Platinum Care
Platinum Care is a UK-based, family-owned home care services provider founded in 2012, delivering in-home personal, specialised, and dementia care to seniors and adults across Bury and surrounding Greater Manchester areas under a CQC "Good" rating.
- Company typePrivate
- Founded2012
- HeadquartersRadcliffe, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Platinum Care does
Platinum Care, operating under the legal entity Platinum Plus Care Ltd, is a UK-based, family-owned home care services provider founded in 2012 and headquartered in Bury, Greater Manchester. The company delivers person-centred, in-home care to seniors and other adults who wish to remain in their own homes rather than move to residential facilities. Its service portfolio comprises six offerings: Hourly Home Care (flexible as-needed visits), Hospital to Home Care (post-discharge transition support, including the critical first 72 hours), Specialised Care (Alzheimer's, dementia, Parkinson's, stroke recovery, cancer, hospice, special needs), Daily Home Care (24/7 around-the-clock monitoring and personal care), Respite Home Care (temporary caregiver relief on a contract-free basis), and Elite Lifestyle Support (a premium wellness-oriented tier with a dedicated client manager and personality-matched lifestyle assistant).
The business operates without any proprietary technology platform; service delivery is entirely human-caregiver-based, with no disclosed software product, app, API, or automation layer. Revenue is generated on a professional-services basis, billed against care hours and packages priced privately and not publicly disclosed. The go-to-market is sales-led, combining a local SEO-optimised website, organic social presence on Facebook and LinkedIn, a content blog (authored by CEO Liam Gately), downloadable educational resources, direct phone/contact-form inquiries, and referrals from elder-care professionals. Customers progress through a free, no-obligation in-home assessment before a customised care package is established.
The company is privately held by the Gately family, has no institutional funding, no disclosed subsidiaries, and no M&A history. It operates from a single office in Bury and serves Bury plus surrounding areas (Prestwich, Whitefield, Ramsbottom, Radcliffe) in Greater Manchester, with the website claiming North West England coverage. The company is regulated by the Care Quality Commission (CQC) and holds a "Good in all areas" rating; all staff are comprehensively insured.
Platinum Care firmographics
Firmographics- Name
- Platinum Care
- Legal name
- Platinum Plus Care Ltd
- Website
- https://platinum-care.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Platinum Care is a UK-based, family-owned home care services provider founded in 2012, delivering in-home personal, specialised, and dementia care to seniors and adults across Bury and surrounding Greater Manchester areas under a CQC "Good" rating.
- Ownership category
- akta.pro rank
Platinum Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Dementia/Alzheimer’s In-Home Care (Non-Medical) (HLADAGAG)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), Dementia & Alzheimer’s Respite Care (HSABAGAF), Post-Diagnosis Transition & Hospital-to-Home Dementia Support (HSABAEAL)
Keywords
Where Platinum Care is headquartered
LocationHeadquarters
- HQ city
- Radcliffe
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Platinum Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Home Care Services: Platinum Care generates revenue through providing various home care services including hourly home care, hospital-to-home care, specialised care (dementia, Parkinson's, post-stroke), daily home care (24/7 around-the-clock), respite home care, and elite lifestyle support. Services are provided in the customer's home on flexible schedules.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Platinum Care product offering
Product offeringCore offering
Platinum Care delivers in-home care services for seniors and individuals with specialised medical needs across Bury and the surrounding Greater Manchester area. Its offering spans hourly home care, hospital-to-home transition support, specialised care for conditions such as dementia, Parkinson's, and post-stroke recovery, 24/7 daily home care, respite care for family caregivers, and a premium Elite Lifestyle Support tier with a dedicated personal client manager. Care is provided by employed caregivers in clients' homes on flexible schedules following a free, no-obligation in-home assessment.
Product overview
Platinum Care is a home care services provider offering a portfolio of six distinct service offerings. The core services include Hourly Home Care (flexible as-needed care), Daily Home Care (24/7 around-the-clock monitoring), Hospital to Home Care (post-discharge transition support), Specialised Care (for Alzheimer's, dementia, Parkinson's, stroke recovery, cancer, and hospice needs), and Respite Home Care (temporary caregiver relief). These are complemented by the premium Elite Lifestyle Support service, which provides a higher-touch onboarding with a dedicated personal client manager and lifestyle assistant focused on wellness and maintaining independence. All services are coordinated from the company's office in Bury, Greater Manchester, serving Bury and surrounding areas including Prestwich, Whitefield, Ramsbottom, and Radcliffe.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly Home Care Hourly home care service allowing clients to engage caregivers on an hourly or as-needed basis to maintain normal daily routines with assistance for personal care, daily activities, medication reminders, companionship, errands, and light housekeeping while remaining in their own home environment.
- Hospital to Home Care Transition care service providing transport home from hospital and essential support during the critical first 72 hours following a procedure or hospital stay, including rehabilitation reminders, transition assistance, and companionship during recovery to reduce readmission risk.
