GO Group

What GO Group does

GO Group, operating under the brands "GO" and "Just Go," is a UK-based moving and relocation services company founded in 2012 by Frederic Delahaye and registered as Go Group Worldwide Ltd. (UK Company Registration Number 08853240). The firm delivers door-to-door moving services spanning local, long-distance, and international relocations, augmented by a Prestige (luxury) tier, an Explorer same-day delivery option, and a SEND division covering baggage shipping, shared-container shipping, and express parcel delivery. A STORE division provides climate-controlled short- and long-term storage, giving the company a three-pronged platform (MOVE / SEND / STORE) organized around a single customer relationship. The target market is hybrid — individual consumers and families on one side and corporate clients managing employee relocation or office transitions on the other — with secondary exposure to high-net-worth individuals and small-parcel shippers.

Revenue mechanics are built around a sales-led, quote-based pricing model with no standardized published rates; prospective customers submit inquiry forms through just-go.com and receive custom quotes driven by distance, volume, and service level. Storage is the closest analog to recurring revenue, billed by duration and volume, while moving and shipping are transactional. Distribution is direct-to-consumer through the company-owned website, supported by organic social channels (LinkedIn, Instagram, Facebook) under the @justgomoves handle; no third-party resellers, app stores, or marketplace presence are evidenced. The technology stack appears standard and disclosed only at the surface level (Wix-hosted marketing site, no mobile app, no published APIs or SDKs, no documented AI capabilities), and operational scale is implied by a 101-250 employee headcount rather than disclosed revenue figures.

Strategically, the company appears to be founder-led and privately held with no disclosed external funding, acquisitions, or institutional investors. International capability is supported operationally by FMC NRA Rules Tariff compliance for ocean freight shipments. The brand position emphasizes tailored, low-friction relocations and an "adventure" framing intended to differentiate from traditional, commodity moving operators — a positioning that, combined with the absence of disclosed pricing, customer logos, or partnerships, leaves the company's competitive differentiation, customer mix, and unit economics materially unverified from public data.

Name

GO Group

Legal name

Go Group Worldwide Ltd.

Website

https://go-group.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

GO Group is a UK-based private moving and relocation company delivering door-to-door local, international, and corporate moves, plus prestige, same-day, baggage, express, and climate-controlled storage services to individual consumers and corporate clients via a direct, quote-based model.

Ownership category

akta.pro rank

Product category

Relocation and Moving Services

NAICS

Travel Arrangement and Reservation Services (5615)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Meetings & Group Travel Management (Corporate Groups) (THAKAMAC), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Premium moving services
• Residential relocation
• International relocation
• Corporate relocation
• Climate-controlled storage

Headquarters

HQ city

Tonbridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Moving Services: Core revenue stream from residential and commercial moving services, including local moves, long-distance relocations, and international moves. Services are priced transactionally based on distance, volume, and service level.
2. Storage Services: Revenue from climate-controlled storage facilities for customers requiring temporary or long-term storage during transitions. Billed based on storage duration and volume.
3. Express and Baggage Delivery: Revenue from expedited shipping and baggage delivery services, including same-day delivery options and express international shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

GO Group provides door-to-door residential and commercial moving, international and corporate relocation management, baggage and express shipping, and climate-controlled storage under the brands "GO" and "Just Go." Services are sold directly to consumers and corporate clients through the company's website on a custom-quote basis.

Product overview

GO Group is a premium moving and relocation services company operating as a unified platform with multiple service tiers. The core offering consists of Moving Services, Relocation Services, and Corporate Services, supplemented by a premium Prestige tier and an Explorer same-day delivery option. The SEND division provides Baggage, Share (shared container), and Express shipping services. Storage Services offer climate-controlled facilities. All services are accessible through a centralized booking system at just-go.com, with tailored plans for local, international, and corporate moves.

Differentiator

Problem solved

Functional benefit

Products and services

• Moving Services Door-to-door moving services covering local and international relocations, including packing, transport, and setup at destination, for individuals, families, and businesses.
• Relocation Services Full-service relocation management with customized planning for individuals moving across town or internationally, designed as a tailored plan rather than a fixed package.
• Corporate Services Business relocation solutions for companies repositioning operations, including employee relocation management and office/workspace transitions.
• Prestige Services Luxury moving services featuring first-class treatment and premium handling for high-value or executive relocations.
• Explorer (Same-Day Delivery) Same-day delivery and urgent moving services for time-sensitive relocations when standard scheduling does not meet needs.
• Baggage Services Luggage and parcel shipping services for individuals sending personal belongings separately from a full move.
• Share Services Shared container shipping allowing cost-sharing with other shippers for more affordable international deliveries.
• Express Services Priority shipping and expedited delivery options for urgent shipments.
• Storage Services Climate-controlled storage facilities for short-term or long-term storage of belongings during transitions.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Crown Relocations: Crown is a global mobility and relocation services provider covering household moves, storage, and corporate assignment support worldwide. It is a direct peer to GO Group's international relocation and corporate services product lines.
• Britannia Movers International: Britannia is a UK-headquartered international removals network offering global moves, baggage shipping, and storage services. GO Group competes most directly with Britannia on the international move and shared-container SEND offerings in the UK market.
• Pickfords: Pickfords is the UK's largest and longest-established removals and relocation company, offering residential, commercial, international moves and storage. It is the closest direct peer to GO Group's MOVE/STORE platform given its full-service UK-to-international scope and broad customer base.
• White & Company: White & Company is a UK-based removals firm with premium service tiers, international capabilities, and storage offerings. Comparable to GO Group on UK domestic moving, prestige positioning, and storage cross-sell.
• John Mason International Movers: John Mason International specialises in international household goods moves and corporate relocations from the UK, with a tailored service model and global agent network. Directly comparable to GO Group's Relocation and Corporate service tiers.
• AGS Worldwide Movers: AGS is a 100+ country international moving and relocation specialist serving corporate and private clients. Comparable to GO Group on international move execution and corporate account services.
• Cartus: Cartus is a large corporate-focused global mobility and relocation management provider serving multinational employers. Directly comparable to GO Group's Corporate Relocation tier and the managed-relocation customer segment.
• Santa Fe Relocation: Santa Fe is a global relocation and moving services company offering international household moves, storage, and corporate mobility programs. Overlaps directly with GO Group's Corporate, Relocation, and Storage offerings.

Emerging players

• Movehub: Movehub is a digital comparison and lead-generation platform for international moving quotes, aggregating vetted removal companies for consumers. It is an emerging adjacent player that funnels the same international-moving demand that GO Group targets via its quote engine.

Broad incumbents

• Wincanton: Wincanton is a large UK contract logistics and distribution provider offering specialist residential and commercial moving services as part of a much broader logistics portfolio. It is a broader incumbent competing with GO Group on commercial relocations and storage contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gogroupdotcom
• LinkedInlinkedin.com/company/go-group-com
• Instagraminstagram.com/justgomoves
• Xx.com/gogroupdotcom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GO Group