Avri

What Avri does

Avri is a Dutch public utility organized as a Gemeenschappelijke Regeling (GR), an inter-municipal cooperative body established by eight municipalities in the Rivierenland region of the Netherlands: Buren, Culemborg, Maasdriel, Neder-Betuwe, Tiel, West Betuwe, West Maas en Waal, and Zaltbommel. Founded in 1989 and headquartered at Meersteeg 15 in Geldermalsen, Avri employs more than 350 people across waste collection, public space management, and enforcement, serving approximately 248,000-250,000 residents. The organization operates four main milieustraten (recycling centers) in Geldermalsen, Culemborg, Tiel, and Zaltbommel, a mini-milieustraat in Beneden-Leeuwen, plus reciprocal access agreements with neighboring Waardlanden facilities, and is structured as a non-profit entity with all revenue reinvested in services.

The core technology stack centers on operational waste-management infrastructure: RFID chip-enabled mini-containers (140L and 240L) for GFT, PMD, papier, and residual waste that record date, time, waste stream, and address per collection event; the Afvalpas smart card providing regional access to underground containers for residual waste, textile, and diaper/incontinence material across all eight municipalities; the Restafvalteller DigiD-authenticated portal linking chip data to the BSR tax system for pay-per-throw billing; and the Containerhangers yellow/red feedback system logging contamination findings with photographic evidence. Supporting layers include an Avri mobile app (iOS and Android) for collection calendars and reminders, ArcGIS-based container-location maps, PiwikPro web analytics, and Avri Filmkanaal video content. In 2021 Avri co-founded Cirtex, a regional textile sorting center, with Werkzaak Rivierenland and 2Switch, processing approximately 1.8 million kg of textile annually.

Revenue is generated through a regulated annual afvalstoffenheffing (waste levy) of €361.00 per household in 2026, collected by the Belastingsamenwerking Rivierenland (BSR), supplemented by variable per-disposal fees for residual waste (€0.80-€8.00 depending on container type and setting), extra-container fees (€51/year), bulky-waste pickup fees (€20 per appointment), transaction-based milieustraat fees for paid waste categories (€5-€22 per quarter cubic meter), and billed municipal services for public space management and handhaving. The customer base spans residential households (primary segment), businesses (secondary), and schools and community organizations reached through the Afvalredders curriculum, E-waste Race, Afvalcoach community outreach, and the Doorgeef-tas network of local associations and churches.

Name

Avri

Legal name

Avri

Website

https://avri.nl

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Avri is a Dutch inter-municipal public utility (Gemeenschappelijke Regeling) providing household waste collection, recycling, public space management, and enforcement to roughly 248,000-250,000 residents across eight municipalities in the Rivierenland region of the Netherlands.

Ownership category

akta.pro rank

Product category

Waste Management Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Municipal Solid Waste Collection (Residential/Commercial) (IMAIAFAA)

akta.pro secondary industries

Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG), Solid Waste & Recycling Services Administration (BPAIACAH)

Keywords

• Municipal waste management
• Household waste collection
• Recycling services
• Public space management
• Circular waste processing

Headquarters

HQ city

Geldermalsen

HQ country

Netherlands

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Afvalstoffenheffing (Waste tax): Avri operates as a non-profit public utility. Revenue comes from a fixed annual waste tax paid by all households, plus a variable fee per residual waste disposal. The Belastingsamenwerking Rivierenland (BSR) collects these fees on behalf of Avri. Additional municipal surcharges fund diaper/incontinence material collection and litter cleanup.
2. Container and milieustraat fees: Fees for bulk waste pickup (€20 per appointment), excess containers beyond the basic package (€51/year per additional container), delivery fees for containers (€35 from third container onwards), and paid disposal at milieustraten for construction/demolition waste, clean rubble, soil, roof felt, wood, and clean gypsum.
3. Municipal services for openbare ruimte and handhaving: Avri provides services to municipalities beyond waste collection, including public space management and enforcement. These are billed to the respective municipalities.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels11 records

Core offering

Avri provides household waste collection, public space management, and enforcement (Toezicht & Handhaving) as a non-profit public utility across eight municipalities in Rivierenland, Netherlands, serving approximately 248,000–250,000 residents. Its core Afvalinzameling service collects separated waste streams (GFT, PMD, papier, glas, textiel, restafval) via minicontainers, supplemented by five Milieustraten recycling centers, an Afvalpas smart-card system for underground containers, and a residential bulky waste pickup service.

