Untriel

What Untriel does

Untriel is a privately held Dutch web development micro-agency headquartered in Leiderdorp, Netherlands, founded in 2015. The company designs and builds custom websites and e-commerce webshops for small and medium-sized businesses, freelancers, and individual consumers across the Netherlands, with a stated positioning on affordability ("betaalbaar gemaakt") relative to larger agencies. Its core products are bespoke website and webshop builds, supplemented by add-on services including web hosting with weekly backups, domain registration, and quarterly maintenance agreements with bundled minor content changes.

The technology stack is a conventional website/webshop development platform built on WordPress (evidenced by the /wp-content/uploads/ asset paths on the company site), with a third-party integration to WebwinkelKeur for webshop review and rating functionality. There is no proprietary platform or differentiated technology disclosed; the company's stated differentiators center on ease of implementation and reliability of hosting (weekly backups with one-month retention) rather than technical depth or scale.

Untriel operates a direct-to-consumer go-to-market model with no intermediary channel, reaching customers through its own website and inbound phone and email inquiries. Revenue is generated through a mix of one-time project fees (with 50% deposit upon quote approval) and recurring subscriptions for hosting and maintenance, with contract terms of 1-2 years. The customer base is a long tail of micro-SMBs and private individuals — eight named SMB logos are visible (Serfworks, Elevate, Riool, Fitsynergy, Huurmaat, DC Engineers, Flexwheels, Skyywash) — with no disclosed enterprise clients and no revenue or ARR figures available. The company has 1-10 employees, is not venture-backed, and operates exclusively within the Netherlands.

Name

Untriel

Legal name

Untriel

Website

https://untriel.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Untriel is a privately held Dutch micro-agency in Leiderdorp that builds affordable custom websites and e-commerce webshops for SMBs and individual consumers in the Netherlands, supplemented by hosting, domain registration, and quarterly maintenance subscriptions delivered via a WordPress-based stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Leiderdorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Website Development: One-time fees for custom website and webshop development. Payment structure includes 50% deposit upon quote approval and remainder upon project completion.
2. Web Hosting: Recurring hosting services billed monthly, quarterly, semi-annually, or annually. Domain registration and hosting contracts run for 1-2 years.
3. Maintenance Services: Ongoing website maintenance with quarterly updates and small text/image changes included in subscription. Additional work billed as extra.
4. Domain Registration: Domain name registration services with annual or biennial renewal terms

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Untriel designs and builds custom modern websites and webshops (e-commerce stores) for small and medium businesses and individual customers in the Netherlands. Beyond the one-time build, it offers recurring web hosting with weekly backups, domain registration, and quarterly website maintenance with small content change support bundled into subscriptions.

Product overview

Untriel is a Dutch web development company offering a unified service portfolio centered on websites and webshops. The core offering consists of custom website and e-commerce development, supplemented by add-on services including webhosting, domain registration, and maintenance agreements. The company serves both business clients and private individuals, with services available via subscription or one-time project basis.

Differentiator

Problem solved

Functional benefit

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Wix: Global DIY website builder that competes directly with Untriel's core website and webshop offerings by enabling SMBs and individuals to build sites themselves rather than hiring an agency.
• WordPress.com: Hosted WordPress platform enabling SMBs to publish websites and basic webshops. Competes with Untriel by offering a lower-friction, lower-cost alternative to custom development.
• Shopify: Dominant SaaS platform for SMB webshops. Competes directly with Untriel's e-commerce/webshop development service by letting merchants launch online stores without bespoke agency builds.
• Hostinger: Low-cost hosting provider with an integrated website builder and domain services, competing directly with Untriel's hosting plus website/webshop bundle for price-sensitive SMBs.
• Squarespace: Website builder targeting SMBs, creatives, and individuals with templated sites and integrated commerce, directly competing with Untriel's custom website/webshop services at the affordable end.
• Web.com: SMB-focused provider of website builder tools, hosting, and marketing services, competing with Untriel for the same small business and individual customer base.

Emerging players

• Webflow: Visual website builder aimed at designers and SMBs producing more sophisticated sites. Competes with Untriel by enabling higher-end self-serve builds that previously required agency work.

Broad incumbents

• SiteGround: Managed hosting provider with website and WooCommerce-oriented tooling. Overlaps with Untriel's hosting and webshop build services for SMBs.
• GoDaddy: Large incumbent offering domains, hosting, and a website builder (GoDaddy Websites + Marketing). Overlaps with Untriel's bundled services including domain registration, hosting, and website creation for SMBs.
• IONOS: European incumbent offering domains, hosting, website builders, and ecommerce packages. Direct overlap with Untriel's bundled service portfolio, particularly within the European SMB segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Untriel