Krav Maga Global

What Krav Maga Global does

Krav Maga Global (KMG) is a global Krav Maga training and certification organization headquartered in Kadima, Israel, founded in 2010 by Eyal Yanilov. The company offers a structured curriculum of instructor certification courses, tactical training for security professionals, and continuing education programs for certified instructors. Its core products include the General Instructor Course (GIC), Women Instructor Course (WIC), Kids Instructor Course (KIC), Close Protection Instructor Course (CPIC), Military and Civilian Instructor Course (MCIC), and a Combat Mindset program. The company also operates KMG University, an e-learning platform, and publishes training books such as "Combat Mindset & Fighting Stress." KMG holds a registered "Krav Maga Global" trademark and anchors its authority on Yanilov's lineage to Imi Lichtenfeld and his Expert/Master Level 3 ranking.

KMG's business model is built on multiple revenue streams: instructor certification course fees (priced at EUR 729-790 for the GIC, with similar ranges across other tracks), training camps (PGE camps priced EUR 849-990), e-learning subscriptions, merchandise sales, and specialized tactical courses for military and law enforcement clients. The company monetizes through a tiered certification pyramid, where certified instructors pay ongoing renewal fees, purchase updated curricula, and attend continuing education events. The organization serves 1,500+ active instructors across 60+ countries, with customer segments spanning civilians seeking self-defense training, women and children's program operators, corporate security teams, and military/law enforcement tactical units.

The company distributes through regional training centers and certified instructor networks rather than company-owned retail locations, creating an asset-light, franchise-like model. Geographic expansion has been a primary growth vector, with recent activity in India, the Czech Republic, Finland, Germany, and Sweden. KMG maintains a small core team at its Israeli headquarters and leverages its certified instructor base as both its distribution channel and its recurring revenue base.

Name

Krav Maga Global

Legal name

K.M.G – Krav Maga Global Ltd

Website

https://krav-maga.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Krav Maga Global is an Israeli-headquartered Krav Maga training organization founded in 2010 by Eyal Yanilov, offering instructor certification courses, tactical training, and e-learning to 1,500+ instructors across 60+ countries serving civilians, corporate security, and military/law enforcement clients.

Ownership category

akta.pro rank

Product category

Martial Arts Training Services

NAICS

Professional and Management Development Training (611430), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Reality-Based Self-Defense Programs (Krav Maga, Combatives) (HSADADAE)

akta.pro secondary industry

Vertical/Industry-Specific LMS (e.g., Healthcare, Safety, Aviation, Government) (EDAFAAAM)

Keywords

• Krav Maga instruction
• Self-defense training
• Martial arts certification
• Close protection training
• Combative fitness programs

Headquarters

HQ city

Kadima

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Instructor Certification & Training Courses: Revenue from General Instructor Course (GIC), Women Instructor Course (WIC), Kids Instructor Course (KIC), and other specialist courses. The GIC is a 3-level program (5-7-7 or 9-9 day formats) culminating in G1 certification. Additional specialist courses include Close Protection Instructor Course (CPIC), Combat & Fighting Instructor Course (CFIC), Ground Fighting Course (GFC), and Safe Transportation Course.
2. Training Camps & Events: Revenue from flagship PGE Camps (Practitioner, Graduate, Expert camps) in Sardinia, Summer Camps in Sweden, and regional instructor courses worldwide. Pricing varies by camp type (P Camp from EUR 849-890, G Camp from EUR 949-990) with early bird discounts available.
3. KMG University Subscription: E-learning platform providing exclusive access to online curriculum materials, checkpoint videos, teaching resources, and advanced concepts for certified instructors. Part of KMG Instructor Membership benefits.
4. Merchandise & Products: Revenue from official KMG Shop (kmgshop.eu) selling training gear, protective equipment, and branded merchandise. The Combat Mindset & Fighting Stress book is also sold through this channel.
5. Level Testing Fees: Fees associated with Practitioner, Graduate, and Expert level testing during camps and events. P Level tests cost EUR 35, G Level tests cost EUR 50, and Expert Level tests have prerequisite requirements including written theoretical work.
6. E1 Online Course: Online course for Expert 1 certification candidates featuring video lectures and self-study materials. Free for GIC certified instructors; EUR 195 for non-certified trainees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Krav Maga Global (KMG) offers a comprehensive Krav Maga training and certification system, including instructor certification courses (General, Women, Kids, Close Protection, Combat & Fighting, Ground Fighting), specialized tactical training for law enforcement, military and security professionals, mental conditioning programs, and an e-learning platform (KMG University). The organization operates a global network of certified instructors and runs practitioner camps, seminars, and an expert-level testing track (P-G-E).