Product overview

Avri is a public waste management organization operating as a 'Gemeenschappelijke Regeling' (inter-municipal cooperation) across 8 municipalities in Rivierenland, the Netherlands. Its service portfolio centers on the Afvalinzameling (waste collection) core service, which collects separated household waste streams (GFT/organic, PMD/packaging, paper, glass, textile, residual waste) from residential and commercial generators. This is supported by a network of Milieustraten (environmental stations), an Afvalpas smart-card access system for underground and shared containers, and an Avri mobile App providing the waste calendar, reminder notifications, and an Afvalwijzer waste guide. Adjacent services include Afvalcoaches (waste coaching with home visits, school programs, and excursions), the Afvalredders education program for primary schools, a Doorgeef-tas community collection service, CIRTEX (regional textile sorting and recycling center), and a paid bulky waste pickup service (Ophaalafspraak grofvuil). The organization also runs project-based initiatives including a Circular Craft Center (Circulair Ambachtscentrum Medel), a solar park (Zonnepark Avri), and an underground container innovation pilot. Avri functions as a non-profit entity funded by a fixed and variable afvalstoffenheffing (waste levy).

Differentiator

Problem solved

Functional benefit

Products and services

• Afvalinzameling (Waste Collection) Core service that collects separated household waste streams (GFT/organic, PMD/packaging, paper, glass, textile, and residual waste) from residential and commercial generators across 8 municipalities in Rivierenland, using side-loader and rear-loader collection trucks.
• Milieustraten (Recycling Centers) Five environmental stations (Geldermalsen, Culemborg, Tiel, Zaltbommel, plus Opheusden green-waste site) where residents and businesses can drop off waste streams including bulky waste, construction debris, chemicals (KCA), and asbestos; most waste types accepted free of charge.
• CIRTEX (Textile Sorting Center) Regional textile sorting center operated by Avri in partnership with Werkzaak Rivierenland and 2Switch; sorts all collected textile, directs wearable items to 2Switch kringloopwinkels, and processes non-wearable textiles into felt, tabletops, chairs, new clothing, or insulation materials via I-did, .planq, and Heigo.
• Ophaalafspraak Grofvuil (Bulky Waste Pickup Service) Paid pickup service for bulky household waste, bulky garden waste, and electrical appliances scheduled with a minimum two-week lead time at €20 per appointment per waste type.
• Afvalcoaches (Waste Coaching Service) Waste coaching service providing residents of Rivierenland with guidance on waste separation through home and neighborhood visits, presentations, container inspections, school programs, and excursions.
• Afvalredders (Waste Savers) Education Program Educational program for primary schools developed together with Professor Lamoraal, consisting of preparatory video lessons, age-appropriate waste lessons, guest lessons from afvalcoaches, a project period, optional milieustraat excursions, and a festive closing.
• Doorgeef-tas (Pass-Along Bag Collection Service) Collection alternative to old-paper collection in municipalities Neder-Betuwe and West Betuwe, where local associations and churches collect filled bags of old paper from residents' homes for sorting and recycling, providing them with a compensation.
• Grondstoffenpark Rivierenland (Resources Park) The main processing and resources facility located at Meersteeg 17 in Geldermalsen, open to businesses for bringing commercial waste with a weighbridge and processing capabilities; also operates as one of the four main Milieustraten for residential drop-offs.
• Afvalpas (Waste Card) A smart card linked to a residential address that provides access to underground containers for residual waste, textile, and diapers/incontinence material containers across all 8 Avri municipalities since December 2025.

