KAIGO NEXT

What KAIGO NEXT does

KAIGO NEXT is a Japan-based elderly care service provider founded in 2009 and headquartered in Isesaki/Maebashi, operating as part of the OMG PARTNERS holding group. The company runs a multi-brand network including GENKI NEXT (short-hour walking-improvement daycare, approximately 187 facilities), PremiumCare (overnight dementia daycare, including approximately 180 franchise locations), GENKI SUN (visiting massage), 健康サポートげんき, ゲンキスマイル, グッドライフ, and ケアプランセンターげんき. Across directly operated and franchise units, KAIGO NEXT serves more than 10,000 users and reports an 83.3% functional improvement or maintenance rate; the broader OMG PARTNERS group operates 300+ facilities with 2,000+ staff.

The company's service delivery is anchored by proprietary technology: AYUMIEYE, a gait measurement device that quantifies walking ability, and CogEvo, a cognitive training tool used to track and improve cognitive function. These instruments generate standardized outcome data across the network and form part of the value proposition to franchisees and users. Service offerings span facility-based daycare (rehabilitative and dementia-focused), in-home visiting massage and nursing (via GENKI SUN and the MEDINAS acquisition), and care planning.

Revenue is generated through multiple channels: long-term care insurance reimbursements from Japanese public insurance for eligible daycare and in-home services, out-of-pocket self-pay from PremiumCare overnight dementia daycare (reported at approximately 6M yen/month per directly operated facility), franchise fees and royalties from PremiumCare franchisees (approximately 1M yen/month insurance-out revenue per franchise unit), and visiting massage/nursing fees. KAIGO NEXT also engages in industry advocacy through CEO Ohira Yushin's (大平雄伸) positions in the Japan Insurance Claim Foundation and the National Federation of Care Business Operators, and has engaged with prefectural-level policy discussions including in Gunma in 2024.

Name

KAIGO NEXT

Legal name

株式会社介護NEXT

Website

https://kaigo-next.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

KAIGO NEXT is a Japan-based elderly care provider operating a multi-brand network of 187 GENKI NEXT daycare facilities and 180 PremiumCare dementia-care franchises, serving 10,000+ users with rehabilitation and dementia services supported by proprietary gait measurement (AYUMIEYE) and cognitive training (CogEvo) tools.

Ownership category

akta.pro rank

Product category

Elderly Nursing Care Services

NAICS

Nursing and Residential Care Facilities (623), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF)

akta.pro secondary industries

Dementia & Alzheimer’s Respite Care (HSABAGAF), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Elderly day care
• Nursing care services
• Visiting nursing
• Senior housing
• Care franchise

Headquarters

HQ city

Isesaki

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Care Insurance Services: Long-term care insurance (介護保険) services including day care, functional training, and accommodation services. Premium Care model generates approximately 6 million yen monthly sales per facility with 140,000 yen per customer.
2. Visiting Medical Massage (訪問医療マッサージ): Health insurance-covered visiting massage services provided by acupuncturists, moxibustion practitioners, and bone settlers
3. Franchise Fees: Franchise system for 健康サポートげんきPremiumCare, offering business packages to entrepreneurs interested in dementia and mid-severe care services
4. Premium Care (Insurance-Out): Non-insurance revenue from accommodation services and other premium care offerings generating approximately 1 million yen monthly per facility

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

KAIGO NEXT provides a multi-format elderly nursing-care service platform in Japan, including day care (GENKI NEXT / 健康サポートげんき), overnight daycare (PremiumCare), visiting medical massage (GENKI SUN), visiting nursing (MEDINAS / メディナス), care plan services, service-attached senior housing (Genki Smile), and paid nursing homes (Good Life), delivered through a mix of directly operated facilities and a GENKI NEXT franchise network.

Product overview

KAIGO NEXT operates a multi-brand care service portfolio unified around the mission of preventing bedridden status through two pillars: walking improvement (歩行改善) and cognitive function improvement (認知機能改善). The company offers a platform of both in-home and residential care services, including walking-improvement-focused short-hour daycare (GENKI NEXT), functional-training-intensive daycare (健康サポートげんき), dementia/mid-to-high care overnight daycare (健康サポートげんき PremiumCare), visiting medical massage (GENKI SUN), visiting nursing (メディアス), care plan services (ケアプランセンターげんき), service-attached senior housing (ゲンキスマイル), and paid nursing homes (グッドライフ). The flagship walking improvement program is supported by proprietary tools including the AYUMIEYE gait measurement device and the 脳活バランサーCogEvo cognitive training system. The company operates over 100 locations nationwide (over 180 in franchise references) under the OMG PARTNERS group, established in 2009.