- Specialised Care Specialised in-home care for clients with Alzheimer's, dementia, Parkinson's disease, post-stroke recovery, cancer, hospice, and special needs, providing customised condition-specific care focused on individual needs delivered in the client's personal environment.
- Daily Home Care 24/7 around-the-clock live-in care providing continuous monitoring, emotional support, fall risk reduction, personal care, medication reminders, meal preparation, and lifestyle support for individuals requiring ongoing supervision throughout the day and night.
- Respite Home Care Temporary, contract-free in-home care service providing family caregivers relief from full-time care responsibilities, arranged on a flexible short-term basis with no obligation to continue.
- Elite Lifestyle Support Premium wellness-focused in-home care service that appoints a personal client manager, conducts client-directed assessments, assigns a lifestyle assistant matched to personality and lifestyle needs, and continuously monitors wellbeing to maintain independence with minimal compromise to quality of life.
Quantifiable outcome
- 97% client satisfaction rate based on independent industry surveys
- +2 more outcomes
Companies that use Platinum Care
Customer profileSegments6 records
Ideal customer profiles5 records
Platinum Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Platinum Care partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Platinum Care competitors and assessment
Company assessmentDirect peers
- Alina Homecare: UK home care provider with a growing network of branches delivering personal care, dementia care, and live-in services. Mirrors Platinum Care's mix of hourly, daily, respite, and specialised dementia offerings.
- Bluebird Care: UK-wide home care franchise delivering personal care, dementia care, respite, and live-in services. Comparable as a CQC-regulated provider with a local-office model like Platinum Care's Bury branch.
- Right at Home (UK): Network of UK-owned home care offices providing companionship, personal care, and specialist dementia and Parkinson's support. Operates a very similar franchise-style local care delivery model.
- Home Instead Senior Care (UK): National UK home care franchise providing personal care, dementia care, and live-in care to seniors in their own homes. Most directly comparable in service mix (hourly, respite, specialised) and in being a primarily non-medical home care provider for older adults, just at much greater scale.
- Caremark (UK): UK home care franchise offering personal care, dementia support, respite, and live-in care through local offices. Comparable local-branch, person-centred home care service model targeting elderly clients.
- Prestige Nursing & Care: UK-wide home care provider covering hourly, respite, complex, and live-in care. Comparable in offering both non-medical personal care and more complex condition-led care packages to seniors.
- Helping Hands Home Care: Established UK home care provider offering hourly, visiting, live-in, and specialised dementia care. Direct competitor in the same non-medical in-home care category with a similar CQC-regulated service model.
Emerging players
- Elder: UK live-in care marketplace connecting families with self-employed carers. Comparable in addressing the live-in / 24-hour home care use case but operates via a marketplace model rather than employed caregivers.
- Cera Care: Tech-enabled UK home care company using digital care planning and AI-assisted matching to scale personal care. Comparable service category but represents the technology-led model that Platinum Care currently lacks.
Broad incumbents
- Bupa UK Home Healthcare: Large UK healthcare incumbent providing home healthcare, including complex clinical and personal care services. Broader portfolio than Platinum Care but overlapping in elderly home care delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Platinum Care social profiles
Digital presencePlatinum Care compliance and trust
Trust signalCompliance1 record
Platinum Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Platinum Care leadership team
Management profileNumber of profiles
Profiles3 records
Platinum Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Platinum Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Platinum Care
What does Platinum Care do?
Platinum Care delivers in-home care services for seniors and individuals with specialised medical needs across Bury and the surrounding Greater Manchester area. Its offering spans hourly home care, hospital-to-home transition support, specialised care for conditions such as dementia, Parkinson's, and post-stroke recovery, 24/7 daily home care, respite care for family caregivers, and a premium Elite Lifestyle Support tier with a dedicated personal client manager. Care is provided by employed caregivers in clients' homes on flexible schedules following a free, no-obligation in-home assessment.
Is Platinum Care a public or private company?
Platinum Care is a private company. It is classified as family owned and is currently operating.
When was Platinum Care founded?
Platinum Care was founded in 2012. It employs 11 to 50 people.
Where is Platinum Care based?
Platinum Care is headquartered in Radcliffe, United Kingdom, in the Europe region.
How does Platinum Care make money?
One revenue line is on record: home Care Services.
Who are Platinum Care's main competitors?
Direct peers on record are Alina Homecare, Bluebird Care, Right at Home (UK), Home Instead Senior Care (UK), Caremark (UK), Prestige Nursing & Care and Helping Hands Home Care. Emerging players are Elder and Cera Care. Bupa UK Home Healthcare is listed as a broad incumbent.
Does Platinum Care have an API?
No public API is recorded for Platinum Care.
What industry is Platinum Care in?
Platinum Care's product category is Home Care Services. Its primary akta.pro industry code is HLADAGAG, Dementia/Alzheimer’s In-Home Care (Non-Medical), with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 62161 and its SIC code is 8082.