Quantifiable outcome

• 1.8 million kg of textile collected per year in Rivierenland through Cirtex
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Werkzaak RivierenlandcoreStrategic or Co-development Partner · 1 January 2021Werkzaak Rivierenland is Avri's social employment partner. Together with 2Switch, Avri co-founded Cirtex, the textile sorting center for Rivierenland. Werkzaak provides sorting labor for the Doorgeef-tas initiative and other waste sorting activities, providing employment for people with a distance to the labor market.
• 2SwitchcoreStrategic or Co-development Partner · 1 January 20212Switch is the secondhand store chain (kringloopwinkel) operated in partnership with Avri and Werkzaak Rivierenland. Wearable items from sorted textile are distributed through 2Switch stores for reuse in the region.
• CirtexcoreStrategic or Co-development Partner · 1 January 2021Cirtex is the textile sorting center of Rivierenland, co-founded by Avri, Werkzaak Rivierenland, and 2Switch in 2021. It sorts all collected textile, directing wearable items to 2Switch and non-wearable items to recycling partners. Non-reusable textile is processed into felt, table tops, chairs, new clothing, or insulation materials by I-did, .planq, and Heigo.
• Belastingsamenwerking Rivierenland (BSR)coreOthersBSR collects the waste tax (afvalstoffenheffing) from residents on behalf of Avri. It processes payments, issues tax assessments, and manages the Restafvalteller system. Residents pay the annual waste tax and variable disposal fees through BSR.
• I-didminorOthersPartner of Cirtex that processes non-wearable textile into innovative products such as felt and other materials.
• .planqminorOthersPartner of Cirtex that processes non-wearable textile into innovative products.
• HeigominorOthersPartner of Cirtex that processes non-wearable textile into insulation materials.
• WaardlandenminorChannel Partner/ Reseller/ DistributorWaardlanden is the neighboring waste management organization. Residents of Asperen, Herwijnen, Heukelum, Spijk, and Vuren (within Avri's service area) can use Waardlanden milieustraten (Gorinchem, Leerdam, and others) with their Avri pas.
• Kegelaar Transport BVminorOthersAvri partners with Kegelaar Transport BV in Opheusden for additional green waste collection. Residents can bring green garden waste (max 2m³ per visit, free) to Kegelaar's facility (Dodewaardsestraat 2, Opheusden).
• AfvalzorgminorOthersFor larger asbestos disposal (more than 2m²), Avri refers residents to Afvalzorg at Grondstoffenpark Geldermalsen (Meersteeg 17), which accepts asbestos on Thursdays between 7:30-16:00 by appointment.
• Betuwe WereldwijdminorStrategic or Co-development PartnerStichting Betuwe Wereldwijd is a foundation that collects still-working tools (sewing machines, irons, hand/electric tools) for reuse. Avri provides collection containers at milieustraten for these items. The partnership was expanded to Culemborg milieustraat in October 2025.
• Stichting OpenminorOthersStichting Open is an organization of appliance suppliers and retailers that takes back and processes donated electrical appliances. They work with Avri on the Doorgeef-tas initiative for electrical items collected via the program.
• ARNminorOthersARN (Afvalverwerking Noord-Brabant) processes diapers and incontinence material collected by Avri into plastic granules (for flower pots) and biogas.
• WecycleminorOthersWecycle is the Dutch national scheme for collecting and recycling electrical appliances and lighting. Avri participates in the annual Wecycleweek, offering incentives like free children's books in exchange for e-waste.
• Belastingsamenwerking Rivierenland (BSR)coreOthersBSR is the shared tax collection service for the 8 Rivierenland municipalities. It collects the annual waste tax (basistarief) and variable disposal fees, issuing tax assessments and maintaining the Restafvalteller for residents.
• De VerschilmakerijminorStrategic or Co-development PartnerAvri and De Verschilmakerij partnered in 2025 to deliver the Spelenderwijs = Lerenderwijs educational program for primary schools in West Betuwe, focusing on sustainability, waste separation, and greening.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Avalex: Public waste service for The Hague-area municipalities operating GR-style with household collection, milieustraten and recycling. Directly comparable Dutch public-utility waste operator with multi-municipal scope.
• Waardlanden: Neighboring Dutch inter-municipal waste organization covering the Waarden region with milieustraten in Gorinchem and Leerdam. Directly comparable GR structure and municipal mandate; Avri already cross-references residents to Waardlanden for border-village milieustraat access.
• Circulus-Berkel: Dutch GR operating household waste collection, milieustraten, and circular-economy services across multiple municipalities in the Veluwe/IJssel region. Closely matches Avri's GR structure, multi-municipal scope and integrated circular services.
• Meerlanden: Haarlemmermeer-region waste and public space GR providing household collection and milieustraten service to multiple municipalities. Directly comparable legal structure and integrated public-space/waste mandate.
• Dar: Nijmegen-area public waste collector operating as a GR with household collection, milieustraten and recycling services. Closest peer in terms of GR governance model, multi-municipal mandate, and circular-economy ambitions.

Broad incumbents

• Renewi: Listed Dutch/Belgian waste management company providing residential and commercial collection plus recycling and hazardous-waste services. Comparable municipal/commercial waste services but as a broader, for-profit market player.
• HVC: Large Dutch waste and energy company owned by multiple municipalities and water authorities, operating household collection plus incineration/composting facilities. Broader incumbent with overlapping collection capabilities but a wider portfolio including energy-from-waste.
• Prezero: Schwarz-Group-owned private waste services firm (formerly SUEZ Netherlands), active across Dutch municipalities and businesses. Overlaps with Avri on commercial waste, recycling and circular-economy services but as a private-sector incumbent.

Others

• BSR (Belastingsamenwerking Rivierenland): Avri's existing tax-collection and Restafvalteller administration partner. Ecosystem participant enabling Avri's revenue cycle; comparable as a multi-municipal public service cooperative.
• Rijkswaterstaat (NL Ministry of Infrastructure): Dutch national infrastructure agency that contracts waste and public-space services. Adjacent public-sector entity that purchases comparable services from the same vendor ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AvriFilmkanaal
• Facebookfacebook.com/AvriRivierenland
• LinkedInlinkedin.com/company/2561123/admin/dashboard
• Instagraminstagram.com/avrigeldermalsen
• Xx.com/avrischoon

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avri