Differentiator

Problem solved

Functional benefit

Brands

• GENKI NEXT（ジェネキーネクスト）: 歩行改善強化型デイサービス。全国187施設、10,000人以上のご利用者様に対し機能訓練・歩行改善サービスを提供。
• 健康サポートげんき
• 健康サポートげんき PremiumCare（プレミアムケア）
• GENKI SUN（ゲンキスン）
• ゲンキスマイル
• ケアプランセンターげんき
• グッドライフ

Products and services

• GENKI NEXT (健康サポートげんき) Day Care
• PremiumCare Overnight Daycare
• GENKI SUN Visiting Medical Massage
• MEDINAS Visiting Nursing

Quantifiable outcome

• 83.3% of 10,000+ users achieved functional maintenance or improvement
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, secondary and minor.

• GENKI SUN (ゲンキサン) Visiting Medical MassagecoreTechnology or Integration · 1 October 2018Home-visit medical massage service launched October 2018. Operated directly by KAIGO NEXT with franchises available. Provides acupuncture, moxibustion, and bone-setting services covered by health insurance for elderly at home.
• OMG Holdings (株式会社OMGホールディングス)coreOthers · 1 January 2009Parent company and holding structure. OMG PARTNERS is the overarching group name for 2,000+ staff across 300+ facilities in treatment, wellness, beauty, elder care, hotel spa, visiting nursing, and visiting massage businesses. Founded 1991, provides management, consulting, and shared services to group companies.
• GENKIDO (株式会社GENKIDO)coreStrategic or Co-development PartnerClinic operator within OMG PARTNERS group. Operates osteopathic clinics, acupuncture clinics, holistic/spa, massage, and relaxation services. KAIGO NEXT leverages GENKIDO's expertise for personal care and massage services in care facilities.
• MEDINAS (メディナス)secondaryTechnology or IntegrationVisiting nursing service operator. Absorbed into group through merger in 2018. Provides medical care services at home for elderly requiring nursing support.
• General Foundation Japan Insurance Claims Association (一般財団法人 日本保険請求財団)secondaryStrategic or Co-development PartnerAssociation working to improve social status of bone settlers, acupuncturists, and moxibustion practitioners. KAIGO NEXT CEO Ohira serves as representative director. Promotes fair insurance claims review and industry advocacy.
• National Federation of Care Business Operators (全国介護事業者連盟)secondaryStrategic or Co-development PartnerKAIGO NEXT CEO Ohira serves as chairman of national federation and Gunma branch. Federation advocates for care industry policy and political interests.
• Saitama BroncosminorOthersProfessional basketball team in which GENKIDO has invested capital. Team related community engagement and events with KAIGO NEXT group.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sompo Care (SOMPO Holdings): Major Japanese elder care operator providing daycare, assisted living, and nursing home services under SOMPO Holdings. Comparable in operating model (multi-tier facility-based elder care reimbursed via long-term care insurance) and customer base (community-dwelling elderly requiring functional support).
• Benesse Style Care: Operates assisted living facilities, daycare centers, and senior housing across Japan as part of Benesse Group. Comparable as a multi-brand elder care operator with both residential and daycare offerings targeting the same Japanese elderly customer segments.
• Nichii Gakkan: Japan's largest comprehensive care services company operating daycare, home care, and residential care facilities nationwide. Directly comparable as the largest scaled operator of long-term care facilities using Japan's long-term care insurance framework, with overlapping service categories including functional training daycare and visiting care.
• Care Service Co., Ltd. Japan-based daycare and home care service operator with nationwide facility footprint. Comparable as a multi-region daycare provider serving the elderly population under the long-term care insurance framework.
• Message Co., Ltd. Operates a chain of functional training-focused daycare centers in Japan under the 'Genki' family of brands. Direct competitor in the walking-improvement / functional-training daycare segment that KAIGO NEXT's GENKI NEXT brand leads.

Broad incumbents

• Tsuruha Holdings: Largest Japanese drugstore chain that has expanded into adjacent care and disability services. Comparable as a broader healthcare services incumbent with growing exposure to elderly care and disability support markets.
• Welcia Holdings: Major Japanese drugstore and pharmacy operator with expanding in-store care consulting and senior services. Comparable as a scaled healthcare/consumer incumbent extending into elderly customer services adjacent to KAIGO NEXT's care delivery model.

Others

• AS ONE Corporation: Supplier of medical, research, and elder care equipment in Japan. Comparable as an ecosystem enabler providing equipment and consumables used by KAIGO NEXT's daycare facilities and visiting care services.

Emerging players

• Platinum Care (Plat Co., Ltd.): Japanese franchise-driven elder care and daycare operator with a multi-brand model. Comparable as a smaller, franchise-led competitor in the functional training and daycare segments where KAIGO NEXT competes.

Regional players

• Eikoh Healthcare Holdings: Operates senior care facilities primarily in regional Japanese markets with growing national expansion. Comparable as a mid-sized multi-tier elder care operator with overlapping daycare and residential care service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kaigonext_saiyo
• Facebookfacebook.com/kaigonext

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KAIGO NEXT