.

The company's product offering splits into two complementary channels: a custom-design line accessed through its proprietary online Uniform Builder tool at allesonathletic.com, which lets customers configure basketball uniforms and other athletic apparel with no stated minimum order quantity, and a stock product line distributed through the Momentec Brands marketplace at MomentecBrands.com. Revenue is generated via one-time purchases — quote-based pricing for custom orders and direct purchase for stock SKUs — with no subscription or recurring contract structure evident.

Alleson serves youth, collegiate, and amateur basketball teams and athletic programs as its primary customer segment, using direct-to-consumer e-commerce and organic web traffic as its principal go-to-market. No venture capital, private equity, or institutional investor involvement is disclosed; ownership rests entirely with Founder Sport Group. Operating indicators (functional website, active 2026 copyright, 501-1000 employees, ongoing trademark portfolio) suggest a stable, mature operating business rather than a venture-backed growth company.

Name

Alleson Athletic

Legal name

Alleson of Rochester, Inc.

Website

https://allesonathletic.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alleson Athletic is a US-based manufacturer of custom and stock athletic team apparel, primarily basketball uniforms, serving youth, collegiate, and amateur programs through direct e-commerce and the Momentec Brands marketplace as a subsidiary of Founder Sport Group.

Ownership category

akta.pro rank

Product category

Custom Athletic Team Apparel and Uniforms

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Merchant Wholesalers (424350), Sporting and Athletic Goods Manufacturing (339920)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Team Sports Equipment & Apparel Distribution (CRAOAJAA), Team Sports Equipment & Uniforms Retail (CRAMABAE), Team & School Athletic Uniforms Retail (CRAMACAJ)

Keywords

• Athletic team uniforms
• Custom sports apparel
• Basketball uniforms
• Team apparel manufacturing
• Athletic wear design

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Uniform Sales: Revenue generated from custom-designed athletic uniforms ordered through the website Uniform Builder tool. Customers design their own uniforms with customization options.
2. Stock Product Sales: Revenue from pre-made, stock athletic products sold through the Momentec Brands platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alleson Athletic manufactures and distributes athletic team apparel, principally custom basketball uniforms and other team sportswear. Customers design their own uniforms through the proprietary online Uniform Builder tool with unlimited customization and no minimum order requirements, and the company also supplies ready-made stock athletic apparel distributed through the Momentec Brands platform.

Product overview

Alleson Athletic offers a dual-product approach consisting of custom-designed uniforms through the Uniform Builder tool and consolidated stock products available via the Momentec Brands platform. The company operates under Founder Sport Group (dba Badger Sportswear, LLC) and specializes in athletic apparel and uniforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniform Builder Online customization tool that allows customers to design custom basketball uniforms and other athletic apparel with unlimited customization options and no minimum order requirements. Available to teams and athletic programs through the Alleson Athletic website.
• Stock Athletic Apparel Products Ready-to-purchase stock athletic uniforms and apparel available through the Momentec Brands platform, allowing teams and individuals to buy off-the-shelf athletic wear without going through the custom design process.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Momentec BrandscoreChannel Partner/ Reseller/ DistributorMomentec Brands serves as the primary distribution platform for Alleson Athletic's stock products. All stock products have been consolidated under the Momentec Brands buying experience at MomentecBrands.com.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Champion Teamwear: Champion's teamwear division sells custom team uniforms and athletic apparel to schools, colleges, and amateur programs with online decoration and customization tools, making it one of the closest direct competitors to Alleson in custom team apparel.
• Easton Sports: Easton produces team sports apparel and equipment across baseball, softball, and other sports, overlapping with Alleson in team-level uniform and apparel distribution to schools and clubs.
• Russell Athletic: Russell Athletic is a long-standing manufacturer of team uniforms and athletic apparel for schools, leagues, and organizations, directly competing with Alleson in custom and stock team uniform categories.
• Holloway Sportswear: Holloway produces custom team apparel, jackets, and uniforms for schools, colleges, and sports organizations, competing in the same custom team apparel category as Alleson with similar customer profiles.
• Augusta Sportswear: Augusta Sportswear (and its brands like Holloway and High Five) designs and supplies custom team apparel and uniforms to schools, leagues, and retailers, directly comparable to Alleson's custom uniform business model.
• High Five Sportswear: High Five Sportswear supplies custom-decorated team uniforms and apparel to youth, school, and league customers, comparable to Alleson in custom team apparel manufacturing and direct-to-team distribution.
• Champro Sports: Champro manufactures and distributes team sports apparel and uniforms across baseball, basketball, football, and soccer, overlapping directly with Alleson's team uniform offering and SMB/team customer base.

Broad incumbents

• Adidas Teamwear: Adidas teamwear serves scholastic, club, and professional team uniform programs globally, competing with Alleson in custom team apparel from a much larger brand and distribution platform.
• Under Armour: Under Armour's team uniform business serves high school and collegiate athletic programs with branded apparel, providing a broader-portfolio competitive alternative to Alleson's custom basketball uniform offering.
• Nike Team Sports: Nike's team sports division dominates custom team uniforms at the elite high school, collegiate, and professional levels, representing the broadest incumbent competitor with significantly greater brand and capital resources than Alleson.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AllesonAthletic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alleson Athletic