Athens School of Music

What Athens School of Music does

Athens School of Music (DBA: ASM) is a privately held, for-profit music school headquartered at 1550 Lexington Road, Athens, Georgia, founded by Jeremy Rushing and operating with 11-50 employees. The company delivers personalized music instruction across ten instrument categories — Brass, Drums, Guitar, Bass, Piano, Strings, Voice, Woodwind, and Banjo & Mandolin — to students ranging from beginners preparing for school band or auditions through advanced performers, including homeschool students seeking structured curriculum. Core technology is straightforward: in-person lessons at the Athens location or at customers' homes, plus remote live lessons delivered via standard video conferencing platforms such as FaceTime and Zoom, with all scheduling, payment processing, and inquiry handling routed through the company's website.

The business operates a direct-to-consumer model with three distribution channels: lessons at the ASM facility (Monday-Friday 2:00pm-7:30pm), at-home visits by instructors, and globally available online video lessons. Pricing is published and bifurcated: in-person half-hour lessons are $32 and hour lessons $64 on a pay-as-you-go basis, with monthly subscription plans at $104 (half-hour weekly) and $207 (hour weekly); online lessons price at $30 for half-hour and $60 for hour, with a $100 monthly subscription. Revenue streams also include prepaid gift certificates (one-time) and affiliate referral commissions from the Music And Arts instrument rental program.

The company is independently owned with no disclosed institutional investors, parent company, funding rounds, patents, trademarks, awards, or regulatory actions. It has no app, no API, no AI/ML capabilities, and no public data integrations. Marketing is conducted through organic Facebook and Instagram profiles plus website-driven inbound, and online lessons represent the only path to geographic expansion beyond the Athens, Georgia market.

Name

Athens School of Music

Legal name

Athens School of Music

Website

https://athensschoolofmusic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Athens School of Music is a privately held music school in Athens, Georgia offering in-person and online lessons across ten instrument categories to individual students, from beginners through advanced performers.

Ownership category

akta.pro rank

Product category

Music Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industries

Music Instruction (Instrumental & Vocal) (EDAMAAAE), Private Voice Lessons (Vocal) (EDAMANAB), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE), Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL)

Keywords

• Private music lessons
• Music instruction services
• Online music lessons
• Instrument rental services
• Music education programs

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-Person Music Lessons: Individual music lessons offered in half-hour and hour increments, priced per session. Customers can also purchase monthly lesson packages for recurring lessons at discounted rates compared to per-session pricing.
2. Online Video Lessons: Remote music lessons conducted via video meeting platforms, offered at different price points than in-person lessons. Monthly online lesson packages available.
3. Instrument Rentals: Referral-based instrument rental service through Music And Arts Affiliate Program. Instruments are rented through the partner and can be delivered to Athens School of Music or directly to the customer's home for a fee.
4. Gift Certificates: Prepaid lesson gift certificates available for purchase as gifts for students.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Athens School of Music is a private music education school that delivers personalized instrument instruction across brass, drums, guitar, bass, piano, strings, voice, woodwind, banjo, and mandolin. Lessons are offered in-person at the Athens, GA location, at students' homes, and online via video conferencing platforms, with monthly subscription plans and per-session packages available.

Product overview

Athens School of Music is a local music education school offering a portfolio of products centered around music lessons. The core offerings include in-person and online/remote lessons across 10 instrument categories (Brass, Drums, Guitar, Bass, Piano, String, Voice, Woodwind, Banjo & Mandolin). These are supported by add-on products including monthly lesson plans, individual lesson packages, gift certificates, and instrument rentals through the Music And Arts Affiliate Program. Lessons are delivered by a team of professional musicians who customize instruction based on individual student goals and skill levels.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Person Music Lessons Face-to-face music instruction at the Athens School of Music location, taught by professional musicians trained to teach both beginners and advanced students across multiple instrument categories. Available in half-hour and hour formats, with single lessons and monthly plans.
• Online Video Lessons Live music instruction delivered remotely via Facetime, Zoom, or a student-preferred video platform, allowing students to take lessons from any location with professional instructors. Priced at $30 per half-hour, $60 per hour, or $100 monthly.
• Instrument Rentals Band and orchestra instrument rentals facilitated through the Music And Arts Affiliate Program, with online application process and delivery to the Athens School of Music location or directly to the customer's home for an additional fee.
• Gift Certificates Prepaid lesson certificates available for purchase as gifts for music students, with a downloadable certificate image that can be presented to the recipient.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Music And ArtsminorChannel Partner/ Reseller/ DistributorAthens School of Music participates in the Music And Arts Affiliate Program for instrument rentals. Through this partnership, students can rent band and orchestra instruments. The application process is completed online and instruments can be delivered to Athens School of Music or directly to the customer's home for an additional fee. This partnership provides a revenue stream through referrals while serving student needs.

Recent moves5 records

Expansion highlights5 records

Emerging players

• ArtistWorks: Online music lesson platform featuring video exchange with professional musicians across multiple instruments. Comparable to ASM's online lesson model but with a curated instructor approach and broader geographic reach.
• Tonebase: Online music education platform offering premium video lessons from professional musicians, primarily for classical and advanced string/woodwind players. Adjacent to ASM's classical and audition prep offerings with a more advanced learner focus.

Direct peers

• School of Rock: National franchise offering in-person and online music lessons across multiple instruments and group performance programs. Directly comparable private-lesson model with multi-instrument curriculum and similar school band/audition preparation use cases.
• Musika Music Lessons: Online and in-home private music lesson provider matching students with local instructors across a wide range of instruments. Closely comparable business model to ASM's at-home and online video lessons.
• Lessonface: Online platform for live private music lessons with vetted instructors across instruments. Directly comparable to ASM's online video lesson offering, with similar global reach and pricing structure.
• Bach to Rock: Music school franchise providing private and group lessons across multiple instruments with performance-based learning. Directly comparable multi-instrument private lesson model with similar student demographics.
• TakeLessons: Online marketplace connecting students with private music instructors for in-person and online lessons. Comparable delivery model, broad instrument coverage, and similar target customer segments.

Others

• Music & Arts: National retailer of musical instruments and rentals, and ASM's actual channel partner for instrument rentals. Adjacent to ASM's business as a supplier/ecosystem participant enabling student acquisition.

Broad incumbents

• Yousician: Self-serve app-based music education platform with interactive lessons for guitar, piano, bass, ukulele, and voice. Represents a broader market alternative to ASM's private instruction for price-sensitive and beginner learners.
• Fender Play: Subscription-based self-serve online music education platform focused on guitar, bass, and ukulele. Adjacent to ASM's guitar/bass lessons but competes as a lower-cost, app-based alternative for beginner segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AthensSchoolofMusicGeorgia
• Instagraminstagram.com/athensschoolofmusic
• LinkedInlinkedin.com/company/athens-school-of-music

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athens School of Music