Product overview

Krav Maga Global is a global martial arts and self-defense training organization offering a comprehensive suite of instructor certification programs and professional development courses. The core product is the General Instructor Course (GIC), a three-level certification program that serves as the foundation for all other specialized instructor courses. Building on the GIC, the company offers specialized instructor programs including the Women Instructor Course (WIC), Kids Instructor Course (KIC), Combat Mindset and Mental Conditioning Course (MCC), and Close Protection Instructor Course (CPIC). Further training modules cover Combat & Fighting, Ground Fighting, and Safe Transportation. For law enforcement, military, and SWAT professionals, dedicated tactical courses are available. The ecosystem is supported by KMG University, an e-learning platform with curriculum resources, and PGE Camps providing intensive residential training experiences. A published book on combat mindset complements the training portfolio. The company operates through a hierarchical certification structure (Practitioner P1-P5, Graduate G1-G5, Expert E1-E5) with over 1,500 instructors across 60+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• General Instructor Course (GIC) Foundational certification course that trains individuals to become certified Krav Maga instructors, covering the full core curriculum from Practitioner through Graduate levels.
• Women Instructor Course (WIC)
• Kids Instructor Course (KIC)
• Combat Mindset & Mental Conditioning Instructor Course (MCIC)
• Close Protection Instructor Course (CPIC)
• Combat & Fighting Instructor Course (CFIC)
• Ground Fighting Course (GFC)
• Safe Transportation Course
• Law Enforcement Course
• Military Course
• SWAT Course
• KMG University
• PGE Camps (Practitioner, Graduate, Expert)
• Expert Level Testing
• Combat Mindset & Fighting Stress Book

Quantifiable outcome

• Over 1,500 active instructors worldwide
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SEALFIT / Unbeatable Mind (Mark Divine): Mental toughness and combat fitness training program founded by retired Navy SEAL Commander Mark Divine. It overlaps with KMG's Combat Mindset / Mental Conditioning Course (MCIC) on stress management, mental resilience, and performance under pressure, targeting both tactical and corporate/executive customers.
• Commando Krav Maga: UK-based Krav Maga organization with Israeli ex-military leadership, focused on instructor certifications and tactical self-defense. It overlaps with KMG's WIC, CPIC, and tactical segments and competes for the same UK and European market.
• Tony Blauer / Blauer Tactical Systems: Close-quarters combat and personal safety training company specializing in the Spear System used by military, law enforcement, and self-defense practitioners. It overlaps with KMG's tactical and law enforcement course offerings and competes for the same public-safety training budget.

Direct peers

• International Krav Maga Federation (IKMF): One of the largest global Krav Maga federations, offering instructor certifications and training in dozens of countries. IKMF directly competes with KMG for the same pool of aspiring instructors and end-customer students, with overlapping geographic footprints across Europe, Asia, and the Americas.
• Non-Stop Krav Maga (NSKM): Krav Maga training and instructor certification organization with global reach, founded by Avi Moyal. NSKM offers a competing instructor certification path and end-customer training in markets that overlap with KMG, especially in Europe and the US.
• Krav Maga Institute (KMI): US-based Krav Maga training and instructor certification organization. KMI competes for the same civilian self-defense and law enforcement training market, with comparable curriculum depth and tactical programs.
• Krav Maga Worldwide (KMW): The largest Krav Maga organization in the United States, founded by Darren Levine, a former student of Imi Sde-Or. KMW operates certified schools and instructor training programs that directly compete with KMG in the global Krav Maga certification and self-defense training market.
• Krav Maga Federation (KMF): European-based Krav Maga federation offering instructor certifications and self-defense training across multiple countries. KMF competes directly with KMG for instructor candidates and B2B contracts with security/law enforcement clients in overlapping European markets.

Broad incumbents

• Tiger Schulmann's Martial Arts: Multi-state US martial arts franchise chain offering karate-based self-defense. It competes for the same civilian self-defense customer base as KMG, particularly in North American markets, though with a different technical system.
• ATA Martial Arts: Large US-based martial arts franchise organization offering taekwondo and multi-discipline training through a network of school owners. It competes for the same family/self-improvement customer wallet but in a different martial art vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/EyalYanilovKMG/featured
• Facebookfacebook.com/KravMagaGlobalHQ
• Instagraminstagram.com/kravmagaglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krav Maga Global